ACKNOWLEDGEMENT

The researchers would like to express their heartfelt gratitude to those people

who have suggested and shared their ideas to the conceptualization of this research.

This Feasibility Study has been made possible by the guidance, supervision,

cooperation and participation of the following people:

To our Almighty God who always look up and secure the safety of the

proponents in doing this project Feasibility Study.

To our parents for the financial assistance and who always guide and support

us in doing our best in preparing the Feasibility Study.

To our beloved intelligent Professor, Dr. Gervacio I. Piator, CPA, MBA,, who

has greatly shared his knowledge with us with patience and diligence in helping us

meet the necessary works for the completion of our Feasibility Study.

Sincerest gratitude is extended also to our respondents who took time

answering our questionnaire.

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 TABLE OF CONTENT

Pages
CHAPTER 1 - EXECUTIVE SUMMARY 1
CHAPTER 2 - MARKETING ASPECT
2.1 Market Feasibility 5
2.2 Description 7
2.3 Outlook of the Industry 8
2.4 Size of Industry 8
2.5 Target Market 9
2.6 Market Segmentation 9
2.7 Demand Analysis 10
2.8 Supply Analysis 13
2.9 Marketing and Sales Activities 18
2.1 Marketing Plan Schedule 20
2.11 Survey Results 21
2.12 Sales Activities 31
2.13 Factors Affecting the Market 37
CHAPTER 3 - MANAGEMENT ASPECT
3.1 Background of the Company 41
3.2 Organizational Chart 42
3.3 Job Description 43
3.4 Employment Process 47
3.5 Plantella 48
3.6 Company Policies 49
CHAPTER 4 - TECHNICAL ASPECT
4.1 Production Program 52
4.2 Plant Capacity 53
4.3 Material Inputs 57
4.4 Interior Design 61
4.5 Architectural Layout 65
CHAPTER 5 - FINANCIAL ASPECT
5.1 Background 68
5.2 Financial Statement Assumption 69
Projected Statement of Financial
5.3 Position 70
Projected Statement of Comprehensive
5.4 Income 71
5.5 Projected Statement of Cash Flow 72
Projected Statement of Changes in
5.6 Partnership's Equity 73
5.7 Notes to Financial Statements 74
5.8 Test of Liquidity 76

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 5.9 Test of Profitability 77
5.1 Test of Debt Service 78
5.11 Test of Operating Leverage 79
5.12 Test of Cost and Expenses Schedule 80

CHAPTER 6 - SOCIAL ASPECT

6.1 Contribution to Income and Equipment 82
6.2 Tax Comptribution 82
6.3 Economic Diversification 82
6.4 Social Responsibility 83

Appendix A QUESTIONNAIRE 84

Appendix B REFERENCES 85

Appendix C CURRICULUM VITAE 90

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