Dsmnru Mba Syllabus

Dr.
Shakuntala Misra National Rehabilitation University

Department of Management
MBA-Programme Structure, Credit and Evaluation Scheme
MBA: Semester-I, Year I
Period Credit
S. Course Evaluation Scheme
Course Name (Hours/Week)
No Code
L T P MSE PA CA ESE Total
1 MGT101 Principles of Management & 3 0 0 15 10 5 70 100 3
Business Ethics
2 MGT102 Global Business Environment 3 0 0 15 10 5 70 100 3
3 MGT103 Personality Development & 3 0 0 15 10 5 70 100 3
Communication Skills for Business
4 MGT104 Accounting for Business Decisions 2 2 0 15 10 5 70 100 3
5 MGT105 Managerial Economics 2 2 0 15 10 5 70 100 3
6 MGT106 Marketing Management 3 0 0 15 10 5 70 100 3
7 MGT107 Entrepreneurship & New Venture 3 0 0 15 10 5 70 100 3
Management
Total 19 4 0 700 21
MBA: Semester-II, Year I
Period Credit
No Code
1 MGT201 Quantitative Techniques for 2 2 0 15 10 5 70 100 3
Management
2 MGT 202 Financial Management 2 2 0 15 10 5 70 100 3
3 MGT 203 Human Resource Management 3 0 0 15 10 5 70 100 3
4 MGT 204 Information Management System 2 0 2 15 10 5 70 100 3
& Computer Application
5 MGT 205 Production and Logistic 3 0 0 15 10 5 70 100 3
Management
6 MGT 206 Research Methodology 3 0 2 15 10 5 70 100 3
7 MGT 207 Organization Behavior 3 0 0 15 10 5 70 100 3
Total 18 4 2 700 21
MBA: Semester-III, Year II
Period Credit
No Code
1 MGT 301 Operations Research 2 2 0 15 10 5 70 100 3
2 Project Planning, Analysis & 3 0 0 15 10 5 70 100 3
MGT 302
Management
3 MGT 303 Rural Development 3 0 0 15 10 5 70 100 3
4 Strategic Management & Business 3 0 0 15 10 5 70 100 3
MGT 304
Policy
5 * Specialization Group: Elective 1* 3 0 0 15 10 5 70 100 3
6 * Specialization Group :Elective 2* 3 0 0 15 10 5 70 100 3
8 MGT305 Summer Training Project & Viva 200 3
voce
Total 20 2 0 900 24
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*Students shall choose any 1 out of the 3 specialization Group and electives thereof as per the Scheme in
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Semester III:
Dr. Shakuntala Misra National Rehabilitation University, Department of Management, MBA Programme Syllabus
Specialization Scheme for MBA III Semester: Choose any One Group out of Three Group
Specialization Group Electives Course Code Course Name
Elective 1 MGT3101 Marketing of Service
Marketing Elective 2 MGT3102 Consumer Behavior
Elective 3 MGT3103 Sales, Distribution and Retail Management
Elective 1 MGT3201 Security Analysis and Portfolio Management
Finance Elective 2 MGT3202 Banking and Insurance Management
Elective 3 MGT3203 Working Capital Management
Elective 1 MGT3301 Organisational Effectiveness, Change &
Development
Human Resource Elective 2 MGT3302 Managing Industrial Relations
Elective 3 MGT3303 Human Resource Training & Development
MBA: Semester-IV, Year II
Period Credit
No Code
1 MGT401 Technology Management 3 2 0 15 10 5 70 100 3
2 MGT 402 Total Quality Management 3 2 0 15 10 5 70 100 3
3 * Specialization Group: Elective 4* 3 0 2 15 10 5 70 100 3
4 * Specialization Group :Elective 5 3 0 0 15 10 5 70 100 3
6 MGT403 Research Project Report Viva and 200 3
Comprehensive Viva
Total 18 12 0 700 18
*Students shall choose electives as per their specialization group chosen earlier in 3rd Semester as per
following Scheme in Semester IV:
Specialization Scheme for MBA IV Semester: Choose as per Specialization Group in 3rd Semester
Specialization Group Electives Course Code Course Name
Elective 4 MGT4101 Industrial & Rural Marketing
Marketing Elective 5 MGT4102 Supply Chain & Vendor Development
Elective 6 MGT4103 Integrated Marketing Communication
Elective 4 MGT4201 Financial Engineering & Derivatives
Finance Elective 5 MGT4202 Financial Decision Analysis
Elective 6 MGT4203 International Financial Management
Elective 4 MGT4301 Strategic Human Resource Development
Human Resource Elective 5 MGT4302 Cross Cultural Management & Creativity in HRD
Elective 6 MGT4303 Group Dynamics & Industrial Psychology
L-Lecture Session, T-Tutorial Session, P- Practical Session
Credit Allotment: Every one hour of lecture session/week amounts to 1 credit per semester. A minimum of
one hour session of Tutorial or Practical/Practice session/week amounts to 0.5 credit per Semester,
MSE – Mid Semester Examination, PA-Presentation/Assignment, CA- Class Attendance,

ESE - End Semester Examination.
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MGT 201: QUANTITATIVE TECHNIQUES FOR MANAGEMENT
UNIT-I:
Basics of Sequencing & Series: Arithmetical Progression- nth term and Sum up to the nth term of a series
in A. P., Geometric Progression , nth term and Sum up to the nth term of a series in G.P, Sum of an infinite
geometric series,
Matrix Algebra and its applications: Matrix Addition, Subtraction, Multiplication, The Inverse of a Matrix,
Application of Matrices to Business Problems,
Functions and Equations: Linear and Non-linear function, Equations and Inequalities, Solution of
Simultaneous Equation: Matrix Method, Crammer’s Rule, Maxima and Minima of Simple Algebraic
Functions.
Matrix Operations using MS Excel
UNIT-II:
Role of Statistics: Applications of inferential statistics in managerial decision-making;
Presentation of Statistical Data: Usefulness of Classification, Tabulation and Representation of Data;
Measures of Central Tendency and Dispersion: Concept of Central Values, Arithmetic Mean, Geometric
Mean and Harmonic Mean, Median and Mode, Quartiles and Percentiles; Concept of Dispersion,
Range, Mean Deviation, Standard Deviation, Coefficient of Variation
Measuring Central Values and Dispersion using MS Excel/Minitab/SPSS
UNIT-III:
Correlation and Regression Analysis: Concepts, Scatter Diagram, Coefficient of Correlation-Karl Pearson’s
and Spearman’s Rank Correlation; Regression Analysis concepts, Regression Lines and Regression
Coefficient.
Time series analysis: Concept, Additive and Multiplicative models, Components of time series, Trend
analysis: Least Square method - Linear and Non- Linear equations, Applications in business decision-
making.
Correlation, Regression and Time Series Analysis using MS Excel/Minitab/SPSS
UNIT-IV:
Basic Concepts of Probabilities: Concepts, Addition Law, Multiplication Law, Conditional Probability and
Bayes’ Theorem,
Probability Theoretical Distributions: Concept and application of Binomial; Poisson and Normal
distributions
Calculating Binomial, Poisson and Normal Probabilities using MS Excel/Minitab/SPSS
UNIT-V:
Estimation Theory and Hypothesis Testing: Sampling theory; Formulation of Hypotheses; Application of
Z-test, t-test, F-test and Chi-Square test, Techniques of association of Attributes & Testing.
Hypothesis Testing using MS Excel/Minitab/SPSS
SUGGESTED READINGS:
1. Keller-Statistics for Management and Economics (Cenage Learning,)
2. Beri - Business Statistics (Tata Mc Graw Hill 2nd Edition).
3. Render and Stair Jr - Quantitative Analysis for Management (Prentice-Hall, 7th edition)
4. Sharma J K - Business Statistics (Pearson Education 2nd Edition).
5. Gupta C B, Gupta V - An Introduction to Statistical Methods (Vikas1995, 23rd Edition).
6. Levin Rubin - Statistics for Management (Pearson 2000, New Delhi, 7th Edition).
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7. Vohra, N.D., Quantitative Techniques in Management, Mc Graw Hill Education, 4th Edition.
8. Teresa, Paul- Essential of mathematics for Economics and Business, John wiley , 2nd edition
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9. Andre Francis- Business Mathematics and Statistics, Cengage Learning 6th Edition
MGT 202: FINANCIAL MANAGEMENT
UNIT I
Introduction to Financial Management: Concept of Finance, scope and objectives of finance, Profit
maximization vs. Wealth maximization, Functions of Finance Manager in Modern Age, Concept of Risk and
Return
UNIT II
Capital Budgeting Decisions: Calculation of NPV and IRR, Cost of Capital, Concept of Opportunity Cost,
Cost of Preference and Equity capital, Cash Flows as Profit and components of Cash Flows
Financial Calculation using MS Excel
UNIT III
Capital Structure: Relevance and Irrelevance of Capital Structure, Trade-off Theory, Pecking order Theory,
Leverage analysis – financial, operating and combined leverage along with its implications,
Dividend Decisions: Walter and Gordon Model, Miller-Modigilani (MM) Hypothesis, Linter Model of
Corporate, Dividend Behaviour, Forms of Dividends
UNIT IV
Working Capital Management: Concepts of Working Capital, Operating and Cash Conversion Cycle,
Permanent and Variable Working Capital, Determinants of Working Capital, Trade Credit, Accrued
Expenses and Deferred Income, Bank Finance for Working Capital
UNIT V
Inventory Management: Nature, Need, Objective of Inventory Management, Inventory Management
Techniques, Inventory Control Systems, Factoring,
Cash Management: Facets of Cash Management, Motives for Holding Cash, Cash Management Model.
SUGGESTED READINGS:
1. Pandey I M - Financial Management (Vikas, 2004, 9th Ed.)
2. Van Horne - Financial Management and Policy (Pearson Education, 2003, 12th Ed.)
3. Knott G - Financial Management (Palgrave, 2004)
4. Khan and Jain - Financial Management (Tata McGraw Hill, 3rd Ed.)
5. Prasanna Chandra - Fundamentals of Financial Management (TMH, 2004)
6. R P Rustagi - Financial Management (Galgotia, 2000, 2nd revised ed.)
7. Lawrence J. Gitman - Principles of Managerial Finance (Pearson Education, 2004)
8. Ravi M. Kishor - Financial Management (Taxmann, 1st Ed.).
9. Damodaran – Corporate Finance –Theory & Practice (Wiley, 1st Ed.)
10. Gupta Shashi K.- Financial Management (Kalyani Publication)
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MGT 203: HUMAN RESOURCE MANAGEMENT
UNIT I
Human Resources Management (HRM): Meaning, Nature and Scope, Difference between HRM and
Personnel Management, HRM functions and objectives, Evolution of HRM environment – external and
internal.
UNIT II
Human Resources Development in India: evolution and principles of HRD, HRD Vs. Personnel functions,
Role of HR managers.
Strategic Human Resource Management : Nature of Strategies and Strategic Management, Strategic
Management Process – Environmental Scanning, Strategy Formulation, implementation and evaluation.
Human Resources Planning: Definition, purposes, processes and limiting factors; Human Resources
Information system (HRIS): HR accounting and audit.
UNIT III
Job Analysis: Job Description, Job Specification.
Systematic Approach to Recruitment: recruitment policy, recruitment procedures, recruitment methods and
evaluation.
Systematic Approach to Selection: the selection procedure, the design of application form, selection
methods, the offer of employment, and evaluation of process.
Training and Development: Purpose, Methods and issues of training and management development
programmes.
UNIT IV
Performance Appraisal: Definition, Purpose of appraisal, Procedures and Techniques including 360 degree
Performance Appraisal, Job Evaluation.
Compensation Administration: Nature and Objectives of compensation, components of pay structure in

India, Wage Policy in India – Minimum Wage, Fair Wage and Living Wage.
Incentive Payments: Meaning and Definition, Prerequisites for an effective incentive system, Types and
Scope of incentive scheme, Incentive Schemes in Indian Industries, Fringe Benefits.
UNIT V
Discipline and Grievance Procedures: Definition, Disciplinary Procedure, Grievance Handling Procedure.
Industrial Relations: Nature, importance and approaches of Industrial Relations.
Promotion, Transfer and Separation: Promotion – purpose, principles and types; Transfer – reason,
principles and types; Separation – lay-off, resignation, dismissal, retrenchment, Voluntary Retirement
Scheme.
SUGGESTION READINGS:
th
1. Aswathappa K - Human Resource and Personnel Management (Tata McGraw Hill, 5 Ed.).
nd
2. Rao VSP – Human Resource Management, Text and Cases (Excel Books, 2 Ed.),
th
3. Ivansevich – Human Resource Management (Tata McGraw Hill, 10 Ed.)
th
4. Dessler – Human Resource Management (Prentice Hall, 10 Ed.)
th
5. Bernardi – Human Resource Management (Tata McGraw Hill, 4 Ed.)
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MGT204: INFORMATION MANAGEMENT SYSTEM AND COMPUTER APPLICATION
UNIT I:
Hardware: (a) Input devices - keyboard, printing devices, voice speech devices, scanner, MICR, OMR, Bar
code reader, digital camera etc. (b) Output devices - Visual Display Unit, printers, plotters etc.(c) Storage
Devices – Magnetic storage devices, Optical storage devices, Flash Memory etc.
Software: Introduction; Types of software with examples; Introduction to languages, compiler, interpreter
and assembler.
Operating System: Definition, Functions, Types and Classification, Elements of GUI based operating
system-Windows-Use of menus, tools and commands of windows operating system.
UNIT II
Application of MS-Office: Basics of MS-Word, MS-Excel and MS-PowerPoint;
MS Access: Overview of MS-Access, Creating Tables, Queries, Forms and Reports in MS-Access.
Computer Networks: Overview of Computer Network, Types of computer networks (LAN, WAN and
MAN), Network topologies,
Internet: Overview of Internet, Architecture & Functioning of Internet, Basic services over Internet like
WWW, FTP, Telnet, Gopher etc., IP addresses, ISPs, URL, Domain names, Web Browsers, Internet
Protocols, Search engines, e-mail, Web browsing, searching, downloading & uploading from Internet.
Applications of Information Technology
UNIT III
Introduction: Concept of Data and Information, Information Systems, Classification, Operations Support
System (OSS), Management Support System(MSS), Transaction Processing System(TPS), Process Control
System(PCS), Enterprise Collaboration System(ECS), Management Information System(MIS), Decision
Support System(DSS).
Applications Of Artificial Intelligence : Artificial Intelligence(AI) , Neural Networks, Fuzzy Logical

Control System, Virtual Reality , Expert System(ES), Executive Information System(EIS), Cross Functional
Information Systems.
UNIT IV
Developing MIS Systems: System Development Life Cycle , Investigation Phase, Prototyping, Feasibility
Analysis, System Analysis (DFD and ER Diagram), System Design, Implementing Business Systems,
Testing, Documenting, Training, Conversion and Maintenance
UNIT V
Applications of MIS: Enterprise Resource Planning (ERP), Customer Relationship Management (CRM),
Security and Ethical Challenges of IT: Ethical Responsibility - Business Ethics, Technology Ethics; Cyber
Crime and Privacy Issues.
SUGGESTED READINGS:
1. Shrivastava-Fundamental of Computer& Information Systems (Wiley Dreamtech)

2. Leon A and Leon M - Introduction to Computers ( Vikas, 1st Edition).
3. ITL ESL – Introduction to Information Technology (Pearson, 2nd Edition).
4. ITL ESL – Introduction to Computer science (Pearson, 2nd Edition).
5. Introduction to Computers, Norton P. (TATA McGraw Hill)
6. Leon - Fundamentals of Information Technology, (Vikas)
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MGT205: PRODUCTION AND LOGISTICS MANAGEMENT
UNIT –I
Production and Operations Management: An overview, Definition of production and operations
management, Production Cycle, Classification of operations, Responsibilities of Operations Manager,
Designing Products Services and Process: New Product Design and Development, Manufacturing Process
Technology: Project, Job shop, Batch, Assembly Line and Continuous system, Flexible Manufacturing
System, Designing of Services and Service Processes.
UNIT- II
Forecasting: Forecasting as a planning tool, Forecasting types and methods, Exponential Smoothening,
Measurement of Errors, Monitoring and Controlling Forecasting Models, Box- Jenkins Method.
Facility Location and Layout Planning: Need for Planning, Procedures for Facility Location Planning,
Facility Location Model, Layout concepts- Process Layout, Product Layout, Fixed Position Layout, and
Combination Layout Planning.
Productivity and Work Study: Measurement of Productivity, Method Study, Work Measurement.
UNIT –III
Production Planning Techniques: Routing Decisions, Line of Balance, Scheduling types & principles,
master production schedule,
Inventory Management: Objectives, Factors, Process, Inventory control techniques- ABC, VED, EOQ,
SED, FSN analysis.
UNIT-IV
Logistics Management: Introduction to the logistics Management, Logistics costs, different models,
logistics sub-system, inbound and outbound logistics, bullwhip effect in logistics, Distribution and
warehousing management.
Purchasing & Vendor management: Centralized and decentralized purchasing, functions of purchase
department and purchase policies, Use of mathematical model for vendor rating / evaluation, single vendor
concept, management of stores, accounting for materials.
UNIT-V
Recent Issues in Logistic Management: Role of Computer / IT in Logistics/Supply Chain Management,
CRM Vs SCM, Benchmarking concept, Features and Implementation, Outsourcing-basic concept, Value
Addition in SCM-concept of demand chain management.
SUGGESTED READINGS
1. Adam Jr Everetl E. R J – Production and Operations Management (Prentice-Hall, 2000, 5th Edition)
2. Chary - Production and Operations Management (Tata McGraw-Hill, 1997, 9th Edition)
3. Hill T- Operations Management (Palgrave, 2000)
4. Johnston R et al – Cases in Operations Management (Pitman, 1993)
5. McGregor D – Operations Management (McGraw-Hill, 1960)
6. Morton - Production and Operations Management (Vikas)
7. Haleem A- Production and Operations Management (Galgotia books, 2004)
nd
8. Bedi Kanishka - Production & Operations Management (Oxford University Press, 2 Edition)
9. Ailawadi Satish C. & Singh P. Rakesh- Logistics Management (PHI Learning Pvt. Ltd.)
10. Sunil Chopra and Peter Meindl- Supply Chain Management: Strategy, Planning, and Operation
11. Simchi-Levi- Desgning and Managing supply Chain (McGraw-Hill)
12. Donald Waters- Logistics: An Introduction to Supply chain Management (PALGRAVE
MACMILLAN)
13. Raghuram G. (I.I.M.A.) - Logistics and Supply Chain Management (Macmillan, 1st Ed.)
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MGT206: RESEARCH METHODOLOGY
UNIT I
Introduction: Concept of Research and Its Application in Various Functions of Management, Types of
Research, Types of Business Problems Encountered by the Researcher, Problems and Precautions to the
Researchers.
Basic Building Blocks of Research: Concept of theory, empiricism, deductive and inductive theory,
Characteristics of scientific method, Understanding the language of research – Concept, Construct,
Definition, Variable.
UNIT II
Process of Research: Steps Involved in Research Process.
Research Design: Concept and Importance in Research – Features of a good research design – Exploratory
Research Design – concept, types and uses, Descriptive Research Designs – concept, types and uses.
Experimental Design: Concept of Independent & Dependent variables.
UNIT III
Measurement: Concept of measurement, Levels of measurement – Nominal, Ordinal, Interval, Ratio.
Problems in measurement in research – Validity and Reliability
Sampling Techniques: Concept of Sample, Sample Size and Sampling Procedure, Various Types of
Sampling Techniques– Simple Random sampling, Systematic sampling, Stratified Random sampling &
Cluster sampling, Determining Sample Size for SRS and StRS.
Data Collection: Types of Data: Secondary and Primary, Various Methods of Collection and Data,
Preparation of Questionnaire and Schedule, Types of Questions, Sequencing of Questions, Check Questions,
Length of Questionnaire, Precautions in Preparation of Questionnaire and Collection of Data.
UNIT IV
Analysis of Data: Coding, Editing and Tabulation of Data, Various Kinds of Charts and Diagrams Used in
Univariate and Bivariate Data- Bar, Pie and Scatter Diagrams and their Significance, Overview of Test of
Hypothesis, Application of Analysis of Variance (ANOVA). Non parametric tests,
Graphical Representation, Univariate, Multivariate Analysis, ANOVA using MS Excel, Minitab, SPSS
UNIT V
Software for Document formatting: MS Office
Report Preparation: Types and Layout of Research Report, Precautions in Preparing the Research Report.
Bibliography and Annexure in the Report: Their Significance, Drawing Conclusions, Suggestions and
Recommendations to the Concerned Persons.
SUGGESTED READINGS:
1. Saunders - Research Methods for Business students (Prentice hall, 2nd Edition, 2007)
2. Cooper and Schindler - Business Research Methods (Tata Mc Graw Hill, 9th Edition)
3. C. Murthy- Research Methodology (Vrinda Publications)
4. Bhattacharyya-Research Methodology(Excel Books)
5. Panneer Selvam - Research Methodology (Prentice Hall of India, Edition 2008)
6. Gravetter - Research Method for Behavourial Sciences (Cengage Learning)
7. William G. Zikmund-Business Research Methods (Cengage Learning)
8. Fred N. Kerlinger - Foundations of behavioral research
9. Boyd, Westfall, Stasch-Marketing research: Text and Cases (AITBS Publication)
10. Paul E. Green, Donald S. Tull-Marketing Research (Prentice hall)
11. Kothari & Garg- Research Methodology: Methods and Techniques (New Age)
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MGT207: ORGANIZATION BEHAVIOR
UNIT I
Organization Behaviour: Concept, Nature, Characteristics, Conceptual Foundations and Importance,
Models of Organizational Behaviour, Management Challenge, A Paradigm Shift, Relationship with Other
Fields,
Framework of Organisational Behaviour: Cognitive Framework, Behaviouristic Framework and Social

Cognitive Framework.
UNIT II
Perception and Attribution: Concept, Nature, Process, Importance, Management and Behavioural
Applications of Perception.
Attitude: Concept, Process and Importance, Attitude Measurement, Attitudes and Workforce Diversity.
Personality: Concept, Nature, Types and Theories of Personality Shaping, Personality Attitude and Job
Satisfaction.
Learning: Concept and Theories of Learning.
UNIT III
Motivation: Concepts and Their Application, Principles, Theories, Employee Recognition, Involvement,
Motivating a Diverse Workforce.
Leadership: Concept, Function, Style and Theories of Leadership-Trait, Behavioural and Situational
Theories. Analysis of Interpersonal Relationship,
Group Dynamics: Definition, Stages of Group Development, Group Cohesiveness, Formal and Informal
Groups, Group Processes and Decision Making, Dysfunctional Groups.
UNIT IV
Organisational Power and Politics: Concept, Sources of Power, Distinction between Power, Authority and
Influence, Approaches to Power, Political Implications of Power: Dysfunctional Uses of Power.
Knowledge Management & Emotional Intelligence in Contemporary Business Organisation
Organisational Change: Concept, Nature, Resistance to change, Managing resistance to change,

Implementing Change, Kurt Lewin Theory of Change.
UNIT V
Conflict: Concept, Sources, Types, Functionality and Dysfunctionality of Conflict, Classification of
Conflict-Intra, Individual, Interpersonal, Intergroup and Organisational; Resolution of Conflict, Meaning
and Types of Grievance and Process of Grievance Handling.
Stress: Understanding Stress and Its Consequences, Causes of Stress, Managing Stress.
Organisational Culture: Concept, Characteristics, Elements of Culture, Implications of Organisation

culture, Process of Organisational Culture.
SUGGESTED READING:
1. Newstrom John W. - Organizational Behaviour: Human Behavour at Work (Tata Mc Graw Hill)
2. Luthans Fred - Organizational Behaviour (Tata Mc Graw Hill)
rd
3. Mc Shane , Glinow & Sharma - Organizational Behaviour (Tata Mc Graw Hill, 3 Edition)
th
4. Robbins Stephen P. - Organizational Behaviour (Pearson Education, 12 Edition)
5. Hersey , Blanchard, Kenneth and Dewey E. - Management of Organsational Behavior: Leading
th
Human Resources (Pearson Education, 8 Edition)
6. Greenberg Jerald and Baron Robert A. - Behavior In Organisations: Understanding and Managing
the Human Side of Work (Prentice Hall of India)
7. Davis, Keith - Human Behaviour at Works – Tata Mc Graw Hill, New Delhi.
8. Pareek, Udai - Behavioural Process in Organization (Oxford 4 IBH, New Delhi).
9. Robbins, Judge and Vohra- Organizational Behavior (Pearson Education)
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MGT301: OPERATIONS RESEARCH
UNIT I
Operations Research: Uses, Scope and Applications of Operation Research in managerial decision-making.
Decision-making environments: Decision-making under certainty, uncertainty and risk situations; Decision
tree approach and its applications.
UNIT II
Linear programming: Mathematical formulations of LP Models for product-mix problems; graphical and
simplex method of solving LP problems; sensitivity analysis; duality, Use of EXCEL SOLVER to Solve
LPP.
Transportation problem: Introduction to transportation problems, North-West corner rule, Least cost
method, Vogel’s approximation method for obtaining initial feasible solutions, Stepping stone and MODI
method to get optimal solution, Transhipment problem, Use of EXCEL SOLVER to Solve TP.
UNIT III
Assignment model: Hungarian Method Algorithm, Routing Problem, Travelling Salesman Problem, Use of
EXCEL SOLVER to Solve AP.
Game Theory: Concept of game; Two-person zero-sum game; Pure and Mixed Strategy Games; Saddle
Point; Odds Method; Dominance Method and Graphical Method for solving Mixed Strategy Game.
Sequencing Problem: Introduction to sequencing problem, Solution to sequencing problems, Gantt chart,
Johnson’s Algorithm for n Jobs and Two machines, n Jobs and Three Machines, Two jobs and m - Machines
Problems.
UNIT IV
Queuing Theory: Introduction, Queuing Theory, Operating Characteristics of a Queuing System,
Constituents of a Queuing System, Service Facility, Queue Discipline, Characteristics of M/M/I Queue
model; Application of Poisson and Exponential distribution in estimating arrival rate and service rate;
Applications of Queue model for better service to the customers.
Simulation: Introduction to simulation, Process of simulation, Monte Carlo simulation, Simulation of

inventory system, simulation of queuing system, Using MS Excel for Simulation.
UNIT V
Replacement Problem: Introduction to replacement theory, Replacement of assets that deteriorate with time,
replacement of assets which fail suddenly.
Project Management: Rules for drawing the network diagram, Applications of CPM and PERT techniques
in Project Planning and Control, Crashing of Operations.
SUGGESTED READINGS:
1) Apte-Operation Research and Quantitative Techniques (Excel Books)
2) S Kalawathy-Operation Research (Vikas IVth Edition)
3) Natarajan- Operation Research(Pearson)
4) Singh & Kumar—Operation Research(UDH Publisher edition 2013)
5) Taha Hamdy - Operations Research - An Introduction (Prentice-Hall, 9th edition)
5) Vohra - Quantitative Techniques in Management (Tata McGraw-Hill, 2nd)
6) Kothari - Quantitative Techniques (Vikas 1996, 3rd Edition).
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7) Sharma J K - Operations Research (Pearson, 3rd Edition)

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MGT302: PROJECT PLANNING, ANALYSIS AND MANAGEMENT
Unit 1
Concept of project: Basic concepts, classification, characteristics of project, Project life cycle, Project
management, Tools & Techniques of project management, project organization.
Project identification: Identification, generation of ideas, SWOT analysis, Preliminary screening, project
rating index.
Unit II
Market & Demand Analysis: Collection of data, market survey, market planning, market environment,
project risk analysis, demand forecasting techniques.
Technical Analysis: selection of technology, material input and utilities, plant capacity, location & site,
machinery and equipment, structures and civil work, environmental aspects, project charts and layouts.
Unit III
Financial Estimation: Project cost, source of finance, cost of production.
Financial Analysis: Characteristics of financial statement, Working Capital, Project income statement,
projected cash flow statement, projected balance sheet, projected profitability.
Unit IV
Investment Evaluation: Investment decision rule, techniques of evaluation, payback period, accounting rate
of return, profitability index method, Net profitability index, Internal rate of return, discounted payback
period.
Social Cost Benefit Analysis: Concept of social cost benefit, significance of SCBA, Approach to SCBA,
UNIDO approach to SCBA, Shadow pricing of resource, the little miracle approach,
Unit V
Infrastructure projects: Classification of Infrastructure Projects, Characteristics and Issues related to
Infrastructure Projects, State of Infrastructure in India, New Approaches for Infrastructure, PPP- Schemes
and Modalities of PPP, Mix of government support and regulation in Infrastructure Projects.
Project Implementation: Schedule of project implementation, Project Planning, Project Control, Human
aspects of project management, team building, and high performance team.
SUGGESTED READINGS
1. Marwah-Project Management (Wiley Dreamtech)
2. Chaturvedi & Jauhari-Project Management (Himalaya Publishing)
3. Chandra Prasanna - Project : Preparation ,Appraisal, Budgeting and Implementation. (TMH, 5th Ed.)
4. Mishra - Project Management (Excel Books)
5. Goyal BB – Project Management : A Development Perspective (Deep & Deep)
6. Gopalan- Project Management Core Text Book (Wiley)
7. T.J. Kloppenborg-Contemporary project Management ( Cengage)
8. B Patel- Project Management (Vikas)
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MGT303: RURAL DEVELOPMENT
UNIT I
Understanding Rural Business: Rural Business and its critical features; Identification of needs of rural
producer organization, enterprises, projects and its people; the rural social and political scenario,
Rural Development in India in post-independence period: Features of structure dynamics and changes of
rural society and polity in India in post-independence period.
UNIT II
Overview of the Rural Resources: land, soil, climate, water and forests;
Overview of the Rural Production System: Agriculture, Horticulture, Seri-culture, Forestry, Animal
husbandry, Dairying, Fisheries, and Non-farm activities; Concept, processes and relationship among agro
climate and natural resources, production system and livelihood of rural people.
UNIT III
Managing Co-operatives: emergence, endurance and growth of co-operatives; Leadership issues in
cooperatives, evolution of co-operative technologies; Co-operative principles; Issues in establishing
agricultural co-operatives, democratic governance in co-operatives; co-operative principles and economic
rationality; Anand pattern of co-operative-federal structure, causes of sickness, leadership issues and
managing boards.
UNIT IV
Economic Theory of Co-operatives: Agency theory, Theory of contracts, Transaction cost economics,
Game theory and their reciprocity, Welfare economics and their co-operatives.
UNIT V
Measures and Approaches to Rural Development: Concept, measures and determinants of rural
development; Critique of major rural development approach and strategies; growth vs equity oriented
approach; area vs group based approach; top down vs participatory and people oriented approach to
development planning;
Contemporary growth and poverty alleviation programme; different interventions for rural social and
infrastructure development;
Role of Institutions in rural development: PRIs, NGOs etc; success and sustainability of rural development
interventions, MNREGA
SUGGESTED READINGS
1. Jonathan Reuvid, Guide to Rural Business (Kogan Page)
2. Deu S. Mahendra and Basu K.S. - Economic and Social Development (Academic Foundation)
3. Brown Ben, Practical Accounting for Farm and Rural Business (Lavoisier) 2003.
4. Warren M - Financial Management for Farmers and Rural Managers (Blackwell Publishing)
5. Prag P A - Rural Diversification (EG Books)
6. Thorner Daniel and Morner Alice - Land and Labour in India (Asia Publishing House)
7. Katar Singh: Rural Development: Principles, Policies and Management: Sage Publication
19
Page
MGT304: STRATEGIC MANAGEMENT AND BUSINESS POLICY
UNIT I
Introduction, Strategic Management: Business Policy and Strategic Management, Basic Concept of
Strategic Management, Concept of Strategy, Dimension of strategic decision, Levels of strategy, Strategy
making modes,
Overview of process of strategic planning & management: Basic Model of Strategic Management-Strategy
Formulation, Implementation, and Evaluation; Mission, Vision, Objectives, Business definitions, Summary
statement of strategy, Deducing strategy from action & endeavours; Strategic Decision Making.
UNIT II
Strategic management and Globalization: Impact of Internet and E-Commerce, Role of Strategic
Management in Marketing, Finance, HR and Global Competitiveness.
Environmental Scanning- Components of Environment & Environmental analysis, External Environmental

Analysis-General, Industry & Competitive Environment, Porter’s Five Force Model for Industry Analysis,
Internal Environmental Analysis- Resource based approach, Value-Chain Approach, Scanning Functional
Resources to identify Key Internal Forces
UNIT III
Strategy Formulation: Designing Various Profile based on Environmental Scanning- ETOP Study, OCP,
SAP , SWOT Analysis, TOWS Matrix, and Competitive Profile Matrix(CPM);
Business Level Strategies: Porter’s Generic Strategies;
Corporate Level Strategies: Growth/ Expansion, Diversification, Stability, Retrenchment & Combination
Strategy;
UNIT IV
Corporate Restructuring: Mergers, Acquisitions, and Takeovers; Strategic Alliances,
Strategic Analysis and Choice: Process of Strategic Choice, Strategic Analysis: Portfolio Analysis,
Corporate Parenting, BCG Model, GE 9 Cell, Porters Diamond Model, Subjective Factors in Strategic
Choice.
UNIT V
Strategy Implementation: through structure, through Human Resource Management; through values and
ethics.
Mc Kinsey’s 7S Model, Organization Life Cycle, Management and Control, Activity based Costing,
Strategic Information System.
Case Study related to the Entire Syllabus.
SUGGESTED READINGS
1. Carpenter-Strategic Management(Pearson)
2. Kazmi A. - Business Policy and Strategic Management (Tata Mc Graw Hill, 2nd Ed.)
3. Kachru - Strategic Management: (Excel Books)
4. Cliff Bowman - Business Policy and Strategy (Prentice Hall of India)
5. Trehan- Strategic Management ( Wiley)
6. Mc Carthy D.J., Minichiello Robert J., and Curran J.R. - Business Policty and Strategy (AITBS)
7. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management (Frank Brothers)
20
8. Pearce II John A. and Robinson J.R. and Richard B. - Strategic Management (AITBS)
9. Fred R. David; Strategic Management: Concepts and Cases; Prentice Hall, 2011
Page
MGT3101: MARKETING OF SERVICES
UNIT I
Introduction: Understanding Services Phenomenon; Growth, of Service Sector; Role of services in
Economy; The concept of Services; Characteristics of services; Classification of services Emergence of
Service Economy, Challenges, Introduction to Services Marketing- Product to Services—The Challenges,
Classification of services.
UNIT II
Marketing Mix in Service Industry- Product in services, price, promotion, Place, process, people, physical
evidence- (concepts only)
Delivering Quality Service: Quality Issues and Models, Challenges of Measuring Service Quality, Measures
of Service Quality, Dimensions of Service Quality , Gap Analysis, SERVQUAL,
Customer Satisfaction Measures: Issues with customer Satisfaction, Breakdown of Satisfaction
UNIT III
Developing Sustainable Service Models: The problem Services Design, New Product Development in
Services, Managing Customer Research in Service, Planning and implementation of new service models
Demand Management in Services: Supply and Demand considerations in Services, Concept of Duration
Management and Rate Fences, Service mapping—Divergence versus Complexity
UNIT IV
Service Market Segmentation and Marketing Mix: Market Segmentation in banking services; banking
services Marketing Mix, Market Segmentation in insurance; insurance Marketing Mix, Market
Segmentation in Tourism; Tourism Marketing Mix, Market Segmentation in Hospitality; Hospitality
Marketing Mix, Market Segmentation in Health Care; Health Care Marketing Mix,
UNIT V
Consumer Behavior In Services: Managing Customer Behavior—Accommodation versus Reduction,
Customer Involvement in Service Processes Customer Expectation Management, Customer Experience
Management, Targeting Customers, Managing Relationships and building Loyalty.
SUGGESTED READINGS
1. Shanker, Ravi - Services Marketing - the Indian Perspective; Excel Books, New Delhi; First Edition;
2002
2. Lovelock, Christopher; Services Marketing - People, Technology, Strategy; Pearson Education Asia,
Delhi; First Indian Reprint, 200l.
3. Dr. Shajahan. S; Service Marketing (Concept, Practices & Cases); Himalaya Publishing House;
Mumbai; First Edition 2001.
4. Vasanthi Venugopal & Raghu V.N; Services Marketing; Himalava Publishing house; Mumbai; First
Edition 2001.
5. Cengiz Haksever et. al, Service Management and Operations, Pearson Education
6. Ravi Shanker ; Services Marketing; Excel
21
Page
MGT3102: CONSUMER BEHAVIOUR
UNIT I
Understanding Consumer Behaviour: Meaning and Concept of Consumer and Customer, Meaning and
nature of Consumer Behaviour, Factors affecting Consumer Behaviour,
Indian Consumer: Changing Indian Consumer Behaviour-Drivers of Change; Changing Consumer Trends;
Rural Consumer Behaviour; New Consumption Patterns
UNIT II
Consumer Decision Making Process-Concept of Consumer Decision; Consumer Involvement and decision
making; Consumer Decision Making Model,
Different Models in Consumer Behaviour: Economic model, Psychoanalytic model, Sociological model,
Howard & Seth model, Nicosia model, Engel-kollat-Blackwell model.
UNIT III
Factors Influencing Consumer Behaviour: Influence of Culture on Consumer Behaviour-Concept of
Culture; The measurement of Culture; Indian Core Values; Cultural aspects of emerging markets, Values,
Lifestyles, and Psychographics- Impact of Values, Lifestyles and Psychographics on buying behaviour;
Demographics, Lifestyles and Psychographics; Values and Value Systems, Group Influence on
Consumption- Role of reference groups; Effect of reference groups on consumer decision making; Celebrity
endorsements
UNIT IV
Industrial Buying Behaviour : Participants, characteristics of industrial markets, factors influencing
industrial markets, stages of industrial buying process, Customer and marketing of services.
UNIT V
Customer Research: Changing Consumer Trends; Rural Consumer Behaviour; New Consumption Patterns,
Organisational Buying Behaviour
Consumer Protection Act
SUGGESTED READINGS:
1. D. L. Loudon, J. Albert Della Bitta: Consumer Behavior; Concepts and Applications, Tata McGraw
Hill Publishing Company Limited
2. L. G. Schiffman, L. L. Kanuk, & S. R. Kumar: Consumer Behavior, Pearson Education Inc.
3. Rai Alok K., Srivastava M., “The Character of Customer Loyalty”, TATA MCGraw Hill
4. Kazmi & Batra- Consumer Behaviour (ExcelBooks)
5. Henry A.: Consumer Behavior and Marketing Action, Thomson Asia Pte Ltd.
6. M. Evans, A. Jamal, & G. Foxall : Consumer Behavior, John Wiley & Sons LTD.
7. M. Khan: Consumer Behavior, New Age International Publishers
22
Page
MGT3103: SALES, DISTRIBUTION AND RETAIL MANAGEMENT
UNIT I
Sales Management: Evolution of sales function, Objectives of sales management positions, Functions of
Sales executives, Relation with other executives
Salesmanship: Theories of personal selling, Types of Sales executives, Qualities of sales executives,
Prospecting, pre-approach and post-approach, Organising display, showroom & exhibition
UNIT II
Sales Organisation and relationship: Purpose of sales organization, Types of sales organization structures,
Sales department external relations, Distributive network relations.
Sales Force Management: Recruitment and Selection, Sales Training, Sales Compensation
UNIT III
Distribution Management: Types of Marketing Channels, Factors affecting the choice of channel, Types of
middleman and their characteristics, Concept of physical distribution system; Growing importance of
distribution for strategic advantage; Value chain and marketing intermediaries; Designing channel structure
and strategy
IT enabled Distribution Systems: Disintermediation vs Reintermediation; Cybermediary (e-commerce),

Partial disintermediation, Infomediary; Intermediary empowerment; Framework for adoption of IT enabled
distribution systems;
Distribution and Logistics: Logistics Information System and Order Processing, Distribution related Issues
and Challenges for Logistics Management; Gaining competitive advantage through Logistics Management;
UNIT IV
Retail Management: An Overview, Concept and Evolution; Functions and Role of Retailing in Distribution;
Social and Economic significance of Retailing; Formats of Retailing; Organized Retailing; Technology in
Retailing; Present Indian Retailing Scenario
UNIT V
Retail Management Decisions: Organizational buying formats and processes; Merchandise Planning
systems; Category Management; Logistics issues in Retailing; Inventory Management and Replenishment
Systems; Value of Information visibility, Functions, Costs, and Modes of Transportation, Selection of
Transport Mode; Transportation Network and Decision
Suggested Readings:
1. Agrawal D. K., Distribution & Logistics Management: A Strategic Marketing Approach, Macmillan
Publishers India Ltd. New Delhi,
2. Berman- Retail Management Strategic approach-11e (Prentice hall)
3. Cox-Retailing An introduction 5e (Prentice hall)
4. Alan Rushton, Phil Croucher & Peter Baker, The Handbook of Logistics & Distribution Management,
Kogan Page Ltd. London,
5. Anne T. Coughlan, Erin Anderson, Louis W. Stern & Adel I. El-Ansary, Marketing Channels, Pearson
Education, Delhi,
6. P. K. Sinha & D. P. Uniyal, : Managing Retailing, Oxford University Press.
7. Michael Levy, Barton A Weitz and Ajay Pandit, Retailing Management, McGraw Hill, New Delhi,
8. Varley R and Rafiq M : Principles of Retail Management, Palgrave Macmillan, Basingstoke
9. Still, Still Richard R,:Sales Management: Decision Strategy And Cases, 5/E, Pearson
23
Page
MGT3201: FINANCIAL SYSTEM AND INSTITUTIONS
UNIT I
Concept of Financial Systems: Formal and informal financial systems, Functions of financial system,
Nature and Role of financial institutions and financial markets, Financial system and the economy.
UNIT II
Financial Intermediaries:
Broad Categories- Special Characteristics, Money Market Institutions, Capital Market Institutions,
Financial Services Institutions, Functions and structure introduced, Commercial Banks- Roles, Functions,
Regulations, Public Sector, Private Sector and Foreign Banks,
Development Banks: IFCI, IDBI, SFCs, NABARD, RRBs, SIDBI, IIBI,
Non-Banking Financial Institutions: Insurance Companies- Public and Private, Investment Policy,
Regulatory Authority
UNIT III
Financial Markets- Meaning, Types, Classification of Financial Markets, Money Market, Call money
Market, Govt. Securities Market. Capital Market, Debt Market, Primary and Secondary Market, Interlinking
Financial Market-Indian and Global Financial Markets.
Stock Exchanges: Constitution, control, functions, Prudential Norms, SEBI Regulations, Sensitive Indices,
Investor Services, Grievance Redressal Measures.
UNIT IV
Financial Instruments: Commercial Papers, Certificate of Deposits, Treasury Bills, Commercial Bills, Gilt-
edged Securities, Equity Shares, Dematerialisation, Preference Shares, Debentures, Warrants and
Convertibles, ADRs and GDRs, Derivatives- Options and Futures,
UNIT V
Financial Services
Fund based and Fee based services, Merchant banking, underwriting, Factoring and Forfeiting, Investment
banking, Retail banking, E-banking, mobile banking. Development Banking in India: Introduction,
Meaning, Functions and Importance of Developments Banks in India-IFCI, IDBI, ICICI, IRBI, SIDBI,
EXIM Bank, SFCs, SIDCs.
Suggested Readings:
1. Bhole, L.M. (1999), Financial Institutions and Markets, Tata Mcgraw Hill Company Ltd., New Delhi.
2. Bhole, L.M. (2000), Indian Financial System, Chugh Publications, Allahabad.
3. Johnson, H.J. (1993), Financial Institutions and Markets, Mcgraw Hill, New York
4. Machiraju, M.R. (1999), Indian Financial Systems, Vikas Publishing House, New Delhi.
5. Ohlson, J.A (1987), The Theory of Financial Markets and Institutions, North Holland, Amsterdam
6. Prasad, K.N.(2001), Development of India’s Financial System, Sarup & Sons, New Delhi
7. Smith, P.F (1978), Money and Financial Interdediation: The Theory and Structure of Financial System,
Prentice Hall, Englewood-Cliffs, New Jersey
24
Page
MGT3202: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
UNIT I
Overview of Capital Market: Market of securities, Stock Exchange and New Issue Markets - their nature,
structure, functioning and limitations; Trading of securities: equity and debentures/ bonds.
Regulatory Mechanism: SEBI and its guidelines; Investor Protection, Saving, investment, speculation. Type
of investors, Aim & Approaches of security analysis.
UNIT II
Risk & Return: Concept of Risk, Component & Measurement of risk, covariance, correlation coefficient,
measurement of systematic risk.
Fundamental Analysis: Economic, Industry, Company Analysis, Technical Analysis: DOW Theory,
Support and Resistance level, Type of charts & its interpretations, Trend line, Gap Wave Theory, Relative
strength analysis , Technical Versus Fundamental analysis.
UNIT III
Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision.
Valuation of Equity: Nature of equity instruments, Equity Valuation Models. Approaches to Equity
Valuation:
Valuation of Debentures/Bonds: nature of bonds, valuation, Bond theorem, Term structure of interest rates,
Duration.
Valuation of Derivatives (Options and futures): concept, trading, valuation.
UNIT IV
Portfolio Analysis and Selection: Portfolio concept, Portfolio risk and return, Beta as a measure of risk,
calculation of beta,
Selection of Portfolio: Markowitz’s Theory, Single Index Model, Capital market theorem, CAPM (Capital
Asset Pricing Model) and Arbitrage Pricing Theory.
UNIT V
Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio, Sharpe,
Treynor and Jensen measures; Finding alternatives and revision of portfolio; Portfolio Management and
Mutual Fund Industry
Suggested Readings:
1) Ranganatham - Security Analysis and Portfolio Management (Pearson Education, 2st Ed.)
2) Chandra P - Investment Analysis and Portfolio Management (Tata Mc Graw Hill, 2008)
3) Bhatt - Security Analysis and Portfolio Management (Excel Books)
4) Bhatt- Security Analysis and Portfolio Management (Wiley Dreamtech)
5)Pandian P - Security Analysis and Portfolio Management (Vikas, 1st Ed.)
6) Bodie, Kane, Marcus & Mohanti - Investment and Indian Perspective (TMH, 6th Ed.).
25
Page
MGT3203: BANKING AND INSURANCE MANAGEMENT
UNIT I
Structure of India Financial System, Major issues in Indian Financial System, Financial Sector reforms in
India, RBI, Monetary Policy, Credit Control.
UNIT II
Basic Concepts, Need for Banks, Banking as an ancestral Service , Main functions and other Services ,
Legal Framework , Different Types of Banks – Their structure, Organizations and working , Need for
proper Regulation and Supervision.
UNIT III
Commercial Banking, Management of assets & liabilities of Commercial Banking, Regulatory Environment
for Commercial Banking in India, Operating Aspects of Commercial Banking.
UNIT IV
Insurance: Basic concept of Risk – Kinds of Business Risks; Assessment and Transfer, Basic Principles –
Principle of utmost Good faith Interest, Indemnity, Economic function, Proximate Cause, Subrogation and
Contribution, Types of Insurance, Reinsurance Risk and Return Relationship,# Need for Coordination.
UNIT V
Life Insurance Organizations, Regulatory framework, Management of Life insurance business, Nature &
types of Life Insurance Policies, Operating Aspects of Life Insurance Companies. General Insurance
Organizations, Regulatory Framework , Management of General Insurance Business, Nature & types of
General Insurance Policies, Operating Aspects of General Insurance Companies.
Suggested Readings:
1. SETHI, JYOTSNA, BHATIA, NISHWAN, ELEMENTS OF BANKING AND INSURANCE, PHI
2. R KESHAVANATHAN, BANKING AND INSURANCE MANAGEMENT, ARISE PUBLISHERS
& DISTRIBUTORS
3. R K SHARMA, SHASHI K GUPTA, BANKING AND INSURANCE, KALYANI PUBLICATION
4. E GORD0N,GUPTA, BANKING AND INSURANCE, HIMALAYA PUBLISHING HOUSE
5. SHAKTI R. MOHAPATRA, DEBIDUTTA ACHARYA, BANKING AND INSURANCE,
PEARSON
26
Page
MGT3301: ORGANISATIONAL EFFECTIVENESS, CHANGE AND DEVELOPMENT
UNIT I
Organizational Effectiveness: Critical issues of organizational effectiveness; various approaches to measure
effectiveness, Value creation process by organization;
Organization Change: Change Process; Types and Forms of Organizational change; Forces for change;
Resistance to change, Relationship among organizational change, design and effectiveness.
UNIT I1
Organisation development: Concept and process; Assumptions and values underlying organisation
development (OD); Foundations of organisation development, Emergence of OD as an applied behavioural
science; Role of top management and organization development practitioners.
UNIT III
Organisational Diagnosis: Techniques of organisational diagnosis- Questionnaires, interviews, workshops,
task -forces and other methods; Collecting and analysing diagnostic information; feeding back diagnostic
information.
Organisational Change, Renewal, and Development: Planned change; Organisational growth and its
implication for change; Kurt Lewin’s model of change; Force field analysis; Change cycles- Power and
participative types; Organisational renewal and re –energising; Institution building; Creativity and
innovation.
UNIT IV
OD Interventions: Change agents- Role, skills and styles of change agents; Relation with the client system;
Designing interventions; Evaluating and institutionalizing interventions; Action research; Structural
interventions- Work redesign, work modules, Quality of work life (QWL), Quality circles(QC); Behavioural
interventions- Management by objectives (MBO), Sensitivity training, Transactional analysis; Career
planning; Inter-group interventions- team building, survey feedback, Grid OD; Techno-structural
interventions- Restructuring organizations, Employee involvement.
UNIT V
Trends in Organization Development: OD-HRD interface; OD in global settings; OD research and practice
in perspective; Challenges and future of OD. OD Strategies implemented by companies.
Case Studies: Cases to supplement learning from the course.
Suggested Readings:
1. French, W.L. and Bell, C.H., Organisation development, Prentice-Hall, New Delhi.
2. Hackman, J.R. and Senttle, J.L., Improving life at work: Behavioural science approach to organisational
change, Goodyear, California.
3. Harvey, D.F. and Brown, D.R., An experimental approach to organization development, Prentice-Hall,
Englewood Cliffs, N.J.
4. Hersey P., and Blanchard, H.B., Management of organisational behaviour: Utilising human resources,
Prentice Hall, New Delhi.
5. Pareek U., Rao, T.V. and Pestonjee, D.M., Behavioural processes in organisations, Oxford and IBH.,
New Delhi.
6. Cummings, T. G., Theory of organization development and change, South Western.
27
Page
MGT3302: MANAGING INDUSTRIAL RELATIONS
UNIT I
Structure and Evolution of Industrial Relations: Concept, Nature and models of IR- Unitarist, Pluralist,
Dunlop’s and Marxist perspectives of IR; Industrial relations system in India: Structure and its evolution;
Major contemporary developments in global economy and polity and their impact on industrial relations
scenario in India.
UNIT II
Industrial Conflict and Disputes Resolution: Industrial Relations Machinery in India; Provisions under the
Industrial Disputes Act, 1947- Authorities under the Act, Reference of disputes to boards, courts or
Tribunals, Procedures, Powers and duties of authorities, Strikes, Lockouts, Layoff and retrenchments, unfair
labour Practices, Penalties.; Methods of industrial disputes resolution; Forms of industrial conflicts; Labour
turnover; workplace practices and cooperation; Dynamics of conflict and collaboration; Trends in industrial
conflict; Nature, causes and types of industrial disputes-handling interest and rights disputes, Statutory and
Non-statutory.
UNIT III
Trade Unionism, Negotiations and Collective bargaining: Provisions of Trade Union Act, 1926-
Definitions, Legislations of Trade unions, rights and Liabilities of Registered Trade Union, Regulations,
Penalties and procedure; Management of labour; Management control strategies; Business strategies and
industrial relations; Role of market conditions; Structure for management of Industrial relations; Concept,
Nature, functions and Types of Collective bargaining; Collective bargaining in the Indian context;
Negotiating a collective bargaining agreement.
UNIT IV
Industrial Relations, Discipline and HRM performance: Unions and productivity; Union, industrial
relations climate and performance; the conciliation and arbitration system and performance; labour market
and economic performance; Nature of grievances and grievance procedures; Handling employee grievances.
Industrial indiscipline- An overview of Disciplinary enquiries, Salient features of Industrial Employment
(Standing Orders) Act, 1946; Disciplinary action and termination of employment contract. Linking IR
Strategy and HRM strategy.
UNIT V
Industrial Democracy: Concept and scope of industrial democracy, Workers’ participation- Strategy,
practices, behavioural science input/contribution and models; Rationale for participation, Issues in
participation, strategies for making participation effective; Emerging trends in Union-Management relations;
Technology and industrial relations; Principles and variables of comparative analysis (culture, values,
ideologies, politico-economic structure); Experience of UK, Yugoslavia, West Germany, Scandinavian
countries and Japan.
Case Studies: Cases to supplement learning from the course.
Suggested Readings:
1. Venkataratnam, C. S. Industrial Relations: Text and Cases. Delhi. Oxford University Press.
2. Michael Salamon, Industrial Relations––Theory & Practice. London. Prentice Hall.
3. Bray, M, Deery.S, Walsh.J, and Waring P, Industrial Relations: A Contemporary Approach, Tata Mc
Graw Hill.
4. Dwivedi, R.S., Managing Human Resources: Industrial Relations in Indian Enterprises, New Delhi,
Galgotia Publishing Company.
5. Edwards, P. Industrial Relations: Theory and Practice in Britain. U.K. Blackwell Publishing.
6. Kaufman, B. The global evolution of industrial relations: events idea and the IIRA. Geneva: International
Labour Office.
7. Singh, P., & Kumar, N. Employee Relations Management. New Delhi: Pearson Education India.
8. Ramaswamy, E.A. The Rayon Spinners ––Strategic Management of Industrial Relations, New Delhi.
28
Oxford University Press.

9. Mamoria C.B. & S. Mamoria: Dynamics of Industrial Relations in India. Mumbai. Himalaya Publishing
Page
House.
10. Niland R. et. al . The Future of Industrial Relations, New Delhi. Sage.
11. Sen, R. Industrial relations: text and cases, New Delhi. Macmillan Publishers.
12. Rowley, C., & Warner, M. Globalizing international human resource management. New York:
Routledge.
13. . Zeytinoglu, I. U. Effects flexibility in workplace on workers: Work environment and the unions.
Geneva: International Labour Office.
29
Page
MGT3303: HUMAN RESOURCE TRAINING AND DEVELOPMENT
UNIT I
Introduction: Concepts and Rationale of Training and Development; overview of training and development
systems; organizing training department; training and development policies; linking training and
development to company’s strategy; Requisites of Effective Training ; Role of External agencies in Training
and Development.
Training Needs Assessment (TNA): Meaning and purpose of TNA, TNA at different levels, Approaches for
TNA, output of TNA, methods used in TNA.
UNIT II
Training and Development Methodologies : Overview of Training Methodologies- Logic and Process of
Learning; Principles of Learning; Individual differences in learning, learning process, learning curve,
learning management system; Criteria for Method Selection; Skills of an Effective Trainer; Use of Audio-
Visual Aids in training; Computer Aided Instructions- Distance Learning, Open Learning, E- Learning;
Technologies Convergence and Multimedia Environment.
Development Techniques for enhancing decision–making and interpersonal skills, Case-study, in-basket
exercise, special projects, multiple management Programme Learning, Action learning, Syndicate Work,
Games, Action Maze, Role Play; Demonstration and Practice Monitoring; Coaching; Self Diagnostic Skills,
Experience Learning, Discovery Learning, Brain Storming, Counselling, Position Rotation, Team Building,
and Sensitivity Training .
UNIT III
Designing Training and Development Programs: Organisation of Training and Development programs,
Training design, kinds of training and development programs- competence based and role based training;
orientation and socialization; diversity training, choice of training and development methods, Preparation of
trainers; developing training materials; E-learning environment; Flexible learning modules; Self
development; Training process outsourcing.
UNIT IV
Evaluation of Training and Development: Reasons for evaluating Training and development programs,
Problems in evaluation; Evaluation planning and data collection, different evaluation frameworks, Problems
of Measurement and Evaluation; Costing of training, measuring costs and benefits of training program,
obtaining feedback of trainees; Methods of evaluating effectiveness of Training Efforts ; Kirkpatrick Model
of Training Effectiveness; Training issues resulting from the external environment and internal needs of the
company.
UNIT V
Emerging Trends in Training and Development: Gamification, team training and six sigma training;
Electronic Enabled Training Systems (EETS)-Concept and types, benefits and challenges in using EETS;
concerns in implementation of EETS – availability, incorporation, extension, and learning renewals for
EETS; use of EETS and its up scalability; follow up activities;
Training and development initiatives of some selected companies from private and public sectors and
MNCs.
Case Studies: Cases of real business world to supplement learning from the course.
Suggested Readings:
1. Prior, John, Handbook of Training and Development, Jaico Publishing House, Bombay.
2. Trvelove, Steve, Handbook of Training and Development, Blackwell Business.
3. Warren, M.W. Training for Results, Massachusetts, Addison-Wesley.
4. Craig, Robert L., Training and Development Handbook, McGraw Hill.
30
5. Garner, James, Training Interventions in Job Skill Development, Addison-Wesley.

6. Kenney, John; Donnelly, Eugene L. and Margaret A. Reid, Manpower Training and Development,
Page
London Institute of Personnel Management.

7. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata McGraw Hill.
8. Blanchard, P. Nick, James W. Thacker and V. Anand Ram, Effective Training: Systems, Strategies, and
Practices, Dorling Kindersley (India) Pvt. Ltd.
9. Rolf, P., and Udai Pareek, Training for Development, Sage Publications Pvt. Ltd.
10. Michalak, Donald, and Edwin G. Yager, Making the Training Process Work, Writers Club Press.
11. Jack J. Phillips, Hand book of Training Evaluation and Measurement Methods, Routledge.
12. Dayal, Ishwar, Management Training in Organisations, Prentice Hall.
31
Page
MGT401: TECHNOLOGY MANAGEMENT
UNIT I
Technology: Issues and Implications, Concepts and Definitions, Aspects and Issues Implications of
Technological Change.
Management of Technology: Various aspects and Issues, Strategic Considerations, Technological change
and Innovation, Impact of Technological Change on Employment and Productivity, Social consequences.
UNIT II
Technology cycle and understanding technologies change: Responding to technological changes -
Adoption of technology - Overcoming resistance - different approaches.
Technology Forecasting: Need – Methodologies- Trend Analysis, Analogy, Delphi, Soft System
Methodology, Mathematical Models, Simulation, System dynamic, S-curve, Role of Technology
Information Forecasting and Assessment Council (TIFAC).
UNIT III
Technology Negotiation: Preparation and conduct of negotiations - Technology outsourcing - Socio,
economic, political, legal and cultural considerations.
Technology diffusion - Technology transfer modes - Technology up-gradation - Technology modernization

- Adoption of new technologies - Absorption of new technologies - Absorption process - Relocation issues
Law regarding protection of trade intellectual property rights, patents, trademarks, TRIPS and W.T.O. -
its impact on Indian Economy.
UNIT IV
Technological competitiveness in Countries: Factory and office automation - Business Process
Reengineering - Quality Management –Use of Transferred Technology - Collaborative innovation
environment - Collaborative knowledge-intensive industry environment – Business and government
relations – Technological competitiveness in some of the developing and developed countries
Technological environment in India : Technology policy, role of various governments, organisations such
as DST, CSIR in development and dissemination of technology.
UNIT V
Technology Transfer Mechanism: Technology Transfer Services - Matching and pre-selection of
prospective business partners - Commercializing innovations –Technology transfer negotiations -
Technology transfer Offices: - databank - periodicals – web based services - - technology transfer
agreements - Material Transfer Agreements (MTA s) - Business meets, workshops, training programmes,
press release.
SUGGESTED READINGS:
1. Sharif Nawaz, Management of Technology Transfer and Technology, APCTT Bangalore.
2. Fredruck Betz, Managing Technology, Prentice Hall
3. Mauk Dudgson, Technology Strategy and the Firm, Longman Publications
4. UN-ESCAP, Technology for Development, ESCAP Secretariat.
5. Robert Szakonyl, Handbook of Technology Management, Viva Books Private Limited, 2006.
6. Gerard H. Gaynor, Handbook of Technology Management, McGraw Hill, 1996.
7. Tarek M. Khalil, Management of Technology, McGraw Hill, 2003
32
8. Vijay Kumar Khurana, Management of Technology and Innovation, Ane books India, Chennai,
2007.
Page
MGT402: TOTAL QUALITY MANAGEMENT
UNIT I
Introduction: Need for quality - Evolution of quality - Definition of quality - Dimensions of manufacturing
and service quality - Basic concepts of TQM - Definition of TQM – TQM Framework
Contributions of Quality Gurus: Deming, Juran and Crosby and others, Barriers to TQM.
UNIT II
TQM Principles: Leadership – Strategic quality planning, Quality statements - Customer focus – Customer
orientation, Customer satisfaction, Customer complaints, Customer retention - Employee involvement –
Motivation, Empowerment, Team and Teamwork, Recognition and Reward, Performance appraisal -
Continuous process improvement – PDCA & PDSA cycle, 5s, Kaizen - Supplier partnership – Partnering,
Supplier selection, Supplier Rating.
UNIT III
TQM Tools & Techniques I : The seven traditional tools of quality – New management tools – Six-sigma:
Concepts, methodology, applications to manufacturing, service sector including IT – Bench marking –
Reason to bench mark, Bench marking process – FMEA – Stages, Types.
UNIT IV
TQM Tools & Techniques II: Quality circles – Quality Function Deployment (QFD) – Taguchi quality loss
function – TPM – Concepts, improvement needs – Cost of Quality – Performance measures, Statistical
Quality Control-Descriptive Statistics, Statistical Process Control, Acceptance Sampling.
UNIT V
Quality System: Need for ISO 9000- ISO 9001-2015, ISO 9000:2015, ISO 9004:2009, ISO 19011:2011.
Quality System – Elements, Documentation,
Quality auditing: QS 9000 – ISO 14000 – Concepts, Requirements and Benefits –
Case studies: TQM implementation in manufacturing and service sectors.
SUGGESTED READINGS:
1. Dale H.Besterfiled, et at., “Total Quality Management”, Pearson Education Asia, Revised 3rd
Edition, Indian Reprint (2011).
2. James R. Evans and William M. Lindsay, “The Management and Control of Quality”, 6th Edition,
South-Western (Thomson Learning), 2005.
3. Oakland, J.S., “TQM – Text with Cases”, Butterworth – Heinemann Ltd., Oxford, 3rd Edition,
4. Suganthi,L and Anand Samuel, “Total Quality Management”, Prentice Hall (India) Pvt. Ltd.,2006.
5. Janakiraman, B and Gopal, R.K, “Total Quality Management – Text and Cases”, Prentice Hall
(India) Pvt. Ltd., 2006
33
Page
MGT4101: INDUSTRIAL AND RURAL MARKETING
UNIT I
Introduction to industrial marketing: Definitions of Industrial Marketing, Nature of Industrial Marketing,
Industrial marketing Vs. Consumer Marketing, Economics of Industrial Demand, The resellers Market, The
Industrial marketing concept, Types of Industrial markets, Classifying Industrial Products, Organizational
Procurement Characteristics,
Industrial Marketing Environment: Environment effect on Industrial Market with special reference to
government Rule. Trends in industrial marketing
Unit II
Strategy planning In Industrial Markets: Decisions support system, Assessing market opportunities,
marketing research for Industrial products, Micro & Macro variables for segmenting market, Target
marketing and positioning, Differentiated and undifferentiated Marketing and positioning, Industrial
distribution Channel and marketing logistics, vertical channel members
Unit III
Product and Service Strategy in Industrial Market: Developing product strategy, analyzing industrial
product life cycle, developing strategies for existing and new products. Service Strategy: Standardization
V/S non standardization of parts, types of technical assistance and organization for technical assistance and
difficulties in rendering technical assistance.
Unit IV
Introduction to Rural Market: Rural market structure, Rural consumer Buying Behaviour, Rural market
environment, Rural Marketing Information System, Research & Forecasting, Rural demand, Segmentation,
Targeting, Positioning, Problems of rural marketing, Rural Marketing agencies.
Unit V
Managing Rural Marketing Mix: Product Decisions, Pricing Decisions, Promotion Decisions, Distribution,
Channel Management, Relationship Management Physical Distribution, Sales force management
SUGGESTED READINGS:
1. Industrial Marketing – P K Ghosh

2. Industrial Marketing – Hawaldar
3. Reeder & Reeder : Industrial Marketing, Prentike Hall, India.
4. Badi & Badi – Rural Marketing –HPH
5. Dogra, Ghuman – Rural Marketing –TMH
6. Ramakrishnan – Rural Marketing – K. Pearson
7. Kashyap, Raut –Rural Marketing –Biztantra
8. T.P. Gopalaswamy –Rural Marketing –Vikas 34
Page
MGT4102: SUPPLY CHAIN AND VENDOR MANAGEMENT
UNIT I
Introduction: Basic concepts & philosophy of SCM, essential features, decision phases – process view,
supply chain framework, key issues in SCM and benefits. Logistics as a part of SCM, logistics costs,
different models, logistics, sub-systems, inbound and out bound logistics bullwhip effects in logistics,
distribution and warehousing management.
Unit II
Designing the supply chain network: Designing the distribution network, role of distribution, factors
influencing distribution, design options, distribution networks in practice, network design in the supply
chain, factors affecting the network design decisions.
Unit III
Planning & Designing Transportation Networks: role of transportation, modes and their performance,
transportation Infrastructure and policies, Various design options and their trade-offs, tailored transportation.
Unit IV
Vendor management: Centralized and decentralized purchasing, function of purchase department and
purchase policies, vendor rating/ evaluation, single vendor concept, management of stores, account for
materials, just in time & Kanban systems of inventory management
Unit V
Recent Issues in SCM : Role of Computer / IT in Supply Chain Management, CRM Vs SCM,
Benchmarking concept, Features and Implementation, Outsourcing-basic concept, Value Addition in SCM-
concept of demand chain management.
SUGGESTED READINGS:
1. Supply chain management, Chopra Sunil and Peter Meindl - 3rd edition, Pearson, 2007.
2. A Logistic approach to Supply Chain Management – Coyle, Bardi, Longley, 1st Edition, Cengage
Learning.
3. Supply Chain Logistics Management, Donald J Bowersox, Dand J Closs, M Bixby Coluper, 2 nd
Edition, TMH, 2008.
4. Supply Chain Management-A Managerial Approach,Amith Sinha, Herbert, 2nd edition, TMH.
5. Logistics and supply chain management, G. Raghuram (I.I.M.A.), Macmillan, 2000
6. Harnessing value in supply chain, Emiko Bonafield, Johnwiley, Singapore, 1999
7. Material Management rearview, Dr. Gopal Krishnan, Pearson New Delhi, 2002
8. Supply Chain Management, B.S. Sahay, Macmillan, Pearson Education, 2004
9. A Text Book of Logistics and Supply chain management, Agarwal D.K. - 1st edition, Macmillan.
35
Page
MGT4103: INTEGRATED MARKETING COMMUNICATION
UNIT I
Introduction to Integrated Marketing Communication (IMC): Marketing Communication, Objectives of
Marketing Communication, Factors contributing to IMC, Participants in IMC, IMC Promotion Mix, IMC
Management & Planning Model, Challenges in IMC.
UNIT II
Advertising Management: Meaning, Nature and Scope of Advertising, Advertising – Classification of
advertising, Types of advertising, advertising appropriation, advertising campaigns Process of Advertising,
Customer and Competitor Analysis, STP Strategies for Advertising. Advertising Agencies – their role,
functions, organisation, Remuneration, client agency relationship, account Planning; Hoarding Contractors;
Printers, etc. Management of Advertising Agencies, Role of Advertising in Natural Development, Testing of
Advertising Effectiveness, Preparation and Choice of Methods of Advertising Budget, Ethical and Social
Issues in Advertising
UNIT III
Message Design-The Creative concept development; the creative processes of the different forms of IMC;
AIDA model Considerations for creative idea Visualization. Creative planning, creative strategy
development, Communications appeals and execution, Message strategy design considerations, Source of
the message, Message integration, Advertorials and Infomercials, Evaluation of Creative Strategy/work.
Campaign Planning: Message Creation, Copywriting. Role of Creativity in Copywriting
UNIT IV
Media Management - Media Types and their characteristics; Setting Media objectives; Considering key
media concepts; Media planning; Media Strategy; Media buying; Cross media concept; and media research.
UNIT V
Emerging Concepts and Issues in Marketing Communications: Sponsorship, POP, Supportive
Communication, Role of E-Commerce in Marketing Communication. Corporate Communication, Public
Relations – Types of PR, Sales Promotion – Different types of Sales Promotion, relationship between Sales
promotion and advertising, Publicity – Types of Publicity, relationship between advertising and publicity,
Personal Selling, Direct marketing and direct response methods, Event Management
SUGGESTED READINGS:
1. Siraj M Joseph & Rahtz Don R : Integrated Marketing Communication – A Strategic Approach, Cengage
Learning
2. Kenneth Clow & Donald Baack : Integrated Advertising, Promotion, and Marketing Communications,
Pearson Education, Limited
3. Borden & Marshall : Advertising Management; MV Taraporevala Sons’ Co Pvt. Ltd, Richard D Irwin
Inc. Homewood, Illinois.
4. Chunawala & Sethia : Foundations of Advertising Theory & Practice; Himalaya Publishing House
5. Copley Paul : Marketing Communications Management Concepts & theories, Cases and Practices;
Butterworth- Heinemann Publication
6. Duncon : Integrated Marketing Communications, Tata McGraw Hills
36
Page
MGT4201: FINANCIAL ENGINEERING & DERIVATIVES
Unit I
Introduction to Financial Engineering: Meaning - Scope and Need - Tools of Financial Engineering -
Financial Engineering Vs. Financial Analysis - Factors contributing to its Growth - Financial Engineering
Process.
Financial Engineering Processes and Strategies: Overview - Changing Face of Liquidity Management -
Asset Liability Management (ALM) in Banking sector; Hedging: Process of Hedging; Risk Management:
Issues and Instruments - Liquidity Risk Management - Interest Rate Risk Management - Currency Risk
Management.
Unit II
Engineering with Financial Derivatives: Currency Arbitrage and Speculation - Currency Forward: Features
- Arbitrage - Speculation - Swapping; Currency Futures Vs. Currency Forward; Hedging: Speculation -
Prices; Currency Options: Features - Terminologies - Gains and Losses - Pricing.
Derivative Markets and Instruments: Types of Derivatives, Elementary Principles of Derivative Pricing.
Forward Markets and Contracts: Global Forward Markets, Types of Forward Contracts, Pricing and
Valuation of Forward Contracts, Credit Risk and Forward Contracts Futures Markets and Contracts: Futures
Trading, the Clearinghouse, Margins, and Price Limits, Futures Exchanges, Types of Futures Contracts,
Pricing and Valuation of Futures Contracts.
UNIT III
Option Markets and Contracts: Basic Definitions and Illustrations of Options Contracts, the Structure of
Global Options Markets, Types of Options,
Option Pricing: Principles of Option Pricing, Discrete-Time Option Pricing: The Binomial Model,
Continuous-Time Option Pricing: The Black- Scholes-Merton Model, Pricing Options on Forward and
Futures Contracts and an Application to Interest Rate Option Pricing.
UNIT IV
Swap Markets and Contracts: Global Swap Markets, Types of Swaps, Pricing and Valuation of Swaps,
Variations of Swaps, Swaptions, Credit Risk and Swaps.
Interest Rate Derivative Instruments: Interest Rate Futures, Interest Rate Options, Interest Rate Swaps,
Interest Rate Caps and Floors.
Overview of Credit Derivatives. Risk Management Applications of Option Strategies: Option Strategies for
Equity Portfolios.
UNIT V
Alternative Investments: Categories; Investment in Hedge Funds: Fee Structures, Hedge Fund Strategies,
Hedge Fund Databases and Performance Biases, Factor Models for Hedge Fund Returns, Non- Normality of
Hedge Fund Returns, Liquidity, Complexity, and Valuation Risks, Hedge Fund Replication, Hedge Fund
Portfolio Analysis, Performance Persistence of Hedge Funds Commodities: Basics, Controversies,
Commodities in a Portfolio, Implementation of Commodity Strategies.
SUGGESTED READINGS:
1. Marshall, John F. Bansal, V. K., Financial Engineering - A complete Guide to Financial Innovation
Prentice Hall of India Private Ltd., New Delhi.
2. Walmsley, Julian, New Financial Instruments, PHI, New Delhi.
3. Topper, Jurgen, Financial Engineering with Finite Elements, John Wiley
4. Apte, International Financial Management, Tata McGraw Hill
37
5. John C Hull, Options, Futures, and other Derivatives, PHI

Page
MGT4201: FINANCIAL DECISIONS ANALYSIS
UNIT I
Introduction to financial decision making, Application of Linear Programming; Goal Programming;
Regression analysis and Simulation Technique in Financial Decisions Making Areas;
UNIT II
Corporate Debt Capacity Management Decisions;
Business Failure and Reorganisation— Application of Multiple Discriminant analysis;
UNIT III
Decision Tree Analysis; Capital Expenditure Decision under Conditions of Risk and Uncertainly;
Cost-Volume-Profit Analysis under conditions of uncertainly;
UNIT IV
Sequencing of Decisions; Replacement Decisions; Mergers and Acquisitions; Takeover code;
Dividend Valuation Model; Determination of the Exchange ratio;
UNIT V
Legal and Procedural aspects of Merger Decision; Estimation and Projection of Working Capital Decisions,
Cases
SUGGESTED READINGS:
1. Bierman, Harold. Lease Vs. : Buy Decision. Englewood Cliffs, New Jersey, Prentice Hall Ins., 1982.
2. Fogler, H and Ganpathy : Financial Econometrics Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1982.
3. Ievy, H. and Sarnat H. Capital Investment and Financial Decision, Englewood Cliffs New Jersey,
Prentice Hall Inc., 1982.
4. Van Home, James C. : Financial Management and Policy, Englewood Cliffs, New Jersey. Prentice
Hall of India, i990
5. Sapirio, Edverd, Financial Decision Analysis.
38
Page
MGT4203: INTERNATIONAL FINANCIAL MANAGEMENT
UNIT I
Global Financial Environment: Objective of financial management in a multinational corporation,
functions of international financial management. Special decision variables in international financial
management. International monetary system, Fischer Effect, International fisher effect.
UNIT II
Management of exposure & risk: Concept of exposure and risk. Types of exposure – transaction,
transnational and economic exposure. Measurement of transaction exposure. Managing transaction
exposure. Hedging Strategies.
International Portfolio Investment: Economic determinants. The national FDI policy framework. Benefits
of inter-national equity and bond investing. International capital asset pricing model (ICAPM)
UNIT III
International Capital Budgeting: The basic framework for analysis. Issues and strategic considerations in
international capital budgeting. The adjusted present value approach (APV). Financial risk and cost of
capital. Exchange risk and cost of capital. Political risk and cost of capital. Impact of hedging on cost of
capital. Tax consideration – Branch vs. subsidiary, withholding tax. Foreign sales corporations, 80-20
subsidiaries and tax havens.
UNIT IV
International working capital management:
International cash management: The cash positioning decision. Advantages and disadvantages of centralized
cash management. Multilateral netting. Intra corporate transfer of funds. Transfer pricing, problems of
international cash management.
International Receivables management: Domestic v/s International receivables management. Letter of credit.
International factoring & Accounts receivables.
International inventory management: Advance inventory purchases. Stockpiling.
UNIT V
International Financing Decisions:
i) Euro-money and Eurobond Markets. Size of the Euro currency market. Growth of Euro Dollar market.
Instruments and rate of Euro Currency Markets. Creation of Euro deposits. Syndicated Eurocurrency loan
Market. International Bond Markets, Multi-currency bonds and their types. Rationale for multi currency
bonds.
ii) International Equity markets: Foreign equity market and their comparative performance. Recent
developments and innovations in international capital markets. Recent developments in the Euro bond
market.
SUGGESTED READINGS:
1. Folks William R. Jr. & Raj Agrawal : International Dimensions of Financial Management
2. P.G. Apte :Global financial Management
3. Dennis J.D. Connor & Albert T Bussco : International Dimensions of Financial Management
4. Zenoff David B. & Zwick Dack : International Financial Management
5. Advani V.A. :International Finance: Theory and Practice
6. Seth Jagdish & Eshghi A: Global Financial Perspectives
39
Page
MGT4301: STRATEGIC HUMAN RESOURCE DEVELOPMENT
UNIT I
Strategic Human Resource Development: Meaning – Strategic framework for HRM and HRD – Vision,
Mission and Values – Importance – Challenges to Organisations – HRD Functions - Roles of HRD
Professionals - HRD Needs Assessment – HRD practices – Measures of HRD performance – Links to HR,
Strategy and Business Goals – HRD Program Implementation and Evaluation – Recent trends – Strategic
Capability , Bench Marking and HR Audit.
UNIT II
Human Resource Management in other countries: Human Resource Planning and itís linkage to corporate
planning; HR planning process, techniques/methods; HR planning in an ongoing organisation; integrating
HR plans with other plans and management functions; Future directions of HR planning; Developing HR
information system.
UNIT III
Macro Level manpower Planning and Labour market Analysis: Organisational Human Resource Planning,
Stock Taking, Work Force Flow mapping, Age and Grade Distribution mapping.
e-HRM: e- Employee profile– e- selection and recruitment - Virtual learning and Orientation – e - training
and development – e- Performance management and Compensation design – Development and
implementation of HRIS – Designing HR portals – Issues in employee privacy – Employee surveys online.
UNIT IV
Career & Competency Development: Career Concepts – Roles – Career stages – Career planning and
Process – Career development Models– Career Motivation and Enrichment –Managing Career plateaus-
Designing Effective Career Development Systems – Competencies and Career Management – Competency
Mapping Models –Equity and Competency based Compensation.
UNIT V
Employee Coaching & Counselling : Need for Coaching – Role of HR in coaching – Coaching and
Performance – Skills for Effective Coaching – Coaching Effectiveness– Need for Counseling – Role of HR
in Counseling - Components of Counseling Programs – Counseling Effectiveness – Employee Health and
Welfare Programs – Work Stress – Sources - Consequences – Stress Management Techniques.-
Eastern and Western Practices - Self Management and Emotional Intelligence.
SUGGESTED READINGS:
1. Randy L. Desimone, Jon M. Werner – David M. Mathis, Human Resource Development, Cengage
Learning, 6th edition, 2011.
2. Paul Boselie. Strategic Human Resource Management. Tata McGraw Hill. 2011
3. Jeffrey A Mello, Strategic Human Resource Management, Cengage Learning, Southwestern 3rd
edition, 2010.
4. Robert L. Mathis and John H. Jackson, Human Resource Management, Cengage Learning, 13rd
edition, 2010.
5. Monir Tayeb. International Human Resource Management. Oxford. 2007
6. Randall S Schuler and Susan E Jackson. Strategic Human Resource Management. Wiley India. 2 nd
edition, 2008.
7. McLeod. The Counsellor’s workbook. Tata McGraw Hill. 2011
40
Page
MGT4302: CROSS CULTURAL MANAGEMET AND CREATIVITY IN HRD
UNIT I
Understanding Culture: Introduction, Key Concepts, and Determinants of Cultural Identity
Frameworks for Mapping the Culture: Geert Hoefstede, Clyde Cluckhohn, TE Hall.
Studies of National Culture: Implications for Management Theory and Practice, Adjusting to the New
Culture, Cultural Relativity of Management Theory, Competencies for Global Manager.
UNIT II
Recruiting, Retaining and Promoting Culturally Different Employees– Recruitment and selection issues
vis-à-vis cultural context– Understanding the intercultural communication and interaction process–
Performance management, employee development vis-à-vis cross–cultural perspective– Culture and reward
systems–Culture, Retention and Promotion.
UNIT III
Managing Multi Culture Team: Types of international employees and special categories of employees in
International context– New realities of the workforce, including demographic, legislation, and social policy
trends around the world– Emerging workforce trends–Dual-career couples–Cultural issues in international
working on work-life balance–Managing multi-cultural teams: Issues and challenges
UNIT IV
Culture vis-à-vis Organisational Issues: Technology and Culture in Organisations– Cultural issues in
Merger and Acquisitions–Global Culture and Organisational processes–Cross-cultural issues in Business
Process Reengineering, Total Quality Management, etc. Building Multicultural Organisation -International
Compensation.
UNIT V
Innovation and Creativity in HRD: Theories of innovation and creativity, Managing People Side of
innovation, Resistance To innovation, the Creative Process, Releasing Creativity, Creative Techniques of
Problem Solving, the Creative Environment, Creative Organization, Creativity Training, Introduction To
Learning Organizations, Architecture of Learning Organization.
SUGGESTED READINGS:
1. Chris Brewster, Paul Sparrow and Guy Vernon, International Human Resource Management, The
Universities Press.
2. Michàlle E. Mor–Barak, Managing Diversity, Sage Publications.
3. L Lorache and Don Rutherford, Recruiting, Retaining and Promoting Culturally Different
Employees, Elsevier.
4. Roosevelt Thomas, World Class Diversity Management: A Strategic Approach, Berrett–Koehler
Publisher
5. Dipak Kumar Bhattacharyya, Cross–Cultural Management: Text And Cases, PHI
6. C. P. Harvey and M J. Allard, Understanding and Managing Diversity, PHI
7. R. S. Bhagat, R. M. Steers, Cambridge Handbook of Culture, Organisation and Work, Cambridge
University Press.
8. Peter F. Drucker; Affiliated Innovation and Entrepreneurship; East –West News papers; Latest
Edition.
41
Page
MGT4303: GROUP DYNAMICS & INDUSTRIAL PSYCHOLOGY
UNIT I
Introduction to Group Dynamics: Definition and characteristics of group dynamics, Reasons why people
join group, Stages of group development, Group behaviour, Group norms and group cohesiveness. Inter
group behaviour and inter group conflict and its sources, resolution of inter group conflict.
UNIT II
Group Learning: Concepts and determinants of group learning. Learning principles- Re-enforcement and
punishment.
Group leadership styles and approaches: Characteristics of various types of group leaders, Leadership
styles
UNIT III
Theories of group counselling: Commonalties, Distinguishing characteristics, Pertinent research and
literature
Group counselling methods: Group counsellor orientations and behaviours, Appropriate selection criteria
and methods, Methods of evaluation of effectiveness
UNIT IV
Conceptual framework of Industrial Psychology: definition and scope of industrial psychology,
measurement of individual differences and personality traits. Measurement of intelligence and emotional
intelligence.
Work Environment & Worker’s Psychology: Fatigue. Boredom, accidents and safety. Job Analysis,
Recruitment and Selection – Reliability & Validity of recruitment tests.
UNIT V
Frustration- concept of frustration, source of frustration, how frustration does affect behaviour? How to
manage frustration?
Job satisfaction- Measuring job satisfaction, effects of job satisfaction and job dissatisfaction.
SUGGESTED READINGS:
1. Corey, M.S., & Corey, G. (2006 or 2010). Groups: Process and Practice (7th or 8th edition).
Belmont, CA: Thomson/Brooks Cole.
2. Dimock, H.G. (1987) Groups: Leadership and group Development. San Diego, University
Associates.
3. Napier, R.W., & Gershenfeld, M. K. (1987). Groups: Theory and Experience. Boston: Houghton,
Mifflin Company.
4. Yalom, I.D., (1985). The Theory and Practice of Group Psychotherapy. New York: Basic Books.
5. Miner J.B. (1992) Industrial/Organizational Psychology. N Y : McGraw Hill.
th
6. Aamodt, M.G. (2007) Industrial/Organizational Psychology : An Applied Approach (5 edition)
Wadsworth/Thompson : Belmont, C.A.
7. Aswathappa K. (2008). Human Resource Management (fifth edition) New Delhi : Tata McGraw
Hill.
42
Page

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Dr.

Shakuntala Misra National Rehabilitation University

MBA: Semester-II, Year I

MBA: Semester-III, Year II

MBA: Semester-IV, Year II

L-Lecture Session, T-Tutorial Session, P- Practical Session

MSE – Mid Semester Examination, PA-Presentation/Assignment, CA- Class Attendance,

Matrix Operations using MS Excel

Presentation of Statistical Data: Usefulness of Classification, Tabulation and Representation of Data;

Measuring Central Values and Dispersion using MS Excel/Minitab/SPSS

Correlation, Regression and Time Series Analysis using MS Excel/Minitab/SPSS

Calculating Binomial, Poisson and Normal Probabilities using MS Excel/Minitab/SPSS

Hypothesis Testing using MS Excel/Minitab/SPSS

Financial Calculation using MS Excel

Compensation Administration: Nature and Objectives of compensation, components of pay structure in

Industrial Relations: Nature, importance and approaches of Industrial Relations.

Applications of Information Technology

Applications Of Artificial Intelligence : Artificial Intelligence(AI) , Neural Networks, Fuzzy Logical

1. Shrivastava-Fundamental of Computer& Information Systems (Wiley Dreamtech)

Framework of Organisational Behaviour: Cognitive Framework, Behaviouristic Framework and Social

Knowledge Management & Emotional Intelligence in Contemporary Business Organisation

Organisational Change: Concept, Nature, Resistance to change, Managing resistance to change,

Organisational Culture: Concept, Characteristics, Elements of Culture, Implications of Organisation

Simulation: Introduction to simulation, Process of simulation, Monte Carlo simulation, Simulation of

7) Sharma J K - Operations Research (Pearson, 3rd Edition)

Environmental Scanning- Components of Environment & Environmental analysis, External Environmental

Business Level Strategies: Porter’s Generic Strategies;

Case Study related to the Entire Syllabus.

Customer Satisfaction Measures: Issues with customer Satisfaction, Breakdown of Satisfaction

IT enabled Distribution Systems: Disintermediation vs Reintermediation; Cybermediary (e-commerce),

Valuation of Derivatives (Options and futures): concept, trading, valuation.

Case Studies: Cases to supplement learning from the course.

Oxford University Press.

5. Garner, James, Training Interventions in Job Skill Development, Addison-Wesley.

London Institute of Personnel Management.

Technology diffusion - Technology transfer modes - Technology up-gradation - Technology modernization

Quality auditing: QS 9000 – ISO 14000 – Concepts, Requirements and Benefits –

Case studies: TQM implementation in manufacturing and service sectors.

1. Industrial Marketing – P K Ghosh

5. John C Hull, Options, Futures, and other Derivatives, PHI

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