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Team evaluated:
For each item, circle the most appropriate answer and make note of the (-1), (0), or (+1) score.
Timeliness of entry to
2. Not timely Moderately timely Very timely
market
1
Part 2: Industry-Related Issues
Low Potential Moderate Potential High Potential
(-1) (0) (+1)
Number of
1. Many Few None
competitors
Stage of industry life Maturity phase or
2. Growth phase Emergence phase
cycle decline phase
Growth rate of
3. Little or no growth Moderate growth Strong growth
industry
Importance of
industry’s products
4. “Ambivalent” “Would like to have” “Must have”
and/or services to
customers
Industry operating
5. Low Moderate High
margins
Ability to create
May or may not be able
2. “barriers to entry” for Unable to create Can create
to create
potential competitors
2
Part 4: Founder(s)- Related Issues
Low Potential Moderate Potential High Potential
(-1) (0) (+1)
Founder(s)
1. experience in the No experience Moderate experience Experienced
industry
Founder(s) skills as
they relate to the
2. proposed new No skills Moderate skills Skilled
venture’s product or
service
Extent of the
founder(s)
3. professional and None Moderate Extensive
social networks in the
relevant industry
Extent to which the
proposed new venture
4. meets the founder(s) Weak Moderate Strong
personal goals and
aspirations
Likelihood that a
team can be put
5. together to launch Unlikely Moderately likely Very likely
and grow the new
venture
3
Overall Potential
Each part has five items. Scores will range from -5 to +5 for each part. The score is a guide—there is
no established rule-of-thumb for the numerical score that equates to high potential, moderate
potential, or low potential for each part. The ranking is a judgment call.
High potential
Part 2:
Moderate potential
Industry-Related Issues
Low potential
Part 3:
High potential
Target Market and
Moderate potential
Customer-Related
Low potential
Issues
High potential
Part 5:
Moderate potential
Financial Issues
Low potential
High potential
Overall Assessment
Moderate potential
(-25 to +25)
Low potential