Questionnaire

We are carrying out this survey as part of our project for the course, “Advance & Applied
Business Research”. All your information will be kept confidential. For all questions except
questions 3 & 18, please uses “X” to check appropriate boxes.

1. Where do you usually shop for purchasing soap?

Super Markets
Local Retail Store
Wholesale Store
Other

2. Who in your household decides which soap to purchase?

Males
Females
Both

3. Rank the top 3 soaps in order of your preference (1 being the first & others to follow)
Capri      
Dettol      
Dove      
Life Buoy      
Lux      
Palmolive      
Safeguard      

4. How long have you been using your current soap?

Last 6 months
Last 1 year
Last 2 years
Last 5 years or more
I frequently switch between different brands

5. Use “X” to rate each of the following features of soaps in terms of their importance in
your buying decision (1 being most important and 5 being least important)

1 2 3 4 5
Hygiene
Freshness
Moisturization
Fragrance
Lather
Color
Shape
Packaging
Availability
Price
6. What impact does advertisement have on buying decision for soaps?
Strong Impact
Slight Impact
No Impact

7. Are you aware of Capri?

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Yes
No Go to Question # 18 please

8. Have you ever purchased Capri soap?

Yes
No Go to Question # 12 please

9. Did you repurchase Capri after your first try?

Yes
No

10. How satisfied are/were you with Capri?

Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly Dissatisfied

11. Which feature of Capri soap has appealed you the most?
Moisturization
Fragrance
Lather
Packaging
Availability
Price
None

12. If Capri offers some price discounts, would you be willing to try Capri soap?
Definitely
Maybe
No

13. How do you rate Capri as?

High Quality Brand
Average Quality Brand
Low Quality Brand

14. Can you recall any promotional campaign from Capri?

Yes
No

15. To what extent does Capri Advertisements influence your buying decision in favor of
Capri?
Strongly Influenced
Slightly Influenced
Didn’t Influence

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16. Where did you last see the Capri Ad?
TV
Print (Magazines + Newspapers)
Shelf Displays and Retail Store Promotional Campaigns
Billboards & Hoardings
Internet
Can’t recall
Other

17. Which feature of Capri do you feel needs improvement? (Check all that apply)
Hygiene
Freshness
Moisturization
Fragrance
Lather
Color
Shape
Packaging
Availability
Price
Other

18. The soap that you use the most is:      

19. What is your gender?

Male
Female

20. What is your monthly household income?

Less than Rs. 25,000
Rs. 25,001 – Rs. 50,000
Rs. 50,001- Rs. 75,000
Rs. 75,001- Rs. 100,000
More than Rs. 100,000

Name:      
Email Address:      
Contact Number:      

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