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CHAPTER

CHAPTER TITLE PAGE.NO


NO.
INTRODUCTION
1.1 Industry Profile
CHAPTER 1 1 - 24
1.2 Company Profile
1.3 Product Profile
CHAPTER 2 REVIEW OF LITERATURE 25 - 30
RESEARCH METHODOLOGY
3.1 Need For The Study
CHAPTER 3 3.2 Scope of The Study 31 - 35
3.3 Objectives of The Study
3.4 Limitation of The Study
CHAPTER 4 DATA ANALYSIS AND INTERPRETATION 36 - 60
FINDINGS & SUGGESTIONS AND
CHAPTER 5 61 - 63
CONCLUSION
BIBILOGRAPHY 64
QUESTIONNAIRE 65 - 67

CONTENTS
LIST OF TABLES

Table No Title Page No


4.1 Age Cross Tabulation 36
4.2 Monthly Family Income Cross Tabulation Of Gender 37
4.3 Monthly Family Income Cross Tabulation Of Marital Status 38
4.4 Last Two Months Where You Saw/ Listen To Coke Sales 39
4.5 Telugu News Paper You Find More Coke Sales 41
4.6 Telugu TV Channels You Find More Coke Ads 43
4.7 English News Paper You Find More Coke Ads 45
4.8 Hindi TV Channels You Find More Coke Ads 47
4.9 Remember Recent Coke Sales Ads 49
4.10 Ad Message Is Understandable 51
4.11 The Advertisement Is Believable 53
4.12 The Benefits Described In The Ad More Believable To You 55
4.13 After Viewing This Ad, I Would Consider Purchasing The 57
Product
4.14 Products Category 59
LIST OF GRAPHS

Table No Title Page No


4.4 Last Two Months Where You Saw/ Listen To Coke 40
Advertisement
4.5 Sales promotion coco Ads 42
4.6 Telugu TV Channels You Find More Coke Ads 44
4.7 English News Paper You Find More Coke Ads 46
4.8 Hindi TV Channels You Find More Coke Ads 48
4.9 Remember Recent Coke Sales Ads 50
4.10 Ad Message Is Understandable 52
4.11 The Advertisement Is Believable 54
4.12 The Benefits Described In The Ad More Believable To You 56
4.13 After Viewing This Ad, I Would Consider Purchasing The 58
Product
4.14 This Ad is much better than other Ads for Products in this 60
product Category

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