Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de aprendizaje de la

Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply C Expensive

b. Demand b Desire to buy any product

c. High price d All people

d. Mass market e The lifetime of goods and services.

e. Life cycle a Disposition to offer products

2. According to the text, mention the things people take into account to determine the demand.

It es refers ti the desire, ability, and disposition of consumers to buy any product.

3. Write F for false or T for true

a. Production cost depends on Technology

F ( ) V (X )

b. As greater the expectations are, the lower will be the offer from the companies.

F (X ) V ( )

c. One of the four Ps of marketing mix is Package

F (X) V ( )

d. Price is the amount a customer pays for the product

F ( ) V ( X)

e. Planning is to transform and develop marketing objectives to marketing strategies

F ( ) V (X )
4. Answer the following questions

a. What is Benchmarking?

Is the procedure of determining who the best one is. It is an amount of the quality of company´s
products.

b. What is the process of Benchmarking?

 Planning
 Analysis
 Integration
 Action

c. Number the aspects to be taken into account in Benchmarking:

1. Product
2. Price
3. Sales systems
4. Payment systems
5. Advertising
6. Promotion
7. Location
8. Organization
9. Planimetry

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the words
in alphabetic order and write the meaning of each word.

1. Advertising: publicidad
2. Assortments: surtidos
3. Channels: canales
4. Consumers: los consumidores
5. Coverage: cobertura
6. Demand: demanda
7. Income: ingresos
8. Inventory: inventario
9. Location: ubicación
10. Locations : ubicaciones
11. Organization: organización
12. Planimetry: planimetría
13. Price: precio
 14. Product: producto
15. Promotion: promoción
16. Pyment systems: sistemas piramidales
17. Quantity: cantidad
18. Sales systems: sistemas de ventas
19. Supply: suministro
20. Transport: transporte

6. Write a ten lines text that summarizes the topic of the activity.

Supply and demand are two important concepts in economy. Demand it refers to the desire, ability,
and disposition of consumers to buy any product.

Supply it is related to the ability and disposition of producers to offer products for sale.

The factors tan determine supply are:

1. Price of good
2. Production cost
3. Business objectives

The four Ps of marketing mix are: Product, Price, Place, Promotion.

Berchmarking is the procedure of determining who the best one is. It is an amount of the quality of
company’s products, policies, programs, tactics, etc.,