TERM PAPER

Operation management

TOPIC: STUDY THE OPERATION AND LOCATION STRATGEY OF AN EDUCATION

INSTITUTE

Submitted in the partial fulfillment of the Degree of masters of business

administration

SUBMITTED TO SUBMITTED BY

MR.SANJAY JINDAL ANIL KUMAR NEWAR

ROLL NO A21

REG NO 10904838
 DECLARATION

I, Anil Kumar Newar student of Lovely Professional University have

completed the Project on:

STUDY THE OPERATION AND LOCATION STRATGEY OF AN EDUCATION

INSTITUTE

The information given in this project is true to the best of my knowledge.

(Anil Kumar Newar)

 ACKNOWLEDGEMENT

First of all I would like to thank the Lovely University and take the
opportunity to do this project as a part of the M.B.A.

Many people have influenced the shape and content of this project, and
many supported me through it. I express my sincere gratitude to Mr.
Sanjay Jindal for assigning me a project of operation Management,
which is an interesting and exhaustive subject.

He has been an inspiration and role model for this topic. His guidance and
active support has made it possible to complete the Term Paper.
I also would like to thank my Friends who have helped and encouraged me
throughout the working of the project.

Last but not the least I would like to thank the Almighty for always helping
me.
 PREFACE

This project is undertaken to fulfill the project work component of the M.B.A
program in 3rd Semester. My project guide from L.P.U is Lect. Mr.
Sanjay jindal. The term paper is based on-

STUDY THE OPERATION AND LOCATION STRATGEY OF AN

EDUCATION INSTITUTE
 INTRODUCTION

According to Cygnus estimates business education market in India is about Rs.35 billion
in 2009 (Campus and distance education together) and growing at a rate of 14% CAGR
in last 3 years. Currently approx 1,550 business schools producing over 100,000
management graduates every year is Expectations of the industry.

Amity University is a private multi-campus university in India. It was founded by Dr.

Ashok Chauhan under the. Its campuses are Noida, jaipuar, Lucknow.

Amity Business School, Amity Institute of Biotechnology and Amity School of

Engineering & Technology, Amity International Business School are among best
Colleges under Amity University in India. Amity University and fully air conditioned
classes in India. Amity University is Ranked No.1 Private University in India by
Education Times in 2008.

Amity institute of biotechnology was founded in 1994. It belongs to the technological

sector of Higher Education and as such it combines the appropriate theoretical studies
with high level practical work, it is engaged mainly in applied technological research and
develops technical knowledge and innovations to respective professional fields.
Moreover, it puts the emphasis on the education of young executives, who, with their
theoretical background and practical training:

1) comprise the link between knowledge and application by developing the applied
dimension of science in the respective occupational fields.

2) transfer, use and promote state –of –the- art technology as well as methods,
practices and techniques in the field of applications.
Class rooms

The Focused Learning Space

The spacious, amphitheatre style classrooms in most Amity Campuses provide the
most conducive atmosphere for dynamic and focused discussions

They have been designed to bring together analysis with action and are augmented with
integrated audio-visual teaching aids for lectures, presentations etc.

Special sessions and classes are held on business etiquettes, negotiation skills,
effective communication, leadership, teamwork and analytical skills

Most classrooms are centrally air-conditioned to create the right atmosphere for long
hours of learning

Computing Facilities

Imparting knowledge in the most hi-tech environment

All Amity campuses are inter-connected through a highly secured Amity Virtual Private
Network, where over 4,000 PCs are inter-connected to the internet through broadband
connection
All Amity campuses have state-of-the-art computer centers that provide computing
facilities comprising of the latest HP/IBM machines linked to a wide range of software,
communication and print services

Most campuses are fully wireless and students in many programs are provided with
wireless laptops to help them access the world anytime, anywhere

Latest software like SAS, PROWESS, ORACLE etc. are used to enable work on data
analysis, web technologies and software designing

The Intranet enables close on-line interaction between faculty and students for online
interaction

Highlights of Amity Campus Network

 50 MB Internet Bandwidth from multiple ISP to maintain redundancy and hassle
free internet connectivity.

 30 Servers are Virtualized through VM ware on HP Blades (HP-C3000 with BL

460).

 24 TB of useable EMC NAS storage with fiber channel connectivity.

 One Network across the country. All Amity Campuses are connected through
MPLS VPN of 2 MB link each.

 High end Catalyst CISCO 4500 Series Switches with Hot Standby Router
Protocol (HSRP) for load balancing and high availability.

 Two Firewall box in redundant mode with high level of content/URL filtering and
bandwidth management.
  Mac. Address base authentication for all Wi-Fi users and tracking.

 High end Two RADWARE device in high availability mode for bandwidth
aggregation and load balancing.

 Campus is covered with high throughput Wi-Fi Access point by using Omni and
Sect-oral Antenna.

 Centrally IT resource management, monitoring and communication over intranet

in between campuses.

 Smart Camera Surveillance with IP Cameras through the Campus.

 Lecture Recordings & Live transmission of Class Lectures & Events over Intranet
& Internet.

Library

The Knowledge Resource Centre

The libraries at Amity are more like integrated Knowledge Resource Centers that are
stocked with over 1,25,000 books in total, periodicals, references, national and
international journals, CD-ROMs covering all aspects of academic studies and research
material
  Amity is also a member of the British Council Library and American Library
Centre
 Our specialist staff will always be there to help you with quick references
 Latest software like SAS, PROWESS, ORACLE etc. are used to enable work on
data analysis, web technologies and software designing
 Training grounds for budding professionals

Online Information Resources

Amity Students have access to various electronic information resources for online
databases, Journals, Case studies, research materials etc. Some of the popular online
resources accessible to amity students/faculty are EBSCO, OXFORD JOURNALS,
CAMBRIDGE UNIVERSITY PRESS, TAYLOR & FRANCIS, UGC-INFONET, Springer
Link, RSC, IOP, Portland presslited, AIP, nature.com.

Auditorium

A platform of interface

Amity provides state-of-the-art auditoriums that act as a common ground for students,
faculty, and corporate personalities for regular interfaces, conferences and other events
At these platforms, you will come across various global thought leaders, academic
gurus, corporate heads, sharing their corporate experiences with you

For events of a smaller scale, the Seminar Halls, equipped with advanced presentation
tools, are the ideal venue

Laboratories

Training grounds for budding professionals

Amity has a state-of-the-art labs that allow the students to experiment and bring to
practice what they have learnt in theory

Syndicate Rooms
Arenas for cultivating team spirit

The syndicate rooms provide a perfect setting for

you to master team skills through exercises like
brain-storming sessions, group discussions, role-
plays etc.

Residential Accommodation

Your private comfort zone

At Amity, you will be among the many students coming from all across the country to
live in Amity Residences, which come closest to being a home away from home

The separate facilities for boys and girls, caring wardens and a tight security ensure a
pleasant stay allowing students to focus on their academics
Whilst internet access and STD facilities ensure close contact with family and friends
outside, the common rooms are fully equipped with TV, indoor games and other
recreation facilities

Medical Facilities

Caring for you, all along the way

A healthy body makes for a healthy mind. To ensure your well being, Amity campuses
have tie ups with renowned groups of hospitals to take care of any emergency,
whatsoever

At Amity, you will be covered by a comprehensive Medical Insurance to meet all kinds
of exigencies
Sports Facilities
The industry today seeks not knowledge worker, but action oriented

Development Agiled Leder

• The industry today seeks not just knowledge workers, but action oriented leaders
who adapt to changing situations with ease

• At Amity, the infrastructure has been designed with exceptional facilities for
sports as well as recreational activities to ensure that you are groomed to
become just that

• Across campuses, Amity has top sports facilities including:

Horse riding, Athletics, Basketball, Boxing, Cricket, Volleyball, Shooting,
Football, Hockey

Cafeteria

Forging life-long friends, leisurely

What you eat is what you are! A healthy mind can only reside in a healthy body. We, at
Amity, understand. Hence, all cafeterias have menus that are designed by a team of
professional dieticians, comprising nutritious and wholesome food to ensure a well-
balanced diet

Fresh fruit juices, milkshakes, ice creams sundaes and even midnight snacks are
available in these cafeteria for those energy boosts

With regard to operational and strategic planning, a narrow definition would be that
Strategic planning is done with involvement of high levels of management, while
operational planning is done at lower levels. However, this document proposes to give it
a wider definition as shown in the following table.

Operational planning Strategic planning

Focus Routine activities

achieving goals
Purpose Achieving the best use of Available
resources of action, Planning the best
course of action
Rewards Efficiency, stability Present situation Future opportunities
Effectiveness, Information
Organization Bureaucratic, stable Finds new ways and alternatives
Entrepreneurial, flexible

Risks Low
Formulating a location strategy typically involves the following factors:

 Facilities. Facilities planning involve determining what kind of space a college will
need given its short-term and long-term goals. As amity university is operating
with optimum space egg .Amity university luknow is in 600acer.
 Feasibility. Feasibility analysis is an assessment of the different operating costs
and other factors associated with different locations.
 Logistics. Logistics evaluation is the appraisal of the transportation options and
costs for the prospective manufacturing and warehousing facilities.
 Labor. Labor analysis determines whether prospective locations can meet a
college's labor needs given its short-term and long-term goals.
 Community and site. Community and site evaluation involves examining whether
a college and a prospective community and site will be compatible in the long-
term.
 Trade zones. University may want to consider the benefits offered by free-trade
zones, which are closed facilities monitored by customs service’s where goods
can be brought without the usual customs requirements. The United States has
about 170 free-trade zones and other countries have them as well.
 Political risk. college considering expanding into other countries must take
political risk into consideration when developing a location strategy. Since some
countries have unstable political environments, university must be prepared for
upheaval and turmoil if they plan long-term operations in such countries.
Education group Amity University plans to expand its presence in the country and
abroad by opening more campuses.
 Governmental regulation. University also may face government barriers and
heavy restrictions and regulation if they intend to expand into other countries.
Therefore, university must examine governmental—as well as cultural—
obstacles in other countries when developing location strategies.
 Environmental regulation. University should consider the various environmental
regulations that might affect their operations in different locations. Environmental
regulation also may have an impact on the relationship between a college and
the community around a prospective location.
 Incentives. Incentive negotiation is the process by which a college and a
community negotiate property and any benefits the college will receive, such as
tax breaks. Incentives may place a significant role in a college's selection of a sit