For Students

Quantitative Research
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 Quantitative research is about asking people for their
opinions in a structured way, so that you can produce
hard facts and statistics to help guide you with your
work. To for this type of research to be successful it
is suggested that you survey people in fairly large
numbers and to make sure they are a representative
sample of your target market. This is a very
important type of research for students in
particular because the feedback is always essential
to improve your work.
 Qualitative Research

 Qualitive research is used to help us understand more
about how people feel about things and why they feel that
way. To do this you must collect in-depth information
asking questions such as ‘Why do you say that?’ The
samples you do will tend to be a smaller mass that you
would have with a Quantitative research. Depth interviews
and or group discussions are two common methods used
for collecting Qualitative research. This is a vital
technique of research for students to use and personal
opinions always matter no matter what project, work or
design you are completing.
 Secondary Research

 Secondary research is a way of collecting data that
has already been gathered by someone other than
yourself. This technique is used when performing
marketing research. This type of research is
particularly useful because it allows the researcher to
identify a new topic rather that one that has already
been researched. This is good for students
because it allows them to approach work using a
different type of research technique.
 Primary Research

 Primary research is experiments, investigations, or
tests carried out to collet together data first-hand,
rather than being gathered from published sources.
This is a skill that students must learn as it is
useful for all different types of work and is a great
technique to know.
 Self-generated

 Self-generated research when you are collecting
date to research through your own video, audio or
photographic records of events. This is an important
type of research to be able to master for students
because a lot of school projects that you will be
faced with over the years will require you to collect
data on your own material.
 Audience Research

 Audience research is all about collect
information about who your target audience are
for a product, service or presentation/pitch. Your
target audience is such an important part for any
type of project because they are the people who
will potentially see/buy/use your product. For
students, this is a must to learn as especially in
media studies you will need to know how to do
this type of research for your studies.
 Market Research

 Market research is all about finding out answers to
questions that deal with there local or national
market for a product or service. Whether this be
about price, quality or quantity. The idea with market
research is to find out if ‘someone’ will buy your
product. This type of research can give you new, up
to date, powerful information that could help you
break into a market or take a market to a higher
level.
 Production Research

 Production research involves finding information that can
be used for marketing research that yields information
about desired characteristics of the product or service.
Marketing research is research that gathers and analyses
information about the moving of good or services from
producer to consumer. Production research is essential
for students to learn because in there life if they ever
organise some sort of production they need to know how
to research and plan the production for it to be successful.
To have a successful production they will need to find out
the following content, viability, placement media, finance,
costs, technological resources, personnel, locations. To
do this you must do production research.