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PUBLIC RELATIONS
GUIDELINES FOR NEW LEED® PROJECTS
UPDATED FALL 2017
PUBLIC RELATIONS GUIDELINES
FOR LEED CERTIFIED PROJECTS
Congratulations! Your project is joining a select group of sustainable and innovative buildings that
are LEED-certified. If you’re looking to tell your building’s story, here are some ideas to help get
you started:
BE SOCIAL
There’s an active green building community on social media. Promote your achievement and join
USGBC’s conversation on Twitter, Facebook, LinkedIn, Pinterest, Instagram and Google+, and be
sure to tweet @USGBC with the hashtag #LEED to let us know of your work. Here are some
sample tweets to get you started:
• Proud to announce XXX has just received #LEED XXX certification by @USGBC for our HQ in
XXX [PHOTO] [LINK]
• Putting health & well being first for our employees: XXX receives #LEED certification by @
USGBC this week! [PHOTO] [LINK]
• #Sustainability is a growing priority at XXX! Proud to announce #LEED XXX certification for
our XXX offices! [PHOTO] [LINK]
• XXX scores #LEED XXX today! Proud to have the ultimate #greenbuilding seal of approval on
our new space in XXX! [PHOTO] [LINK]
SEND US A TESTIMONIAL
How has achieving LEED certification helped you? Have you noticed a significant change in energy
and natural resource consumption? Are you saving money? Submit a quote or testimonial about
how LEED certification has benefited you.
PR TIP
If you’ve visited USGBC’s LEED project directory and noticed that your project is not
listed, you may be marked as confidential in our system. If you’d like to change the
confidential status of your project, enlist a project administrator to update the
confidentiality information in LEED Online.
USGBC will not be able to verify your certification to media and outside
parties if your project is listed as confidential.
LEED® − the registered trademark superscript is only necessary for the first use in a short
document or the first use in each section of a longer document if desired. Following the first
mention, use “LEED.”
TRADEMARKS
The U.S. Green Building Council owns the following trademark registrations. USGBC Trademark
Policy and Branding Guidelines can be found here.
CERTIFICATION LEVELS
There are four levels of LEED certification – Certified, Silver, Gold and Platinum. When a project
achieves certification it should be referred to as a LEED-certified project (not: LEED for New
Construction certified or LEED for Commercial Interiors v2.0 certified). If appropriate, supporting
text may be written that gives additional detail about the specific rating system under which the
project was certified.
• "LEED certification" with lowercase "c" is used to describe the certification process.
• "LEED-certified" with lowercase "c" is used to describe a project that has been certified.
• "LEED Certified" with capital "C" (and no hyphen) is used to describe a project that has been
certified to the base level: Certified.
When a project is certified, the correct wording is "project ‘X’ is LEED Silver" or "project ‘X’ is
LEED certified to the Silver level" or "project ‘X’ is LEED Silver certified." Due to repetition, the
wording "project ‘X’ is LEED Certified certified" is not recommended. "Certified" to reference both
certification and level is sufficient.
If your LEED-certified project is using Arc to track and monitor performance, please email Sarah
Stanley, sstanley@gbci.org, for messaging and branding guidelines.
U.S. GREEN BUILDING COUNCIL UPDATED FALL 2017 4
SAMPLE COMMERCIAL PRESS RELEASE
XXX Awarded Prestigious LEED Green Building Certification
Date, (City, State) -- The XXX announced today that it has been awarded LEED (level of
certification). The LEED (Leadership in Energy and Environmental Design) rating system,
developed by the U.S. Green Building Council (USGBC), is the foremost program for buildings,
homes and communities that are designed, constructed, maintained and operated for improved
environmental and human health performance.
XXX achieved LEED certification for implementing practical and measurable strategies and
solutions aimed at achieving high performance in: sustainable site development, water savings,
energy efficiency, materials selection and indoor environmental quality.
LEED is the foremost program for the design, construction and operation of green buildings. More
than XXX commercial and institutional projects are currently participating in LEED, comprising
more than XXX square feet of construction space in all 50 states and more than XXX countries and
territories. (Note: These numbers are dynamic. Please visit USGBC's Statistics page for updated
statistics).
Discuss the strategies used in the various aspects of design and construction broken down by the
LEED categories:
• Sustainable Sites
• Water Efficiency
• Innovation in Design
###
Date, (City, State) -- The XXX announced today that it has been awarded LEED (level of
certification).
The LEED (Leadership in Energy and Environmental Design) rating system, developed by the U.S.
Green Building Council (USGBC), is the foremost program for buildings, homes and communities
that are designed, constructed, maintained and operated for improved environmental and human
health performance. A home can achieve LEED certification under the LEED homes program
after undergoing a technically rigorous process, including the incorporation of green strategies to
achieve efficiency and healthy indoor environments. The sound design and operation of the home
is tested and measured using tools like a home energy (HERS) rating and onsite inspections.
XXX achieved LEED homes certification for implementing practical and measurable strategies and
solutions aimed at achieving high performance in: sustainable site development, water savings,
energy efficiency, materials selection and indoor environmental quality. (See LEED homes press kit
for more information.)
LEED is the foremost program for the design, construction and operation of green buildings.
There are nearly XXX certified LEED homes residential units and more than XXX commercial and
institutional projects are currently participating in LEED, comprising more than XXX billion square
feet of construction space in all 50 states and more than XXX countries and territories.
(Note: These numbers are dynamic. Please visit USGBC's Statistics page for updated statistics).
Discuss the strategies used in the various aspects of design and construction broken down by the
LEED categories:
• Sustainable Sites
• Water Efficiency
• Innovation in Design
###
U.S. GREEN BUILDING COUNCIL UPDATED FALL 2017 7
SAMPLE HOMES QUOTES FROM USGBC
You’re welcome to use a quote from USGBC in your press release. Here are a few samples. If you
would like to seek approval on an alternate quote, please contact our communications department,
contact information on page 9.
“We spend 90 percent of our time indoors, so where we live greatly impacts
our health and well-being,” said Mahesh Ramanujam, president and CEO,
USGBC. “By achieving LEED certification, X has become a place that a family
will truly love to call home, not only because it’s energy and water efficient, but
because its designed with the health of its inhabitants in mind.”
“The green housing market is growing,” said Mahesh Ramanujam, president and
CEO, USGBC. “LEED-certified homes are healthier places to live, produce lower
utility bills, have better air quality and leave a smaller environmental footprint
behind.”
“With each new LEED-certified building, we get one step closer to USGBC’s
vision of a sustainable built environment within a generation,” said Mahesh
Ramanujam, president and CEO, USGBC. “As the newest member of the LEED
family of green buildings, XXX is an important addition to the growing strength
of the green building movement.”
HELPFUL CONTACTS
usgbc.org/contact
PUBLIC RELATIONS
Marisa Long Amanda Komar
Vice President, PR & Communications Media & Communications Specialist
USGBC USGBC
mlong@usgbc.org akomar@usgbc.org
LOGO/BRANDING USE
marketing@usgbc.org
PLAQUE/CERTIFICATE ORDERING
Post-certification resources