Movie Trailer Project Guidelines (100 points)

A trailer is an advertisement or commercial for a feature film that will be exhibited in the future at a cinema. The term “trailer” comes from their having originally
been shown at the end of a feature film screening. That practice did not last long, however, because patrons tended to leave the theater after the films ended,
but the name remained. Trailers are now shown before the film begins.
Trailers consist of a series of selected shots from the text being advertised. Since the purpose of the trailer is to attract an audience to the film, these excerpts are
usually drawn from the most exciting, funny, or otherwise noteworthy parts of the text but in abbreviated form, and without producing spoilers. For this purpose
the scenes are not necessarily in the order which they appear in the text.
Most trailers have a three-act-structure (optional)

 Act 1 lays out the premise of the story

 Act II drives the story further and usually ends with a dramatic climax
 Act III usually features a strong piece of “signature music” (either a recognizable song or a powerful, sweeping orchestral piece). It often consists of a
visual montage of powerful and emotional moments of the text.
(Optional)Voice-over narration is used to briefly set up the premise of the film and provide explanation when necessary. Since the trailer is a highly condensed
format, voice-over is a useful tool to enhance the audience’s understanding of the plot.
Project Requirements:
Logical structure to entice the viewer
Voice-over narration (optional)
Visual Montage of Powerful/Emotional Moments
Signature Music
Movie Title and Credits (in movie preview format)
Length: (no shorter than 1 minute and 30 seconds and no longer than 4 minutes and 30 seconds.
Film Techniques: Awareness of various tools of lighting, frame shots, angles and sound.
Movie Trailer Websites: www.apple.com/trailers/ http://uk.filmtrailer.com/
 Project Overview
This project you will be working in a group to create a one and a half to four and half minute movie trailer.
The trailer must be based on one of the short stories from this unit (or teacher pre-approved storyline). The trailer will be shot on any kind of device and will
illustrate an awareness of framing, angles, lighting, and other film techniques.
Outline or Storyboard: This should be a one page overview of your groups’ goals. It should include information identifying the characters, setting, plot, and types
of film techniques needed to create an effective trailer. In addition, the outline should identify each member’s role. This is the template for the day of filming. (It
is okay if some changes have to be made during filming, but the process should follow the template as closely as possible).
Production
(Shoot footage (shoot carefully so you don’t end up with a lot of footage. This will make editing more difficult and take up a lot of storage on a computer). In
addition, you must be mindful of the time constraints of a class setting.
Import footage onto a computer
Upload the footage to iMovie (if available) or Moviemaker (school available), or any app that is accessible for school.
Submission
All trailers are due Thursday (for MTH class) or Friday (for TF class), October 3, 2019 and October 4, 2019
Make sure ahead of time, that the trailer is published appropriately for classroom playback

CRITERIA 5 6-7
Script/Storyboard There is no planning documentation.
The audio is either overpowering or
way too soft. Environmental noise or
Audio
secondary audio makes it almost
impossible to hear the primary audio.
The project presents long video
Editing sequences with no obvious
editing.
The video project uses only one
Media Use form of media (images, audio, video,
text).
The content lacks a central theme,
clear point of view. Much of the
supporting information in the video is
irrelevant to the overall message.
Content The viewer is unsure what the
message is because there is little
persuasive information.
The video does not connect to the
story at all.
Movie Trailer Rubric
The planning documentation is incomplete or
poorly developed. The documentation does
not convey how the project will be
created.
There are some environmental noises that
distract the audience and/or the audio has
inconsistent volume. The primary audio is
somewhat difficult to hear.
The video appears to be minimally or
sloppily edited, there are awkward
transitions between scenes. The project
seems segmented with poor continuity.
The video uses more than one form of
media, but demonstrates poor integration of
the media.
The choice of media is often inadequate or
inappropriate.
The content does not present a clearly
stated theme, is vague, and some of the
supporting information does not seem to fit
the main idea. Some information and
components may sometimes mislead to the
story.
8-9 10
The planning document is complete and The planning documentation is
gives a general idea of how the project extremely thorough and conveys exactly how the
will be created. project will be created.
There are no distracting environmental
sounds, the audio is consistently the
same volume. The primary audio can be
The project appropriately mixes different types of
easily heard. The project effectively mixes
audio and has extreme clarity.
some different types of audio (speech,
music,
sound effects).
The video is generally well- edited, but
lacks some continuity and polish, and The video has a professional appearance and the
there are few or no awkward transitions video is edited in a way that makes the project
between scenes. interesting. The project has good continuity.
The video uses multiple forms of media
and the choice of media is often Various forms of media are highly integrated and the
appropriate for the project. There is some choice of media strongly contributes to the overall
integration of the various types work.
of media.
The content includes a clear statement of purpose or
Information is presented as a connected
theme and is creative, compelling and clearly written.
theme with accurate, current supporting
A rich variety of supporting information in the video
information that contributes to
contributes to understanding the project's main idea.
understanding the project's main idea.
The project includes creative elements and scenes
Some components are irrelevant to the
that provide the audience with a sense of the
story however this does not distract from
presentation's main idea. All components lead to the
understanding the message of the story.
story’s overall theme and message.

Employed texts that are difficult to be
Titles & Text (must
seen, poorly composed or filled with
have some)
errors
I do not see a clear connection at all
to your movie trailer scenes and the
Scenes & Essence
essence of what the author was
trying to say.
This looks like it was one person's
project or even too few in the group
Group Dynamics
knew what was going on thus
creating a mess.
The group did not meet the required
Time minimum and maximum time for their
movie trailer at all.
The video is held ineffective because
of the lack of group cooperation and
organization of the scenes. The
Effectiveness
movie garnered more negative
feedbacks from the audience thus
causing them not to be entertained.
Titles and text detract from trailer, as they
add little to nothing to the overall trailer.
They may be too long or poorly written and
lack a clear connection to the story.
Scenes chosen do not add to trailer and are
weak. Symbol scene is off or missing. Many
clips are lengthy or leave me wondering
what they have to do with the story's
essence
Your film trailer did not seem to have a
sense of teamwork. Either one person did
too much or maybe one or two people didn't
pull their share. It didn't seem to come
together well.
Length of trailer does not meet minimum
requirement by a significant margin. (More
or less than 10 seconds.)
The video can be considered effective and
ineffective at times. Delivery of story’s
message was not clear throughout the
video. The video garnered few positive
feedbacks from the audience.
Titles and text add something special to the trailer,
Titles and text lack in a few places, but
and do not detract from overall trailer. Diction was
overall, they do not greatly detract from
crisp, clever, and appropriate with clear links to the
the trailer.
story.
Diction of text was fair but could use more
sophistication.
Scenes are chosen appropriately for the
most part, with story's essence basically Scenes are chosen appropriately. They are short and
captured. A few scenes might not be filled with text or action, or other relevant moments
relevant to capturing the essence of the from the story. Symbol and essence are clear.
story, or symbol may be questionable.
Overall it looks like your group worked
You seemed to work well together. Your movie looks
together on this, but some evidence that
like you all contributed effectively. The group knew
you had a breakdown in group dynamics
their roles, and planned it out. Everyone had a share.
exists.
Length of trailer does not meet
minimum/maximum requirement, but is in Length of trailer meets the time requirement
the ballpark. (no less than 55 seconds, no efficiently and effectively.
more than 1:50)
The video may sometimes lack
persuasiveness and enticement but this The video is effective and persuasive. Each scene
does not distract in conveying the contributed to the effective delivery of the message of
message of the story. Some audience the story. The movie trailer garnered enticement and
was not entertained and enticed to watch positive reactions from the audience.
the movie trailer.