BUS367-S1 - Strategic Planning

Analyze the concept and application of strategic planning, based on the

authors' reference. Replicate one of tour classmates

PRESENTADO POR:

YEISON VARGAS MENDOZA

CÓD. 80 740 293

TUTOR

JESUS FUENMAYOR

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA (UNAD)

09/09/2019
 INTRODUCTION

Strategic Planning is a management tool that allows you to establish the task and the path
that organizations must travel to achieve the planned goals, taking into account the
changes and demands that their environment imposes. In this sense, it is a fundamental
tool for decision making within any organization. Thus, Strategic Planning is an exercise
in the formulation and establishment of objectives and, especially, in the action plans that
will lead to achieving these objectives.
 OBJECTIVES

GENERAL OBJECTIVES

The strategic and focused planning determines customer segmentation, market conditions
and the offer of products and services that are indicated for your company.

SPECIFIC OBJECTIVES

 It is a high-level plan that provides a framework for the overall strategy of a

successful company. It is used by its owners and managers, to provide the
business with a clear approach.
 The process of creating a strategic plan involves analyzing the market where your
business prevails, setting goals and defining a course of actions that will tell you
how the business will work to achieve those goals.
1. Design a map of ideas with the elements that constitute strategic planning.
 2. Explain each of the elements that make up strategic planning.

Contemporary management faces the problem of defining the company's actions to

ensure a competitive and sustainable advantage over time. Strategic planning is the
process through which the company's vision and mission is declared, the external and
external situation of the company is analyzed, the general objectives are established, and
the strategic strategies and plans necessary to achieve these objectives are formulated.

Strategic planning is done at the organization level, that is, it considers a global approach
to the company, as all planning is done in an environment of uncertainty is mobile and
flexible, from time to time it is necessary to analyze and make the necessary changes.

It is also an interactive process that involves all members of the company, who must be
committed to it and motivated to achieve the objectives.

Define the philosophy of the company. Ask yourself What values, practices and beliefs
will represent the organization's commitment in society?

1. Vision statement

The Vision is a statement that indicates where the company is going in the long term, or
what it is that it intends to become. Visualize with your team the desired future state of
the company. The vision answers the question: "what do we want to be?"

2. Mission statement and establishment of values

The company's mission is its reason for being, its purpose. Ask yourself and your team
what they think the customer expects from your company and express it in a brainstorm,
not including the words quality, price and service, since they are frequently used
wildcards, rank the ideas of each group member to arrive to a consensus and write the
mission with those ideas. The mission answers the question: "What is our reason for
being?"
3. External analysis of the company

Analyze and define the Political, Economic, Social, Technological and Ecological
environments, which constitute the analysis of the company's external environment.
Identify opportunities and threats. Aspects that already exist are evaluated, as well as
aspects that might exist (trends).

4. Internal analysis of the company

It consists in the study of the different aspects or elements that may exist within a
company, in order to know the status or capacity with which it has, and detect its
strengths and weaknesses. For the internal analysis, the resources that a company
possesses, whether financial, human, material, technological, etc. are evaluated.

5. Establishment of the general objectives

Ask yourself Under what criteria do we make decisions? They are the specific results
that you want to achieve. They must be attainable, measurable and quantifiable in a given
time, to achieve the mission. Answer the question What are we going to do? These
objectives are established taking into account the resources or capacity of the company,
as well as the situation of the environment.

6. Design, evaluation and selection of strategies

Define strategies, alternatives or courses of action to achieve the objectives and mission.
They show the use and allocation of resources. Answer the question How are we going to
do it? To formulate the strategy, the DOFA Matrix can be used, a conceptual framework
for a systematic analysis that facilitates the pairing between external threats and
opportunities with the weaknesses and strengths of the organization.
- information on the external analysis (the situation of the environment) is evaluated,
information on the internal analysis (the resources and capacity of the company) is
evaluated, the mission statement and values are evaluated, the objectives are evaluated,
and Strategies that have been used before, whether or not they have had good results, are
evaluated.

- a manageable series of feasible strategies is designed, taking into account the

information analyzed in the previous point.

- the proposed strategies are evaluated, the advantages, disadvantages, costs and benefits
of each are determined.

- the strategies to be used are selected, and classified according to their attractiveness.

7. Design of strategic plans

And, finally, once we have determined the strategies that we are going to use, we
proceed to design the strategic plans, which consist of documents where it is specified
how the proposed general objectives will be achieved, that is, how they are going to be
achieved to implement or execute the formulated strategies.

Developed example

Sometimes, the strategy is defined as the adequacy that the organization makes between
its internal resources and capabilities and the opportunities and risks created by its
external factors. The stage of adaptation of the framework to formulate strategies
consists of five techniques that can be used in any sequence: the DOFA matrix, the
PEYEA matrix, the BCG matrix, the IE matrix and the matrix of the great strategy.
 CONCLUSION

Strategic Planning is not a prediction or forecasting tool about trends or events that will
happen in your organization. While it is true that to prepare strategic planning, financial
forecasts, production forecasts, etc. are usually taken into account.

Strategic Planning not only involves future decisions but also current and daily decisions
that affect the future.

Strategic Planning does not eliminate risks, only identifies them and provides tools for
better decision making in each case.
 BIBLIOGRAPHIC REFERENCES

24 Strategic Planning Techniques - Simplicable

https://simplicable.com/new/strategic-planning

Strategic Planning Tools and Techniques

http://work911.com/planningmaster/Strategic_Planning__Methods_Tools_and_Techniques/

Decision-Making Tools & Techniques for Strategic Planning

https://smallbusiness.chron.com/decisionmaking-tools-techniques-strategic-planning-
20890.html