THE UNENDING PURSUIT OF

EXCELLENCE

Shopping Malls

Hypermarkets

Supermarkets

C O R P O R A T E P R O F I L E SINCE 1998
1
 03 Leadership

Highlights
A look at the philosophy, value and culture at the
heart of the Grand universe

05 Journey
Counting the milestones from humble beginnings

25
to our legendary success

o7 Convenience
Our promise of uncompromising quality and
maximum customer convenience

years and growing...

09 Technology
Using state-of-the-art technology and
innovations throughout our operations Responsible Retailing 12

Promise of Freshness 14

17 Grand Process Home Grown Brands 15

A brief look at the efficiency of our operational Partnerships and

process Collaborations 19

Retail Innovations 20

25 Network The Grand Family 21

Key statistics of our current market reach and
future expansion Corporate Responsibility 22

Bright Future 24

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 An epic tale of
perseverence and success
Having been in retail business for over two decades, we have realised
that success depends on three factors – customer satisfaction, staff
motivation and efficient inventory management.

Our strong foundation in the market is based on innovative strategies and our commitment to serve the
local community. Our driving principle of always placing “customer first”, together with our commitment to
offer the best in quality and value, has placed us among the leading retail entities in the GCC. We continue to
explore new markets opportunities to offer customers unique and innovative shopping experiences.

4 5
 2012 Grand Fresh, Abu Halifa, Kuwait

The Grand journey 2006 Royal Exports Co. Ltd., Yiwu Zhejiang, China
2006 Anappadikal Trading Pvt. LTD, Mumbai, India
2012 Grand Fresh, Mangaf, Kuwait
2012 Grand Hypermarket, Ruwi, Oman
2012 Grand Hypermarket, Ibri, Oman
2006 Grand City Mall, Al Qouz Ind. Area 2, Dubai

through the
2007 Grand Mini Mall, Jabel Ali Ind. Area 2, Dubai
2007 Turbo Intex Co. Ltd., Bangkok, Thailand
2008 Grand Convenience Store, Marsa Plaza, Festival City, Dubai
2009 Anappadikal Trading Pvt. LTD, Chennai, India
2009 Baniyas Grand Hypermarket, Abu Dhabi
2009 Grand Xpress Supermarket, Sharjah
2012 Grand Fresh Supermarket, Pannyankara, Calicut, India
2012 Grand Fresh Supermarket, Civil Station, Calicut, India
2012 Grand Fresh Supermarket, Mankavu, Calicut, India
2012 Grand Fresh Supermarket, Vennala, Cochin, India
2012 Grand Fresh Supermarket, Judges Avenue, Cochin, India
2012 Grand Fresh Supermarket, Karukappalli, Cochin, India

years...
2009 Grand Convenience Store, Greens, Dubai
2009 Grand Convenience Store, Festival Tower, Festival City, Dubai
2009 The Focus Mall, Calicut, India
2010 The Focus Hypermarket, Calicut, India
2010 Grand Hypermarket, Fahaheel, Kuwait
2010 Grand Hyper, Al Khail Mall, Dubai
2011 Brooke International, Dammam, KSA
2011 Regency Exports, Ankara, Turkey
2011 Grand Hypermarket, Salhiya, Kuwait
2011 Grand Xpress Supermarket, Nuzul Jebel Ali, Dubai
1998 Quality Supermarket, Dry Docks, Dubai
2011 Grand Hypermarket, Saham, Oman
1999 Grand Supermarket, Bur Dubai
2000 Regency Trading - Central Warehouse and Trading, Dubai 2011 Grand Hypermarket, Sohar, Oman
2013 Grand Fresh Supermarket, Companipadi, Cochin, India
2013 Grand Fresh Supermarket, Kalpatta, Kerala, India
2013 Royal Exports Co. Ltd., Guangzhou, China
2013 Grand Mall Hypermarket, Asian Town, Doha Qatar
2014 Grand Hypermarket, Hawalli, Kuwait
2014 Grand Hypermarket, Jleeb Al Shuyoukh, Kuwait Upcoming Projects
2014 Grand Hypermarket, Hassawi, Kuwait
2014 Grand Hypermarket, Sanayya-Saham, Oman Grand Express, Abu Shagara, Sharjah, UAE
2016 Grand Hyper, Trio Mall, Khaithan, Kuwait Grand Hypermarket, Dhanq, Oman
2016 Grand Hypermarket, Ezdan Mall, Qatar Grand Hypermarket, Quraiyat, Oman
2016 Grand Express, Plaza 1, Asian Town, Doha Qatar Grand Hypermarket, Amarath, Oman
2016 Grand Mall, Edappalli Jn. Cochin, India
2016 Grand Express, Plaza 1, Asian Town, Doha Qatar
2016 Grand Mall, Edappalli Jn. Cochin, India

1998 - 2001 2006 - 2011 2012 - 2016 2019...

2002 - 2005 2017 - 2019

2017 Grand Hyper, Muhaisnah Ind. Area, Dubai , UAE
2002 Easy Mart Convenience Store, Grand Hyaat, Dubai 2017 Grand Hyper, Block 2, Mahaboola, Kuwait
2003 Regency Properties & Management, Dubai 2017 Grand Fresh, Moozhikkal, Calicut, India
2003 Regency Enterprises - Trading and Imports, Dubai 2017 Grand Hyper, Block 1, Mahaboola, Kuwait
2004 Grand Hypermarket, Al Qouz, Dubai 2017 Grand Express, Plaza 2, Asian City, Doha Qatar
2017 Grand Hyper, Farwaniyya, Kuwait
2017 Grand Hyper, Sakani Dubai South, Dubai UAE
6 2018 Grand Hyper, Al-Rai Shuwaikh, Kuwait
2018 Grand Hyper, New Souk Al Kabeer, Kuwait
2018 Grand Mall, Al Musallah, Sharjah, UAE
2018 Grand Fresh, Thamarassery, Kerala, India
2018 Easy Buy, Thamarassery, Kerala, India
2018 Grand Hypermarket, Jabelali Industrial, Dubai, UAE
2018 Grand Hypermarket, Bahala, Oman
2019 Grand Hyper Central Kitchen, Al Qurraim, Kuwait
2019 Grand Fresh, Francis Road Calicut, Kerala, India
2019 Costo Hyper, Khaithan, Kuwait
2019 Costo Hyper, Fahaheel, Kuwait
2019 Costo Hyper, Mahaboola, Kuwait
2019 Grand Hyper, Hawally 2, Kuwait
2019 Grand Express, Bash Mall Rolla, Sharjah UAE
2019 Grand Hyper, Riggai, Kuwait
2019 Grand Hyper, Mangaf, Kuwait
2019 Grand Hyper, Salmiyya, Kuwait 7
 64stores
acosss Middle East & India

The Grand

Convenience
The Group has expanded and diversified its businesses to adapt to changing customer preferences
and lifestyles. Our various retail segments offer maximum convenience in shopping.

Gr and Today Today Grand Retail Store represents the future of smart retailing
with 64 stores spread across the Middle East and India. We are
continuously exploring new market opportunities to provide our
customers a unique and innovative shopping experience.
Grand Shopping Mall Grand Convenience Stores
A Seamless Retail Experience
Grand Hypermarkets Grand Xpress
Retail shopping experience has evolved with rapid developments
in technology. Innovative mediums like online shopping have
Grand Supermarkets Costco changed the traditional market landscape. As a customer focused
company, we are constantly adapting to their changing habits
and behaviors to ensure maximum convenience and seamless
Grand Wholesale services.

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 Digital Innovations
The nature of retail is changing, giving rise to unique opportunities for
designing a new tech-fueled, customer-centered shopping experience.
With an influx of a new generation of tech-savvy consumers, we take great pride in
implementing digital transformation in our overall business strategy. At Grand, we’ve
embraced the changing landscape of retail and have been making strides in digital projects
that will completely revolutionize the retail experience.
Our digital prowess is demonstrated by the following elements:
• Our social media channels have a collective reach of more than 3 million people
• We’ve interwoven Artificial Intelligence (AI) into our customer service and feedback
systems in the form of conversational chat-bots and smart messaging
• We’ve integrated the Internet of Things (IoT) into our retail infrastructure and have digitized
electrical assets like chillers, freezers, POS/card readers and cooling systems
• The Grand Mobile App enables customers to experience the Grand convenience virtually
through promotions, daily dealsand tracking of loyalty points.
• Digital and data-driven marketing initiatives have completely transformed the way we
develop and nurture customers. Our marketing campaigns are powered with inputs from our
data analytics center, ZedEye Labs
3million
• The Grand Me Customer Loyalty Program enriches card holders with special price promotions,
privileges and exclusive deals on our retail offerings
Our social media reach is
• Virtual Reality (VR) store concepts are being experimented with in partnership with
American comnpanies. Once implemented, this will be a breakthrough in retail, making
]it the first VR grocery experience in the Middle East.
people collectively
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ZedEye Labs is a group of analytics geeks obsessed with creating products and platforms that drive
real business value. With algorithms at the core of its operations, ZedEye Labs invests its efforts
to generate measurable business value. It also functions as the analytics products and solutions
provider for the Grand group retail divisions and is already transforming our retail functions
and processes to the new digital era.
Some of our Recent Offerings have been:
Sales Alarm: For any retailer, 20% of the items contribute towards 80% of the revenue.
Our Sales Alarm product focuses only on these 20% of the items to manage and replenish
any reduction in those valuable stocks. The Sales Alarm has been implemented in 21
Grand Hypermarket stores, most of which have shown an increase in sales.
Stock-Out Alarm: The Stock-out Alarm has a machine-learning based forecasting
algorithm that predicts demands for any product on a weekly, fortnightly and a
monthly level. This helps retailers to never run out of stocks again. It has been
implemented in 21 stores, reducing the number of empty stock days.
Business Assessment Tool: This is a reporting tool that gives retailers a
complete overview of region, store, category and product-level performance
across various KPIs. It has a root-cause analysis along with recommendations,
which helps businesses in taking appropriate decisions.
Marketing Engine: An almost real-time marketing engine, that’s
completely based on customers’ purchase behavior. This engine
generates a customer-targeting list with appropriate recommendations
of the offer along with channels of distribution for maximum
reach and effective communication. This engine has reduced the
occurrence of inactive customer databases significantly.
Fraud / Risk Engine: This is an anti-fraud/risk engine that
detects internal fraud and retail risks such as Cashiers or
POS claiming points for non-loyal customers and Excess
Purchases by store managers/Purchasers, etc.
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 Retailing with

Responsibility
At Grand, we embrace our role as a responsible corporate citizen of the social environment we
operate in. Our commitment to responsible retailing is an important business principle and
a key element that defines our brand.

We believe that by adopting the green philosophy, organizations
can achieve increased profitability and environmental sustainability
at the same time. By going green, we’re better able to offer good
quality products to satisfy the increasing demand for safe-practices
retailing and organic produce.
These eco-friendly business elements help us contribute towards
the prevention of environmental degradation, while creating a
sustainable environment for people to live in.
To weave the green philosophy in our retail roots, we adopt a number of
green practices as follows:
• Recycling paper, plastic, aluminum, ink cartridges and other paraphernalia.
• Reusing packing materials, advocating the usage of recyclable plastic
packaging and paper bags
• Encouraging double-sided printing as much as possible to halve
paper consumption
• Promoting a paperless culture - reducing the use of paper by going digital
for bill payment, invoices, vendor orders, flyers and vouchers.

• Using eco-friendly cleaning products that are biodegradable and non-toxic.

• Deploying energy-efficient lighting systems, PCs, printers, refrigerators

and other office equipment to reduce our carbon footprint

• Ensuring electrical efficiency of mechanical equipment through regular maintenance

• Production of toxin-free garments at our special eco-friendly facility

• Encouraging the procurement and consumption of organic food and free-range livestock

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Costo is our brand new retail concept that focuses on
a cost-effective, neighborhood grocery experience.
It’s been designed with customers and their requirements at the core of all operations. In
other words, it’s a value-centric daily purchase store that caters to the everyday needs of
customers in close vicinity.
Costo has been conceptualized as a no-frills, retail store that offers discounts and extra
value to customers, with the help of private label products. It will cater to categories
like fresh, food and non-food items, butchery, fishery, household, fashion, footwear,
electronics, mobile phones, and laptops.
Perishable goods like farm produce, and meat are exclusively flown in from
around the globe on a daily basis to offer uncompromised quality at the
best price. Our specialized product procurement team handpicks all Costo
products, to make sure customers get the best value for their money.
Our private label brands eliminate additional layers of logistics and
Your neighbourhood distribution, resulting in reduced prices and faster stock replenishment.
Value store
If there’s one thing Costo promises, it is – best quality
at the best prices.
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Our home-grown
Brands
With intense competition in the consumer
goods market, what really sets a brand apart
is its ability to deliver true value.
With that insight in mind, we invest heavily in R&D that focus on developing
new private labels in food, non-food, electronics, garments and light-
household segments. We opt for private label brands to regulate pricing
and quality – two of the most important factors that appeals to
customers. By eliminating multiple layers consisting of wholesalers,
suppliers, distributors and logistics, our private labels are growing
faster and performing better than most national brands.
Private labeling helps us control every aspect of the products
being offered; right from procurement of raw materials and
ingredients to the ethical management of supply chain
and finally, efficiency in customer delivery. Currently,
we have 5,000 SKUs and we launch almost 1000 new
in-house products every year. All our products undergo
stringent quality tests, making them among the best
in the market.
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 Always

Farm Fresh
Farming

Pr
O c
u es
o
r s
Harvesting

We focus on meeting the needs of customers by providing a broad

selection of farm fresh, high-quality products from local markets and also
Packing
directly sourced from Europe, Asia, Far East, North America and Africa.

Store

We source directly from various countries

around the world, including:

• India • China • Europe

• Bangladesh • Thailand • UK
• Sri Lanka • Phillipines • Turkey
• Egypt • Africa • Brazil

We have offices and dedicated purchase teams in India, China,

Thailand, Turkey, Bangladesh and Philippines together with
logistic facilities. Our International Business Development team
is responsible for analyzing and assessing overseas markets and
procuring quality goods at best prices.

We are in the process of building a procurement facility in North

America with a focus on Brazil. Once functional, these assets will
further help in sourcing Halal-certified poultry for our customers.

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 01
Location Identification
and Feasibility Study
We have a retail research team with specialized
experience in location identification and feasibility
assessment. This team is tasked with identifying
ideal locations for new projects based on geographic
and demographic factors.
02
Project Fit-Out and
Interiors
We have an in-house engineering and design
team with rich experience in retail project
planning and implementation. They coordinate
all fit-outs and interior setting-up to ensure
timely delivery of projects.
03
Global Sourcing
and Logistics
We employ some of the best talents in the
industry, especially in the Purchase Department.
Our central buying team is spearheaded by the
Purchase Managers in each region and Overseas
Procurement Managers in the Corporate Office.
We have a team of 186 buyers in our group. Our
experience in this domain helps us to get the
best in pricing, products, promotions, display
04
Visual Merchandising
and Display
Our visual merchandising team is comprised
of professionals with specialized skills in retail
visual display. They ensure our stores are in
sync with contemporary retail trends and styles.
This team is helped by an in-house design and
joinery workshop.
05
Quality Control and In
House Inspection
Our Quality Control and Inspection team is
highly trained in detailed inspection of inventory,
category allocation, merchandising and visual
display. Once the merchandising process starts,
this team visits the store frequently and provides
guidelines. They also audit the inventory during
the receiving period to ensure the products
have optimal shelf life and are displayed as per

ThE

Grand
and BDAs with all leading suppliers the BDA.

06 07 08

Marketing and
Promotions
We believe that the initial hype created during
a store opening works as a great advantage for
the future of any store. We employ a professional
marketing and design team, along with Large
Format Printing facilities.
The seamlessness and efficiency of our operations,
We emphasize on supporting all new launches
with strong pre-opening advertising campaigns
and attractive promotional offers. Our marketing
team works hard to ensure every new store
introduced in the market receives maximum
visibility.
Process
Management and
Operations
Our stores are managed by a highly qualified
team that includes the Regional General
Manager, Outlet Managers and Assistant
Managers; reporting to the Regional CEOs. We
employ the best talents in all the divisions; viz.
Finance, Administration, Human Resources,
Facility Management, IT Infrastructure, Public
from sourcing raw materials all the way to final Relations, Procurement, Marketing, Auditing
and QHSE.
service delivery, is the secret behind two decades
of our success.
Customer Service and
Quality Excellence
We believe that customer satisfaction is key to
the success of any business. In order to ensure
this, we employ Customer Care Executives
headed by a Front Office Manager in all our stores.
They are highly trained in anticipating customer
needs, customer handling, problem solving and
diplomacy. We ensure these personnel are fluent
in at least four major languages.

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 smart retail Warehouse Management

Technology
We have our specialized central warehousing and logistic system in each
region. Being the supply chain centre for the GCC, Dubai is home to various large
warehouses integrated with state-of-the-art logistics support and ERP Solutions.
The Central Purchasing mechanism helps us gain a market advantage in prices
through bulk purchases. We own a fleet of over 560 vehicles including trucks and pick-
ups. We currently own 19 warehouses with a storage space of 1,014,022 square feet.

Inventory Management
Regency Group invests heavily in Research and Development. Powerful With more than 87,000 SKUs, managing inventory in retail environment is a real
challenge. With our indigenously developed systems and processes we make sure
analytics coupled with cutting-edge retail technologies help us offer a
we’re always one-step ahead in tracking products, quality checks, expiration, disposal and
data-driven retail experience to our customers and a highly productive replenishing stock with least interruption.
business methodology to our suppliers and partners.

We promote a paperless, eco-friendly work culture at all levels in the organization. The group
Customer Insight
Our access to valuable customer insights and behavioral analytics is instrumental in shaping
employs over 100 IT professionals who ensure uninterrupted realization of our objectives.
our retail strategies, enabling us to create a customer experience like no other. This solution
We’ve built a dedicated team of 15 software programmers that helps us develop
equips us with unprecedented control over data, which in turn helps improve operations, leading
customized solutions.
to a delightful customer journey, from start to finish and beyond.

Our IT infrastructure is among the best in the industry. It ensures seamlessness

and convergence that facilitates procurement, placement and promotion
of merchandise. Our retail ERP services create a platform for inventory
Business Intelligence
Business Intelligence centralizes information from across the enterprises and enables
management, pricing, warehouse management and back-office
us to analyze and report it in ways that reveal fresh insights. It also supports faster and
functions, including finance and HR.
more effective decision-making. Our group has an independent analytics division operating in
Bangalore, the IT capital of India.

Pricing Management

100
The Group employes over
Our Price Management systems help us experiment with a wide range of
pricing schemes to determine their impact on shopper satisfaction.

E-commerce marketing
Regency Group is taking significant strides towards e-commerce in our retail units.
It occupies an important place in our future plans for the Group.
IT professionals
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 Grand Family
Skill Advancement Workshops: Our HR policies also include benefits such as:

We offer our associates abundant opportunities to develop and enhance

At Grand, we’re one big family. We pride ourselves on our
team-friendly HR policies and practices, which are among
the best in the industry.
We strongly believe that happy associates are the secret to
organizational success and therefore, we place great emphasis
on attracting, retaining and rewarding high-quality talent.
To create optimal working conditions for our team members while
fostering an environment that’s conducive towards their overall
growth, we emphasize on the following HR elements throughout
the Grand group:
Talent Acquisition:
We don’t hire just to fill a position. In fact, our talent acquisition
team looks for more human elements such as transferable skills,
potential to excel and willingness to grow. Once we find the right
associate for our ever-expanding team, he/she is taken through a
mandatory 3-month induction period, to help them understand our
their skills. To facilitate this, we conduct regular skill development • Performance Models
workshops to empower every team member to rise beyond their
• Health Insurance
capabilities. Periodical assessments and performance reviews help us
reward high-performing associates, as well as understand the challenges • Recreational Facilities
of individual members. The results of our “associates audit” help us create
• Employee Recognition Awards
the next best plan of action. This may involve assigning senior team
members as mentors or enrolling them into skill development programs • Grooming and Mentorship
that have proven to reduce friction at the workplace, significantly.
• Employee Family Benefits
Our workshops have been very well-received by associates and • Housing Schemes
stakeholders, thus improving happiness at work and minimizing the
employee turnover rate.
Retention and Team Building Efforts:
Happiness and retention go hand-in-hand, and we, at Grand, take great
care of our associates’ workplace. Our objective is to always maximize
the retention rate by creating a friendly atmosphere, full of growth,
productivity, motivation and team building activities.
From team lunches to outings, each department head is tasked with
We also take
conducting regular team-building efforts to keep the teams’ happiness pride in offering
levels optimized.
a vibrant, multi-
cultural work
environment, where

6, 200
The Grand family currently has all associates can
business and the role’s requirements.
thrive healthily. Our
This induction takes place at the Regency Academy, our specialized workforce is comprised
house for orientation and skill development. The learning process
doesn’t just end here. Every associate is given ample on-the-job
of over 19 nationalities,
training to be better equipped with the changing dynamics of and our overall strength as a
business and strategy.
members (and counting.) group is constantly increasing.

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 Our Success
wouldn’t have been possible without

Looking towards a the support of our customers and the tenacity of our team.

Bright Future
1) Modern Retail Segment 2) Trading Opportunities

Our intelligence suggests that there’s a FMCG is a lucrative segment for us to be

rising demand for retail in Africa, Central
Asia and the Pacific regions.
Due to an increasing population and
opportunities to do business in these
trading in, and therefore our future plans
involve trading internationally to amplify
our global presence.
With the expertise of our business growth

The Grand Group represents the future of countries, we are working on establishing
our presence in the following markets:
team and higher management, we have
our eyes set on trading opportunities in the
smart retailing. following countries:
• Lagos, Nigeria
• Addis Ababa, Ethiopia • Syria
With a wide network of 64 stores spread across the Middle East and Asian sub-
• Nairobi, Kenya • Iraq
continent, we touch the lives of our customers in unique ways every day.
• Kigali, Rwanda • Iran
• New Male Island, Maldives • Afghanistan
Our outlook for the future is ambitious and with the patronage of our customers
• Port Blair, Andaman Islands, India • Maldives
& suppliers and the dedication of our staff, we foresee many more successes in
• Almati, Kazakhstan

2020 2024
the years to come.

To capitalize on every opportunity to serve customers around the world as

well as increase our size as a group, we’ve narrowed our future plans into 2 Our immediate future plans to fulfill by 2020 are: Currently, we have 64 retail outlets around the
categories: Modern Retail Segment and Trading Opportunities
• Expanding our retail presence to Africa world. Our Grand vision is to have 100 stores
• To serve one million customers every day by the year 2024.

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 Support Regency Group operates several other

Services
businesses offer support services for the
flagship retail division.

Master Chef is an ISO 9001 catering company. With a We own and operate a foodstuff packing unit in
central kitchen facility, Master Chef can serve upto 6,000 Dubai – UAE. They directly procure different varieties
meals per day. This facility is also used for the Hot Food of pulses, spices, and sugar etc from source countries,
counters in our retail stores. process and package to sell in our own retail stores.

We Own a full fledged garments manufacturing unit Grand Fresh Bakery is an independent industrial
in Tirupur, India. They mass produce several items like capacity bakery and confectionary. They mass produce,
undergarments, T-shirts etc. Most of our private label bread, confectionary and pastries and other freshly
garments are manufactured in this facility. baked delicasies.

Master Cut Tailoring works as an independent tailoring Regency trading is an independent trading division of our
and garments production unit. Our retail division group and do wholesale business of foodstuff and other
generates makes over 15,000 uniforms for clients FMCG products. They also act as the import & logistic
every year!! wing of our retail operations.

26 27
 Our continously expanding

Global Network 560

480
Vehicle Fleet

tenants

Our countries of Operation New Frontiers

Addis Ababa, Ethiopia, Nairobi
64 Retail outlets

KUWAIT
Kenya

26
UAE
New Male Island, Maldives
Dedicated Warehouses
QATAR Port Blair, Andaman Islands, India

Almati, Kazhakistan
INDIA
Saudi
Arabia

OMAN

3,066,112 sqft 274,988 1,014,022 sqft

6, 200
Dedicated Employees
Retail FLOOR Space customers served daily Warehousing Space
28 29
 A Division of

Grand Building,
Al Quoz Industrial Area 4,
Dubai, United Arab Emirates
+971 4 341 1193
+971 4 341 1192
info@grandhyper.com
www.grandhyper.com

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