NAME: (Optional) __________________________ Year/Strand:_____________

I. Profile 15. Are you satisfied with your current Smartphone?

1.Sex o Very Dissatisfied
o Male Female o Dissatisfied
2. Age Group o Fair Satisfied
o 13-17 o Very Satisfied
o 18-22 16. Which one you consider as the most important point when
o 23-27 purchase a Smartphone?
o over 30 o High-quality Lower price
3. Income level of the family (per month)? 17. Is the brand of your phone are very stylish in appearance?
o < 10,000 o Strongly disagree
o 10,000-20,000 o Disagree
o 20,000-30,000 o Agree
o More than 30,000 o Strongly agree
18. Is the brand of your phone are durable?
II. Brand Preferences o Agree
4. Do you have mobile phones? o Disagree
o Yes No o Strongly disagree
5. Which brand of mobile phones do you use? o Strongly agree
o Oppo Vivo 19. Is the brand of your phone have excellent customer services
6. Why did you buy this brand? (please choose maximum 3) (convenient repair location)?
o Brand o Yes No
o Price 20. Do mobile phone complete your primary uses like gaming,
o Performance music and social networking?
o Quality o Yes No
o Design 21. Is the brand of your phone provide best battery back up?
o Operate Platform/system o Strongly disagree
o Value o Disagree
o Get used to /Habit o Agree
o Reputation o Strongly agree
o Services 22. Is the brand of your mobile phone have better speakers?
7. What are three best features you like most on your mobile o Strongly disagree
phone? * (Required, Multiple choice) o Disagree
o Design o Agree
o Operating system o Strongly agree
o Brand 23. Is the brand of your mobile phone have more and qualitative
o Camera/video capabilities accessories (Charger, earphone, protective case etc)?
o Technical specifications o Strongly disagree
o Availability of applications o Disagree
o Easy of use o Agree
o Screen size o Strongly agree
o Battery life 24. Is the brand of your mobile phone have wide and qualitative
8. How long do you use that brand of phones? screens?
o Less than 1 year o Strongly disagree
o From 2 to 5 years o Disagree
o More than 5 years o Agree
9. How often have you bought the brands in the past? o Strongly agree
o Not at all 25. Is the brand of your mobile phone have better touch
o Quite Unfrequently sensitivity?
o Fair Quite Frequently o Strongly disagree
o Very Frequently o Disagree
10.Based on your own experience, how would you rate your o Agree
satisfaction with the brand of your Smartphone? o Strongly agree
o Very Dissatisfied 26. Is the brand of your mobile phone have good picture and
o Dissatisfied video capturing quality?
o Fair Satisfied o Strongly disagree
o Very Satisfied o Disagree
11. Does brand name influence your decision making in o Agree
purchasing? o Strongly agree
o Yes No 27. Do you recommend the brand of your mobile phone to your
12. What will you do if the brand of Smartphone you wish to friends and relatives?
purchase is out of stock? o Yes, of course
o Purchase a different brand o may be couple of them
o Purchase other Smartphones from the same brand o no, I don't
o Delay purchase till next time o I don't know
13. Will you switch to other alternative brands if they offer a 28.Are there any general comments you would make about what
similar but cheaper Smartphone? you like/dislike about your phone?
o Very Unlikely
o Unlikely
o Fair Likely
o Very Likely _____________________________________________________
14. Does the Smartphone which you are using now match your
need? _____________________________________________________
o Yes No