NIÑO, DEXTER C.

GRADE 12- CONCRETE MEDIA AND INFORMATION LITERACY NOVEMBER 26, 2018

EMPHASIS
The product name is importantly emphasized in
the ad. iPhone XS Max is enlarged with its size,
the text has a unique font and is darkened. In
advertising it, the prices and features are also
highly emphasized.
DESIGN APPROPRIATENESS
The font of the product is New Times Roman
PRINCIPLES AND which is appropriate to the audience’s
suitability. It is simple because it encourages
the consumers to purchase the gadget, so that
ELEMENTS the consumer will read its entire descriptions.

CONTRAST REPETITION
If this is contrasted Advertisement
to other product needs to
advertisement, it is understand and
more readable and apply in life usage.
has simple design. It does not have
The design is light- repetition of product
colored (white). name because it
That is why it avoids the boredom
creates visual
when the audience
interest to the
audience. In the ad, is reading the text.
the texts are in The audience
different fonts to needs to know the
distinguish the features, prices and
categories and the rating of this
division of the product - if effective
product. to purchase.
Repetition is only
Ex. Category -
used for magazines
Prices & Division -
Dollars depending but not in product’s
to the GB storage. leaflet.

PROXIMITY .ALIGNMENT ORGANIZATION

It is how near or far the audience gets the
advertisement. Through media, it can be posted
online by providing the store which is Apple. By
visiting their website, the audience can access
the product. They can purchase it by ordering to
the Apple stores from their certain areas.
The text or description of the product is in left-
positioned. It is correctly aligned towards
advertisement. In contrast, if it’s justified being
used, it would go wrong. Justified is only for
newspapers, books, articles and other reading
materials.
The text is well-organized. The features are
highlighted to support the advertising gadget. Also,
the prices and good and bad factors to iPhone
consumers. The separation helps the audience not
to confuse what they are reading about.