Вы находитесь на странице: 1из 74

Mesa Holguín, Mario. Fundamentos de marketing.

: Ecoe Ediciones, . p 113


http://site.ebrary.com/id/10536136?ppg=113
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 114
http://site.ebrary.com/id/10536136?ppg=114
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 115
http://site.ebrary.com/id/10536136?ppg=115
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 116
http://site.ebrary.com/id/10536136?ppg=116
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 117
http://site.ebrary.com/id/10536136?ppg=117
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 118
http://site.ebrary.com/id/10536136?ppg=118
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 119
http://site.ebrary.com/id/10536136?ppg=119
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 120
http://site.ebrary.com/id/10536136?ppg=120
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 121
http://site.ebrary.com/id/10536136?ppg=121
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 122
http://site.ebrary.com/id/10536136?ppg=122
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 123
http://site.ebrary.com/id/10536136?ppg=123
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 124
http://site.ebrary.com/id/10536136?ppg=124
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 125
http://site.ebrary.com/id/10536136?ppg=125
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 126
http://site.ebrary.com/id/10536136?ppg=126
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 127
http://site.ebrary.com/id/10536136?ppg=127
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 128
http://site.ebrary.com/id/10536136?ppg=128
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 129
http://site.ebrary.com/id/10536136?ppg=129
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 130
http://site.ebrary.com/id/10536136?ppg=130
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 131
http://site.ebrary.com/id/10536136?ppg=131
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 132
http://site.ebrary.com/id/10536136?ppg=132
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 133
http://site.ebrary.com/id/10536136?ppg=133
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 134
http://site.ebrary.com/id/10536136?ppg=134
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 135
http://site.ebrary.com/id/10536136?ppg=135
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 136
http://site.ebrary.com/id/10536136?ppg=136
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 137
http://site.ebrary.com/id/10536136?ppg=137
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 138
http://site.ebrary.com/id/10536136?ppg=138
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 139
http://site.ebrary.com/id/10536136?ppg=139
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 140
http://site.ebrary.com/id/10536136?ppg=140
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 141
http://site.ebrary.com/id/10536136?ppg=141
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 142
http://site.ebrary.com/id/10536136?ppg=142
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 143
http://site.ebrary.com/id/10536136?ppg=143
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 144
http://site.ebrary.com/id/10536136?ppg=144
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 145
http://site.ebrary.com/id/10536136?ppg=145
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 146
http://site.ebrary.com/id/10536136?ppg=146
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 147
http://site.ebrary.com/id/10536136?ppg=147
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 148
http://site.ebrary.com/id/10536136?ppg=148
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 149
http://site.ebrary.com/id/10536136?ppg=149
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 150
http://site.ebrary.com/id/10536136?ppg=150
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 151
http://site.ebrary.com/id/10536136?ppg=151
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 152
http://site.ebrary.com/id/10536136?ppg=152
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 153
http://site.ebrary.com/id/10536136?ppg=153
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 154
http://site.ebrary.com/id/10536136?ppg=154
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 155
http://site.ebrary.com/id/10536136?ppg=155
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 156
http://site.ebrary.com/id/10536136?ppg=156
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 157
http://site.ebrary.com/id/10536136?ppg=157
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 158
http://site.ebrary.com/id/10536136?ppg=158
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 159
http://site.ebrary.com/id/10536136?ppg=159
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 160
http://site.ebrary.com/id/10536136?ppg=160
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 161
http://site.ebrary.com/id/10536136?ppg=161
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 162
http://site.ebrary.com/id/10536136?ppg=162
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 163
http://site.ebrary.com/id/10536136?ppg=163
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 164
http://site.ebrary.com/id/10536136?ppg=164
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 165
http://site.ebrary.com/id/10536136?ppg=165
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 166
http://site.ebrary.com/id/10536136?ppg=166
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 167
http://site.ebrary.com/id/10536136?ppg=167
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 168
http://site.ebrary.com/id/10536136?ppg=168
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 169
http://site.ebrary.com/id/10536136?ppg=169
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 170
http://site.ebrary.com/id/10536136?ppg=170
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 171
http://site.ebrary.com/id/10536136?ppg=171
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 172
http://site.ebrary.com/id/10536136?ppg=172
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 173
http://site.ebrary.com/id/10536136?ppg=173
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 174
http://site.ebrary.com/id/10536136?ppg=174
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 175
http://site.ebrary.com/id/10536136?ppg=175
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 176
http://site.ebrary.com/id/10536136?ppg=176
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 177
http://site.ebrary.com/id/10536136?ppg=177
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 178
http://site.ebrary.com/id/10536136?ppg=178
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 179
http://site.ebrary.com/id/10536136?ppg=179
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 180
http://site.ebrary.com/id/10536136?ppg=180
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 181
http://site.ebrary.com/id/10536136?ppg=181
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 182
http://site.ebrary.com/id/10536136?ppg=182
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 183
http://site.ebrary.com/id/10536136?ppg=183
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 184
http://site.ebrary.com/id/10536136?ppg=184
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 185
http://site.ebrary.com/id/10536136?ppg=185
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Mesa Holguín, Mario. Fundamentos de marketing.
: Ecoe Ediciones, . p 186
http://site.ebrary.com/id/10536136?ppg=186
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Вам также может понравиться