2018

Annual Report
Owner & Operator Of:
Denver B-cycle is presented by:
Mission & Vision ......................................2
Board Chair’s Letter.................................3
2018 Board of Directors ..........................4
Executive Director’s Letter.......................5
2018 Successes ......................................6
2018 Financial Summary .........................7
System Data ............................................8
Abbreviated Financial Statements ........10
Partners & Contributors .........................11
Let’s Go
Ride Bikes
Denver Bike Sharing is a 501(c)(3) non-profit organization that
owns and operates an automated, public bike sharing system
known as Denver B-cycle. In 2018, the system included 716
bicycles and 89 stations located throughout downtown Denver,
Capitol Hill, Uptown, Highlands, Globeville, Cherry Creek and Baker
neighborhoods and on the Auraria campus.
OUR MISSION
In 2018, Denver B-cycle was powered by Kaiser Permanente in
association with a variety of community sponsors. Denver B-cycle
is owned and operated by Denver Bike Sharing, a charitable, non-
profit organization.
Denver Bike Sharing serves as a catalyst for a fundamental
transformation in thinking and behavior by operating a bike sharing
system in Denver to enhance mobility while promoting all aspects
of sustainability: quality of life, equity, the environment, economic
development, and public health.
OUR VISION
Denver B-cycle will:
• Complement and integrate with Denver’s
comprehensive metropolitan transportation
system
• Encourage the replacement of short car
trips for recreational, social and functional
purposes
• Serve a broad spectrum of transportation
users and needs
• Contribute to Denver becoming the healthiest
and greenest city in America
• Advance the perception of cycling as a
utilitarian mode of transportation.
• Solidify B-cycle as a modality option in
Denver’s transportation landscape.
• Maintain high levels of service, reliability,
and safety while placing B-cycles in the right
place at the right time.

2 Denver Bike Sharing 2018 Annual Report

 Letter From
The Board Chair
Over the past nine years, since Denver B-cycle’s very first ride, the city of Denver has
undergone dramatic changes. When Denver B-cycle debuted, a shared bicycle system was an
extraordinary concept. Denver was one of the first cities in the country to incorporate non-profit
bikesharing into its transportation fabric, and Denverites embraced the system with enthusiasm.
Denver B-cycles’ distinctive red bikes quickly became part of the urban landscape
growing from 38 stations to 89 today and year-round operations.
Well-funded, profit oriented dockless systems have adversely impacted our
ridership, and we are continually engaged in discussions to chart a future path. We greatly
value the City of Denver’s recent decision to underwrite 5,280 free B-cycle memberships
to Denver residents, and we are exploring several other options to traverse the strong
headwinds to sustain our viability.
Despite the decline in ridership this year, our goal remains the same, to
encourage less use of carbon emitting vehicles and offer a safe, reasonably-priced, and
environmentally friendly option for getting around the city for whatever reason.
As the pioneers in this business, we will do what we have done since day one—
listen to our users and continue to seek success within our ever-changing urban landscape.

Keep Riding,

Mike Dino

3 Denver Bike Sharing 2018 Annual Report

 2018 Board
Of Directors
2018 Board Officers 2018 Board of Directors
BOARD CHAIR Eulois Cleckley
Mike Dino Executive Director
Senior Policy Advisor Denver Public Works
Squire Patton Boggs LLP
Peter Coakley
BOARD VICE CHAIR Senior Vice President/General Manager
Opus Development Company, LLC
Jay Kenney
Author, Cartographer, Attorney Adam DeVoe
Kenney Brothers Foundation Special Counsel
Lewis Roca Rothgerber Christie LLP
BOARD SECRETARY
Andy Duvall
Steve Sander
Transportation Behavior Analyst
President
National Renewable Energy Laboratory
Sander Marketing
Adam Eichberg
BOARD TREASURER Founding Partner
Sarah Keys Headwater Strategies
Founding Partner
Cardan Capital Partners Crissy Fanganello
Director of Transportation
Denver Public Works

Ceara Smith
Assistant Controller
I and Love and You

Christopher Smith
Senior Program Officer: Healthy Living
Colorado Health Foundation

Lindsey Sousa
Planning Manager
AECOM

Bill Van Meter

Assistant General Manager: Planning
RTD

Bob Van Wetter

Chief Operating Officer & Co-Founder
Northstar Investment Advisors, LLC

4 Denver Bike Sharing 2018 Annual Report

 Letter From
The Executive Director
In the face of increased competition, Denver B-cycle remains undaunted in our core
mission—to provide a safe, reliable bike-sharing system for the city of Denver.
Denver B-cycle is no longer an infant or a toddler; we are now a pre-teen (of sorts)
at nine years old. We were once an only child—the only such option in town. Today, we
have siblings and cousins of all varieties, including competing bike-sharing services and
other companies that compete to move people around the city—ride-sharing, car-sharing,
and scooter-sharing, too.
When Denver B-cycle took its first bow, the country was finding its way back from
an 18-month recession that saw 6 million jobs disappear. Today, unemployment rates are
at near-record lows. Nine years ago, believe it or not, gasoline was more expensive than it
is today.
The point is that Denver B-cycle does not operate in a vacuum, it functions in
a broad economy in which people are making decisions every day about how they live,
where they work, and how they get around. The increase in shared modes of transportation
demonstrates that the residents of Denver know how to use those options to best suit their
needs, which may change from day to day.
Denver B-cycle is fortunate to have strong corporate underwriting, sponsorships,
and tremendous support from the City & County of Denver. Mayor Michael B. Hancock’s
administration has continued to promote the critical Vision Zero campaign, to improve the
safety of our streets. In addition, the city’s ongoing improvements of bike lanes and its
emphasis on upgrading the city’s overall bicycle infrastructure will help entice more people
to add a bicycle, or shared bicycle, as a regular part of their routine. And, finally, the city’s
generous decision to provide 5,280 free Denver B-cycle passes in 2019 is a clear signal
that the city knows we are genuine partners who can help the city meet its goals.
Despite reduced Denver B-cycle ridership and membership in 2018, our mission
remains relevant, our operation remains vital, and our voice in the citywide conversation
regarding mobility remains strong.

Mike Pletsch

5 Denver Bike Sharing 2018 Annual Report

2018
Successes

6 Denver Bike Sharing 2018 Annual Report

2018 Financial
Summary
G&A EXPENSES $ %
 Marketing............................................ 407,067............ 38%
 G&A Payroll......................................... 385,154............ 36%
 Employee Benefits................................. 92,576.............. 9%
 Professional Services............................ 79,001.............. 7%
 Merchant Fees....................................... 37,877.............. 4%
 Other..................................................... 35,274.............. 3%
 Office.................................................... 18,979.............. 2%
 Insurance.............................................. 11,670.............. 1%
1,067,597 100%
RESOURCES $ %
 Sponsorships....................................... 948,336............ 42%
 System Fees........................................ 867,049............ 39%
 Grants & Contributions......................... 425,092............ 19%
Gifts in-kind............................................ 5,188.............. 0%
2,245,664 100%
7 Denver Bike Sharing 2018 Annual Report
OPERATING EXPENSES $ %
 Operating Payroll................................. 444,860............ 42%
 Depreciation & Amortization................ 208,136............ 20%
 B-cycle System................................... 204,043............ 19%
 Rent...................................................... 90,337.............. 8%
 Insurance.............................................. 70,968.............. 7%
 Transportation....................................... 41,862.............. 4%
 Other....................................................... 3,967.............. 0%
1,064,172 100%
CAPITAL VS OPERATING,
G&A EXPENSES $ %
 G&A................................................. 1,067,597 ........... 50%
 Operating........................................ 1,064,172 ........... 50%
2,131,769 100%
 8
System Data, Part One
Memberships Purchased Or Redeemed 2010 2011 2012 2013 2014 2015 2016 2017 2018 Δ YOY
Annual (And Annual Plus) 1,784 2,675 2,734 4,023 3,980 3,630 2,111 2,176 2,171 0%
Flex - - - - - - 744 717 991 38%
30 Day 262 139 242 514 450 1,859 3,800 5,402 5,576 3%
7 Day 268 215 281 417 500 - - - 0%
3-Day Kiosk 8 100%
3-Day Online 7 100%
24 Hr Online 1,271 1,334 1,106 1,456 1,498 1,086 45 2,761 4,138 50%
24 Hr Kiosk 31,121 40,632 38,077 51,153 67,884 60,567 58,274 49,444 39,581 -20%

Denver Bike Sharing 2018 Annual Report

24 Hr Rental - - - - - - - 538 795 48%
Total Memberships 34,706 44,995 42,440 57,563 74,312 67,142 64,974 61,038 53,267 -6%
Trips By Membership Type 2010 2011 2012 2013 2014 2015 2016 2017 2018
Annual (And Annual Plus) 52,829 121,781 131,176 165,897 242,770 225,034 193,113 167,644 151,763 -9%
Flex - - - - - - 3,565 3,868 3,539 -9%
30 Day 555 1,314 3,179 5,640 6,094 19,359 54,004 60,462 58,995 -2%
7 Day 931 1,080 1,938 2,554 3,890 - - - 2 #Div/0!
3-Day Kiosk 14 #Div/0!
3-Day Online 28 #Div/0!
24 Hr Online 2,818 3,759 2,270 2,777 3,589 2,420 117 8,159 11,833 45%
24 Hr Kiosk 45,026 74,797 68,411 86,242 120,886 116,189 103,853 103,471 78,089 -25%
24 Hr Rental 652 1,177 81%
Total Trips 102,159 202,731 206,974 263,110 377,229 363,002 354,652 344,256 305,440 -11%
Utilization & Health 2010 2011 2012 2013 2014 2015 2016 2017 2018
Trips/Bike/Day 0.90 1.44 1.40 1.29 1.46 1.38 1.31 1.28 1.17 -9%
Miles Ridden (Estimate) 211,111 431,817 440,855 560,424 803,498 773,194 755,409 733,272 638,808 -13%
Estimated Calories Burned 6,333,332 12,954,511 13,225,639 16,812,729 24,104,933 23,195,828 22,662,263 21,998,150 19,164,249 -3%
Pounds Of Body Weight Equivalent To
Estimated Calories Burned 1,810 3,701 3,779 4,804 6,887 6,627 6,475 6,285 5,476 -3%
 9
System Data, Part Two
System 2010 2011 2012 2013 2014 2015 2016 2017 2018
Number Of Stations 50 52 53 82 84 87 89 89 89 0%
Number Of Bikes 500 520 530 709 709 719 737 737 737 0%
Operating Days 227 271 278 288 365 365 366 365 365 0%
Mode Offset (Estimates) 2010 2011 2012 2013 2014 2015 2016 2017 2018
B-Cycle Trips Replaced Car Trips 43.16% 35.72% 34.87% 41.83% 42.06% 46.20% 47.08% 41.40% 33.60% -6%
B-Cycle Users Who Jointly Use Transit 20.28% 26.93% 29.95% 28.67% 28.90% 30.75% 30.75% 32.60% 19.44% 2%
Environmental & Economic Benefits 2010 2011 2012 2013 2014 2015 2016 2017 2018
Estimated Pounds Of Co2e Emissions Avoided 311,900.09 729,783.38 807,867.43 1,028,836.12 1,486,288.05 1,530,011.22 1,503,820.11 1,178,889.02 827,707.84 -22%

Denver Bike Sharing 2018 Annual Report

Estimated Gallons Of Gasoline Not Used 15,856.64 37,101.34 41,071.04 52,304.84 75,561.16 77,784.00 76,452.50 76,433.60 42,079.70 0%
Estimated Gasoline Cost Savings $41,227.26 $120,579.36 $139,641.55 $180,451.68 $238,017.66 $186,681.59 $172,018.06 $184,969.36 $94,679.34 8%
Estimated Parking Cost Savings $311,126.20 $506,908.59 $505,202.84 $770,412.39 $1,110,637.62 $1,165,054.92 $1,168,791.13 $1,158,638.09 $610,709.98 -1%
Estimated Pounds Of Nox Avoided 3,360.02 7,861.77 8,702.95 11,083.39 16,011.41 16,482.43 16,200.28 16,196.28 8,916.69 0%
Estimated Pounds Of Vocs Avoided 6,245.93 14,614.22 16,177.88 20,602.87 29,763.54 30,639.12 30,114.63 30,107.20 0%

1/13/17 - Andy Duvall: To Note Is That Because Of The Membership Policy Changes In 2016, The Categories Included In “Annual” Are Annual, Annual Plus, 30-Day, And Flex. Short-Term Includes 24-Hour And
“Single Ride Pass”. I’ve Generally Been Using The Term “Long-Term” Instead Of “Annual” Because Of The Inclusion Of Other Categories, Which I Have Justified Because Of The Longer Time Commitment To The
System By Users (30-Day And Flex Users Behave Similarly To Infrequent Annual Users Of Years Past) As Compared To True Short-Term Users. I Know This Is An Imperfect Comparison, But Seems To Be The Most
Justifiable When Comparing 2016 Data To Previous Years. It’s Not Exactly Apples To Apples, But It Should Be Close. You’ll Notice That The Hispanic Short-Term Dropped The Most Notably. I Think Part Of The
Change Is Attributable To The End Of The Kaiser Funding To Market Specifically In The Hispanic Community.

Statement
Of Financial Position
ACCRUAL BASIS
AS OF DECEMBER 31, 2018
ASSETS
Current Assets
Checking/Savings 729,541
Restricted Funds 24,030
Investment Account 543,774
Accounts Receivable 134,848
Other Current Assets 6,349
Total Current Assets 1,438,542
Property And Equipment
Bikes 751,387
Events Equipment 3,687
Leasehold Improvements 22,268
Office Equipment 89,253
Shop Equipment 6,305
Stations 2,963,135
Transportation Equipment 40,720
Total Property & Equipment 3,876,756
<Less> Accumumlated Depreciation (3,620,371)
Net Property & Equipment 256,384
Other Assets
Security Deposits Asset 4,430
Total Other Assets 4,430
Total Assets 1,699,357
LIABILITIES & NET ASSETS
Liabilities
Current Liabilities 160,968
Total Liabilities 160,968
Net Assets Total General &
Temporary Restricted Assets 24,030
Unrestricted Net Assets 1,427,298
Net Income 87,061
Total Net Assets 1,538,389
TOTAL LIABILITIES & NET ASSETS 1,699,357
10 Denver Bike Sharing 2018 Annual Report
Statement
Of Activities
ACCRUAL BASIS
JANUARY THROUGH DECEMBER 31, 2018
ORDINARY INCOME/EXPENSE
INCOME
Operating Resources
Gifts in Kind 5,188
Grants and Contributions 425,092
System Fees 867,049
Sponsorships 948,336
Total Operating Resources 2,245,664
Total Income 2,245,664
EXPENSE
Operating Expenses
B-cycle System 204,043
Depreciation 208,136
Insurance 70,968
Operating Payroll 444,860
Rent 90,337
Transportation 41,862
Other 3,967
Total Operating Expenses 1,064,172
General and Administrative
G&A Payroll 385,154
Employee Benefits 92,576
Insurance 11,670
Marketing 407,067
Merchant Fees 37,877
Office 18,979
Professional Services 79,001
Other 35,274
Administrative Expenses 1,067,597
Total Expense 2,131,769
Other Income/Expense (26,833)
Net Income 87,061
Special Thanks
TO OUR 2018 PARTNERS & CONTRIBUTORS:

Kaiser Permanente

Capital One

RTD

Anadarko Suncor
Colorado Convention Center

Avanti Food and Beverage Gates Corporation

Clif Bar Noble Energy
Colorado Health Foundation VISIT DENVER

Colorado Housing Riverfront Community

& Finance Authority Foundation
Denver Arts & Venues U.S. Bank
LoHi Gold

Circuit Media Ford Motor Company

Colorado Classic Grub Hub
Denver Museum of Nature IMA Financial Group
and Science

IN 2018, DENVER B-CYCLE WAS POWERED BY

Kaiser Permanente Colorado is the state’s largest nonprofit health

plan, working to improve the lives and health of all Coloradans for
48 years. We are comprised of the Kaiser Foundation Health Plan
of Colorado and the Colorado Permanente Medical Group—one of
the state’s largest medical groups with more than 1,200 physicians.
We provide comprehensive care for our 660,000 Kaiser Permanente
Colorado members through 31 medical offices across the state—
from Pueblo to Greeley and now in the mountains in Summit and
Eagle counties. We are also committed to our social mission and in
2015 proudly directed more than $124 million to community benefit
programs to improve the health of all Coloradans. For more Kaiser
Permanente news, visit kp.org/share or follow us@kpcolorado or like 2737A Larimer Street, Denver, Colorado 80205
us facebook.com/kpcolorado. 303-825-3325 • DenverBikeSharing.org

11 Denver Bike Sharing 2018 Annual Report