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Peña,PreciousJewelF.

BSTM1-2

MacroPerspectiveofTourism&Hospitality

Assignment

TravelmotivationforTourismpurposes

-Touristmotivationsincludeescape,relaxation,strengtheningfamilytogetherness,wishandself-fulfilment.

*Whatmakesapersonchooseaplacefromanother? Withourgenerationtoday,everyoneofustendtogetthebestandonsaledealswheneverwewanttotravel, iftherearelesserdealsthenwegoforit.Choosingaplaceforleisureorevenforbusinesspurposes,wemust alwaysconsiderdifferentfactorslikeaccessibilityoftheplace,theactivitiesofferedatthelocationandtheprices of the place. This factors to be consider can change the perspective of a certain tourist when it comes to choosingaplacetostayat.

ClassificationofTourist

AccordingtoPurpose

-Travelershaveawiderangeofclassificationsorcategoriesbasedonthetypeoftraveltheyareengagedin.

*BusinessTravelers

Businesstravelersarethemenandwomenwhoaretravelingforbusinessorjobpurposes.

*StudentTravelers

Studenttravelersisthegroupthatiseithertravelingforeducationalpurposesorthetravelerswhoaregoingfor

vacationbetweenclassesduringschoolbreaks.

*GroupTravelers

Thegrouptraveleristhelargetouristgroup,oftenoffriendsandfamily,whohaveatleast10individualswithin

thegroup.Inmostcasesgrouptravelersaregoingastouriststoanygivenlocation.

*MedicalTravelers

Medicaltravelersarethosewhoaretravelingtoseeaspecializeddoctorforamedicalailment.Forexample,

travelingfromonesideofthecountrytotheothertoseeaspecificmedicaldoctor.Thistypeoftravelerwillvary

inneedsforbothinsuranceorvisasdependingonthelocationofthetravel.

*Family,SeniororSingleVacationers

Vacationerswhoarenotpartofalargegroup,butratherfallunderafamily,seniororsingle’scategory,are

oftenseparatedininsurance.

AccordingtoPersonality

(Cohen’sClassification)

Non-InstitutionalizedTourists

-arelooselyattachedtothetouristestablishment;exposetohostcommunity

1. Explorer-allaboutgoingsomewherethatissonewtotourismthatyoumaybethefirstpersonto

experienceordiscoversomethingthere.

2. DrifterTourist-'backpackertourism',whichbringstogetherstudiesofdrifting,wandering,tramping,the

GrandTourandyouthbudget.

InstitutionalizedTourists

-aredealtwithinaroutinewaybythetouristestablishment

1. IndividualMassTourist-relyonthetouroperatortoarrangeflightsandaccommodation;enjoyan

elementoflibertybutwillstillltendtostayonthe“beatentrack”.

2. OrganizedMassTourists- aretheleastadventurousandspendmostoftheirtimeintheircomfortable

“environmentalbubble”throughouttheirtrip.

BarriersofTravel

-Inchoosingadestination,atravellermustovercomeanumberofobstacles.Ifthemotivationtotravelis

strongenough,theobstacleswillbeovercomebuttheymaystillaffectthechoiceofdestination.Someofthe

majortravelbarriersincludethefollowing:

Cost:Consumershavebudgets.Travelcompeteswithotherfinancialcommitments.

Health:Inadequatehealthmaykeeppeoplefromtravelling.

Time:Peoplehavejobs,business,family,andothercommitmentsthatlimitthetimeavailablefortravel.

Family stage: Parents with young children may limit travel because of cost and inconvenience or may be

restrictedintheirchoiceoftraveldestination.

Lackofinterest:peoplehavevaluesandotherintereststhatmayscreenouttravel.

Fear:Knowledgeofpoliticalconflictorhighcrimeratesatdestinationsmaydetertravelers.

DifferentTypesofMarket(People)

BusinessTourists-Touristtravelingwithrelationtobusiness IncentiveTourists-orincentivetravel,programshavelongbeenusedbycompaniesorinstitutionsasanon cashrewardtotheiremployeesandexternalpartnersforachievingkeybusinessobjectives Religious Tourists- also commonly referred to as faith tourism, is a type of tourism, where people travel individuallyoringroupsforpilgrimage,missionary,orleisure(fellowship)purposes. CulturalTourists AdventureTourists- atypeofnichetourisminvolvingexplorationortraveltoremoteareas,wherethetraveler

should expect the unexpected. Adventure tourism is rapidly growing in popularity as tourists seek unusual holidays,differentfromthetypicalbeachvacation. HealthOrMedicalTourist-iswherepeoplewholiveinonecountrytraveltoanothercountrytoreceivemedical, dentalandsurgicalcarewhileatthesametimereceivingequaltoorgreatercarethantheywouldhaveintheir owncountry. Sport And Recreation Tourists- refers to travel which involves either observing or participating in a sportingeventwhilestayingapartfromthetourists'usualenvironment.

Leisure Tourists-

life.Leisuretravelisoftencharacterizedbystayinginnicehotelsorresorts,relaxingonbeachesorinaroom,or

goingonguidedtoursandexperiencinglocaltouristattractions.

is travel in which the primary motivation is to take a vacation from everyday

InterestoftheMarket(Motivation)

-Motivationofthetouristsstemsfromthedomainofhumanpsychology.Itisthesatisfaction-formingfactor.For many people, tourism is a way of satisfying their psychological needs such as travelling, performing leisure activities,exploringnoveltyandcapabilities,self-expressionandself-assurance,creativity,competition,needfor relaxation,andbelongingness.

ForTeenagers(Millennial)andMiddleaged

*Attitudes-Knowledgeofaperson,place,orobject+Positiveornegativefeelingsaboutthesame.

*Perception-Byobserving,listening,orgettingknowledge,atouristformstheperceptionaboutaplace,person,

oranobject.

*ValuesorBeliefs-Atouristbelievesorvaluesaspecificmodeofconductwhichisacceptablepersonallyor

socially.

*Personality-Thenatureandphysiqueofatouristplaysanimportantroletowardsmotivationintourism.

*ExtrinsicMotivation-Here,atouristgetsmotivatedbyexternalfactorssuchasmoneyandtheneedtofeel

competentonthescaleofexpenditureandperformance.

ForSeniorCitizens

*PlaceofOrigin-Thegroomingofthetouristdependsupontheplaceofitsorigin.Forexample,fortheIndian married women, the tourism might come last in the list of preferential things they wish to do whereas for Americanladies,tourismwouldacquiremuchhigherrank.

* Age-Thetouristsalsohavedifferentpreferencesofplacesaccordingtotheirage.Forexample,touristsin

theagegroupof5to45yearsmightenjoyvisitingdestinationintheUSAsuchasDisneylandmorethanthe

seniorcitizens.

*CultureorSocialClass-Touristsofdifferentculturespreferdifferentplaces,events,anddifferenttypesof

tourism.Inaddition,iffriendsandfamilieswhohavevisitedaplaceearlierspreadthefirsthandinformationthat

motivatestheotherstovisittheplacetoo.

*Market-Ever-changingmarketvariablesaltertourism.Changesinvalueofcurrency,politicalsituations,and

economicwell-beingofthecountryinfluencethedecisionsofatourist.

(Reference:

IdentifythetopforeignmarketsofthePhilippines

(Asof2019/Tourist)

1. SouthKorea

2.China

3.USA

4.Japan

5.Taiwan

6.Australia

7.Canada

8.UnitedKingdom

9.Singapore

10.Malaysia

WhatmotivatesthemtovisitthePhilippines?

FriendlyLocals

Filipinosareknowntobehospitable.Upongettingtoyourdestination,localswillmakefriendswithyouandmake

youfeelhome.Theywillintroduceyoutotheirfamilymembers,andeveninviteyoutosomeoccasionslike

fiestas,birthdays.Theywillevenletyougatecrashawedding!Andofcourse,asyougo,theywillgiveyoupacks

offoodtotaketoyourhostel.Theywillwaveyougoodbyeasyouhopontoyournextdestination,withtheir

friendlyfacesandhappysmiles.

Festivals

AbigpartofeveryprovinceinthePhilippinesisthefestivalstheycelebrateonceayear.Thesefestivalseither

originatedfromtheirpatronsaintsorfromthelegendsthatcamefromtheirplace.

Colorfulparades,finely-createdanddetailedcostumes,streetparties,anddancecompetitionshypeupthemood

ofeveryfestival.VisitorscancheckoutpopularfestivalsliketheSinulogFestivalinCebuCity,Panagbenga

FestivalinBaguioCity,MorionesFestivalinMarinduque,andRodeoFestivalinMasbat

BreathtakingIslands

ThePhilippinesisanarchipelagoandweboastmorethan7,000islandsandislets,eachwiththeirownunique

beauty.Thefarflungonescaneitherbereachedviaboatorplane,dependingondistance.Butifyouwantto check out the must-see spots, we definitely recommend partying in Boracay Island in Aklan, camping and bravingthewavesinCaramoanIslandsinCamarinesSur,island-hoppinginCalaguasIslandsinCamarines Norte,andskydivingBantayanIslandinCebuCity.

Lechon,balut,andothergastronomicventures

WhowouldnotlovetastingtheFilipinofood?Onewaytoobservethecultureofthecountryisthroughitsfood andFilipinosdefinitelyexcelonit.TasteCebu’sworldclasslechon,fillyourhungrytummywithPampanga’s sizzling sisig, or experience eating in your palm with Quezon Province’s Pancit Habhab. Somemust-tryare adobo,balut,halo-halo,andofcourse,DavaoCity’sdurian.

Greatadventures

Climbing in the Philippines has gained tremendous attention in the past couple of years, thanks to outdoor enthusiastswhoareverykeenonpromotingthebeautifulmountainsthecountryhas.WheninDavao,reachthe

highestpeakofthecountryinMt.Apoat2,954meters.

Relivehistory

Thecountryisahistoricalplacewithadiverseculturecomingfromdifferentcolonizers.InManila,youcanhavea day tour in Intramuros or the Walled City. It has been a refuge during the Spanish regime. A day tour in

Corregidor,anislandbeforereachingManilaBay,wasalsoawitnessofhistoryduringtheAmericancolonization.

InIlocosSur,youcangodownmemorylaneatVigan’sCalleCrisologo,which,uptonow,isapreservedarea

showingtheSpanishcolonialandAsianarchitecture.

-least-once-in-your-life/)

DOTSurveyResult(2018)

(TouristsArrival)

1. SouthKorea

1,587,959

2. China

1,255,228

3. USA

1,034,396

4. Japan

631,801

5. Australia

279,821