Rajagiri college of management and applied sciences

RESEARCH
METHODOLOGY
 Rajagiri college of management and applied sciences

TITLE OF THE STUDY

A study on the E commerce Business of Vismay manufactured by Pavos tex pvt ltd
Kaloor, Ernakulam(dist)

INTRODUCTION
In the era of economic liberalization and increased competition, Indian industry is attempting
to harness technology to succeed in achieving its business objectives. In doing so, it has
focused on balancing the benefits provided by new technologies with the associated risks
inhaling one’s business depends on it. This has resulted in a race to be the first to be second
in implementing new technologies with most organizations waiting for their peers to explore
new areas before venturing into them.
The basic elements required for successful business engagement are changing rapidly.
Pressures to economies, speed up operations, and supply superior service are constant. One
of the most visible, challenging, exciting, and ill-understood means of responding to these
pressures is the use of a number of electronic channels, particularly the Internet and its
offshoots.

STATEMENT OF THE PROBLEM

This objective of this study is to use of e-commerce of Vismay by
Pavos Tex Pvt Ltd. This study is conducted to evaluate the
perception and attentive and secure recommending payment
method based on analysis and study. The results are expected to
contribute significantly towards the current thinking, security
regarding e-commerce online transactions. The main objectives
are involved an attempt to determine the current awareness and
alert in the particular area in e-commerce like security issues,
Screening, Recommended payment method, Internal order
cancellations

This study provides best solution to e-commerce domain

companies/industries and alert and awareness to common man.
For safe and secure transaction consumers and e-commerce
domain companies should follow some basic rules and regulations
with latest technologies. Hacking is now a day’s very common
so we consumers’ and companies they should maintain their
ransaction more secure and safe in this regards our study
proposing and recommending best payment method and
discussing Internal order cancellation. This is an alarming sign for
the whole world. If right steps are not taken today, these new

2
 Rajagiri college of management and applied sciences
breed of hackers can do such a level of damage, the world cannot
even imagine.

SCOPE OF THE STUDY

This study intends to brief about the security of online payment modes in an e commerce
web site. This Study also cover the areas basically the variety of Products which are
available in the website of vismay and also the offers and gifts provided to online
customers and the measures taken by vismay to increase the volume of their online
products.

3
 Rajagiri college of management and applied sciences

SIGNIFICANCE OF THE STUDY

Because of the numerous advantages and benefits, more and more people say they prefer
online shopping over conventional shopping these days. The buyer’s decision-making
process has changed dramatically in recent years. Buyers are conducting extensive research
online before ever speaking to a sales person. Buyers are also making more direct purchases
online and via their smartphone, never stepping foot into traditional brick-and-mortar
locations. The internet makes doing business much easier and faster. It’s led to changes in
the way people do business with a rapidly growing world wide trend towards online
shopping or e-commerce.

E-commerce as a market is growing really fast

Many people around the world prefer to shop online and buy products from several brands
and companies that they cannot find or are not available for purchase in their home
countries. Nowadays, and with the help of the new technology and the support of the
internet, people from all around the world started to purchase items online by simply sitting
in their homes. Purchasing items and products through the Web is a very easy task to do. It
is now playing a very important role in everybody’s life especially elderly people, as well as
people with a very busy life schedule. It provides a very comfortable service for its
customers, by being able to save the item in the personal shopping bag, and buy it later on.
Shopping through the Web simply works for people with a valid credit card, a debit card or
an internet bank account.

Selling direct online increases your reach. With an online store, your profits are no longer
limited by the number of customers that can physically visit your brick and mortar location.
You can sell across towns, states, and even across borders, removing all geographical
limitations. Your online store also allows you to cater to shoppers who find it more
convenient to browse and buy at times when retail locations are not traditionally open.
Online shopping can save time for both the buyer and retailer, reducing phone calls about
availability, specifications, hours of operation or other information easily found on company
and product pages.

OBJECTIVES OF THE STUDY

General Objective:

 A study on the E commerce of Vismay products manufactured by Pavos tex

private ltd

Specific Objectives:

 To Study about the security of online payment modes of vismay

 To study about the offers and gifts provided by vismay to attract customers to their
Online web site
 To study about the products manufactured and traded by Vismay

4
 Rajagiri college of management and applied sciences
RESEARCH DESIGN

Research design is a framework of the research. The research design of this study is
descriptive. Descriptive research is used to describe the characteristics of a population or
phenomenon being studied.

Data collection

Primary method of data collection:

Primary data is the first hand information directly collected by the researcher.

- Telephonic interview method was used for primary data collection.

- Questionnaire was used as an instrument for data collection.

5
 Rajagiri college of management and applied sciences

Secondary method of data collection:

Secondary data is the data previously collected and utilized by a person other than who
collected the data.

- Information from internet.

- Information gathered from journals, magazines and website.

Population

The employees of the organization are the population of the study.

Population size

There are totally 96 employees working in the organization.

Sampling technique

The sampling technique used is convenience sampling. Convenience sampling is a type of

non-probability sampling where the units under study are selected according to the
convenience of the researcher.

Sample size

50 customers of the organization were taken as sample size for this study.

Statistical tool for data analysis

Bar diagram and percentage analysis.

LIMITATIONS OF THE STUDY

 The hesitation of the management to disclose impertent information regarding the

topic of the study .
 The study requires large amount of data for comparison purposes.