Genevieve Scarano, MA

914.274.7099 | New York, NY | genevievescarano@gmail.com | linkedin.com/in/genevievescarano

Writer & Editor

Social Media Management | Editorial Project Management
Versatile journalist with extensive experience writing/editing for digital and print publications targeted toward
diverse audiences, including Geek.com, EverydayHealth.com, Sourcing Journal, and Cosmopolitan. Demonstrated ability to
understand audiences and plan effective social media coverage utilizing Facebook, Instagram, and Twitter. Team-
oriented, with experience collaborating with editorial divisions to identify and report on influencers, products, and
industry trends, ensuring coverage and content fits flawlessly into this dynamic environment. Leverage cross-
platform social media to post daily, offer exclusive content, and cover events. Prepare publications for long-term
strategic growth by utilizing analytics to determine social media reach and article metrics, identifying top-performing
topics and stories.
PROFESSIONAL EXPERIENCE

Associate Editor: Life, New York, NY, 2018 to Present

GEEK.COM, EVERYDAYHEALTH.COM, WHATTOEXPECT.COM, ASKMEN.COM
Writes/edits 50-70 articles weekly for various publications with one million+ readership. Pitches, researches,
and writes news articles and features that focus on culture, science, technology, health, wellness, lifestyle, and
commerce. Supports editorial teams with SEO optimization, invoice processing, ideation, and influencer outreach
to drive engagement. Analyzes daily traffic statistics and social media to determine key news stories and features
for various audiences.
Key Accomplishments:
 Increases readership and content coverage for Geek.com by determining key topic trends and crafting
stories focused on entertainment and internet culture.
 Edits freelancers’ work, including features and news pieces.
 Writes articles on space, science, and technology that were picked up by Google News.
 Writes content about beauty/grooming, fitness, and wellness for AskMen.com, EverydayHealth.com,
and WhatToExpect.com.
 Covers key conferences and commerce events, including New York Comic Con, Black Friday, and
Amazon Prime Day.

Assistant Editor & Staff Writer, New York, NY, 2016 to 2018
SOURCING JOURNAL
Wrote/edited 40−50 articles weekly for digital apparel/textile trade magazine with 100K+ readership catering to
sourcing and manufacturing executives. Pitched, researched, and wrote a wide variety of content, editorial, and
feature projects that focused on fashion, footwear, retail, sustainability, and technology, and simultaneously
contributed pieces for partner publications Rivet and Vamp. Studied social media and other digital analytics to identify
topics that resonated with readers and developed strategies for effective targeting.
Key Accomplishments:
 Overhauled social media accounts and expanded social media presence by using Hootsuite to schedule
posts, share breaking news, cover events, and interact with readers.
 Wrote top-performing articles that focused on emerging fashion trends, sustainability, and wearable
technology.
 Covered key domestic and international events, including New York Fashion Week, 2016 and 2017
BF+DA Positive Impact Awards, and the 2017 Femmy Awards.
 Selected as a guest speaker for editorial career panels and professional development classes at LIM
College in New York City.
Features Intern, New York, NY, May to August 2015
Genevieve Scarano, Page 2
914.274.7099 | New York, NY | genevievescarano@gmail.com | linkedin.com/in/genevievescarano

COSMOPOLITAN MAGAZINE
Transitioned seamlessly between executive assistance and editorial roles, providing schedule management and
financial reporting for Executive Editor while editing several magazine sections.
Key Accomplishments:
 Edited Table of Contents and Cosmotivation while providing coverage, research, and transcriptions for
other sections. Featured dating and relationship clip in magazine’s 2015 issue.
 Wrote articles/profiles about organic beauty, fashion, technology, health, and female leaders.
EDUCATION & TECHNICAL SKILLS

Master of Science in Journalism, Boston University College of Communication, 2016

Bachelor of Arts in Journalism, University at Albany College of Arts and Sciences, 2014
Technical skills: Photoshop, InDesign, Medium, Final Cut Pro, Google AdWords, HTML, & Webpage Coding