ACKNOWLEDGEMENT

I offer my sincere thanks and humble regards to kamal Institute Of Higher Education And

Advance Technology, GGSIPU University, New Delhi for importing us very valuable

professional training in BBA.

I pay my gratitude and sincere regards to Mrs. Preeti Vats my project guide for giving me

the cream of Knowledge. I am thankful to her as she has been a constant source of

advice, motivation and inspiration. I am also thankful to her for giving suggestions and

encouragement throughout the project work.

I take the responsibility to express my gratitude and thanks to our computer lab staff and

library staff for providing me opportunity to utilize their resources for the completion of

the project.

I am also thankful to my family and friends for constantly motivating me to complete the

project and providing me an environment which engaged my knowledge.

Ankit Sharma

00796701715
BBA(G)
6th Semester

i
 DECLARATION

I hereby declare that the major project report, entitled " A study of Sales Promotion
Strategy of Mother Dairy", is based on my original study and has not been submitted
earlier for award of my degree or diploma to any institute or university.

The work of other author(s), wherever used, has been acknowledged at appropriate
place(s).

Place: New Delhi Candidate signature

Date: Name: Ankit Sharma
Enroll No. 00796701715

Countersigned

Name: Mrs. Preeti Vats Name: (Prof) Dr.J.S Gujral

Supervisor Director
Kamal Institute of Higher Kamal Institute of Higher
Education And Advance Education And Advance
Technology Technology

ii