Академический Документы
Профессиональный Документы
Культура Документы
Contents
Page No.
September 9, 2019 2
September 9, 2019 Havells India (HAVL IN)
Company Initiation
Rating: REDUCE| CMP: Rs661 | TP: Rs566
HAVL which got re-rated post sale of Sylvania and Lloyd acquisition currently
Key Data HVEL.BO | HAVL IN
trades at 47.7x12 month forward PE which is at a premium of 15% to 5-year
52-W High / Low Rs. 807 / Rs. 550
Sensex / Nifty 36,982 / 10,946 average. We value the stock at 33xSept21 EPS and arrive at a target price of
Market Cap Rs. 414 bn/ $ 5,775 m Rs566. Sharp recovery in consumer demand and significant gains in Lloyd is
Shares Outstanding 626m
a key risk to our call. We initiate coverage with Reduce rating.
3M Avg. Daily Value Rs. 2056.26m
Investment Arguments
Lloyd has its task cut out: HAVL is positioning Lloyd as a mass premium
brand and is investing in branding, innovation, distribution (dealer additions,
Shareholding Pattern (%) Modern trade and online), in-house production (75% of RAC by 2021). Lloyd’s
Promoter’s 59.55
LED TV plans have gone haywire as aggressive pricing by MI (30-40%
Foreign 26.95
Domestic Institution 4.64 discount to LG, Samsung) in a technology intensive product has left very little
Public & Others 8.86 room for it to scale up. Lloyd has presence in washing machines and plans to
Promoter Pledge (Rs bn) -
test launch Refrigerators to complete its portfolio, however significant gains
looks unlikely given entry of new competitors (Voltas Beko, Siemens and
Liebherr) and existing giants like LG, Samsung, Whirlpool and Hitachi.
Core segments growth has peaked out: The core segment growth of 19.8%
Stock Performance (%) in FY19 was led by ECD (27%), Switchgear (18%) and Cables (20.5%) even
1M 6M 12M as lighting grew by only 10.7% due to price erosion in LED. Although HAVL
Absolute 2.2 (7.3) (2.6)
Relative 2.2 (8.2) 0.7
has plans to tap the emerging growth opportunity in BHARAT (Tier2/3 towns
and interiors) by push for REO and Standard brands, we expect sustained
Amnish Aggarwal
pressures led by 1) slowdown in real estate 2) pricing pressure and slow Govt
amnishaggarwal@plindia.com | 91-22-66322233 ordering in lighting 3) poor consumer sentiments and 4) increase in
Paarth Gala competition. We believe, our FY20 core segment sales growth of 13.5%
paarthgala@plindia.com | 91-22-66322242 (10.2% excluding ECD) is at risk given 9.1% (3.8% ex ECD) growth in 1Q and
residual growth of 14.8% for core segments (12.0% ex ECD) for 9MFY20.
September 9, 2019 3
Havells India
Innovations might not ensure success in new segments: HAVL’s USP has
been innovation and Premiumisation in key categories like fans, lighting, wires
and switchgear. Given high rate of product imitation and competitors shift
towards premium products in these categories (fans are 55% of ECD), HAVL
is focusing on new innovations like IOT (Internet of things), Bluetooth enabled
fans, façade lighting and emerging segments like water purifiers/heaters,
personal grooming and kitchen appliances. However, success in segments like
water purifiers (service driven), personal grooming and kitchen appliances
would be hard to come by given presence of competitors like Philips and Braun
in Grooming, Eureka Forbes and Kent in water purifiers and Philips and
Wonderchef in kitchen appliances.
Valuations don’t leave any room for error: HAVL saw massive re-rating from
28.3x12 month forward PE post sale of Sylvania to 43x at the time of Lloyd
acquisition to a high of 58.5x in March2019. The re-rating was due to
expectations of HAVL emerging as a key player in consumer electrical with
presence in Switchgears, Cables, Lighting, ECD, Consumer Electronics and
White Goods. HAVL reported PAT CAGR of 15.8% in the past 3 years, not
significantly higher than peers. HAVL currently trades at 47.7x12 month
forward EPS which has moderated from peak of 58.5x but still at a premium of
15% to 5year average PE.
We believe that P/E multiple of HAVL is high looking at future growth estimates
and competitive pressures faced in various product segments. We value the
stock at 33xSept21 EPS and arrive at a target price of Rs566. We initiate
coverage on the stock with Reduce rating.
September 9, 2019 4
Havells India
Even though HAVL’s acquisition of Sylvania did not work well, it has acquired
Lloyd to enter Consumer electronics (Televisions) and white Goods (AC’s,
washing machines).
HAVL’s 90% products are energy efficient and manufactured in-house across
its 12 state-of-the-art manufacturing plants in India. It has started a unit to
manufacture AC’s in order to reduce costs and improve quality.
HAVL’s core business reported a CAGR of 12.4% in sales and 17.2% in EBIT over
FY16-19 while Lloyd sales declined by 1% on comparable basis in FY19. HAVL is
repositioning Lloyd as a mass premium brand, has set up in-house manufacturing
facility and plans to enter refrigerators to complete its portfolio. It is also increasing
presence in EHV cables, Industrial switchgears, water heaters, grooming, water
purifiers and kitchen appliances. We believe Havells is in for tough times given
heightened competition in consumer electronics, white goods, water purifiers and
grooming products. In addition, rising competition in core categories (Premium fans,
lighting and switchgears) will make it difficult to repeat success of past few years.
ECD
22%
ECD
20%
Cable
32%
Cable
Lighting Lighting 22%
13% 15%
Source: Company, PL Source: Company, PL
September 9, 2019 5
Havells India
Story in charts
Revenue CAGR at 13.3% over FY19-22 Switchgear have highest EBIT margins
20.0%
80 14.0% 14.3%
11.6% 16.1% 17.1%
15.0%
60
40 10.0%
101
112
128
146
20 5.0%
81
0 0.0%
FY18 FY19 FY20E FY21E FY22E Switchgears Cable Lighting ECD Lloyd
Soft RM to enable recovery in EBITDA margins PAT growth to recover post FY20
12.1% 15.0%
12.2%
10 11.9% 11.9% 10.0
12.0% 10.0%
11.8% 5.2%
5 11.6% 5.0
5.0%
11.2
12.7
13.3
15.6
18.8
10 12 13 15 18 11.4%
0 11.2% 0.0 0.0%
FY18 FY19 FY20E FY21E FY22E FY18 FY19 FY20E FY21E FY22E
September 9, 2019 6
Havells India
Havells acquired the consumer durable business of Lloyd Electric & Engineering
(LEEL) which included the Lloyd brand, distribution network and manpower for an
enterprise value of Rs16bn in May 2017. Lloyd ranks amongst top few brands in
Room Air-conditioners (RAC) and has a presence in TVs & Washing Machine
segments. Acquisition of Lloyd marked HAVL’s entry into Rs700bn white goods and
electronics market which is estimated to grow at 15% CAGR in sales. Havells is
undertaking steps like 1) brand building and re-positioning 2) revamp of distribution
network 3) In-house manufacturing and 4) Entry in new product segments to
increase sales and profitability of Lloyd. We believe that Lloyd has its task cut out
to scale up in these segments due to strong brand play, tough competition, rapid
changes in technology and huge MNC dominance.
7%
7%
FY18 FY19
6%
7%
5%
6% 5%
5%
4%
4%
3%
3%
3%
3%
3%
3%
3%
3%
2%
1.1%
1%
1%
2%
1%
1%
0%
Voltas Blue Star Whirlpool Hitachi Daikin HAVL LG India* Samsung Lloyd
India* India*
Lloyd has considerably reduced the price gap with other players like Voltas,
Daikin and Blue Star etc. from 15-20% to 5-7%
September 9, 2019 7
Havells India
Lloyd’s had a diversified & multi-level distribution network spread across 10,000
touch-points including distributors, large dealers & retailers. Lloyd has a stronger
presence in Tier II & Tier III towns in comparison to Tier 1 and metro cities. In
addition, Lloyd had very limited presence in modern retail stores and online formats.
HAVL has undertaken several initiatives to increase product visibility and
distribution reach.
Lloyd is expanding its EBO - Lloyd Galaxy, from current level of ~80 which will
improve the touch points, but more importantly, brand visibility
The distribution strategy is showing impact as Lloyd products are now available in
~75% of the total retail universe. Modern retail and Online retail now contribute 20%
of revenues against 7-8% prior to acquisition. However, exit from low price channels
will continue to impact sales in the near term, as new channels have not been able
to fully compensate for the loss of sales in Lloyd’s traditional channels.
While HAVL manufactures over 90% of its core segment products in-house, Lloyd
relies heavily on Chinese imports (80%). This exposes it to currency fluctuations
and custom duty changes as intense competition makes it difficult to pass on these
costs thereby impacting margins. With a view to reduce dependence on imports &
better control over quality Lloyd has started production at newly setup RAC plant:
The plant has a capacity of 0.6mn (expandable to 0.9mn) and set up at a total
cost of Rs3.5bn
The plant will result into reducing the import dependence to 30-40% from current
80%. Lloyd is looking at 75% in-house production by FY21.
September 9, 2019 8
Havells India
74 12.4% 14.0%
72 12.0%
9.3%
72
70 10.0%
7.0%
68 8.0%
66 4.8% 6.0%
2.9% 3.3% 3.4%
64 4.0%
1.7% 1.4%
62 2.0%
64
64
64
67
71
65
70
70
60 0.0%
Q1FY18
Q3FY18
Q4FY18
Q2FY19
Q3FY19
Q1FY20
Q2FY18
Q1FY19
Q4FY19
Source: Company, PL
Lloyd does not have any plan to have in-house production of washing machines
and LED TV’s. With Lloyd’s margins currently below the industry average, focus on
brand building, in-house manufacturing and increasing distribution reach will enable
margin expansion from current levels of 5.3%.
Presence of MNC with technology Fierce competition from Global Giants: Unlike the domestic competition
backed product pipeline, strong faced by HAVL in core segments like fans, cables, lighting and small durables,
brands and deep pockets make it it will now be competing against international giants such as Hitachi, Daikin,
difficult for Havells to make a major
success out of Lloyd acquisition Samsung, LG, Panasonic & Sony in these segments. These MNCs have deep
pockets to invest in R&D and Technology development, branding, distribution
and marketing, which Havells will find it hard to match.
New Entrants: The industry is also witnessing entry of new players (including
MNCs) given the huge growth potential of Indian market, rising disposable
income and low penetration levels.
September 9, 2019 9
Havells India
MI’s aggressively priced launch has Lloyd was eyeing to fill the mid-priced void left by the exit of Videocon brands
forced players to cut prices by 25-
(Videocon, Sansui & Phillips), however entry of MI and consequent reduction
30% and spoiled little chance which
Lloyd had in LED TV market in LED TV prices has pushed it on the back foot. We note that MI’s aggressive
pricing has forced industry to cut prices by 25-30%. MI, VU currently have
32inch offering between Rs10.5-14000 and 43 inch between Rs22-28000.
Lloyd has products priced around Rs16900 and 37500, thus competing with
LG, Samsung etc. So the market has got demarcated between a MI, VU and
Haier on one hand and LG, Samsung and Lloyd on the other.
Although Lloyds had started aggressive advertising with two celebrity brand
ambassadors, MI has filled in the void which Lloyd was planning to cater to. This
has done a major blow to plans of Lloyd and Televisions will remain just as a part
of portfolio with little probability of scale up in this business.
Rapid technological obsolescence witnessed in the television industry in last few decades
Source: LG, PL
September 9, 2019 10
Havells India
Air conditioners: For Room Air Conditioners the biggest technological change has
been the advent of inverter compressors which provide more comfort and are
energy efficient. Unlike the fixed speed AC, an AC with inverter technology will run
continuously but will draw only that much power that is required to keep the
temperature stable at the desired level.
Inverter technology whilst consuming lesser power enables stable temperature at desired level
Source: PL
Adoption to invertor technology has been very fast as the price differential
between a fixed speed and invertor AC has declined from 20-25% earlier to
less than 15% now. This has led to their share in sales rising to 40-50%.
Invertor AC’s are transforming the Given that there are a few players who manufacture AC compressor, the basic
industry and now account for 40-50%
technology changes are relatively less. However, most players continue to
of sales
provide add on features like smart remote, internet of things etc. to create
product differentiation.
As AC’s running cost over the life of product is several times the cost of
acquisition, the consumer focus is more on energy efficiency.
We believe Lloyd has fair chance of increasing growth in AC segment given huge
underpenetration and limited product differentiation. Given the current competitive
situation in the market, reduction in costs from in-house production and its
translation to end consumer will be key to scale up in AC segment.
September 9, 2019 11
Havells India
Our channel check suggests mixed feedback about the Lloyd brand and its revamp
attempts by Havells. Key takeaways are:
Although Lloyd has reduced price
differential in AC, no perceptible Lloyd has reduced the price differential with Voltas and Blue Star etc. to 5-7%
quality change is visible in order to improve the brand perception. Thus the prices have come in line
with Voltas, Blue Star etc.
Lloyd needs to improve product quality & features in its bid to successfully
revamp Lloyd as a mass premium brand, only changed pricing will not work.
Lloyd has entered and increased shelf space in large format retail stores, it
needs to add EBO stores to improve its footprint in non-metro regions.
We estimate tepid sales growth for Lloyd in FY20 and some pick up in FY21. We
estimate sustained pressure on profitability due to higher distribution and brand
investments and competitive pressures. We expect PBT for FY20 to decline by
35.6%. We have cautious to negative stance on Lloyds in the medium term.
September 9, 2019 12
Havells India
Lloyd faces tough competition from market leader Voltas & incumbent MNCs
Product Market size (Rs bn) Lloyd's share (%) Market Position Competitors, Market Share (%) Category Penetration Level
Room Air Conditioners 120 13% #3-4 Voltas, LG, Daikin 5%
Source: Company, PL
Lloyd is in the midst of repositioning itself from a “mass” to “mass premium brand”
Source: Company, PL
Competitive Landscape: Highly competitive Strategy: Distribution expansion & In-house production
HAVL is the 3-4th largest player in the Room Air Conditioner HAVL is in the midst of repositioning Lloyd from a mass to mass
market with a share of ~13%. Voltas remains market leader with premium brand by reducing the price gap and introducing new
~24% market share followed by LG. There has been an increased features. It has roped in Bollywood’s power couple in a bid to
shift towards inverter ACs as consumers are now preferring connect with the younger audience. Going ahead focus shall be
energy efficient models. RAC market is crowded by >20 players on innovation & IoT “smart” products. With its ~Rs5bn RAC facility
given strong growth potential. We believe rising disposable now operational in Rajasthan, Lloyd is expecting lower costs, and
income rising necessity of AC in tropical conditions will enable 12- better quality control. It is looking at expanding distribution in LFS
13% volume CAGR over next 5 years. However, increasing and online to gain share.
competitive intensity & input costs (custom duty, INR
depreciation) will prevent any margin expansion.
In an industry fraught with technological disruption (latest from Xiaomi), Lloyd has negligible presence
Product Market size (Rs bn) Lloyd's share (%) Market Position Competitors, Market Share (%) Category Penetration Level
LED TV 300 3% - Samsung, LG, Sony 60%
Source: Company, PL
Lloyd is striving to make place in mass premium segment; however, faces an uphill task
Source: Company, PL
September 9, 2019 13
Havells India
Competitive Landscape: Xiaomi entry hits Industry Strategy: Unlikely to remain a focus area
Indian Flat Panel Display (FPD) TV industry is highly competitive HAVL was looking at providing complete portfolio and to fill in the
with LG, Samsung & Sony holding nearly 65% of market share. vacuum created by the exit of Videocon brands (Videocon,
Lloyd has a negligible presence with 3% market share. The LED Phillips). However aggressive entry of Xiaomi (35% smart TV
TV industry which was battling with entry of mid-tier players share since launch) and price erosion has significantly impacted
Micromax, VU & private labels, has been hit by huge discounting players like Lloyd. Lloyd will continue to import/locally source TVs
by Xiaomi. The risk of technological obsolescence remains high and has little chance of scaling up in this category.
as has been visible with phase out of CRT, Plasma and LCD in a
span of 10 years.
Lloyd: Washing Machines; Might survive but unlikely to score big gains
Dominated by MNCs, Lloyd has next to zero presence; will continue as filler product
Product Market size (Rs bn) Lloyd's share (%) Market Position Competitors, Market Share (%) Category Penetration Level
Washing Machines 70 - - LG, Samsung, Whirlpool 10%
Source: Company, PL
Source: Company, PL
Competitive Landscape: MNC domination Strategy/Outlook: Just a Part of white goods portfolio
Indian Washing Machine (WM) market is highly competitive with Lloyd largely imports its entire bouquet of Front Load, Top Load,
LG, Samsung & Whirlpool holding combined market share of and Semi-Automatic washing machines since it has a negligible
68.9%. With IFB, Godrej, Haier & Hitachi being the other presence in the space. Lower amount of technology play makes
prominent players. Lloyd has a negligible presence in the market. the chances of success better than TV segment. However, once
Increasing product awareness, affordable pricing & innovative it reaches a reasonable scale, Lloyd plans to set up a
products has aided the strong growth of WM. Semi-automatic is manufacturing facility as it can give it better control over quality.
the more popular category in India when compared to Fully-
automatic machines.
September 9, 2019 14
Havells India
HAVL’s core business comprises of Cables, Switchgear, ECD and Lighting. This
segment of business is 82% of sales and has grown at a CAGR of 12.4% over
FY16-19. The core business grew at 9.3% over FY15-18 but by 19.8% in FY19 led
by ECD (27%), Switchgear (18%) and Cables (20.5%) even as Lighting grew by
only 10.7% due to price erosion in LED.
19.8% sales growth in core business
in FY19 was like a one off and is
Core business growth was led by increasing distribution, new launches in ECD like
unlikely to be repeated
water heaters, water purifiers and grooming products etc. HAVL also started
expanding its distribution in tier 2/3 cities and launched REO brand to capitalise on
demand following electrification and improving availability of power. HAVL also
benefitted from housing growth as it has strong presence in housing segment in
switchgear and cables.
HAVL is not playing pricing game in lighting, however industry pricing needs to be
watched out for.
Will margins bounce back? Strong Revenue CAGR of 21.7% over FY19-22
Lighting & Fixtures (Rs mn) FY18 FY19 FY20E FY21E FY22E ECD (Rs mn) FY18 FY19 FY20E FY21E FY22E
Revenue 11,687 12,934 14,357 15,936 17,848 Revenue 15,696 19,939 24,724 29,916 35,899
YoY growth % 14.3% 10.7% 11.0% 11.0% 12.0% YoY growth % 10.5% 27.0% 24.0% 21.0% 20.0%
EBIT 3,356 3,694 4,092 4,542 5,087 EBIT 4,202 5,349 6,675 8,077 9,693
Margin 28.7% 28.6% 28.5% 28.5% 28.5% Margin 26.8% 26.8% 27.0% 27.0% 27.0%
YoY growth % 26.6% 10.0% 10.8% 11.0% 12.0% YoY growth % 20.3% 27.3% 24.8% 21.0% 20.0%
Source: Company, PL Source: Company, PL
September 9, 2019 15
Havells India
With the NDA government pushing for better electricity supply to household across
states, especially rural India, the demand for electrical products like wires, cables,
switch, fans etc. is expected to grow. HAVL is gearing up to capitalize on this
sustained growth opportunity in Bharat (rural India and small towns).
Rural electrification has been one of the key focus area of Govt in the recent years,
more so post 2014. Electricity has reached all 0.6mn villages in India under ‘Deen
Dayal Upadhyaya Gram Jyoti Yojana’ (DDUGJY). The government has also
achieved ~100% last mile connectivity by providing connections to households
under Pradhan Mantri Sahaj Bijli Har Ghar Yojana’ (Saubhagya), except in cases
where people have not shown inclination to get electricity connections.
Rural Urban
98% 100% 100%
100% 93%
88% 86%
90%
80%
70%
60% 55%
50% 44%
40%
30%
20%
2001 2011 2017 2019
September 9, 2019 16
Havells India
With the electrification drive in the states of Bihar and Jharkhand, the growth in
television households was the highest in these states at 24%, followed by Assam,
Sikkim and North East at 21%. Although electrification will have long term gains,
sharp increase in density of TV’s suggest that bump up in demand for basic goods
like LED bulbs, fans etc. will play out sooner than was expected earlier.
10 states with 24hrs rural power supply Rural power supply on an upward trajectory
Rural Power Supply (hr/day) May18 Jun-19 Power Supply (hr/day) May-18 Jun-19
Gujarat 24.0 24.0 Nagaland 20.0 22.0
Himachal Pradesh 24.0 24.0 Bihar 18.2 21.9
Kerala 23.0 24.0 Rajasthan 22.0 21.0
Maharashtra 23.3 24.0 Odisha 19.0 20.1
Punjab 24.0 24.0 Assam 19.0 19.0
Tamil Nadu 24.0 24.0 Karnataka 19.0 18.6
Telangana 24.0 24.0 Meghalaya 21.5 18.5
West Bengal 24.0 24.0 Uttar Pradesh 17.9 18.0
Tripura 23.5 24.0 Jharkhand 16.8 17.4
Uttarakhand 23.9 24.0 Sikkim 17.0 16.5
Madhya Pradesh 23.0 23.5 Haryana 13.6 16.4
Andra Pradesh 23.1 23.2 Jammu & Kashmir 14.5 16.0
Chattisgarh 23.0 23.0 Mizoram 10.0 14.7
Manipur 22.5 22.5 Arunachal Pradesh 14.3 14.3
Source: National Power Portal, PL Source: National Power Portal, PL
HAVL has been an urban centric company focusing on premium and mass premium
segment of products. 100% village and household electrification and improved
availability of power has opened up immense growth opportunities in rural India and
small towns. In addition, media reach and internet has created awareness about
quality and brands, which works to the advantage of organised players. HAVL has
taken several strategic steps to capitalise on the growth opportunity in rural India
and small towns (10k-50k population).
Focus through mass priced REO and Standard brands: Since HAVL has
premium positioning, in a bid to prevent brand dilution, HAVL is entering these
markets through ‘REO’ and ‘Standard’ brand. While Switchgears, Switches,
Wires & Cables (~50% of sales) shall be sold under these brands, Lighting
products will remain under Havells brand only.
September 9, 2019 17
Havells India
September 9, 2019 18
Havells India
HAVL is market leader in Rs22bn MCB industry; holds 14-15% market share in premium modular switches
Organized
Product Market size (Rs bn) HAVL's share (%) Market Position Peers
Penetration Level
MCB 22 27-28% #1 Legrand, Schneider High
Switches* 22 14-15% #3 Panasonic (Anchor), Legrand Medium
Source: Company, PL *Premium Modular plate switches
Non-
Residential
30%
Residential
70%
Source: Company, PL
Competitive Landscape: Leader in Residential segment HAVL’s Strategy & Outlook: Long Term growth positive
MCB: HAVL is the largest player with a market share of ~27-28% HAVL’s MCBs have a strong presence in trade channel/dealers
followed by Legrand & Schneider. Technology intensive nature of and residential segment contributes ~70% of total revenue.
the product has resulted in high share of organised players Havells is expanding in industrial segment and has tied up with
(~90%). Switchgear is a highly urbanised product which is yet to Hyundai. Switchgear demand is impacted due to slowdown in real
enter small towns and rural India in a major way, which signifies estate and construction activity.
huge growth potential in the medium term.
Havells is following a multi-brand strategy (Havells, Crabtree,
Modular Switches: With a market share of ~14-15% HAVL is the Standard) to cater to consumers across price segments. In its
third largest player after Anchor (Panasonic) & Legrand. Rising semi-urban/ rural push, HAVL is offering switches & switchgears
disposable income & growing preference for aesthetically under the REO brand with value pricing to expand the market.
designed modular switches will enable 11% CAGR of Industry
over FY18-23.
September 9, 2019 19
Havells India
Cables and Wires (32% of sales): Innovations and EHV entry key to growth
HAVL is focused on increasing distribution reach, penetrate semi-urban/rural markets through “REO”
Competitors, Market
Product Market size (Rs bn)* HAVL's share (%) Market Position Organized Penetration Level
Share (%)
Residential 80 16% #3 Finolex, Polycab Low
Industrial 120 10% #3 Polycab, KEI Medium
Source: Company, PL
Cables & Wires sales split equally between Domestic & Industrial segments; Clever ad campaigns
Industrial Domestic
50% 50%
Source: Company, PL
Competitive Landscape: Measured competition Strategy/ Outlook: EHV and branding holds key
In the ~Rs346bn organized cables & wires market, HAVL is the HAVL’s plans to expand portfolio and enter new segments (EHV)
third largest player with ~8% market share followed by KEI as it currently caters to ~58% of overall organized cables & wires
industries. Polycab (18%) is the largest player offering a wide market. HAVL continues to focus on innovation and launched heat
range of products. HAVL has higher share from domestic and fire resistant cables (HRFR) in regular product range.
segment in comparison to competitors.
In a bid to penetrate the semi-urban/rural markets, HAVL has
Led by government initiatives in power & infrastructure, cables & launched wires at a lower price point under the REO brand. The
wires industry is expected to grow at a CAGR of 15% over FY18- management is focused on increasing its distribution reach in the
23 to Rs1033bn. Increase in technological & product western region where HAVL’s presence is currently weak.
complexities, promotion & branding by leading cable
manufacturers is likely to increase organized share of cables to
74% (66% currently).
HAVL has launched value for money cables for residential usage under the brand
REO which are priced at 10-15% discount to Havells brand. Havells has positioned
products on innovation platform and is looking at increasing distribution reach in tier
2/3 cities and also western India where it is weak. We believe increasing share in
western India would be a tough task given that it is a strong hold of Polycab and
Finolex. We believe Havells needs to venture into high end industrial cables to
increase growth rates. However, rising usage of Busbar trunking in high rise
buildings and Industrial projects is a key risk to the industry, albeit in long term.
September 9, 2019 20
Havells India
LED lighting (13% of sales): Poor pricing power and easy Imitations limit margin upside
HAVL enjoys 10-14% market-share in an industry plagued by intense competitive intensity and price erosion
Product Market size (Rs bn)* HAVL's share (%) Market Position Competitors, Market Share (%) Organized Penetration Level
Lighting & Fixtures 65 10-14% #2-4 Philips, Crompton, Bajaj, Wipro Medium
Source: Company, PL
Consumer
Lighting
49%
Profession
al Lighting
35%
Source: Company, PL
Competitive Landscape: Intense price based competition Strategy/Outlook: Innovation and Penetration a focus area
With a market share of ~10-14%, HAVL ranks between ~#2-4 in HAVL has designed an exhaustive product range keeping in mind
India’s lighting industry. Phillips (#1), Crompton, Bajaj, Syska & consumer consideration & preference. With a thrust on innovation,
Wipro are the other large players in the market. LED is now the HAVL is looking to set up its 2nd R&D facility in the tech city of
dominant lighting technology across all applications as Bangalore (1st being in Noida). In order to ease the negative impact of
sustained reduction in prices and Govt push (Ban on fluorescent price erosion (LED’s) & RM inflation on margins, HAVL is focusing on
lamps and free/subsidised distribution) has resulted in innovation & deeper penetration (increase distribution reach). In
consumer shift. Innovation, Premiumisation and aesthetics are consumer lighting (~50% of lighting sales), HAVL is improving primary
key to offer a differentiated value proposition (Eg. Anti-bacterial & secondary reach while in professional lighting (B2B + B2G) it is
bulbs by Crompton) in a market flushed with Chinese imports focused on product innovation & use of latest technology.
and easy product imitations.
Lighting segment has been under pressure due to slow Govt orders and pricing
pressures in B2C segment. Rising competition from Chinese products and lack of
product differentiation has been one of key limitations. Havells does not want to
play the volume based push strategy in this business and has been focusing on
increasing presence in the fixtures, battens and decorative lighting. We note that
easy availability and regular launch of new products in fixtures can accelerate
growth as the fixtures segment is dominated mainly by unorganized players.
We believe that pricing power in lighting and fixtures would remain limited given
that the products can be easily imitated and value pricing plays a far important role
than branding. We expect steady sales growth of 11% CAGR; margin recovery will
be slow given highly competitive nature of the industry.
September 9, 2019 21
Havells India
Market leader in premium fans; focusing on innovation in a bid to offer differentiated value proposition in ECD
Product Market size (Rs bn)* HAVL's share (%) Market Position Competitors, Market Share (%) Organized Penetration Level
Fans 69 16% #3 Crompton, Orient, Usha High
Water Heaters 14 15% #2 Racold, AO Smith Low
Other Appliances 52 2-3% NA Bajaj, Phillips Low
Source: Company, PL
Water Purifiers, Kitchen appliances and Grooming products added to the portfolio
Source: Company, PL
Water Heaters; Competitive Intensity on the rise Strategy/Outlook: Product Differentiation is key
HAVL is the second largest player (15% share) in the ~Rs14bn HAVL launched Adonia water heaters (colour changing LED
market where Racold is leader with ~30% share. Crompton and technology) in a bid to further expand its market share. The
orient are increasing offerings in this segment which will increase category offers huge growth potential given presence of large
competition. local/unorganized players and huge scope of innovation and
branding.
September 9, 2019 22
Havells India
Mass premium positioning of products competing with the likes of Philips, Wonderchef
Personal Grooming Products Key Competitors HAVL Positioning
Electric Shaver, Multi Grooming Kit, Beard
Male Grooming Phillips, Braun, Nova, Syska, Panasonic, Vega Mass Premium
Trimmer, Nose & Ear Trimmer, Body Groomer
Hair Styling, Hair Dryer, Skin Care, Female
Female Grooming Phillips, Braun, Vega, Syska, Panasonic Mass Premium
Depilation
Baby Grooming Baby Hair Clipper Phillips, Panasonic, Yijan, Glendan Mass Premium
September 9, 2019 23
Havells India
HAVL started as a switches and fuse company which ventured into new segments
like Fans, Lighting, domestic appliances (water heaters, Water Purifiers, Kitchen
Appliances, Male and female grooming). It has also entered into technology-based
product extensions in new categories like LED lighting and home automation. HAVL
is using advanced data analytics and technology to develop products to fill need
gaps. HAVL’s R&D Centre is focused on developing intelligent, eco-friendly and
energy efficient products. Havells plans to increase the R&D spend from current
0.8% to 2% which will be instrumental in new product development. HAVL’s
aggressive push for innovation and new launches is reflected in:
High-end automation solutions for new homes and retrofits for existing homes.
Smart and connected appliances such as Adonia and Droid water heater.
The results are visible as Lighting & ECD recorded sales CAGR of 15% and 21%
respectively over the last decade. We expect these initiatives to enable 21.7%/11%
growth in ECD/Lighting over FY19-22E
Innovative product launches: Fast cooling RAC, energy efficient fans & IoT enabled water heater
Source: Company, PL
Source: Company, PL
September 9, 2019 24
Havells India
HAVL has a strong domestic presence across 45 cities with nearly 6,500 sales
professionals. Now it has access to 2,283 towns with population exceeding
25,000 which represent 50% of such towns in India.
HAVL has 10,500+ dealers and has opened 500 Galaxy stores which offer
HAVL products under one roof. HAVL sales team undertakes 7,000 channel
partners and 75,000 retailer visits/month.
HAVL has nurtured strong relationship with dealers by brand building, efficient
service network, innovative schemes and expansion in portfolio from wires to
switchgear, lighting and ECD. This has provided strong stickiness to the dealer
and distributor network for the company.
M-Konnect Mobile App M-Konnect App – It is a dealer APP which enables placement of orders,
update on products, promotions, schemes, claim settlement and resolution of
concerns. 80% of orders are now booked from mobile application.
These initiatives have helped the company delight its customers, achieve better
channel partner relationship and improve engagement with employees. The
investments in the artificial intelligence, natural language processing, IOT and IIOT
ensures that the company is building future ready products and services.
September 9, 2019 25
Havells India
Lloyd needs to improve product Lloyd – Making sustainable gains a tough ask: Although Lloyd is re-
quality and features in order to make
branding itself through extensive ad-campaigns, it continues to lag in terms of
inroads in white goods
product quality and features. In order to be able to make any meaningful
inroads in this highly competitive category (dominated by Samsung, LG,
Hitachi, Daikin etc.) Lloyd needs to improve its product offering and ensure
right placement of products.
Although Havells is leading new ECD - HAVL leading the premiumisation drive: In the ECD segment,
launches and innovation in Kitchen
especially in Kitchen Appliances and Personal grooming, incumbents like
appliances and grooming, any
aggression by Philips and other Phillips aren’t really aggressively focusing on innovation. HAVL is driving
incumbents can impact its growth innovation and Premiumisation across the category. However, any aggression
by players like Philips, Kenstar etc. negatively impact HAVL.
Source: Company, PL
September 9, 2019 26
Havells India
Cables: We estimate a steady 13.3% sales CAGR for cables over FY19-22
led by entry in EHV segment under Havells and mass market push through
REO.
Lloyds: We estimate 6.9% Sales CAGR as poor show in FY20 will drag the
numbers. RAC will lead growth with double digit sales CAGR, however TV and
Washing machines will report low to mid-single growth.
Electrical
Consumer
Durables
20% Cable
32%
Lighting &
Fixtures
13%
Source: Company, PL
September 9, 2019 27
Havells India
HAVL has been impacted by sharp commodity price inflation over the past few
years. Key commodity prices – Copper/Aluminium/Brent Crude have increased at
a CAGR of 9%/11%/14% over FY16-19 thereby impacting gross margins by 340bps
over FY16-19. However, commodity price pressure has abated since the beginning
of FY20. Spot LME Copper prices are down 6%, Spot Aluminium LME 13% while
Brent Crude prices are down 6%. However, the ensuing trade wars & INR/USD
rates will determine the trend in the prices of key inputs like Copper, Aluminium,
Paints & Plastics. We believe that the major pressure due to high commodity prices
is over and expect moderate expansion in gross margins hereon. Despite focus on
non- premium segments under the REO brand in core categories and low margins
in Lloyd, we estimate an increase in gross margins by 40bps in FY20 and another
30bps in FY21.
LME copper prices down 6% since April-19 LME aluminum prices down 13% since April-19
May-17
May-18
May-19
Jan-17
Mar-17
Jan-18
Mar-18
Jan-19
Mar-19
Jul-16
Jul-17
Jul-18
Jul-19
Nov-16
Nov-18
Sep-16
Sep-17
Nov-17
Sep-18
Sep-19
May-16
May-17
May-18
May-19
Jan-17
Jan-18
Jan-19
Mar-17
Mar-18
Mar-19
Jul-16
Jul-17
Jul-18
Jul-19
Sep-16
Sep-17
Sep-18
Sep-19
Nov-16
Nov-17
Nov-18
Source: PL
Source: PL
80.00
60.00
40.00
20.00
-
25-Apr-16
25-Oct-17
25-Apr-18
25-Oct-18
25-Apr-19
25-Oct-16
25-Apr-17
25-Aug-16
25-Aug-17
25-Aug-18
25-Aug-19
25-Dec-16
25-Dec-18
25-Jun-16
25-Jun-17
25-Dec-17
25-Jun-18
25-Jun-19
25-Feb-18
25-Feb-19
25-Feb-16
25-Feb-17
Source: PL
September 9, 2019 28
Havells India
We estimate EBITDA CAGR of 14.8% over FY19-22 led by gains from in-house
manufacturing in Lloyd, benign input costs and peaked out expenses on distribution
expansion and brand building. We estimate flat margins in FY20 but an increase of
20bps in FY21 and 20bps in FY22. We estimate PBT from operations will increase
by 9.5% in FY20 and at a CAGR of 15.3% over FY19-22. PAT growth is estimated
at 5.2% in FY20 and at a CAGR of 14.1% over FY19-22.
September 9, 2019 29
Havells India
Quarterly snapshot: 1Q sales up just 4.5% and PAT declined 17.3%, 2Q unlikely to show respite
Particulars (Rs mn) 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20E 3Q20E 4Q20E
Revenue from Operations 25,963 21,910 25,184 27,519 27,120 24,438 28,633 32,034
YoY gr. 39.5% 23.3% 28.1% 8.6% 4.5% 11.5% 13.7% 16.4%
Gross Profit 9,755 8,391 7,522 10,211 10,131 9,164 10,881 12,490
Margin 37.6% 38.3% 29.9% 37.1% 37.4% 37.5% 38.0% 39.0%
Other Expenses 6,632 5,766 4,577 6,982 7,375 6,232 7,158 8,600
% of sales 25.5% 26.3% 18.2% 25.4% 27.2% 25.5% 25.0% 26.8%
EBITDA 3,123 2,625 2,946 3,229 2,757 2,933 3,722 3,890
Margin 12.0% 12.0% 11.7% 11.7% 10.2% 12.0% 13.0% 12.1%
YoY gr. 81.1% 2.2% 12.3% -9.7% -11.7% 11.7% 26.4% 20.5%
Other Income 292 343 331 310 397 300 300 362
Depreciation 350 391 353 391 469 465 465 460
EBIT 3,064 2,577 2,923 3,147 2,684 2,768 3,558 3,792
Margin 11.8% 11.8% 11.6% 11.4% 9.9% 11.3% 12.4% 11.8%
YoY gr. 76.5% 2.8% 15.2% -9.7% -12.4% 7.4% 21.7% 20.5%
Interest 26 37 36 61 47 35 35 70
PBT 3,039 2,540 2,888 3,086 2,637 2,733 3,523 3,722
Tax 935 754 931 1,018 898 902 1,163 1,327
Adj PAT 2,104 1,786 1,957 2,068 1,739 1,831 2,360 2,396
YoY gr. 73.3% 4.4% 12.9% -11.9% -17.3% 2.5% 20.6% 15.8%
Source: Company, PL
Quarterly snapshot: Lloyd drags sales and margins in 1Q20, trend to continue
Particulars (Rs mn) 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20E 3Q20E 4Q20E
Revenue
Switchgears 3,758 4,231 4,162 4,651 3,775 4,316 4,370 5,181
YoY gr. 5.6% 28.3% 20.9% 17.9% 0.5% 2.0% 5.0% 11.4%
Cable 7,499 7,665 8,203 8,979 7,785 8,240 9,434 10,931
YoY gr. 4.2% 34.6% 31.1% 16.8% 3.8% 7.5% 15.0% 21.7%
Lighting & Fixtures 2,583 2,856 3,695 3,800 2,804 3,170 4,139 4,244
YoY gr. -5.1% -0.4% 28.7% 17.7% 8.6% 11.0% 12.0% 11.7%
Electric Consumer Durables 5,042 4,579 5,552 4,765 6,235 5,953 6,940 5,595
YoY gr. 37.2% 42.4% 33.5% 2.6% 23.7% 30.0% 25.0% 17.4%
Lloyd Consumer 7,081 2,579 3,572 5,324 6,520 2,759 3,750 6,083
YoY gr. 165.0% -4.4% 21.9% -8.8% -7.9% 7.0% 5.0% 14.3%
Total 25,963 21,910 25,184 27,519 27,120 24,438 28,633 32,034
YoY gr. 31.0% 23.3% 28.1% 8.6% 4.5% 11.5% 13.7% 16.4%
EBIT
Switchgears 1,493 1,628 1,631 1,712 1,489 1,597 1,661 1,957
Margin 39.7% 38.5% 39.2% 36.8% 39.5% 37.0% 38.0% 37.8%
YoY gr. 14.3% 19.5% 18.2% 12.4% -0.2% -1.9% 1.8% 14.3%
Cable 1,279 1,070 1,294 1,575 1,288 1,318 1,509 1,707
Margin 17.0% 14.0% 15.8% 17.5% 16.5% 16.0% 16.0% 15.6%
YoY gr. 48.8% -5.6% 20.9% 19.5% 0.7% 23.2% 16.7% 8.4%
Lighting & Fixtures 711 847 1,089 1,047 809 872 1,138 1,272
Margin 27.5% 29.6% 29.5% 27.6% 28.9% 27.5% 27.5% 30.0%
YoY gr. -7.1% 9.3% 33.1% 4.9% 13.8% 3.0% 4.5% 21.5%
Electric Consumer Durables 1,423 1,250 1,412 1,265 1,729 1,548 1,874 1,525
Margin 28.2% 27.3% 25.4% 26.5% 27.7% 26.0% 27.0% 27.2%
YoY gr. 74.3% 39.8% 14.8% 0.3% 21.6% 23.9% 32.7% 20.5%
Lloyd Consumer 1,370 476 531 798 1,049 428 600 1,077
Margin 19.4% 18.5% 14.9% 15.0% 16.1% 15.5% 16.0% 17.7%
YoY gr. 248.1% -9.6% 10.7% -37.8% -23.4% -10.2% 12.9% 34.9%
Source: Company, PL
September 9, 2019 30
Havells India
HAVL saw massive re-rating from 28.3x 12 month forward PE post sale of Sylvania
to 43x at the time of Lloyd acquisition and made a high of 58.5x in March 2019. The
re-rating was due to emergence of HAVL as the emerging company in consumer
durables which caters to entire spectrum of products ranging from switchgears,
Cables, Lighting, ECD, consumer electronics and white goods. HAVL reported PAT
CAGR of 15.8% in the past 3 years which is not significantly higher than other
industry players. we estimate HAVL to report PAT growth of 5.2% in FY20 and
14.1% CAGR over FY19-22. HAVL currently trades at 47.7x 12 month forward EPS
which has moderated from peak of 58.5x but is still at a 15% premium to average
multiple of last 5 years.
We believe that P/E multiple of HAVL is high looking at future growth estimates and
competitive pressures faced in various product segments. We value the stock at
33x Sept21 EPS and arrive at a target price of Rs566. We initiate coverage on the
stock with Reduce rating. Sharp recovery in consumer demand and significant
gains in Lloyd is a key risk to our call.
70.0 58.5
60.0
47.7
50.0 40.5
40.0
30.0 41.3
20.0 28.3
10.0
0.0
Apr-15
Apr-16
Apr-17
Apr-18
Apr-19
Dec-18
Aug-15
Dec-15
Aug-16
Dec-16
Aug-17
Dec-17
Aug-18
Aug-19
Source: PL
September 9, 2019 31
Havells India
Free Cash flows to increase post Lloyd capex Net cash per share to improve
Free Cash Flow Net Cash (Rs mn) Net Cash / Share (Rs)
15 14
35,000 53 60
11
10 30,000 50
7
25,000 38
40
(Rs bn)
5
0 20,000
25 30
- 23
15,000 19
-5
20
-5 10,000
14,182
11,903
15,758
23,594
33,141
5,000 10
-10
FY18 FY19 FY20E FY21E FY22E - -
FY18 FY19 FY20E FY21E FY22E
Source: Company, PL
Source: Company, PL
Negative working capital cycle sustains Dividend payout ratio to be maintained at 42-44%
0
Net Working Capital days Dividend Payout Ratio DPS (Rs) (RHS)
-2
5.6
-4 44.0% 6.0
43.0% 4.5 4.75
-6 -8 5.0
42.0% 4.0
-8 -10 41.0% 3.5 4.0
-11
-10 40.0%
3.0
-12 -13 39.0%
-15 38.0% 2.0
-14
43.1%
42.8%
42.9%
43.2%
43.2%
37.0%
-16 1.0
36.0%
-18 35.0% -
FY18 FY19 FY20E FY21E FY22E FY18 FY19 FY20E FY21E FY22E
September 9, 2019 32
Havells India
Annexure:
Board of Directors & KMP
Auditors list
Name
S R Batliboi & Co LLP Statutory Auditors
KPMG Internal Auditors
M/s Sanjay Gupta & Associates Cost Auditors
M/s MZ & Associates Secretarial Auditors
Source: Company, PL
September 9, 2019 33
Havells India
Financials
Income Statement (Rs m) Balance Sheet Abstract (Rs m)
Y/e Mar FY19 FY20E FY21E FY22E Y/e Mar FY19 FY20E FY21E FY22E
EBIT 10,436 11,443 13,342 15,818 Capital Work In Progress 2,327 2,000 1,500 1,500
Margin (%) 10.4 10.2 10.4 10.8 Goodwill 3,105 3,105 3,105 3,105
Non-Current Investments 885 902 914 837
Net Interest 159 188 77 47 Net Deferred tax assets (3,217) (3,721) (4,317) (5,036)
Other Income 1,276 1,359 1,639 2,190 Other Non-Current Assets 1,462 1,766 1,680 1,724
September 9, 2019 34
Havells India
September 9, 2019 35
Havells India
Notes:
September 9, 2019 36
Havells India
Notes:
September 9, 2019 37
Havells India
Notes:
September 9, 2019 38
Havells India
Price Chart
(Rs)
800
678
556
434
311
Sep - 18
Aug - 19
Sep - 16
Sep - 17
Mar - 17
Mar - 18
Mar - 19
September 9, 2019 39
Havells India
ANALYST CERTIFICATION
(Indian Clients)
We/I, Mr. Amnish Aggarwal- MBA, CFA, Mr. Paarth Gala- B.Com Research Analysts, authors and the names subscribed to this report, hereby certify that all of the views expressed in
this research report accurately reflect our views about the subject issuer(s) or securities. We also certify that no part of our compensation was, is, or will be directly or indirectly related
to the specific recommendation(s) or view(s) in this report.
(US Clients)
The research analysts, with respect to each issuer and its securities covered by them in this research report, certify that: All of the views expressed in this research report accurately
reflect his or her or their personal views about all of the issuers and their securities; and No part of his or her or their compensation was, is or will be directly related to the specific
recommendation or views expressed in this research report.
DISCLAIMER
Indian Clients
Prabhudas Lilladher Pvt. Ltd, Mumbai, India (hereinafter referred to as “PL”) is engaged in the business of Stock Broking, Portfolio Manager, Depository Participant and distribution for
third party financial products. PL is a subsidiary of Prabhudas Lilladher Advisory Services Pvt Ltd. which has its various subsidiaries engaged in business of commodity broking,
investment banking, financial services (margin funding) and distribution of third party financial/other products, details in respect of which are available at www.plindia.com.
This document has been prepared by the Research Division of PL and is meant for use by the recipient only as information and is not for circulation. This document is not to be reported
or copied or made available to others without prior permission of PL. It should not be considered or taken as an offer to sell or a solicitation to buy or sell any security.
The information contained in this report has been obtained from sources that are considered to be reliable. However, PL has not independently verified the accuracy or completeness
of the same. Neither PL nor any of its affiliates, its directors or its employees accepts any responsibility of whatsoever nature for the information, statements and opinion given, made
available or expressed herein or for any omission therein.
Recipients of this report should be aware that past performance is not necessarily a guide to future performance and value of investments can go down as well. The suitability or
otherwise of any investments will depend upon the recipient's particular circumstances and, in case of doubt, advice should be sought from an independent expert/advisor.
Either PL or its affiliates or its directors or its employees or its representatives or its clients or their relatives may have position(s), make market, act as principal or engage in transactions
of securities of companies referred to in this report and they may have used the research material prior to publication.
PL may from time to time solicit or perform investment banking or other services for any company mentioned in this document.
PL is in the process of applying for certificate of registration as Research Analyst under Securities and Exchange Board of India (Research Analysts) Regulations, 2014
PL submits that no material disciplinary action has been taken on us by any Regulatory Authority impacting Equity Research Analysis activities.
PL or its research analysts or its associates or his relatives do not have any financial interest in the subject company.
PL or its research analysts or its associates or his relatives do not have actual/beneficial ownership of one per cent or more securities of the subject company at the end of the month
immediately preceding the date of publication of the research report.
PL or its research analysts or its associates or his relatives do not have any material conflict of interest at the time of publication of the research report.
PL or its associates might have received compensation from the subject company in the past twelve months.
PL or its associates might have managed or co-managed public offering of securities for the subject company in the past twelve months or mandated by the subject company for any
other assignment in the past twelve months.
PL or its associates might have received any compensation for investment banking or merchant banking or brokerage services from the subject company in the past twelve months.
PL or its associates might have received any compensation for products or services other than investment banking or merchant banking or brokerage services from the subject
company in the past twelve months
PL or its associates might have received any compensation or other benefits from the subject company or third party in connection with the research report.
PL encourages independence in research report preparation and strives to minimize conflict in preparation of research report. PL or its analysts did not receive any compensation or
other benefits from the subject Company or third party in connection with the preparation of the research report. PL or its Research Analysts do not have any material conflict of interest
at the time of publication of this report.
It is confirmed that Mr. Amnish Aggarwal- MBA, CFA, Mr. Paarth Gala- B.Com Research Analysts of this report have not received any compensation from the companies mentioned
in the report in the preceding twelve months
Compensation of our Research Analysts is not based on any specific merchant banking, investment banking or brokerage service transactions.
The Research analysts for this report certifies that all of the views expressed in this report accurately reflect his or her personal views about the subject company or companies and its
or their securities, and no part of his or her compensation was, is or will be, directly or indirectly related to specific recommendations or views expressed in this report.
The research analysts for this report has not served as an officer, director or employee of the subject company PL or its research analysts have not engaged in market making activity
for the subject company
Our sales people, traders, and other professionals or affiliates may provide oral or written market commentary or trading strategies to our clients that reflect opinions that are contrary
to the opinions expressed herein, and our proprietary trading and investing businesses may make investment decisions that are inconsistent with the recommendations expressed
herein. In reviewing these materials, you should be aware that any or all o the foregoing, among other things, may give rise to real or potential conflicts of interest.
PL and its associates, their directors and employees may (a) from time to time, have a long or short position in, and buy or sell the securities of the subject company or (b) be engaged
in any other transaction involving such securities and earn brokerage or other compensation or act as a market maker in the financial instruments of the subject company or act as an
advisor or lender/borrower to the subject company or may have any other potential conflict of interests with respect to any recommendation and other related information and opinions.
US Clients
This research report is a product of Prabhudas Lilladher Pvt. Ltd., which is the employer of the research analyst(s) who has prepared the research report. The research analyst(s)
preparing the research report is/are resident outside the United States (U.S.) and are not associated persons of any U.S. regulated broker-dealer and therefore the analyst(s) is/are
not subject to supervision by a U.S. broker-dealer, and is/are not required to satisfy the regulatory licensing requirements of FINRA or required to otherwise comply with U.S. rules or
regulations regarding, among other things, communications with a subject company, public appearances and trading securities held by a research analyst account.
This report is intended for distribution by Prabhudas Lilladher Pvt. Ltd. only to "Major Institutional Investors" as defined by Rule 15a-6(b)(4) of the U.S. Securities and Exchange Act,
1934 (the Exchange Act) and interpretations thereof by U.S. Securities and Exchange Commission (SEC) in reliance on Rule 15a 6(a)(2). If the recipient of this report is not a Major
Institutional Investor as specified above, then it should not act upon this report and return the same to the sender. Further, this report may not be copied, duplicated and/or transmitted
onward to any U.S. person, which is not the Major Institutional Investor.
In reliance on the exemption from registration provided by Rule 15a-6 of the Exchange Act and interpretations thereof by the SEC in order to conduct certain business with Major
Institutional Investors, Prabhudas Lilladher Pvt. Ltd. has entered into an agreement with a U.S. registered broker-dealer, Marco Polo Securities Inc. ("Marco Polo").
Transactions in securities discussed in this research report should be effected through Marco Polo or another U.S. registered broker dealer.
September 9, 2019
Digitally signed by AMNISH AGGARWAL
AMNISH AGGARWAL
DN: c=IN, o=Prabhudas Lilladher Private Limited, ou=organisation, cn=AMNISH AGGARWAL,
serialNumber=7a6f13691881d5a8af6353865a61b48b7040e72f4a1bf53182e368b3ca14a5e4,
postalCode=400015,
2.5.4.20=c9b37ca6a8c78a11d6c42a4b6014e984fdf135dc1449611df0dc682d08443fc6,
st=Maharashtra
40
Date: 2019.09.06 23:52:56 +05'30'