Вы находитесь на странице: 1из 8
SAP-Qualtrics Acquisition

SAP-Qualtrics Acquisition

The Acquisition

The Acquisition

The Acquisition
The Acquirer Market leader in enterprise application software, particularly for industrial, back- office and CRM

The Acquirer

The Acquirer Market leader in enterprise application software, particularly for industrial, back- office and CRM
The Acquirer Market leader in enterprise application software, particularly for industrial, back- office and CRM
Market leader in enterprise application software, particularly for industrial, back- office and CRM application. Headed
Market leader in enterprise application software,
particularly for industrial, back- office and CRM
application. Headed by Bill McDermott
Headquartered in Baden-Württemberg,
Germany. Global revenues of more than 23
billion Euros in 2017
Serves more than 413,000 businesses and
customers around the globe, nearly 77% of all
transactions processed through SAP systems
Global pioneer in surveys and ‘experience management’ software, headed by Ryan Smith Headquartered in Seattle
Global pioneer in surveys and ‘experience
management’ software, headed by Ryan Smith
Headquartered in Seattle and Utah, USA. Global
revenues of $290 million in 2017
Produces software that derives accurate, actionable
data on customer, employee and product experience
for large and small businesses

The Acquiree

accurate, actionable data on customer, employee and product experience for large and small businesses The Acquiree
Justification for Acquisition Massive synergies • With Qualtrics focus on XM and SAPs operational data,

Justification for Acquisition

Massive synergies

• With Qualtrics focus on XM and SAPs operational data, the company can revolutionize customer,
• With Qualtrics focus on XM and SAPs operational data, the company can
revolutionize customer, employee and product feedback systems

Will help SAP become more relevant

• SAP, while huge, is under threat from companies like Salesforce and Workday in its
• SAP, while huge, is under threat from companies like Salesforce and Workday
in its various products. The acquisition will help SAP construct a platform
relevant for the business challenges of today.

Will help SAP offer more value to its customers

• By combining Qualtrics and its own offerings, SAP can offer unique and noew insights
• By combining Qualtrics and its own offerings, SAP can offer unique and noew
insights and services to its existing customers
Criticisms and Challenges Qualtrics financials do not justify the massive price tag • Qualtrics only

Criticisms and Challenges

Qualtrics financials do not justify the massive price tag

• Qualtrics only earned $1.5 million in profit in FY2017, 0.5% of total revenue •
• Qualtrics only earned $1.5 million in profit in FY2017, 0.5% of total revenue
• Its financials also may not be reliable as they had to make the company look
good before the acquisition

SAP has tried this approach before and failed

• SAP acquired SeeWhy in 2014, a real-time behavioral marketing company • Had hoped to
• SAP acquired SeeWhy in 2014, a real-time behavioral marketing company
• Had hoped to create synergies similar to Qualtrics but nothing ultimately
came out of it

Qualtrics is basically a glorified SurveyMonkey

• Qualtrics cut its teeth in academia, where it finessed and improved its surveys which
• Qualtrics cut its teeth in academia, where it finessed and improved its surveys
which are its strongest suite at present
• The efficacy of surveys in determining real time attitudes is in question
Company Strategy
Company
Strategy

The Report

Company Value
Company
Value
Financials and Ratios
Financials
and
Ratios
Comments/Questions?

Comments/Questions?

Comments/Questions?