Вы находитесь на странице: 1из 13

What is SWOC Analysis?

Jun 13, 2016 by Kiesha Frue 0 Comments

SWOC analysis is a strategic planning method used to research external and internal factors
which affect company success and growth. Firms use SWOC analysis to determine
the strengths, weaknesses, opportunities, and challenges of their firm, products, and

SWOC analysis is relevant to SWOT analysis. SWOT examines strengths, weaknesses, and
opportunities. But it focuses on threats rather than challenges. The two are similar but they do
have their differences, which is why firms may choose to use SWOC or SWOT.

How to use SWOC analysis

When beginning a SWOC analysis of a product or firm, you must go through each section
individually. Starting with…

Gary Vaynerchuk: A Dude Who Loves The Hustle

Sponsored by Connatix


Strengths are features which benefit the company, such as product sales. For example, sales of
Product X is growing 3% each month. But Product Z is seeing a 3% monthly decline. In this
case, Product X, which brings in more revenue, is where the firm should focus their efforts to
continue profit growth.

Strengths can also be more abstract. If you’ve decided to build a product because you know
you can offer it cheaper than your competitor, this is an overall strength of the company. Or if
you have records of better customer service via positive reviews online, this is a strength you
can use to your advantage. Strengths can be documented through statistics, customer service
reviews, and surveys.

The next step is noticing weaknesses. Weaknesses cause a company to struggle. For example,
if you’ve decided to target a younger audience but your packaging is still dedicated to senior
citizens, the new consumer base will struggle to connect to the product. This will show in
reports, and cause an internal struggle within the company.

Weaknesses need to be documented and acknowledged to handle them promptly before it

spreads and leads to overall destruction.


Opportunities are often external. They provide ways for firms to grow successfully. For
example, a digital marketing agency helps a client develop an effective email marketing
strategy. The agency has been thinking of doing graphic design so they offer a reduced fee to
re-do the existing client’s logo. This is an opportunity for the agency to develop a new section
of their business without having to devise a marketing plan because they can reach out to
existing clients.

Being open to opportunities, knowing when to look for them, and how to act on them can boost
a firm’s success. Documenting past opportunities can help create a plan on how to capitalize
future opportunities.


The final step in SWOC analysis is acknowledging challenges. This is how SWOC and SWOT
analysis differ because SWOT analysis focuses on threats.




Challenges are similar to threats but have the chance of being overcome. Threats have the
potential to damage a firm, but challenges often already exist and need to be handled

This step is crucial. If you’ve already examined the strengths, weaknesses, and opportunities
but skip assessing challenges, you may be on the path to failure. Challenges can greatly
undermine any progress you’ve made, so by ignoring this step, you’ve opened yourself up to
potential failure.
When to use SWOC analysis

Use SWOC analysis whenever you have a business idea. Whether it’s starting a brand new
business, a product, or a product upgrade. You can do SWOC analysis annually, quarterly, or
monthly; it depends on what product or idea you’re using SWOC analysis for.

But if you choose to do SWOC analysis, remember it’s a great cost-effective way to reduce
challenges and deter failure of a business venture or product.

Image © Weerapat Wattanapichayakul | Dreamstime.com – Graph analysis

Sponsored Stories

High Performance Fat Burning Formula - (100% Natural)indiahealthmantra.com

Ways to Distract a Toddler Away From TVMagic Crate

This Simple Trick Melts Belly Fat While You

Sleep (Try Tonight)abcnews247.com

Refrigerator which retains FRESHNESS


Don't Wait, Fight With Hair Loss Today! Search Clinic Near Youomblockedips.com

Don’t Diet To Make Belly Fat Disappear (Try


Raise A Glass To Splendid Views At These

Pune Rooftop BarsLiveInStyle.com

Error! Filename not specified.What To Expect From A Mixed Gender T20 MatchLiveInStyle.com

Error! Filename not specified.Has A Very Less Credit Score, Click Here To Improve.Free Credit Scores |
CIBIL score check | Free Credit Report | Apply Loans Online

Error! Filename not specified.The History Of The CosmopolitanLiveInStyle.com

Error! Filename not specified.Cricket Moments That Brought True Fans To TearsLiveInStyle.com

Error! Filename not specified.Mixed Gender Cricket Partnerships We’ll See This IPLLiveInStyle.com

Error! Filename not specified.SWOT Analysis of Tesla

Error! Filename not specified.If You’re A Sachin Tendulkar Fan, You Need To Know

Primary Sidebar

Search the site ...


PESTLE Analysis of Online Learning

How PESTLE Analysis Affects Marketing

PESTLE Analysis of Higher Education in the UK

PESTLE Analysis Explained (With Examples)

PESTLE Analysis for Human Resources: How PESTLE Affects HR

SWOT Analysis of the Internet of Things

SWOT Analysis of Germany

Sponsored Stories

Sign in / Register

Careers advice: fine tune your graduate job hunt skills /Job descriptions: A to Z of careers

Sign in to save to your da shboa rd

Clothing and textile technologist: job description
Clothing and textile technologists design, develop and manufacture
natural and synthetic yarns, fabrics and textiles.
What does a textile technologist do? Typical employers | Qualifications and training | Key
Textile technologists work with a variety of materials including man-made and natural textiles,
leather, fur, plastics and metals. They may be responsible for developing fabrics for furnishings,
clothing, household items, medical supplies, or textiles for use within the automotive industry.
Responsibilities include:

 liaising with and providing technical advice to design, marketing, purchasing and production
 creating products in response to given briefs
 amending designs where necessary
 producing samples
 dyeing and printing textiles
 evaluating, identifying and selecting fabrics/products from suppliers
 ensuring that products meet set requirements and specifications (eg colour fastness,
durability etc)
 checking products for suitability and testing for performance under various conditions
 controlling production and quality standards
 problem solving
 dealing with customer queries and complaints
 keeping up to date with trends and innovations
You can find out more about what life might be like by reading our overview of product
technology and food technology.
Typical employers
Employers of clothing and textile technologists include manufacturers of industrial textiles,
small textile companies, retailers, research and development organisations and clothing

Jobs are advertised by careers services and recruitment agencies, in national newspapers, and
in trade publications including Drapers, Knitting Trade Journal, International Dyer and Apparel.
Networking, job shadowing and speculative applications may be helpful. Directories such
as Textile Source and The Fashion Index can provide useful contact information.
 Strengthen your job applications by reading our tips on how to write a great graduate retail
 Find out what salary you might earn as a graduate in retail.
Qualifications and training required
There are routes into this career for both university graduates and school leavers. Graduates
will need a relevant degree such as clothing and textiles technology or materials and polymer
sciences. A postgraduate textiles/clothing qualification can be helpful for graduates from other
relevant disciplines, as can industrial experience gained via vacation work, placements and final
year projects or by working at a junior level. Take a look at our guide to retail work
experience to help you explore your options.
To find out about how you can get into this career via a school leaver programme (eg an
apprenticeship or school leaver training programme) see the retail, buying and fashion section
of TARGETcareers, our website aimed at school leavers.
Key skills for clothing and textile technologists
 Creativity
 A good knowledge of fabric and materials
 Commercial awareness
 Interpersonal skills
 The ability to work well in teams
For more information on the skills you'll need, read our article on the five skills retail employers
look for – and how you can prove that you possess them.
Next: search graduate jobs and internships
 View our retail graduate job vacancies and internships
 View our science graduate job vacanciesand internships
Related job descriptions
 Food scientist: job description
 Retail merchandiser: job description
 Retail buyer: job description
 Retail manager: job description
 Food technologist: job description

How to cite this article

Extra information elsewhere

 The Textile Institute

 Industrial Fabrics Association International

 The Association of Suppliers to the British Clothing Industry (ASBCI)

 Find and compare postgraduate study courses on TARGETpostgrad

 Not at uni? Find help on school leaver science careers at TARGETcareers

More help from TARGETjobs

 Skills and competencies for graduates

Did you know that members with full profiles are more likely to get direct messages
from employers?
Don't miss this great opportunity.REGISTER NOW

Latest vacancies on TARGETjobs

Graduate/Post Graduate Opportunity

HR Wallingford Ltd

Graduate scheme

Production & Research Coordinator

Ecozone Ltd

Immediate job
Occupational Health and Safety Graduate


Graduate Management Trainee - Stoke on Trent

Enterprise Rent-A-Car (ERAC)

Graduate scheme

Trainee Manager

Graduate scheme
After completing the management scheme (20 weeks) you will be eligible for a quarterly bonus
scheme. Starting salary dependent on location.

Tribology and Biomechanics Industrial Placement

Johnson & Johnson

See organisation website