Mary the Queen School of Malolos

TAHI
(A feasibility study on seamstress and tailors in Malolos, Bulacan)

Submitted by:

Carson, Iris Nicole

Cruz, Ma. Gabrielle Anjelica

Lopez, Audrey Faye

Prepared: November 20, 2018

 CHAPTER 1: MARKETING

I. Industry Description

In the present, there a lot of seamstress and tailors whose income does not meet the
minimum wage requirement. At the same time, considering human rights for the laborers.
This is the case in Malolos City, Bulacan. Hence, we decided to create Tahi. This social
enterprise will seek to create a mutually beneficial working environment for both the industry
and the employees more particularly the seamstress and tailors. Tahi will focus on supplying
the market’s demand for shirts and providing tailors’ recognition for the time and effort they
invest.
Nowadays, people in that place are more environmental conscious in which they
patronize businesses that eliminates the use of plastics and anything that is harmful with the
surroundings. In some instance, there are a lot of businesses that had been disregard due to
promoting and utilizing usage of foil, plastics, animal fibers, rainforest and many more either
as their material for the packaging or product itself. So since most the people in our area have
that thinking, we seek to promote sustainability for the environment by using renewable
source. The designs will be presenting not just one’s own province but also other island in the
Philippines in which it can emphasize the beauty and love for our own. At the same time, the
product will be made by quality materials and compassionate industry that has good
intentions for producing their product to the market.

ITEM CODE DESCRIPTION

Section C Manufacturing

Division 14 Manufacturing of Wearing

Apparel

This division includes all

tailoring (ready-to-wear or
made-to-measure), in all
materials (e.g. leather,
fabric, knitted and crocheted
fabrics etc.) of all items of
clothing (e.g. outerwear,
underwear for men, women
or children; work, city or
casual clothing etc. ) and
accessories. There is no
distinction made between
clothing for adults and
clothing for children, or
between modern and
traditional clothing. Division
14 also includes the fur
 industry (fur skin and
wearing apparel).

Group 141 Manufacture of wearing

apparel, except fur apparel

Class 1411 (14110) Men’s and boy’s garment

manufacturing
1412 (14120) Women’s and girl’s and
babies’ garment
Source: https://psa.gov.ph/sites/default/files/PSA_PSIC_2009.pdf

II. Industry Competitiveness

There are plenty of businesses that focus on selling shirts to the public such as
pambansang.com and strained. What sets Tahi apart from the others is its intention and
product. The idea of Tahi was created to address the situation of the seamstress and tailors in
Malolos City, Bulacan. In some way, Tahi will be able to protect the Human Rights of these
labourers. Furthermore, the products Tahi will be selling will be environmental friendly as
compared to its competitors who mostly uses plastics for their products.

Tahi will surely be able to attract customers even if it’s only created recently. This
advantage would come from the excellent quality of the shirts as well as the unique designs
which will showcase Filipino culture. As we all know, most of the competitors neglects to
apply Filipino touches in their products as such Tahi will make use of this situation and turn
it to our advantage. Although there also sellers who sells shirts with Filipino designs it is
normally available in souvenir shops and are intended for the tourists. This is also one of
things Tahi would like to change. Tahi seeks to ignite the Filipino pride through the products
we will be selling. It’s more than just profit Tahi is aiming for. Tahi aims to create a better
environment for all Filipinos.

III. COMPANY BACKGROUND

Tahi is a social enterprise business that addresses the seamstress and tailors’ need for
adequate income and stability. It aims to provide a healthy working environment for
seamstress and tailors in Bulacan. It is to be located near the Capitol of Malolos Bulacan. It
will first focus on meeting the needs of the market in Malolos City for it is a strategic place in
Bulacan where industrial companies and opportunities for expansion can be found. Tahi will
start with the production of shirts which can later expand into selling bags, wallets,
accessories and other products made of cloth/fabric or can be done through sewing. The
products will have unique designs which the customers can choose from. These are
categorized into three different design types: original, island and customize. Tahi’s operating
hours will be from Monday to Friday, 10 in the morning to 6 in the evening.
 Mission

To offer and to strive to responsibly make meaningful product that not only
exemplifies Filipino lifestyle, captivate customers’ long-term loyalty, but also help people
express themselves through our products.

Vision

To be the country’s best known provider for products made of cloth, make a sustainable
industry for seamstress and tailors and promote Filipino cultural heritage.

Core Values
● Creativity- use of the imagination or original ideas, especially in the production of
an artistic work.
● Commitment- quality of being dedicated to a cause, activity, etc.
● Optimism- hopefulness and confidence about the future or the successful outcome
of something.
● Sustainability- the ability to be maintained at a certain rate or level.

IV. Description of the Product

As the corporation seeks to provide a sustainable working environment for seamstress and
tailors, the corporation’s products will be focused on the production of products made of
cloth or fabric such as clothes, bags, purse etc. What makes the product different from other
shirt manufacturers is the design we plan to imprint on the products.

There will be three types of designs that the customers can purchase. These are original
designs which are designs exclusive to our brand, island designs which shows the historical
sites and tourist attractions of different regions in the Philippines, and customize designs
which will depend on the customer’s desire. Some design ideas are the following:
 The product will not only promote the Filipino cultural heritage as it would be depict the
different historical sites and tourism attractions here in the Philippines but also provide a
sustainable working environment to the seamstress and tailors particularly in Bulacan.

As people are becoming more environmental conscious, Tahi will make use of paper
packaging instead of the traditional plastic packaging. It is commonly known that papers are
more eco-friendly than plastics thus, with the use of papers or cartons for packaging we will
be able to not only help the environment but also improve the business’ image to the public.

V. Market Potential

Market Segmentation

Geographic
In the beginning, Tahi will focus on meeting the needs in Malolos City which will
later expand to other places in Bulacan which may create the difference in customers in terms
of the shirts they patronize. Tahi plans to produce different designs per region which will
showcase the region’s culture, historical sites, and tourist attraction.

Demographics
Tahi will be selling shirts which are commonly use in the daily live of the people
especially in provinces. Thus, Tahi does not have a specific age, gender, occupation or any
group to focus on as the products itself can be used by anyone.

Behavioral
The products will be mainly shirts at the moment, thus it can be used anytime and
anywhere. Customers wanting quality for money will possibly buy the products. Furthermore,
because of the products’ quality and unique designs that showcases Filipino culture, tourists
can also be attracted to buy the products as a souvenir.

Lifestyle
In the present, shirts are often what Filipinos wear in everyday basis as such our
products can easily be sold provided that it is affordable and have a good quality. Hence,
even if one is not rich, one can afford the products and use it in their daily lives.

SWOT Analysis

STRENGTHS WEAKNESSES
- Excellent Quality - Limited supply
- Affordable - Not yet well-known
- Showcase Filipino Culture
 OPPORTUNITIES THREATS
- Population of seamstress and tailors - Competitors
- Business Partnerships - Change in material costs
- Tourists

VI. Marketing Strategy

A. Marketing Mix (4Ps)

Product

Original design made by the brand itself in

promoting one’s own province. Further includes
TAHI island, and customize t-shirts designs exclusive
from the brand. Products showcase the historical
landmarks and cultural events in Bulacan.

Pambansang.com Bulakenyo t-shirts and printing, bags, customized

button pins, and business
cards.

STAIND Promdiwear Bulakenyo and local shirts.

Since there are a lot of seamstress and tailors in our province, we sought to think of a
solution to their situation by studying the target market in which many could benefit. After
careful deliberation, we decided to first focus on producing t-shirts as it is not only have a
diverse target market but also most of the seamstress and tailors focus on this product.

We all know that shirts are mainly used in our everyday life. It is basic yet
comfortable to wear. Furthermore with the use of designs that depicts different Filipino
culture; we can not only provide solution to the seamstress and tailors situation but at the
same time promote the Philippines. We can also further include wallet, bags, and even
handkerchief if the business expanded.

These products will personally be made and designed by the TAHI Industry. Since a
lot of seamstress and tailor needed help for their unjustifiable profit, we come up to establish
this business to acknowledge what they deserve for their laborious service by providing the
market's choice while promoting one's own province as well.

Price

Brand T-Shirt Prices

TAHI 250-350php

Pambansang.com 299-449php

STAIND Promdiwear 199-250php

Place

TAHI

Pambansang.com 2/F Rm. 1, Guevarra Building, Sto. Nino,

Malolos Bulacan

STAIND Promdiwear Amethyst St., Capitol View Park Subd., Bulihan,

Malolos Bulacan
*only the places near the proposed location

Promotion

TAHI Physical Store, Tarpaulins, Banners, Flyers, Online Portals

(Facebook, Instagram, Website)

Pambansang.com Physical Store, Tarpaulins, Online Portal (Facebook)

STAIND Promdiwear Physical Store, Tarpaulins, Online Portal (Facebook)

The TAHI Industry further includes the following:

1. Physical Store
It can be easily accessible through nearby location where in a full range of products
and services were seen. Additionally, it includes banners, tarpaulins, and flyers.
 2. Direct Sales
It utilizes internal sales groups that reach potential customers through direct offerings
and online portals. This will immediately seek audiences through alluring graphics and
photography with minimal editing and background as well.

3. Sales representative
If there is a continuous expansion of the industry. We might create island designed in
which every one's own province can be featured by means of sales staff who will travel to on-
site locations to facilitate customer purchase.

Place Advantages Disadvantages

Physical Store They can clearly check and Requires high maintenance for
examine products. There are also the store since a lot of papers,
higher chances for potential documents, and clearance were
buyers. needed.

Direct Sales Can reach potential buyers in an
instant due to many online users
and face-to-face encounter. Our
products will be seen and
displayed.
Through rapid spread of internet,
our product can be copied and
there are no assurance for sales.

Sales Representative Lots of buyers and new designs Much time and effort would
can be an instant cause of sales. probably consumed.

Positioning High Quality

TAHI

Pambansang.com
Expensive Affordable

STAIND Promdiwear

Low Quality
Competitive Advantage

Direct Competitors

Name of Prices Demographic Competitive Target Market

Business (target Advantage
market)

TAHI - T-shirt 250- - Adults TAHI offers TAHI will

350 (employed) cheaper and focus on people
- Young affordable price who wear in
adults
which can be everyday basis
(employed)
- Students easily be bought and that can
by youth and easily be sold,
most especially provided that it
the young adults is affordable and
and adults. Have have a good
a high-quality quality shirts
material in which and print. Even
the type of shirt is if one is not
cotton, and that rich, one can
can wear into afford the
everyday lives as product
their clothing. especially in
The most their everyday
important thing is lives.
that, TAHI is an
environmental
friendly industry
that is also
concern with
human rights. It
promotes
acknowledgement
for the laborers
and their efforts.

Pambansang.com - T-shirt 299- - Young Pambansang.com Pambansang.

449 adults offers local com focuses on
(employed) materials in a way consumers who
- Students
that will represent caters university
the fashion in the organization t-
Bulacan. They shirts; college
also make local class shirts;
 buttons pins, customized
canvas bags, and button pins,
now they just Earth-friendly
released their new canvas bags, and
coin purse. other digital
concept and
layout.

STAIND - T-shirt 199- - Young STAIND STAIND

Promdiwear 250 adults Promdiwear draw Promdiwear
(employed) inspiration from introduces their
- Students
the suburb products to the
lifestyle, students where
historical in they can also
heritage, and pop customized
culture and they prints, solo
want to inspire print, and couple
Bulakeños shirts that drew
through their courage and
artworks. inspiration from
success stories
of existing indie
shirt companies
like Team
Manila,
Artwork, Nick
Automatic, and
the likes.
 CHAPTER II: OPERATIONS

A. BILL OF MATERIALS

Tahi’s bill of materials would mostly be consisted of products for manufacturing the
clothes. The prices were cross-referenced from different local suppliers to find the best one
which offered quality products at cheap prices.

TAHI T-Shirt Price to make 1 piece

Fabric 50 php per yard

1.33 x 50 = 66.50 php

Materials 0.60

Vinyl 10

Total: 77.10 / shirt

B. SETUP COSTS

Equipment Quantity Cost

Sewing Machine 3 15,000 php

*5,000 php each

Edging Machine 1 10,000 php

Measuring Materials 2 sets 1,000 php

Cutting Materials 3 sets 5,000 php

Heat Press 1 7,800 php

Total: 38,800 php

C. Product Design
C. OPERATING EXPENSE

Rent 5,000 php

Electricity 3,000 php

Water 300 php

Labor & Benefits 389 x 22 = 8558 + 400 benefits = 8,958 x 6

= 53,748 php

A. Office Layout

B. Facility/ Factory Layout

 CHAPTER III: FINANCE

Overall
PRE-OPERATING EXPENSES Cost
Legal Fees: 1 Lawyer 5,000
Business Permits and licenses 7215
BIR 615
Barangay
Clearance 800
Mayor's Permit 5500
DTI 300
Capital Expenditure
Initail investment in production equipment
Sewing Machine 5000 3 15000
Edging machine 10000 1 10000
Measuring
materials 1000 1 1000
Cutting materials 5000 1 5000
Heat press 7800 1 7800
38800
Investment in Constructionon
Furniture and
Fixtures 50,000

Initial Investment in Operating Expenses Months

Rent 5000 2 10000
Electricity 3000 2 6000
Water 300 2 600
Labor (6 people,
P8558 each) 51348 2 102696
Benefits (6
people, P400
each) 2400 2 4800
124096
TOTAL PRE-OPERATING EXPENSES 225,111

We plan to invest 300,000 into the business.

We will each invest 100,000 and act as equal
partners.
DEPRECIATI
ON
SCHEDULE
No. of Usef
equipme ul
Cost nt Life 2020 2021 2022 2023 2024
Sewing
Machine 5000 3 15 1000 1000 1000 1000 1000
Edging 1000 666.66666 666.66666 666.66666 666.66666 666.66666
machine 0 1 15 67 67 67 67 67
Heat press 7800 1 10 780 780 780 780 780
Total
Depreciation 2446.6666 2446.6666 2446.6666 2446.6666 2446.6666
Expense 67 67 67 67 67

ASSUMPTIONS:
- Tahi will sell 150 shirts in January and
increase its sales from there
- Sales will increase by 20% for March, April,
May (Summer), and December (Christmas)
cumulatively
-COGS will increase/decrease proportionately
depending on the sales
- Salaries will increase by 5% annually
-Sales will increase by 0.05% per month
because of increased customer awareness

Bill of Materials
Purchase Quantity Cost of
Price Measurement Needed 1 Shirt
Fabric 50 yard 1.33 66.5
Materials 0.6 0.6
Vinyl 10 10
77.1

Capacity 1320
Price 250
1st month 150

INCOME
STATEME
NT
(MONTHLY
)
 January
(150 shirts) February March April May June
Sales 37500 39375 47250 56700 68040 71442
Cost of
Goods 22032.712
Sold 11565 12143.25 14571.9 17486.28 20983.536 8
Gross 49409.287
Profit 25935 27231.75 32678.1 39213.72 47056.464 2
Operating
Expenses
Advertising
Expenses
(Website,
Social
Media) 500 500 500 500 500 500
Repair and
Maintenanc
e Expenses 300 300 300 300 300 300
Salary
Expenses (3
seamstresse
s, 2 sales) 44790 44790 44790 44790 44790 44790
Rent
Expense
(7,000 +
5,000) 12,000 12,000 12,000 12,000 12,000 12,000
Utility
Expenses
(5,000+3000
) 8000 8000 8000 8000 8000 8000
Depreciation 2446.6666 2446.6666 2446.6666 2446.6666 2446.6666 2446.6666
Expenses 67 67 67 67 67 67
Total
Operating 68036.666 68036.666 68036.666 68036.666 68036.666 68036.666
Expenses 67 67 67 67 67 67
Net - - - - - -
Operating 42101.666 40804.916 35358.566 28822.946 20980.202 18627.379
Income 67 67 67 67 67 47

July August September October November December TOTAL

75014.1 78764.805 82703.04525 86838.19751 91180.10739 109416.1289 844223.384
23134.34844 24291.06586 25505.61916 26780.90011 28119.94512 33743.93414 260358.4916
51879.75156 54473.73914 57197.42609 60057.2974 63060.16227 75672.19472 583864.8924

500 500 500 500 500 500 6000

300 300 300 300 300 300 3600
44790 44790 44790 44790 44790 44790 537480
 12,000 12,000 12,000 12,000 12,000 12,000 144,000
8000 8000 8000 8000 8000 8000 96000
2446.666667 2446.666667 2446.666667 2446.666667 2446.666667 2446.666667 29360
68036.66667 68036.66667 68036.66667 68036.66667 68036.66667 68036.66667 816440
- - - - - -
16156.91511 13562.92753 10839.24057 7979.369267 4976.504397 7635.528057 232575.1076

ASSUMPTIONS (YEARLY)
- Year 3: Sales will increase by
30% because of expansion of
products
- Year 3: COGS will increase by
5% because of expansion of
products (wallets)
- Year 2: Sales will increase by
20% because of new designs and
captured demand
- COGS will increase depending
on the increase of sales
- Salary Expenses will increase by
10% yearly

YEAR 1 YEAR 2 YEAR 3

Sales 844223.384 1013068.061 1316988.479
Cost of Goods Sold 260358.4916 273376.4162 328051.6995
Gross Profit 583864.8924 739691.6446 988936.7796
Operating Expenses
Advertising Expenses
(Website, Social
Media) 6000 6000 6000
Repair and
Maintenance
Expenses 3600 3600 3600
Salary Expenses (3
seamstresses, 2 sales) 537480 591228 650350.8
Rent Expense (7,000 +
5,000) 144000 144000 144000
Utility Expenses
(5,000+3000) 96000 96000 96000
Depreciation Expenses 29360 29360 29360
Total Operating Expenses 816440 816440 816440
- -
Net Operating Income 232575.1076 76748.35539 172496.7796