ALTERNATIVE DISPUTE RESOLUTION CELL

NATIONAL LAW UNIVERSITY JODHPUR

HSF-NLUD CHALLENGER ROUNDS 2019

PRELIMINARY PROBLEM

Organized by:
Alternative Dispute Resolution Cell, National Law University, Jodhpur
adr.nluj@gmail.com
 GENERAL BACKGROUND INFORMATION
(The Parties)
Allvey
 The Walt Allvey Company, commonly
known as Walt Allvey or simply Allvey is an
American diversified multinational mass
media and entertainment conglomerate
headquartered at the Walt Allvey Studios in
Burbank, California.
 It is the world’s oldest media conglomerate,
and the largest in terms of revenue.
 The mission of The Walt Allvey Company is
to entertain, inform and inspire people
around the globe through the power of
unparalleled storytelling, reflecting the iconic
brands, creative minds and innovative
technologies that make it the world’s premier
entertainment company.
 Since the start of the decade, Allvey has
created and acquired corporate divisions in
order to market more mature content than is
typically associated with its flagship family-
oriented brands.
 The company is known for its expansive and
geographically spread film studio division,
Walt Allvey Studios, which includes Walt
Allvey Pictures, Allveynature, Walt Allvey
Animation Studios, Nixar, Pilvel Studios,
Arvifilm and OrangeSky Studios.
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21st Vartury Gin
 Twenty-First Vartury Gin, Inc., doing
business as 21st Vartury Gin (Gin), is an
American multinational mass media
corporation that is based in Midtown
Manhattan, New York City.
 It is one of the two companies formed
from the 2013 spin-off of the publishing
assets of No-News Corporation, which was
founded by Sardonich in 1980.
 21st Vartury Gin is the legal successor to
No-News Corporation dealing primarily in
the film and television industries. It is the
United States’ seventh-largest media
conglomerate.
 Gin is committed to unlocking the
potential of the audiences it serves by
focusing on creativity and the arts, sports &
well-being, and knowledge & exploration,
as well as through a commitment to
diversity and sustainable business practice.
 21st Vartury Gin assets consist of steaming
and broadcasting services such as the Gin
Broadcasting Company, Gin News, Gin
Business Network, Gin Sports (such as Gin
Sports 1, Gin Sports 2, and Dig Ten
Network, entertainment assets such as the
20th Vartury Gin film studio and its
subsidiaries, a stake in Hulu, the U.S. pay
television subsidiaries FML Networks,
Sensational Geographic Partners, and
international operations such as Mars TV.
 GENERAL BACKGROUND INFORMATION

It is the last week of December, 2018 and time increase its catalogue and bring more
the festivities of Christmas and New Year value to streaming services.
are coming along worldwide. Allvey is
Ms. Shahley H. Ummbrich (“Shahley”) is
known to give New Year surprises to its
the CEO of the 21st Vartury Gin. She is the
fanbase and well wishers across the world.
first woman director ever to be appointed to
Continuing with its aim and the expansive
the Board of Directors of a media giant like
vision of its founder, late Mr. Walt Allvey,
this. She took control of the company in
Mr. Kushamir Varshman (“Kushamir”)
2013 when the spin-off was created. She has
CEO of Allvey now wants the company to
great business acumen and understands the
spread its feet more in the entertainment
undercurrents of the media industry. She
world. The Board of Directors of the
consolidated the position of Gin in the
company agree with his views and think that
market and put it back on track, a move
the company has sound financial resources
which seemed dubious to most of the
to finance acquisitions of and joint
commentators in the industry.
operations with other market players.
Gin has come a long way since the creation
Allvey reported its last quarterly earnings in
of the spin-off which reduced its operational
September 2018, where it announced that it
size drastically. It has produced the greatest
would be launching a branded streaming
hits of all times in 2018 like Hawaiian
service soon and would start pulling its films
Rhapsody, Vicktar, Login, Livepool,
from Netflex and other platforms in
Livepool 2 and it has some really ambitious
conjunction with that move. Allvey is
upcoming projects like Dark Raven which is
looking to join with Gin which would give
due to release in May 2019.
Allvey a stronger base to build its
burgeoning digital business, which is a Now Gin is figuring out what the future is

matter of necessity for traditional media going to be and what the best combination

companies to thrive in the future.
Allvey, like all the media companies, used to
make money by licensing its content to
other people. Now, it has the opportunity to
go directly to the consumers and at the same
of assets would be for its growth. Acting on
the advice of the Board of Directors and
independent analysts reports, Gin has
announced a joint venture with Allvey
creating huge ripples in the entertainment
world.

© Alternative Dispute Resolution Cell.

With the licensed characters of Gin being
accessible to the Allvey post the joint
venture, speculations are ripe about the
future of the entertainment business. This
has alerted the Competition Commission of
America to the possibility of merger control
issues arising from the venture. Other media
players such as Burner Bros. have been
reported to be in talks with Gin and Allvey
alternatively, but both have rubbished such
claims.

Kushamir and Shahley are meeting in the

San Bhasdro Ranch (“Ranch”) which dates
back to 1893 and has long been considered
as one of the country’s finest hotels, to keep
the temperaments low on the table, with
their legal counsels.

© Alternative Dispute Resolution Cell.