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11 I would estimate the average inflation rate in Canada during 16 When I lose money on an investment, I (choose one):
the past 50 years has been (choose one): Don’t tell anyone
1% per year Discuss it with my family
3% per year Ignore the loss
5% per year Try to make it up as quickly as possible
7% per year Talk it over with my advisor
10% per year
17 You are on your way to a cocktail party. You know the group
12 If I were to use a financial advisor, the following talks mainly about investing, and your portfolio is currently
characteristics in my relationship with the advisor would be down. You would probably be thinking (choose one):
most important to me (rank in order all that apply, with 1 I wish I weren’t going to this party
being the most important):
I’ll avoid talking about investing
___ Maximizing returns
I’ll just talk about my winning investment picks
___ Protecting capital
I’ll lie about how my portfolio is doing so I can at least fit
___ Trust in with the group
___ Education I’d talk about my losses
___ Help in dealing with financial stress
___ Confidentiality 18 In my family, the responsibility for finances falls to
___ Investment knowledge (choose one):
___ Fee structure Me
___ An ongoing relationship My spouse or significant other
___ Other (please specify) ________________________________ My children
Shared with significant other
13 When I hear investment people talking about a “long-term Other
holding,” they probably mean (choose one):
1 year 19 While I was growing up, my family’s attitude toward money
2-5 years could be characterized as (choose one):
6-10 years Openly discussed
Until retirement A tense topic
Forever Never discussed
Don’t know A distasteful subject
14 If I owned a stock that went down 50%, I would (choose 20 As a youngster, I felt that money was (choose one):
one): A reward
Sell it Something I had a right to have
Buy more Something that had emotional meaning (power,
Hold on at least until it reached the price at which I self-esteem, control)
originally purchased Something I should work to obtain
Consult a professional I didn’t really think about money as a kid
Contact the company
Not know what to do
21 If I were learning how to play tennis for the first time, I would 26 I would be most comfortable with my portfolio if (choose one):
prefer to (if more than one answer, rank in order of importance, It increased at 15% per year
with 1 being most important):
It lost money for 3 years and then gained 300% in the
___ Learn from a coach fourth year
___ Learn from a book I’ve never thought about it
___ Learn from a video
___ Learn from a friend 27 When I experience a sudden and unexpected negative change,
___ Teach myself through trial and error I will generally (if more than one, rank in order of likelihood,
___ Play in order to learn with 1 being the most likely):
___ Discuss it only with family members
22 I have been an investor for (choose one): ___ Remain calm and rational
0-2 years ___ Seek help from friends and colleagues
2-5 years ___ Tough it out
5-10 years ___ Use relaxation techniques
More than 10 years ___ Dismiss it as unimportant
___ Temporarily panic
23 If I told a joke in front of a large audience and no one
laughed, I would (if more than one answer, rank in order with 28 Compared to today, I believe the next 25 years will
1 being the most likely): (if more than one answer, rank in order with 1 being the
___ Blame the audience most probable):
___ Feel embarrassed ___ Make the world a more peaceful place
___ Ignore it and go on ___ Be increasingly dangerous
___ Criticize myself ___ Become more impersonal
___ Wonder why they didn’t think it was funny ___ Lead to the destruction of the planet
___ I wouldn’t dare to tell a joke in the first place ___ Have no idea about the next 25 years
24 If I had a serious problem, I would (if more than one answer, 29 If I had invited a houseful of guests for Thanksgiving dinner,
rank in order with 1 being the most likely): in preparing the meal, I would (choose one):
___ Talk it over with friends Follow a recipe
___ Listen to music or read Adapt the recipe to my own taste
___ Take care of it myself Experiment without directions
___ Consult a professional Consult a friend
___ Try to dismiss it as unimportant Hire a caterer
25 When the postman delivers a certified letter to my door, 30 Most people have experienced real, emotional losses in
I usually feel (if more than one answer, rank in order with 1 their life. I coped with the losses I have experienced by
being the most likely): (choose one):
___ Anxious and tense Talking with someone
___ Excited Handling it myself
___ Curious Turning to a soothing activity such as yoga, music, nature
___ Don’t feel anything Turning to religion
I haven’t experienced any significant losses
31 If someone I know loses his or her job tomorrow, I would 36 If I worked for a large company and could choose my position,
(choose one): I would be (choose one):
Advise them to start a business In charge of hiring
Encourage them to explore new career possibilities The boss’s right-hand man or woman
Suggest they find another job in their field The chief executive officer
Tell them to take any available position to maintain Middle management
their income
Wouldn’t know what to tell them to do 37 If I were lost in a strange city, I would (choose one):
Find my way by trial and error
32 Other people tend to think of me as (check all that apply): Ask directions
A dreamer Use a map
A practical person Call someone on my cell phone
An adventurer
A cautious person 38 The subject of investing is (choose one):
Independent Fascinating to me
Hopeful and optimistic Bores me to death
Anxious and fearful Challenging
Self-confident Something I don’t want to deal with
Other (please specify) ________________________________ A topic I love to talk about with others
A subject I don’t have time for
33 When the stock market falls steeply (drops 450 points or
more), I (choose one):
39 If I were suddenly given $1 million, I would feel (choose one):
Ignore it
Overjoyed
Feel anxious
Anxious
Talk with friends about it
Guilty
Telephone my broker or advisor
Depressed
Assume it will recover shortly
Don’t know how I’d feel
Sell all my investments
41 If I were conducting a research project, I would be most likely 46 When I go to bed at night, I generally feel (choose one):
to (choose one): Satisfied with my day
Look to others for guidance Relieved the day is over
Put my own judgments and beliefs ahead of those in Worried
positions of authority
Disappointed
Work comfortably with others
Concerned that I haven’t had enough time in the day
I wouldn’t want to do a research project
End of questionnaire