20 More Creative Product Packaging

Examples
by LINEN on Sep 25, 2012 • 2:48 pm 23 Comments
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It is said that packaging is a combination of science, technology and art, and the latter ingredient has been
gaining more and more importance over the recent years. Originally designed as a tool to help preserve and
transport a product, packaging design has now become a new niche for artists.

Check out our compilation of 20 superb packaging ideas: how much would these influence your decision while
shopping?

1. Origami Beer
“Pre-folded origami beer label. It is a common phenomenon that people, in nervous situations, scratch off the
label of their beer bottle. Origami label is about making something constructive out of this situation. If you
follow the indications on the label, you can fold it into a flower.“ (Designer: Clara Lindsten)

2. DFP.com : Harder
“There are two worlds of bottom smacking, the world of BDSM and the world of ketchup bottles. The company,
Dressing for Pleasure, a specialist in fetish wear and all things S&M related, married these two worlds by
putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a
completely different appetite while addressing their hunger.” (Advertising Agency: JWT, NY, USA)

3. Fit Buns High Protein: Bread

“We got into cooperation with bakery that supplies bread to neighborhood stores. Together we created FIT BUNS — a
branded healthy buns with coupon for a free visit to fitness center inside the box. Results:2996 packs of buns sold the first
month. 658 people came for a trial session, 217 purchased membership cards. That increased the number of fitness center
clients by 25%. FIT BUNS sales generated 115% return on investments.” (Advertising Agency: MEX, Ukraine)

4. Gnome Bread Packaging

(Designer: Lo Siento Studio)

5. Parmesan Pencils
“Take the Parmesan Pencil, sharpen it using the enclosed sharpener, and you have delicious, fresh Parmesan
cheese on your meal. There couldn’t be an easier way to decorate your pasta & co. And the packaging also
plays a central role: Using a scale on the pens and on the back of the packaging, it’s not only easy to tell how
much grated Parmesan Pencil you need for each dish, you can even see how many calories each serving
contains. So kitchen craftsmen have everything perfectly under control.” [1] (Advertising Agency : Kolle Rebbe /
KOREFE, Hamburg, Germany)

6. Kohberg, “Support the Breasts” Bread Packaging

“Kohberg, the largest manufacturer of bread in Denmark, is the proud sponsor of The Danish Cancer Society in
their big annual event to fight breast cancer.The event is called ‘Support the breasts’ and Kohberg donates part
of the revenue generated from sales of rye bread buns (Rugbrødsboller). The brief from Kohberg was to come
up with a packaging idea to increase awareness and sales.” [2] (Advertising Agency: envision)

7. Colgate Max Night: Pizza Box

“To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded
boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The
message reminded people to use Colgate max night so their dinner breath does not become their morning
breath.” (Advertising Agency: Y&R, Paris, France)

8. Clearasil: Squeeze
“Clearasil is a pharmaceutical gel designed to fight Acne, widely used by teenagers on puberty. Its image is
very strong near this target but not so strong among general practitioners.” (Advertising School: Hambre, Leo
Burnett Lisbon School)

9. Coca-Cola Cups
(Designer: unknown)

10. Cole & Weber United: Holiday Log

“What better holiday moment than settling in with a bottle of wine and a warm fire in those cold, long months? We took
logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful
greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the
wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.”
(Advertising Agency: Cole & Weber United, Seattle, USA)

11. Green Berry Tea

(Designer: Natalia Ponomareva)
12. Waterproof Watches Sold in Bags of Water
“We believe in what we can see: the maximum transparency of the packaging design shows the absolute
confidence we have in our product. That’s why we submit the Festina Profunda to quality control directly at the
point of sale: the watch is presented in a transparent bag filled with distilled water. In subjecting it to this visible
test of endurance we can convince the customers of the watch’s outstanding quality.” [3] (Advertising Agency:
Scholz & Friends)

13. Vonnegut Dollhouse: CD Packaging

“Vonnegut Dollhouse is one of the newest forces in Vancouver’s independent music scene.” (Advertising
Agency: Rethink, Canada)

14. St.Stephen Hair Accessories

“In today’s haircare accessories market the level of competition is high. For a brand to standout from the
crowd, it needs to be unique and able to differentiate itself from the competition. St. Stephen is a brand new
hair accessories line carrying products such as bobby pins, elastics, hair pins and head wraps. The most
popular products are bobby pins and elastics. The principal of this collection set is to use packaging design
and simple arrangement to appeal to different segments of consumers. Matching the functionality of bobby
pins and elastics with design characteristics that resonate with the target market generates a huge impact on
the shelf and make a sale more likely.” (Designer: Prompt Design)

15. Fruit-Shaped Jam Bottles

“Fruit-Shaped jam bottle advertising manipulations for La Vieja Fabrica.” [4]
(Advertising Agency: tapsa)

16. Kirei Towel

“Towel’s purpose is to clean. To expand its strength, the towel is packaged in a pencil, acting as the “eraser”
as part of the pencil. They can be sold as individuals or as a pack of colorful pencil crayons! Let’s erase the
blemishes on your face!” (Designer Hannah Jor)

17. Mount Fuji Tissue Holder

(Designer: Tomohiro Ikegaya)

18. Fazer Vilpuri

(Designer: Hasan and Partners)

19. Moustache Paintbrush Packaging

“This humoristic packaging offers the function of assembling two products (two paintbrushes) together with
only one cardboard printed on both sides.” (Designer: Simon Laliberté)
20. “City Harvest” – Empty Stomach Bag
“The benefit of City Harvest is demonstrated as the empty stomach bags are filled with food. The bags are
supplied to supermarkets, grocery stores, etc.” (Designer: Andy Winner and One Show Merit)

Creative Product Packaging Designs (PART II)

Creative Product Packaging Designs (PART I)
Tags: creative packaging, industrial design, packaging, packaging design, product packaging

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