COURSE SYLLABUS

Lecturers : 1. Dr. Sri Hartini

2. Dr. Masmira Kurniawati
3. Iman Harimawan, PhD
4. Dr.Gancar Candra premananto

PROGRAM MAGISTER MANAJEMEN

FAKULTAS EKONOMI DAN BISNIS
UNIEVRSITAS AIRLANGGA
 MASTER of MANAGEMENT PROGRAM
FACULTY OF BUSINESS & ECONOMICS

COURSE SYLLABUS
BUSINESS RESEARCH METHODS

Course description

This course investigate the techniques of the research process as applied to. Experience is gained
in defining research problems, designing a research project, and in collecting, analyzing, recording
and interpreting data. Also, an analysis of pertinent research literature in business is conducted

Course objectives

By the end of this course, you are expected to have attained proficiency in the following areas:
• distinguish between good research and research that falls short of professional quality
• appreciate the value of learning research process skills
• identify and formulate research questions and hypotheses
• write and critically evaluate research proposals
• understand and apply the major types of research
• plan and collect sample data for a research project
• develop survey instruments and conduct survey research
• design and conduct qualitative studies;
• present research results via both written and oral reports.

Teaching & Learning method

This course is made up of a series of assignments and assessments to assist you in achieving the
course student learning outcomes. In each unit you will work on various combinations of case
discussions, readings, research which will guide you in the process of developing a research plan
as well as conducting & reporting research which is the major learning activity/project for this
course
 Course Evaluation

Mid-term Exam : 20
Final exam : 20
Quizzes (2) : 20
Weekly Presentation : 10
Research Project (Proposal and Final) : 30

WEEKLY PRESENTATION

1. Find thesis with “A” grade and present their research process on 2nd week.
2. Present the following papers weekly based on the covered topics:
Survey
 Burris, E.R. (2012). The Risks and Rewards of Speaking Up: Managerial Responses to
Employee Voice. Academy of Management Journal, 55 (4), 851–875.

Experiment
 Han, Y-J., Nunes, J.C., and Drèze, X. (2010). Signaling Status with Luxury Goods: The Role
of Brand Prominence. Journal of Marketing, 74 (July), 15–30.

Secondary Data
 Taylor, A., and Greve, H.R. (2006). Superman or the Fantastic Four? Knowledge
Combination and Experience in Innovative Teams. Academy of Management Journal, 49 (4),
723–740.

Ethnography
 Scaraboto, D., and Fischer, E. (2013). Frustrated Fatshionistas: An Institutional Theory
Perspective on Consumer Quests for Greater Choice in Mainstream Markets. Journal of
Consumer Research, 39 (April), 1234-1257.
 Kaplan, S. (2011). Strategy and PowerPoint: An Inquiry into the Epistemic Culture and
Machinery of Strategy Making. Organization Science, 22 (2): 320–346

Critical Incident Techniques

 Grace, D. (2007). How Embarrassing! An Exploratory Study of Critical Incidents Including
Affective Reactions. Journal of Service Research, 9(3): 271-284
 Petzer, D.J., De Meyer, C.F., Svari, S., and Svensson, G. (2012). Service receivers’
negative emotions in airline and hospital service settings. Journal of Services Marketing, 26(7):
484–496.

Case Study
 Mantere, S., Schildt, H.A., and Sillince, J.A.A. (2012). Reversal of Strategic Change.
Academy of Management Journal, 55 (1), 172–196.
 PROJECT

Semester – long applied project (IN GROUPS – 1 group max 3 students):

The Applied project will have two distinct components, each of which will be evaluated separately,
along with an overall evaluation at the completion of the project. The projects will have two separate
areas with deliverables for evaluation (critique, not correction). We will critique by pointing out any
areas of difficulties, and it will be up to you to determine and implement appropriate corrective
action.
• RESEARCH PROPOSAL ( due on the date of mid-term exam):
The research proposal will be a concluding document in which business research theory will come
together with practical skills. In your research proposal you will pose a research question, provide
literature review, describe research methods to be used in the project, and discuss preliminary
results. The selected topic for the research proposal will be determined by your interest in a certain
area of business management such as finance, marketing, human resources, operations, or strategy.
The format and the contents of your proposal will be discussed later in class in more detail.
• DATA ANALYSIS & REPORT (due on the date of final exam)
Data analysis & report consist of of 2 components
I: Confirmation of data acquisition, summary analysis and interpretation of the findings. This should
include an integrated summary of findings – not a fragmented presentation of data.
II : (Rough-draft of Paper due on week 10th (to facilitate peer review and Formal
research presentations),
III: Final Papers are due on the date of final exam

The completed paper should be a minimum of twenty pages (maximum of forty pages), utilize a
minimum of ten references, and should have the annotated bibliography attached as an
appendix.

Course Text

Course Schedule
Date LECT Topic Sub Topic Text
1 SH Introduction to 1. Research strategies Ch 1,2 (B)
Research 2. Research design
2 SH Planning 1. Research process Ch 3,4 (B)
research project 2. Formulating research questions Ch 4,6 (Z)
3 SH Quantitative 1. Secondary data Ch 8,9,10 (Z)
research I 2. Survey
3. Experimental design
4 SH Qualitative 1.Ethnography Ch 12 (Z)
research I 2 Case study
5 SH Qualitative 1. Focus group Ch 19 (B)
research II 2. Critical incident technique (CIT)

6 GCP Proposal Presentation/TOR

7 GCP Proposal presentation /TOR

Mid-Term Exam
MK Sampling 1. Probability Sampling Ch 6 (B)
2. Non probability sampling Ch 16, 17 (Z)
8
3. Sample size
4. Sampling error
MK Measuremet 1. Interview Ch 13, 14, 15
9
2. Developing question & questionnaires (Z)
MK Qualitative 1. Qualitative language Ch 20,22 (B)
10
Analysis 2. Data analysis
MK Quantitative 1. Hypothesis Testing Ch 19, 21, 22,
Analysis I 2. Univariate analysis 23,24 (Z)
11
3. Bivariate analysis

MK Quantitative 1. Multivariate analysis Ch 24 (Z)

12
Analysis II
IH Research 1.Draft of research report due
13
Reports 2.Research report presentation
IH Project Publication
14
presentation
Final Exam