VRIO Analysis of Vintage Coffee & Bread

Value : Do you offer a resource that adds value for customers? Are you able to exploit an opportunity or
neutralize competition with an internal capability?

Rare : Do you control scarce resources or capabilities? Do you own something that’s hard to find yet in
demand?

Costly to Imitate : Is it expensive to duplicate your organization’s resource or capability? Is it difficult to

find an equivalent substitute to compete with your offerings?

Exploited : Do you able to exploits all the resources and capabilities to the maximum extent ?

Resources and Capabilities of Value Rare Costly to Organized Competitive

Imitate Implication
Vintage Coffee & Bread
Locations:
 Not in high-traffic, high-visibility No No No Yes Competitive
area Disadvantage
 Corner shop
Aesthetic Appeal and Concepts
 The cafe is visually appealing and
has a ‘vintage’ factor attached to
them.
 Provide free Wi-Fi, great music,
great service, warm atmosphere
and provide an environment of
community meeting spot Sustainable
 Concept of the cafe as being a Yes Yes Yes Yes Competitive
‘third place’ besides home and Advantage
work.
 Designed to reflect the unique
character of the neighborhood they
serve in and environmentally
friendly.
Leveraging Technology
 Effectively use of social media Temporary
platform like Facebook, Yes No No Yes Competitive
Instagram, Foursquare and etc. Advantage
 Electronic payment like GrabPay.
Customer Loyalty and Cult Status
 They have a cult following status Yes Yes No Yes Temporary
among consumers Competitive
Advantage
Price Positioning
 Effectively use of psychological
pricing strategy Temporary
 Make the price as low as possible Yes No No Yes Competitive
because the market cares most Advantage
about price
 Price is positioned at average.
Customer Service
 Family member staffs were Sustainable
friendly and cheerful throughout. Yes Yes Yes Yes Competitive
 Family member staffs showed Advantage
knowledge of the products or
services.
Food Quality
 The food is fresh Sustainable
 Maintained the traditional taste Yes Yes Yes Yes competitive
 A variety of menu items Advantage