PARAMEDIA: OPERATIONS MANAGEMENT SCOPE

1. What is Operations Management?

Throughout the all the years of civilisation, operations have always been the
important and differentiating aspect from turning a vision or plan into something
feasible and functional. As times shows us, operations are always sought out to
be leaner and more efficient, therefore managing this function has become
increasingly important for any successful organisation.

Operations is identified as the process of using resources, competencies and

technologies in order to achieve the desired products or services for the final
consumer or user. Therefore, the derived definition of Operations Management
entails strategically designing (planning), implementing (execution) and
controlling (organising and monitoring) the processes involved in the production
and business activities of providing goods and services.
2. How Operations Management and Marketing work together?

Operations Management and Marketing are known as the main pillars of any
business in any sector providing any product or service. These departments are
trusted and expected to know what the market demands from organisations and
how they can achieve these expectations. With the benefits that come with it, any
business will understand the importance of allowing these departments to
harmonically work together.

Despite the fact that there is ideally a great deal of interdependence needed
between Marketing and Operations, these functions rarely find the sweet spot in
working together. Therefore, strategic leaders (Chief Executive Officer, Chief
Operations Officer and Chief Marketing Officer) need to understand how both
departments are organised and perform: from a marketing perspective, the
organisation is performing well if there is an increase in sales and popularity while
the operations team may consider cost reductions and efficiency as reasons why
the organisation is successful. When considering both sides of the argument,
both departments are correct as all of the results mentioned are vital for the
success of a business, but it is important for these departments to perform in an
integrated manner (or with synergy) to achieve the overall objectives of the
organisation.

Marketing will forever be embedded to create variety, to be attractive,

customizable and flexible, while Operations is built to provide structure, to be
fluid, to be efficient and to be standard and constant. Even though their
characteristics are destined to clash, these two departments can be truly
productive, together.
3. Why Paramedia provides this service?

In order for a company to be marketed effectively, the operations of the marketing

campaign and the company itself need to be efficient. Therefore, Paramedia is in
the position to ensure premium service provision through deriving digital and
social media marketing strategies and campaigns tailor-made for our clients.
While all of this is happening, operations management will be the implementing
factor as this comprises of project management, supply chain management and
general management consultancy and assistance for our clients. We understand
that our clients will be looking for an increase in popularity and sales but we
produce more, we produce recognition and sustainability, through neoteric
execution.