Академический Документы
Профессиональный Документы
Культура Документы
Bharti Airtel
11/12/2010
Kavish Arora
PG 20090328
Express
Organizational Hierarchy of Airtel
Yourself
S. No Goal Description
2
Administrative cost operate needs to be selectively decided in order to
reduce administrative cost. Also all the resources
should be effectively used in order to minimize
waste.
5. Lowest Customer For an organization like Airtel it was must to start
Service Cost in-house call center in order to minimize the
management cost.
6. Manage Inventory JIT system won’t help them a lot, but they have to
estimate a stock in their inventory in order to
reduce order and inventory cost. No stock would
mean disappointed customers and high stock would
lead to depreciation.
7. Lowest Hardware In order to minimize the cost it is best suited for
Cost Airtel to do backward integration which would help
in reducing cost of hardware like routers, cables,
telephones etc
Which means that all the value added services and benefits the customer receive
while purchasing a product or a service.
So let us study the same with an example which would clear off the topic:-
3
Broadband Services
1. Broadband Service along with tele- One Cable connection for all
services services (internet, telephone
and broadband)
2. Installation of the broadband (free) You can ask for a shift of your
connection to anywhere and
any number of times for free.
Well this table is made after identifying the basic and desired needs of customer’s
and thus we can analyze that why Airtel is superior and market leader
4
Now let us study the other side of the coin, which is from the company’s
prospective:-
What the customer are still expecting is that they get high speed broadband plans
@ affordable prices as they are available in foreign countries.
The recent tie up of Bharti Airtel was with CISCO, which would mean that now Airtel
would provide solutions to the IT needs of various corporates around India.
5
The pictures would give you an idea about the services which Airtel provide to
enterprises and consumers:-
6
7