Introduction about the company

The Royal Planners is a team of qualified professionals brimming with zeal and
fervor to make an event of yours an extravagant affair to remember for an entire
era. Royal Planners Company started in March 2103.

Logo of the company

EVENT MANAGEMENT COMPANY

Royal Planners is an event management company, we supervise corporate
events, such as product launches, Annual Day / Family day, corporate anniversary
parties, meetings, conferences, Dealers Meet and marketing programs such as
road shows and grand opening events. In addition, we coordinate special
corporate hospitality events such as concerts, award ceremonies, parties to launch
new products or services, fashion shows, commercial events, and even private
(personal) events such as wedding planning in Delhi and religious services. Event
management firms can handle a variety of specific event-related services, which
can range from a few select services for clients with limited budgets, to handling all
creative, technical and logistical aspects of an event.
ROYAL PLANNERS is a well established Event management Company with the
strategy to establish an exciting and inspiring environment around the audience so
that our guests or prospective clients experience cutting edge art direction of
every visual element - We lift the impact of each and every event, M.I.C.E.
(Meetings, Incentives, Conferencing, Exhibitions) or Branding Portfolio to new level
of success and unparalleled identity.
 Event management involves visualizing concepts, planning, budgeting, organizing
and executing events such as fashion shows, musical concerts, corporate
seminars, wedding celebrations, theme parties, product launching etc.

We, ROYAL PLANNERS, help our clients achieve their objectives through the
development and execution of customized special events. Maximum client
satisfaction will be achieved through our involvement. Our professional
experience in event planning covers every aspect of event management,
which also includes a comprehensive network of relevant contacts ensuring
that you are provided with a superior quality of services as well as
competitive rates at every stage of event planning.

OBJECTIVE
Our OBJECTIVE is simply to certify enchantment for all the services we
provide to our clients as we have an uncanny ability to convert ideas to
things, and eventually a reality, which is the backbone to success!

GOAL
Our goal of team at the RP will cater to all your needs no matter how
trivial it is. We believe each action of ours is crucial as it is not enough to take
steps which may lead to a goal; each step must be a goal in itself. Passion,
enthusiasm and dedication of our team ensures that we share good VIBES
with you by providing end to end solutions totally on the basis of sheer hard
work and ability to convert your dreams into a reality. Our Mission Together
we build successful events that connect people with markets that are
renowned for being professional and memorable, and reflect our own
personal touch. GUEST SATISFACTION IS OUR ASPIRATION!!

Our Vision ”To build a group of companies that support all the services
needed to design, build and creatively produce a conference or event.”
Royal Planners Event deliver personal and unique experiences that are
beyond expectation and create long term loyal relationships as a best event
management company.
 THE ROYAL PLANNERS

Headquarters ;

Contact -

No. of Employees in our company ; 15-25 employees work in our company.

Net worth –
Meaning of the word ‘event’
“The use of method involving people witnessing a happening within a
capsule of time, for the purpose of communication of a message” An event is
a live multimedia package carried out with some special concept, modified to
achieve the clients’ objectives. Event in terms of social and Cultural life In
social and cultural life, an event refers to a social gathering or activity, such
as:
• A festival, for example a musical festival
• A party, for example a birthday party
• A ceremony, for example a marriage.

Meaning of the Word ‘Management’

The term "management" characterizes the personnel leading and
directing all or part of an organization through the manipulation of
resources and deployment (human, financial, material, intellectual or
intangible). Management has to do with power by position, whereas
leadership involves power by influence. Functions of management
Management operates through various functions, often classified as
planning, leading controlling, organizing and staffing.
1. Planning: Deciding what has to happen in the future (today, next week,
next month, next year, over the next five years, etc.) and generating plans
for action.
2. Leading: Exhibiting skills in these areas for getting others to play an
effective part in achieving plans.
3. Controlling: Monitoring — checking progress against plans, which may
need modification based on feedback
4. Organizing: Making optimum use of the resources required to enable the
successful carrying out of plans.
5. Staffing: Appointing skill and unskilled workers, and efficient personnel.
 EVENT MANAGEMENT

Event management is the application of management sciences to the creation and

development of events at domestic and international level such as festivals,
conferences, ceremonies, formal parties, concerts, or conventions. It involves study
of identifying the target audience, planning the logistics, devising the event concept,
coordinating the technical aspects before getting down to actually executing the
modalities of the event. The recent growth of events as an industry around the world
means that the management can no longer be ad hoc. The industry now includes
events of all sizes as every industry, society charity, and group will hold events of
some type/size in order to market themselves raise money or celebrate.
Event marketing is growing at a rate of three times that of traditional advertising.
Corporate sponsorships in India in 2001 were estimated at $3.9 billion-with 65% of
this total going to sports events and most of the remainder spent on festival and
fairs or sponsoring entertainment tours. Thousands of companies invest in some
form of event sponsorship. Event marketing is a form of brand promotion that ties
a brand to a meaningful entertainment, athletic, social, cultural, or other type of
public activity. Event marketing is distinct from point-of- purchase merchandising,
sales promotion, advertising, or public relations. Event promotions have an
opportunity to achieve success from other forms of marketing communications.
Events reach people when they are receptive to marketing messages and focused
on people who live in relaxed atmosphere. Event marketing is growing rapidly as it
provides companies alternatives to the cluttered mass media. It is ability to segment
on a local or regional basis. It is also an opportunity for reaching narrow lifestyle
groups whose consumption behavior can be linked with the event. Event marketing
integrates the corporate sponsorship of an event with a whole range of marketing
elements such as sales promotion advertising and public relations. Corporations
both large and small have grown this industry at a rate of 17 percent per year, and
yet they have achieved a high level of success.

CONCEPTUAL FRAMEWORK
What is marketing? Marketing can be defined as a process by which individuals and
groups obtain what they want through creating, offering and exchanging products
of value with others.

Marketing Tools
The “marketing mix”, an organization can use can be classified into four categories:
*Place * Product *Price *Promotion
Tools of Promotion
 Advertising  Public Relations  Direct marketing ,etc.

Advertising
It is the method of communicating the message. The event manager can modify the
message. It includes the following:
 Give-Away : Leaflets, Posters, Brochures
 Radio : Commercial, Community, National
 Internet : Web Sites, Radio
 Television : Cable, Free To Air, Satellite
 Press : Newspapers, Magazines
 Non-Media Alternatives: Outdoor Advertising, Street Banners, Aerial, Innovative It
can be done by the event manager or, if the event and promotional campaign is too
big, by an appointed advertising agency.

Public Relations
Often it is the part of the event manager's job to gain maximum publicity for the
event. PR is different from advertising. It communicates a more complex message
than advertising. It is free but the event manager looses control over the result. It
can be publicity can be positive or negative. To this end it is important that the
event manager maintains control over the public relations. Although PR is mostly
proactive, it is important for an event to have a reactive PR strategy as part of the
event risk management.
Who will make public statements to the press when there is an emergency? The PR
campaign is a plan to gain maximum positive publicity for the event. For an event it
would include:
• Data collection:
1. Preparing a media list of suitable targeted media.
2. Preparing a contact list and club list, interested people and opinion leaders -
often called media talent - who can be called on to make suitable comments or
actions which promote the event.

• List ideas for continuous exposure such as interesting media ready stories,
competitions, public appearances, stunts, speeches, feeding the chooks. When
these lists are prepared, the ideas prioritized and the story angles determined, the
journalist, editor or producer is contacted to ascertain the exposure potential of
the item. These publicity items are then placed into an overall promotion schedule.
The critical path is ascertained to ensure growing interest in the event. Although
PR involves the event's relation to the public, it is the relations that the event
manager develops with the media that can create interest in the event. It implies
developing an image with the media - finding out what they want and how best to
supply it. If the manager does not have time to do this then the event organization
should consider hiring a PR company.

Direct Marketing
This is delivering the promotional message directly to the interested individual.
The basis of direct marketing is the establishment of a strategy to best reach those
individuals. The mail out is the most common traditional method. The database
can be created from previous events through competitions, inquiries, guest books,
and point of sale information or just by asking the participants if they would like to
receive information on other similar events.