RESPONSIBLE

MANAGEMENT CHALLENGE
Company Strategic Business Information System
Table of Contents
Introduction .............................................................................................................................. 2

Integrating Management in Business Context ...................................................................... 2

Sustainable development ......................................................................................................... 3

Marketing as Challenge for the company .............................................................................. 4

Overview of Marketing (Role of Marketing in Business)................................................. 4

Challenges in Managing the marketing ............................................................................. 4

Human Resource Management as Challenge for the company ........................................... 5

Accounting Challenge for the company ................................................................................. 6

Role of Business Information System in doing Business ...................................................... 7

Company Strategic Business Context .................................................................................... 8

SWOT Analysis .................................................................................................................... 8

Strength ............................................................................................................................. 8

Weaknesses ....................................................................................................................... 8

Opportunities.................................................................................................................... 8

Threats .............................................................................................................................. 8

PEST Analysis ...................................................................................................................... 8

Political.............................................................................................................................. 9

Economical........................................................................................................................ 9

Social ................................................................................................................................. 9

Technological .................................................................................................................... 9

Porter Five Forces Model .................................................................................................... 9

Conclusion ............................................................................................................................... 11

References ................................................................................................................................ 12
Introduction

The world is changing rapidly there has been a strong change has been occurring in businesses

around the world. Market is getting tough. While running the business whether in small level

or in larger level, the management of the business is becoming a real challenge. Multiple risk

and threat has also associated with the businesses. Nature of business is also changing business

around the globe has becoming real challenge for the managers who are managing the business.

In this era, different marketing tools are introducing and becoming tougher for the managers

to compete with their competitors (Kotler, 2011). There has been strong uncertainty about

business is also rising, in order to run the successful business there is needs to predict the trends

of customers, trends of the potential markets, invention of new trends has now becoming vital

for running business now a days. One of the major challenge for the company is to manage the

different department who are associated with the company, department may include,

Marketing, Human Resource Management and Accounts department.

There has been unlimited factors that ae associated with the business who are growing and

when business grow different issues and factors affected those, when there is an factors

affecting opportunities are also there to support the business in growing their operations

(Alden, 2000).

Integrating Management in Business Context

The degree of management foundation is based onto the core business and management

discipline and their skills. The major challenge is to achieve the integration is to do with the

essential difficulties in making the connection of the series of diverse system which is existing

and that could be produced by the manufacturer. Other challenges would require the

unavailability of the information and the structure which connected with the research
framework and the structure of diverse application associated with the emotionally.

Management of business context may involve the reputation of the company and responsible

management of the organization (Cline, 2007).

Sustainable development

Sustainable development is the process of the development that meets the requirement of the

customers in current situations. The basic idea of sustainable development is receiving the

growing recognition. It has considering the newly adopted idea for many businesses.

By securing the firm’s capital base is a business guideline which is accepted by the

organization. The improvement in accomplishment of the potential and estimated framework

of business endeavors (Cruthirds, 2012).

Responsible management has based on their 3 major principle, which are Sustainability of

Organization, the responsibility of the Organization and Business Ethics.

Sustainability has been used for the managing the triple bottom line and it pure focus onto the

balancing the triple Bottom line, which includes the management of, Global Warming,

Overpopulation, Poverty and Hunger, Ecosystem degradation and Biodiversity loss.

Responsivity in business management includes the management of operation of the

organization which basically includes the administration of the organization and focused onto

the relationship of the stakeholders, Responsibility includes the Labor standards, Consumer

rights and protection, Diversity at workplace, Wellbeing of community, and Practices of supply

chain, Better citizenship and Respect for law.

Business Ethics is the process of applied moral philosophy and the interdisciplinary education

of ethical problems occurring in the business, and ethics could be manage by the ethical

problem through the management tools (Eisend, 2009). Business ethics may involve the,

Human rights and natural rights, Inequality of incomes, Fair competition, Corruption, Ethics

of Marketing, Ethics of Accounting, Governance of Corporate.

Marketing as Challenge for the company

Overview of Marketing (Role of Marketing in Business)

The overview of the role of marketing in the business, marketing play the core role in making

the success of the business, through marketing business has to be grow in quick time because

many features of the business based on the successful implementation of marketing. The entire

marketing plan involve the advertisement of the products, public relation, sales and promotion

of the products. A definitive point of advertising exercises is to help an organization improve

its income and benefit, and every component of the promoting procedure adds to this final

product. Statistical surveying is utilized to recognize the attributes and inclinations of an

organization's essential target markets in light of the fact that the more a business learns and

comprehends its prospects and customers (Elpers, 2004), the more prepared it is to address

their issues. Through marketing organization could have unlimited benefits which are,

Company could receive the higher sale, It increases the reputation of organization and It

provide healthy competition.

Challenges in Managing the marketing

Free wander proprietors wear many tops, fusing being responsible for operations, thing

headway and managing the back work. Regardless, in any business a fundamental part of the

proprietor is the administration of the showcasing, masterminding and doing the systems and

methodologies that will bring the customers through the door (Elpers, 2004).

One of the greatest marketing challenge of all times that organization are facing in today’s era.

Those challenges are identifying the feasible target audience, by effectively positioning our

offering in order for competing the competitors and selecting the right communication channel.

Provide complete knowledge about the offerings to the target audience that how the offering

are unique from the target audience.

Truly the same than the difficulties advertisers have constantly confronted. In any case, maybe

the one thing that has changed is volume. Today there are not just more potential clients, there

are likewise more potential contenders and more potential correspondence channels.

Consolidate these things and it doesn't take long to understand that the best test confronting

marketers today is essentially an excessive number of choices (Flaherty, 2004). An excessive

number of potential client sections, excessive number of item alternatives and openings and

excessive number of specialized devices to browse.

Human Resource Management as Challenge for the company

One of the biggest challenge for organization is to sustain the employees in their organization

for longer period of time. As it has been discussed in earlier part that the market has becoming

tough for any type of business and to retain the employee is the hardest thing to do for every

organization. Many researchers have been expressed about the significance of HR practices

that how these practices would be critical for associations. The policies Human resource

management give a positive effect on representatives and dependably performs in proper way.

Human resource management has dependably been critical and many organizations needed to

actualize those practices in their associations for better results (Hatzithomas, 2011). The acts

of human asset considered the most profitable and essential part for any association, it has

likewise been talked about and examined by different analysts most inquired about factor are

incorporated, representative choice and enrollment, worker preparing and advancement,

representative remuneration and their prizes plan and representative evaluation on the premise

of their execution.

The aftereffect of organizational operations has turns out by molding the conduct of employee

and their states of mind which has affected by practices of human resources. In accomplishing

the organizational objectives and targets associations needs to create of construct the human

asset division in getting upper hand in this present market period. The goal of association would
be accomplished by the execution of human asset arrangements and to hold the representative

in associations strategies of human asset ought to be the key. Inspiration has been a standout

amongst the most imperative and key figure worker execution and employment fulfillment,

inspiration has been viewed as the most vital and most appealing power of human asset hone.

In accomplishing distinctive objectives inspiration of workers would demonstrate the

development of broadened practices which may influence the conduct of representative to

attempt the particular objectives (Limbu, 2012). Representative inspiration demonstrate as a

lively in this present period of business environment which deliver a positive effect on

employee performance. Reward and motivators has additionally been the most preferring and

alluring element for representative inspiration. Selection and requirement has be the most

crucial part for the human resource department in order to hire the right professional. Selecting

the right professional would be the most appropriate decision for the organization. Right

selection of employee resulted in the business growth. Recruitment has been the process which

has been used to create the group of talented and skilled applicant to apply for the job in any

organization. While those who shown better performance would be hire for the job, the current

form of selection would be select the right person for the right job (Perry, 1997).

Accounting Challenge for the company

Exceptionally interconnected business changes administration bookkeeping into an action that

obliges ideas to arrange free administration frameworks. The ideas of conveyed decision

making and trust working through solid reporting pleasantly fit this environment. Despite the

fact that such ideas are generally acknowledged, similar to the thoughts of exchange cost and

synergistic execution observing, down to earth direction on this is not copiously close by in the

scholarly community or in expert outlets. The study demonstrates how a "toolbox" may be

produced to give strategies to choice support, and administration control, for every phase of a

business system's advancement. The concentration of the fixation is on driving the organization
towards its objectives by making its system operational. There is a major contrast between

making a procedure and getting it going. Regularly this procedure is made troublesome by

enigmatically characterized objectives or contrasts in view of the technique all through the

association. You will figure out how to manage these difficulties by translating the

methodology, separating it into littler parts and making the objectives concrete and

quantifiable. This will empower you to make a uniform and substantial comprehension of the

procedure, from board level, down through administration to the individual representative.

Working with estimation and assessment frameworks, the arrangement of motivators and

changes of conduct hold the potential for controlling expense and execution at all levels in the

association, and guarantee esteem creation (Shabbir, 2007). By creating and dissecting such

execution and hazard estimation frameworks, you make straightforwardness in the

organization, and this permits you to recognize potential key and also operational issues as they

emerge inside the organization. This could for instance be a sudden increment in costs,

diminished quality, high worker turnover or consistent troubles in achieving key objectives. To

manage these issues, you will figure out how to plan and execute motivator frameworks

through which you can organize and spur offices, groups or people to change their conduct and

right the circumstance.

Role of Business Information System in doing Business

The management of business information system would critically examine the economy along

with the global outsourcing which appropriately operationalize the system and global business

forums. The management of business information system has been the navigating procedures

in order to improve the chain system which has been used to gain the organizational around

the world.
Company Strategic Business Context

In order to analyze the company’s strategic business context, different tools has used for the

analyzing which are, SWOT Analysis, PEST Analysis and Porter Five Forces Model

SWOT Analysis

SWOT analysis has been used to examine the organizational Strength, weaknesses,

opportunities and threats (Sternthal, 1973).

Strength

By having strong and skilled team of employees who are having good knowledge about their

products and offerings and good relation with their customers and have strong internal

communication systems, Good location and successful implementation of marketing plan,

Innovative business reputation.

Weaknesses

Unskilled and untrained team of employees, high rental for location and Irregular management

of cash flows and outdated market research analysis and data.

Opportunities

Poor products offer by the competitors, competitors are offering high cost products and loyal

customers which Demand of their offerings which are high.

Threats

The large numbers of competitors available in the market and new campaign launch by

competitors in the market and Competitors open their office at near location, Recession in

economy, less spending budget of people.

PEST Analysis

PEST examination is a compass of the external vast scale environment in which an organization

exists. It is a profitable mechanical assembly for perception the political, monetary, social and
innovative environment that an affiliation works in. It can be used for surveying market

advancement or diminish, and accordingly the position, potential and heading for a business.

Bug examination is furthermore done to study the capacity of another market. The general

choose is that the more negative forces are affecting that market the harder it is to cooperate in

it. The difficulties that ought to be overseen on a very basic level decrease advantage potential

and the firm can simply pick not to take part in any development in that market (Zhang, 2006).

Political

Political factors includes, the stability of the government, Level of corruption, Tax policies,

Trade control authorities, Involvement of government in trade, Environmental Law,

Employment law, Health and safety law, Law regulation environmental pollution.

Economical

The growth rate of the country, Inflation rate of the country, Interest rate of the country,

Exchange rate, Labor costs, Trade flows and patterns, Monetary policies, Price fluctuations

And Climate change (Hudson, 2001)

Social

The Level of Education, Focus towards the imported goods and services, Focus on safety,

Religious and beliefs, Social classes, Family size and structure and Minorities

Technological

Basic level of infrastructure, Technology rate change, Incentives technologies, Level of

technology in the organization, Adoption of latest technologies and Internet infrastructure.

Porter Five Forces Model

The Porter's five forces model is utilized to look at an organization or industry's rivals. By

utilizing the basic system, investigators and would-be speculators can get an intense thought

of what variables could influence a profitability of the organization. The Porter's five forces

model display slices through a ton of the commotion when taking a gander at the opposition
by asking five direct inquiries. Some take a gander at inward elements while others take a

gander at outside variables. Together, they clarify the focused strengths that could affect how

an organization works together (Alexandris, 2002).

Structures, for example, the porters five forces model appear to be extremely straightforward,

however it is essential to see how an organization contends in an industry and what elements

could entangle that opposition before contributing, particularly for longer positions. That way,

you can assess the probability the organization will meet its business targets. Additionally, you

could recognize a breakout zone of development inside its industry that could net you

significantly more noteworthy returns.

Porter’s five forces model has can be used to measure the effectiveness of the market while

entering into the new market on the basis of following parameters, which are,

 Threat of New Entrants

Threat of new entrants is the threat to the organization form the new entrants in the market.

Those organizations who enters new in the market could have face such type of factors.

 Threat of substitutes

Threat of substitutes refers to the organization have threat from their substitutes who are

offering same kind of products and services in their existing markets.

 The bargaining power of Buyers

The bargaining power of buyers refers to the buyers are having multiple options to make

purchase. When the buyer power are strong the relationship of the pricing industry then it is

close to monopsony, type of market where buyers is one and supplier are multiple (Eggert,

2002).
  The bargaining power of Suppliers

The bargaining power of suppliers are refers as where suppliers are one and buyers is one, in

that case supply demand is limited and demand is high.

 Rivalry

Rivalry refers to the main competitor of the organization, where the availability of the

competitors in market.

Conclusion

Setting a business in this current market is becoming tough, market is changing and it require

competent team and unique strategy for the business. Doing a business allow you to set a vision

to how you work and how achieve your required goals and objective set by you. There has to

keep in mind about the multiple factors which has described above that it could reflect and

impact the business environment. There should be proper planning that how it could be handle

and manage and sustain the success of the business.

 References

 Alden, D. L., Mukherjee, A., & Hoyer, W. D. (2000). The effects of incongruity,
surprise and positive moderators on perceived humor in television advertising. Journal
of Advertising, 29(2), 1-15.

 Cline, T. W., & Kellaris, J. J. (2007). The Influence of Humor Strength and Humor—
Message Relatedness on Ad Memorability: A Dual Process Model. Journal of
Advertising, 36(1), 55-67.

 Cruthirds, K. W., Wang, V. L., Wang, Y. J., & Wei, J. (2012). A comparison of humor
styles in US and Mexican television commercials. Marketing Intelligence \& Planning,
30(4), 384-401.

 Eisend, M. (2009). A meta-analysis of humor in advertising. Journal of the Academy

of Marketing Science, 37(2), 191-203.

 Elpers, J. L., Mukherjee, A., & Hoyer, W. D. (2004). Humor in Television Advertising:
A Moment-to-Moment Analysis. Journal of Consumer Research, 31(3), 592-598.

 Flaherty, K., Weinberger, M. G., & Gulas, C. S. (2004). The impact of perceived
humor, product type, and humor style in radio advertising. Journal of Current Issues
\& Research in Advertising, 26(1), 25-36.

 Hatzithomas, L., Zotos, Y., & Boutsouki, C. (2011). Humor and cultural values in print
advertising: a cross-cultural study. International Marketing Review, 28(1), 57-80.

 Limbu, Y. B., Huhmann, B. A., & Peterson, R. T. (2012). An examination of humor

and endorser effects on consumers' responses to direct-to-consumer advertising: The
 moderating role of product involvement. International Journal of Pharmaceutical and
Healthcare Marketing, 6(1), 23-38.

 Perry, S. D., Jenzowsky, S. A., King, C. M., Yi, H., Hester, J. B., & Gartenschlaeger,
J. (1997). Using humorous programs as a vehicle for humorous commercials. Journal
of Communication, 47(1), 20-39.

 Shabbir, H., & Thwaites, D. (2007). The use of humor to mask deceptive advertising:
it's no laughing matter. Journal of Advertising, 36(2), 75-85.

 Spotts, H. E., Weinberger, M. G., & Parsons, A. L. (1997). Assessing the use and
impact of humor on advertising effectiveness: A contingency approach. Journal of
advertising, 26(3), 17-32.

 Sternthal, B., & Craig, C. S. (1973). Humor in advertising. The Journal of Marketing,
12-18.

 Zhang, Y., & Zinkhan, G. M. (2006). Responses to humorous ads: does audience

involvement matter? Journal of Advertising, 35(4), 113-127.

 Alexandris, K, Dimitriadis, N. & Markata, D. (2002). Can perceptions of service quality

predict behavioural intentions?

 Eggert, A. & Ulaga, W. (2002). Customer perceived value: a substitute for satisfaction

in business markets? Journal of Business & Industrial Marketing, 17(2/3), 107-118

 Hudson, M. A., Smart, A. & Bourne, M. (2001). Theory and practice in SME

performance measurement systems. International Journal of Operations & Production

Management, 21(8), 1096–1115.