Branding of ELCINA

 About Elcina-
Electronic Industries Association of India was established in 1967 as the first industry
association supporting electronics hardware.Electronic Industries Association of India
actively interacts with the government and advises it on policy and business environment
issues. While Electronic Industries Association of India’s focus was originally on
promotion of manufacturing components - the building blocks of the industry, ELCINA,
now renamed as Electronic Industries Association of India, has widened its
horizons and broadened its activities to include the development of entire Electronics
and IT Hardware. Electronic Industries Association of India now focuses on promoting
manufacture of:

 Who are your Target Audience

 Electronic & Hardware Company

 Industrial/professional electronics
 Defence/strategic electronics
 Electronic Manufacturing Services
 Other expanding areas in electronics such as Medical, Automobile, Electronic
Design, Embedded Systems and more

 How does your Association Brand Themselves-

Elcina is a Non Profit Organisation. Their focus is to support the value chain for
Consumer Electronics, Telecom and Computers/ IT correlating their common
interest with that of equipment, material and machinery producers for expansion
of manufacturing.

 Organising Events like Chennai Sports India and Strategic Electronic

Summit-
1) Chennai Sports India- Organising and Sponsoring the Companies.
Organising the Conference about the latest events and policy
changes by government.
2) Strategic Electronic Summit- All the people related to defence and
aerospace Participate in this event and organise the conference.
3) Elcina EFY Award- These Awards recognise outstanding
achievements of electronic/IT manufacturing & services
companies. All electronic/IT hardware companies with a
manufacturing base in India are eligible to apply for the awards.
4) Source India Electronic Supply Chain-SOURCE INDIA was launched by
ELCINA in 2009 to accelerate development of the Indian electronics
supply chain. ELCINA recognises that a strong supply chain is the back
bone of any engineering manufacturing industry.The Indian market offers
great opportunity for Electronics industry. SOURCE INDIA is a unique
B2B platform which is created by the industry to accelerate growth of the
Indian electronics hardware manufacturing
  Changed the brand Name to Electronic Industries Association of India to
target larger group of audience.
 E-fortnightly Magazine .
 Updating the website with News,Events,New members and circulars.
 Active On Social Media and Updating the events, news and new Circulars.
 Organising Conference and events Quarterly.

Majumdar Tandara
(Marketing Associate)