SUMMER INTERNSHIP REPORT

ON THE TOPIC
Online Trading and Marketing

In partial fulfillment of the requirement for the award of degree

MASTER OF BUSINESS ADMINISTRATION INTEGRATED
(2017-2022)
UNDER THE GUIDANCE OF:- SUBMITTED BY :-
Mr. Bhavnish kumar Anuj
(Branch Manager) 17001433009

SARVODAYA BULLS AND MBAD 4th Sem

BEARS PVT. LTD

SUBMITTED TO :-
DEPARTMENT OF MANAGEMENT STUDIES
DEENBANDHU CHHOTU RAM UNIVERSITY OF SCIENCE
AND TECHNOLOGY, MURTHAL, SONEPAT-131039

DECLARATION
I, Anuj, Roll No. 17001433009, MBA Integrated ( 5th semester) of
Deenbandhu Chhotu Ram University of Murthal hereby declare that the
project report entitled “Online Trading System and marketing with
SARVODAYA BULLS AND BEARS PVT. LTD” is an original work and the
same has not been submitted to any other institute for the award of similar/any
other degree.
Anuj
Roll No.:17001433009
ACKNOWLEDGEMENTS

I consider myself fortunate to be associated with SARVODAYA BULLS AND

BEARS PVT. LTD one of company in the region, for undertaking my summer
training.
I am highly obliged to Mr. Bhavnish kumar, my prime internal guide for his
invaluable support; guidance and knowledge that he has shared with me thereby
aiding me in making this project a success along with other employees who
provided their utmost working knowledge, which has broaden my area of interest
and benefited mostly in completing the project. I am thankful to the
staff/employees who rendered me invaluable assistance in the task of preparing
this report.
I extend my deep sense of gratitude to all the staff who provided me with all the
requirements like data, relevant news etc and above all a sense of familiarity with
genuine interest and support. My parents also hold utmost importance in the
accomplishment of the goal by providing us the financial and emotional support.

Anuj
Roll No: 17001433009
Table of content
S.No Chapter Particulars Page No.
. No.
1 a. Certificate ii.
2 b. Declaration iii.
3 c. Acknowledgement iv.
4 d. Index v.
5 Chapter 1 Introduction about industry 1-20
6 introduction to company
7 Types of services and product
8 Mission aim and vision
9 Chapter 2 Job description 21-31
10 Comparative study of various broker
11 Types of product and feature
12 Services by Sarvodaya Bulls And Bears
Pvt. Ltd.
13 Marketing strategy
14 Chapter 3 Analysis of job done 32-40
15 Work profile
16 Analysis of calling
17 Generation of lead
18 Chapter 4 Learning outcomes 41-50-
19 Client relationship management
20 Client handling skill
21 Communication skill
22 Chapter 5 Recommendations and limitations 50-57
23 limitations
24 Problems faced while selling product
CHAPTER-1
Introduction about
industry
BROAKING INDUSTRY OVERVIEW

The Brokers & Exchanges Industry is cyclical and comprised of two distinct
types of businesses. Brokerages, also known as financial services companies,
strive to meet the investing needs of their clients, and exchanges facilitate
securities trading. Net profits correlate to the performance of the broader equity
market. Some hold up better than their peers during bear markets.

Brokerage Basics

A broker is an independent party, whose services are used extensively in some

industries. A broker's prime responsibility is to bring sellers and buyers together
and thus a broker is the third-person facilitator between a buyer and a seller. An
example would be a real estate broker who facilitates the sale of a property.[1]

Brokers can furnish market research and market data. Brokers may represent
either the seller or the buyer but generally not both at the same time. Brokers are
almost always necessary for the purchase and sale of financial instruments.
Brokers are expected to have the tools and resources to reach the largest
possible base of buyers and sellers. They then screen these potential buyers or
sellers for the perfect match. An individual producer, on the other hand,
especially one new in the market, probably will not have the same access to
customers as a broker. Another benefit of using a broker is cost—they might be
cheaper in smaller markets, with smaller accounts, or with a limited line of
products.[1]

Some types of brokers, such as real estate brokers, often have strict state
requirements for using the term, while others, such as aircraft brokers, typically
have no formal licensing or training requirements.[citation needed]

Some brokers, known as discount brokers, charge smaller commission,

sometimes in exchange for offering less advice or services than full service
brokerage firms.[2]

A broker-dealer is a broker that transacts for its own account, in addition to

facilitating transactions for clients.[3]

Brokerage firms are generally subject to regulations based on the type of

brokerage and jurisdictions in which they operate. Examples of brokerage firm
regulatory agencies include the U.S. Securities and Exchange Commission and
the Financial Industry Regulatory Authority (FINRA), which regulate
stockbrokers in the United States.

Brokerages are fairly diversified. A big chunk of the top line comes from filling
buy and sell orders from clients. There are two ways in which a broker can meet
a client's trade request. The broker can act as an intermediary, matching a
customer's buy order with a third-party's sell order and vice versa. In this
capacity, the broker acts as an agent, receiving a "Commission" (highlighted on
the Value Line page). As well, the broker can act as a principal, meeting a
customer's order from its own inventory. Revenue from this activity falls under
the heading "Principal Transactions"; it may include gains and losses on the
brokerage's own investments. We usually classify fee-based revenue as "Other".
Fees are calculated as a percentage of a client's assets, and stem from managed
mutual funds and specialized, high-net-worth accounts.
Brokerages also report on the top line "Interest Income", consisting of interest
earned on investments and dividends, minus interest paid on debt. Lastly, a
number companies generate "Investment Banking" revenue through
underwriting and advisory services, involving stock or bond offerings and
mergers or acquisitions. While Principal Transactions, Interest Income, and
Investment Banking revenues are tied to prevailing economic conditions,
Commissions can be more stable during down markets, especially if client
trading increases.
The largest non-interest expense for full-service brokerages is workforce
compensation. Employees are rewarded according to the amount of
commission, trading and/or investment banking revenue that they contribute.
They may receive either a percentage of revenue generated or a year-end bonus.
Discount brokerages limit their compensation exposure by providing electronic
services. Full-service brokers provide personalized service and in-house
research. Electronic brokers offer more bare-bones service to seasoned clients
who are looking to save on fees. (Note: Our reports on electronic brokers follow
the standard industrial format.) A brokerage's profitability is determined by
trading volume, fees charged, worker compensation and fixed operating costs.
In periods of high trading volume, brokers' operating and net margins can easily
expand into double-digit territory.
The companies in this industry have varying levels of debt on their balance
sheets. Large brokers, doing significant investment banking business, often
carry heavy debt burdens with the aim of maximizing leverage. Savvy
investments can yield outsized gains, but serious missteps can lead to hefty
losses.

INTRODUCTION ABOUT COMPANY

Sarvodaya Bulls And Bears Pvt. Ltd. is a Private incorporated on 12 June
2001. It is classified as Non-govt company and is registered at Registrar of
Companies, Delhi. Its authorized share capital is Rs. 1,000,000 and its paid up
capital is Rs. 600,000. It is inolved in Activities auxiliary to financial
intermediation, except insurance and pension funding.[This Group includes
activities involved in or closely related to financial inter-mediation other than
insurance and pension funding but not themselves involving financial inter-
mediation].
Company Detail
CIN
U67120DL2001PTC111232
Company Name SARVODAYA BULLS AND BEARS
PVT. LTD
Company Status Active
RoC RoC-Delhi
Registration Number 111232
Company Category Company limited by Shares
Company Sub Category Non-govt company
Date of Incorporation 12 June 2001
Age of Company 18 years, 3 month, 4 days
Activity
Activities auxiliary to financial
intermediation, except insurance and
pension funding.[This Group includes
activities involved in or closely related
to financial inter-mediation other than
insurance and pension funding but not
themselves involving financial inter-
mediation
Share capital

Authorized ₹1,000,0 ₹1,000,0

Capital 00 00
Paid up capital ₹600,000

Directors of Sarvodaya Bulls And Bears Pvt. Ltd

● Surinder Kumar Dhamija
● Ravinder Nath Grover.

Driving Force
● To be a well respected and preferred global financial services
organization enabling
● Wealth creation for all our customers

Values
● Customer interest is paramount
● Ethical and transparent business practices
● Respect for professionals, associates and business partners
● Research based value investing
● Cutting edge technology to ensure world-class customer service

TECHNOLOGY USED BY COMPANY

Sarvodaya Bulls And Bears Pvt. has always believed in investing in technology
to build its business. The company has used some of the best-known names in
the IT industry, like Sun Microsystems, Oracle, Microsoft, , Vignette, Verisign
Financial Technologies India Ltd, Spider Software Pvt. Ltd. to build its trading
engine and content
Sarvodaya Bulls And Bears Pvt. BUSINESS
1 Brokering business

VISION

To be the best retail brokering Brand in the retail business of stock market.

MISSION
To educate and empower the individual investor to make better investment
Equity decisions through quality advice and superior service

Area of investment under Sarvodaya Bulls And Bears Pvt.

Ltd

● Equity
 IPO

Equity
Equity is typically referred to as shareholder equity (also known as
shareholders' equity) which represents the amount of money that would be
returned to a company’s shareholders if all of the assets were liquidated and all
of the company's debt was paid off.
Equity is found on a company's balance sheet and is one of the most common
financial metrics employed by analysts to assess the financial health of a
company. Shareholder equity can also represent the book value of a company.
There are various types of equity that extend beyond a corporation’s balance
sheet. In this article, we’ll explore the different types of equity including how
investors can calculate a corporation’s equity or net worth.

● There are various types of equity, but equity typically refers to

shareholder equity, which represents the amount of money that would be
returned to a company’s shareholders if all of the assets were liquidated
and all of the company's debt was paid off.
● We can think of equity as a degree of ownership in any asset after
subtracting all debts associated with that asset.
● Equity represents the shareholders’ stake in the company. The calculation
of equity is a company's total assets minus its total liabilities.

Advantages of Equity

 Less risk: You have less risk with equity financing because you don't have
any fixed monthly loan payments to make. This can be particularly
helpful with startup businesses that may not have positive cash flows
during the early months.

 Credit problems: If you have credit problems, equity financing may be

the only choice for funds to finance growth. Even if debt financing is
 offered, the interest rate may be too high and the payments too steep to
be acceptable.

 Cash flow: Equity financing does not take funds out of the business. Debt
loan repayments take funds out of the company's cash flow, reducing the
money needed to finance growth.

 Long-term planning: Equity investors do not expect to receive an

immediate return on their investment. They have a long-term view and
also face the possibility of losing their money if the business fails.

Disadvantages of Equity

 Cost: Equity investors expect to receive a return on their money. The

business owner must be willing to share some of the company's profit
with his equity partners. The amount of money paid to the partners
could be higher than the interest rates on debt financing.

 Loss of Control: The owner has to give up some control of his company
when he takes on additional investors. Equity partners want to have a
voice in making the decisions of the business, especially the big
decisions.

 Potential for Conflict: All the partners will not always agree when
making decisions. These conflicts can erupt from different visions for the
company and disagreements on management styles. An owner must be
willing to deal with these differences of opinions.
IPO
An initial public offering (IPO) refers to the process of offering shares of
a private corporation to the public in a new stock issuance. Public share
issuance allows a company to raise capital from public investors. The transition
from a private to a public company can be an important time for private
investors to fully realize gains from their investment as it typically includes
share premiums for current private investors. Meanwhile, it also allows public
investors to participate in the offering.
A company planning an IPO will typically select an underwriter or underwriters.
They will also choose an exchange in which the shares will be issued and
subsequently traded publicly.The term initial public

offering
(IPO) has been a buzzword on Wall Street and among investors for decades. The
Dutch are credited with conducting the first modern IPO by offering shares of
the Dutch East India Company to the general public. Since then, IPOs have
been used as a way for companies to raise capital from public investors through
the issuance of public share ownership. Through the years, IPOs have been
known for uptrends and downtrends in issuance. Individual sectors also
experience uptrends and downtrends in issuance due to innovation and various
other economic factors. Tech IPOs multiplied at the height of the dot-com boom
as startups without revenues rushed to list themselves on the stock market. The
2008 financial crisis resulted in a year with the least number of IPOs. After the
recession following the 2008 financial crisis, IPOs ground to a halt, and for
some years after, new listings were rare. More recently, much of the IPO buzz
has moved to a focus on so-called unicorns—startup companies that have
reached private valuations of more than $1 billion.
Investors and the media heavily speculate on these companies and their decision
to go public via an IPO or stay private.

Advantages of IPOs

The primary benefit of going public via an IPO is the ability to raise capital
quickly by reaching a large number of investors. A company can then use that
cash to further the business, be it in the form of research, infrastructure, or
expansion. Additionally, by issuing shares, newer, lesser-known companies can
generate publicity, thus increasing their business opportunities. There's also the
prestige of being listed on a major stock exchange to consider, which is a
motivator for some companies that go the IPO route. Finally, IPOs can help
growing companies attract new talent by offering perks like stock options.

Disadvantages of IPOs

One major drawback of going public using an IPO is the time and expense of
going through the process. It's common for an IPO to take anywhere from six to
nine months or longer. During this time, the company's management team is
likely to be focused on that IPO, which could cause other areas of the business
to suffer. Plus, it costs money to go through with an IPO, from financial service
and underwriting fees to filing fees. And once a company goes public, it
becomes subject to a host of additional reporting and disclosure requirements,
all of which also cost money.

Furthermore, once a company goes public, it must answer to its shareholders.

When shareholders gain a significant ownership stake in a company, they can
vote to override management decisions, or vote to get rid of managers and
directors altogether. And because public companies often feel pressured to
perform well for their shareholders, they sometimes make poor business
decisions, sacrificing long-term growth for short-term profits.

Hierarchy in Sarvodaya Bulls And Bears Pvt.

Introduction to the capital market
Capital markets basically deal with stocks and bonds in general. In simple
words, any firm is it private or government, is always in need of funds, so as to
finance its various operations to achieve certain long-term goals. Thus every
firm is supposed to acquire these very funds or capital; for which, it sells stocks
and bonds. These stocks and bonds are basically like shares, all of which are in
the companies name. For instance, when the government of any country, issues
what are known as treasury bonds, it basically is tapping into the capital
markets, thereby generating capital.
This process is basically known as the IPO or Initial Public Offering. Capital
Markets are largely divided into two types, the primary markets, and secondary
markets. The companies and governments sell their securities in the primary
market, whereas the investors trade with these securities in what is known as the
secondary markets. Thus, it is safe to say that the capital markets are an
important area of the finance industry.

These markets are more like the foundations on the basis of which, various
companies and governments are able to invest in businesses, generate
employment as well as better infrastructure. One of the core responsibilities of
any capital market includes getting the people who are looking to invest, in
contact with those looking for capital. Put so simply, this sounds like a very
easy task to do, but in reality, a lot of professionals, perform this high-pressure
task, to get the desired results.
The private companies look to raise capitals for various reasons, other than just
expanding their businesses. They could be looking to finance start-up business
ventures, or to battle with the sudden decline in the turnover, or for buying out
the competition. While it may seem like it is only those very companies, which
are profited from this whole business, it is not so. The very reason someone
would want to provide capital is that that person would be looking to gain profit
from their financing efforts.
A lot of people know of capital markets as stock exchanges. These are places
where anyone can invest and are more commonly known as the public markets.
This is where the Initial Public Offering takes place, which is the first time
when any firm, comes out into the public to sell their securities. The next step
where securities are bought and sold by investors is known as secondary
markets, as spoken about earlier.
These secondary markets take place, subsequently after the primary market
proceedings are over. Just as there are public markets, there also exist the lesser-
known private markets, which are also known as exempt markets. These can be
called as more lenient as compared to the public markets, primarily because
there are no regulations to be met. Also, this is seen as a more cost-effective
way for companies to fund their financing needs.
Thus the arena of capital markets has come to garner more attention by a lot of
people, which is why candidates look for programs, which can make them
proficient in the inner workings of capital markets. Imarticus Learning one of
the best education institute in India offers industry-endorsed courses in capital
markets, finance, and investment banking.

 Primary market
The primary market refers to the market where securities are created, while the
secondary market is one in which they are traded among investors. Various
types of issues made by the corporation are a Public issue, Offer for Sale, Right
Issue, Bonus Issue, Issue of IDR, etc. The company that brings the IPO is
known as the issuer, and the process is regarded as a public issue. The process
includes many investment banks and underwriters through which the shares,
debentures, and bonds can directly be sold to the investors.
For example, company XYZ Inc. hires four underwriting firms to determine the
financial details of its IPO. The underwriters detail that the issue price of the
stock will be $20. Investors can then buy the IPO at this price directly from the
issuing company. This is the first opportunity that investors have to contribute
capital to a company through the purchase of its stock. A company’s equity
capital is comprised of the funds generated by the sale of stock on the primary
market.

 Secondary market
includes the New York Stock Exchange (NYSE), NASDAQ and all major
exchanges around the world. The defining characteristic of the secondary
market is that investors trade among themselves. In this market existing shares,
debentures, bonds, options, commercial papers, treasury bills, etc. of the
corporates are traded amongst investors. The secondary market can either be an
auction market where trading of securities is done through the stock exchange
or a dealer market, popularly known as Over The Counter where trading is done
without using the platform of the stock exchange.
For example, if you go to buy Amazon (AMZN) stock, you are dealing only
with another investor who owns shares in Amazon. Amazon is not directly
involved with the transaction.
Stock exchange
A stock exchange, securities exchange or bourse,[note 1] is a facility where stock
brokers and traders can buy and sell securities, such as shares of stock and
bonds and other financial instruments. Stock exchanges may also provide
facilities for the issue and redemption of such securities and instruments and
capital events including the payment of income and dividends.[citation needed]

Securities traded on a stock exchange include stock issued by listed companies,

unit trusts, derivatives, pooled investment products and bonds. Stock exchanges
often function as "continuous auction" markets with buyers and sellers
consummating transactions via open outcry at a central location such as the
floor of the exchange or by using an electronic trading platform.[5]
To be able to trade a security on a certain stock exchange, the security must be
listed there. Usually, there is a central location at least for record keeping, but
trade is increasingly less linked to a physical place, as modern markets use
electronic communication networks, which give them advantages of increased
speed and reduced cost of transactions. Trade on an exchange is restricted to
brokers who are members of the exchange. In recent years, various other trading
venues, such as electronic communication networks, alternative trading systems
and "dark pools" have taken much of the trading activity away from traditional
stock exchanges.[6]
Initial public offerings of stocks and bonds to investors is done in the primary
market and subsequent trading is done in the secondary market. A stock
exchange is often the most important component of a stock market. Supply and
demand in stock markets are driven by various factors that, as in all free
markets, affect the price of stocks (see stock valuation).
There is usually no obligation for stock to be issued through the stock exchange
itself, nor must stock be subsequently traded on an exchange. Such trading may
be off exchange or over-the-counter. This is the usual way that derivatives and
bonds are traded. Increasingly, stock exchanges are part of a global securities
market. Stock exchanges also serve an economic function in providing liquidity
to shareholders in providing an efficient means of disposing of shares.
Stock exchange market in India
Indian stock exchanges may refer to one of the 5 official operating stock
exchanges in India as listed by SEBI or the numerous defunct exchanges.

Operating stock exchanges

● Bombay Stock Exchange (BSE) in Mumbai, one of the two principal

large stock exchanges of India
● National Stock Exchange of India (NSE) in Mumbai, one of the two
principal large stock exchanges of India
● Calcutta Stock Exchange in Kolkata, a smaller stock exchange
● India International Exchange (INX)
● Metropolitan Stock Exchange

Basic Concept of the Stock Market

The most basic concept of the stock market is the idea that each share of stock
represents a small portion of ownership of a corporation. While most businesses
are founded by small groups of people, when a company "goes public" its
owners decide to sell shares of stock and, in turn, receive cash from buyers. A
company may have thousands of investors, but each one has the right to profit
from the company's success and each runs the risk of losing money if the
company performs poorly. Stockholders receive updates from the company and
can vote for board members to influence the business's activities.
Stock Trading
Trading is another key concept behind the stock market. Despite the name,
trading refers to buying and selling shares of stock for cash, not actually trading
them for other stocks. Stock trading takes place on open markets, in which
anyone can participate. Most stock markets only allow brokers to place buy and
sale orders, but anyone with access to a broker, including automated electronic
brokers that operate online, can trade on the market. Since anyone can
participate in stock trading, buyers and sellers are free to make transactions for
any price they agree to.

Supply and Demand

A stock's price depends on many factors, the most basic of which is supply and
demand. When a particular company's stock is in high demand, prices for its
stock will rise. When more people want to sell shares than there are buyers for
those shares, prices for those shares will fall. Demand is dependent upon how
likely other investors think it is for a company's stock to rise in value. In a
typical transaction, the seller thinks the stock is at its peak price, while the buyer
expects it to rise in value at some point in the future.

investing
For stock market investors, the basic concept of how the market operates has
special significance. Since stocks are tied to individual companies, they are far
more likely to change in value than other investments, such as currency,
commodities and mutual funds. This makes the stock market a highly volatile,
but potentially profitable, place to invest. Putting some money into the stock
market is a way to diversify one's investments and take advantage of the chance
for profits while keeping risk at a reasonable level by investing elsewhere at the
same time.
Functions of Stock Market

Stocks and shares are collectively referred to as 'equities' or 'securities' and

represent an ownership stake in a company. Stock markets are the place where
buyers and sellers exchange these securities.
A stock market may be physical or entirely virtual. The Bombay Stock
Exchange (BSE) is physically located on Dalal Street in Mumbai City. Trading
was traditionally done in person, but the option to buy/sell most stocks
electronically was added later. Earlier, trading was initially done by telephone
but is now primarily done by computer.
The process of exchange is generally for buyers to name a price they are willing
to pay for a particular stock and for sellers to name their selling price. In
physical markets, brokers and specialists match buyers and sellers, but this can
be done entirely by the computer in virtual markets.

1. Providing liquidity and Marketability to Existing Securities:Stock

Exchange provides a ready and continuous market for buying and selling
securities. It provides a platform where shares can be sold and bought by
buyers and sellers.
2. Pricing of Securities:Based on the forces of demand & supply, Stock
Exchange helps in putting a value on the securities which provide instant
data to both buyers and sellers and thus helps in the pricing of securities.
3. Safety of Transaction:All participants associated with a stock exchange are
well regulated, and are required to work within the legal framework given by
the regulator. Such a system ensures the safety of transactions. In India, all
trading is regulated by SEBI.
4. Contributes to Economic Growth: People get a chance to buy and sell their
shares, letting them invest money. Stock exchange provides a platform by
which savings get channelized into the most productive investment
proposals, which leads to capital formation & economic growth.
5. Spreading of Equity Culture: Stock exchanges have extensive information
on the listed companies, which is further available to the public. This data
helps in educating public about investments in securities which leads to
spreading of wider ownership of shares.
6. Providing Scope for Speculation: Securities, when purchased solely with a
view of gaining profit through price movement to a target is called
speculation. Stock exchanges provide scope within the provisions of law for
speculating in a restricted and controlled manner

Bombay stock exchange

The Bombay stock exchange was founded by Premchand Roychand, an
influential businessmen in 19th-century Bombay. He made a fortune in the
stockbroking business and came to be known as the Cotton King, the Bullion
King or just the Big Bull. He was also the founder of the Native Share and
Stock Brokers Association, an institution that is now known as the BSE

While BSE Ltd is now synonymous with Dalal Street, it was not always so. The
first venue of the earliest stock broker meetings in the 1850s was in rather
natural environs—under banyan trees—in front of the Town Hall, where
Horniman Circle is now situated. A decade later, the brokers moved their venue
to another set of foliage, this time under banyan trees at the junction of
Meadows Street and what is now called Mahatma Gandhi Road. As the number
of brokers increased, they had to shift from place to place, but they always
overflowed to the streets. At last, in 1874, the brokers found a permanent place,
and one that they could, quite literally, call their own. The new place was, aptly,
called Dalal Street (Brokers' Street).

The Bombay Stock Exchange is the oldest stock exchange in Asia.[8] Its history
dates back to 1855, when 22 stockbrokers would gather under banyan trees in
front of Mumbai's Town Hall. The location of these meetings changed many
times to accommodate an increasing number of brokers. The group eventually
moved to Dalal Street in 1874 and became an official organization known as
"The Native Share & Stock Brokers Association" in 1875.

On August 31, 1957, the BSE became the first stock exchange to be recognized
by the Indian Government under the Securities Contracts Regulation Act. In
1980, the exchange moved to the Phiroze Jeejeebhoy Towers at Dalal Street,
Fort area. In 1986, it developed the S&P BSE SENSEX index, giving the BSE a
means to measure the overall performance of the exchange. In 2000, the BSE
used this index to open its derivatives market, trading S&P BSE SENSEX
futures contracts. The development of S&P BSE SENSEX options along with
equity derivatives followed in 2001 and 2002, expanding the BSE's trading
platform.

Historically an open outcry floor trading exchange, the Bombay Stock

Exchange switched to an electronic trading system developed by CMC Ltd. in
1995. It took the exchange only 50 days to make this transition. This automated,
screen-based trading platform called BSE On-Line Trading (BOLT) had a
capacity of 8 million orders per day. The BSE has also introduced a centralized
exchange-based internet trading system, BSEWEBx.co.in to enable investors
anywhere in the world to trade on the BSE platform. Now BSE has raised
capital by issuing shares and as on 3 May 2017 the BSE share which is traded in
NSE only closed with Rs.999

The BSE is also a Partner Exchange of the United Nations Sustainable Stock
Exchange initiative, joining in September 2012.

National Stock Exchange

The National Stock Exchange of India Limited (NSE) is the leading stock
exchange of India, located in Mumbai. The NSE was established in 1992 as the
first demutualized electronic exchange in the country. NSE was the first
exchange in the country to provide a modern, fully automated screen-based
electronic trading system which offered easy trading facility to the investors
spread across the length and breadth of the country. Vikram Limaye is
Managing Director & Chief Executive Officer of NSE.

National Stock Exchange has a total market capitalization of more than

US$2.27 trillion, making it the world's 11th-largest stock exchange as of April
2018.[1] NSE's flagship index, the NIFTY 50, the 50 stock index is used
extensively by investors in India and around the world as a barometer of the
Indian capital markets. Nifty 50 index was launched in 1996 by the NSE.
However, Vaidyanathan (2016) estimates that only about 4% of the Indian
economy / GDP is actually derived from the stock exchanges in India.[3]

Unlike countries like the United States where nearly 70% of the GDP is derived
from larger companies and the corporate sector, the corporate sector in India
accounts for only 12-14% of the national GDP (as of October 2016). Of these
only 7,800 companies are listed of which only 4000 trade on the stock
exchanges at BSE and NSE. Hence the stocks trading at the BSE and NSE
account for only around 4% of the Indian economy, which derives most of its
income related activity from the so-called unorganized sector and households.

Economic Times estimated that as of April 2018, 60 million (6 crore) retail

investors had invested their savings in stocks in India, either through direct
purchases of equities or through mutual funds.[4] Earlier, the Bimal Jalan
Committee report estimated that barely 1.3% of India's population invested in
the stock market, as compared to 27% in USA and 10% in China

NSE is mainly set up in the early 1990s to bring in transparency in the markets.
Instead of trading membership being confined to a group of brokers, NSE
ensured that anyone who was qualified, experienced and met minimum
financial requirements was allowed to trade. In this context, NSE was ahead of
its times when it separated ownership and management in the exchange under
SEBI's supervision. The price information which could earlier be accessed only
by a handful of people could now be seen by a client in a remote location with
the same ease. The paper-based settlement was replaced by electronic
depository-based accounts and settlement of trades was always done on time.
One of the most critical changes was that a robust risk management system was
set in place, so that settlement guarantees could protect investors against broker
defaults.

NSE was set up by a group of leading Indian financial institutions at the behest
of the government of India to bring transparency to the Indian capital market.
Based on the recommendations laid out by the Pherwani committee, NSE has
been established with a diversified shareholding comprising domestic and
global investors. The key domestic investors include Life Insurance Corporation
of India, State Bank of India, IFCI Limited, IDFC Limited and Stock Holding
Corporation of India Limited. And the key global investors are Gagil FDI
Limited, GS Strategic Investments Limited, SAIF II SE Investments Mauritius
Limited, Aranda Investments (Mauritius) Pte Limited and PI Opportunities
Fund I.[10]

The exchange was incorporated in 1992 as a tax-paying company and was

recognized as a stock exchange in 1993 under the Securities Contracts
(Regulation) Act, 1956, when P. V. Narasimha Rao was the Prime Minister of
India and Manmohan Singh was the Finance Minister. NSE commenced
operations in the Wholesale Debt Market (WDM) segment in June 1994. The
capital market (equities) segment of the NSE commenced operations in
November 1994, while operations in the derivatives segment commenced in
June 2000. NSE offers trading, clearing and settlement services in equity, equity
derivatives, debt, commodity derivatives and currency derivatives segments. It
was the first exchange in India to introduce electronic trading facility thus
connecting together the investor base of the entire country. NSE has 2500
VSATs and 3000 leased lines spread over more than 2000 cities across India.
Demat Account

Investing in equity shares in physical form entails a lengthy procedure, lot of

paperwork and risk of getting fake shares. In order to keep the entire experience
easy and streamlined, a demat account is required. While trading online, demat
account is used to hold shares and securities in dematerialised/electronic format.
Under dematerialisation, your share certificates are converted from physical
form to electronic form so as to increase their accessibility.
You need a Demat Account number to settle trades electronically. Having a
Demat Account allows you to buy shares and store them safely. It is similar to a
bank account in which you hold deposits with the bank and the record of
debit/credit balances are maintained in a bank passbook. In the same way, when
you purchase or sell shares, it will be credited or debited to/from your Demat
Account respectively. It can be used to hold a variety of investments like equity
shares, exchange traded funds, mutual funds, bonds, and government securities.
You can open a Demat Account without possessing any shares. and can
maintain a zero balance in your account.

Facilities offered by a Demat Account

● Transfer of shares

A Demat Account is used to transfer share holdings of an investor. It can

be done by using a Delivery Instruction Slip (DIS) in order to conduct
share trading. You can provide all the relevant details in this slip for
smooth execution of a transaction.
 Loan facility

The securities held in your Demat Account can give you access to a
variety of loans from the bank. You can pledge these securities as a
collateral to secure a loan from your bank.

● Dematerialization & rematerialization

If you have a Demat Account, then conversion of the securities into

different forms becomes a simple task. You can give necessary
instructions to your depository participant (DP) for dematerialisation i.e.
to get the physical share certificates converted into electronic form.
Conversely, you can get the electronic securities converted back to the
physical form as per your requirements.

● Multiple access options

Owing to electronic operation, a Demat Account can be accessed using

numerous media. You can conduct investing, trading, monitoring and
other security related operations using facility of the Internet on a
computer, smartphone, or other handheld devices.

● Corporate actions

Having a Demat Account can help you avail benefits associated with
owning securities. Whenever a company provides dividends, interest or
refunds to its investors, all the Demat account holders get access to these
benefits automatically. Additionally, corporate actions related to equity
shares like stock split, right shares or bonus issue is updated in the
shareholders’ Demat Accounts.
 ● Freezing Demat accounts

Demat account holders have the option to freeze their accounts for a
specific duration, as per the requirement. It is done to avoid any
unpredicted debit/credit into the Demat Account. To avail the freezing
option, the account holder needs to hold a specific quantity of securities
in his/her account.

● Speed E-Facility

The National Securities Depository Limited (NSDL) keeps extending

various facilities for the Demat account holders. Instead of physical
submission of the slip, the account holder may send instruction slips
electronically to the depository participant. It is done to make the process
faster and less cumbersome.
Area of investment under Sarvodaya Bulls And Bears Pvt.
Ltd
● Equity
● Ipo

SWOT Analysis
A SWOT analysis focuses on the internal and external environments, examining
strengths and weaknesses in the internal environment and opportunities and
threats in the external environment.
STRENGTHS

1. Services
As a product Sarvodaya Bulls And Bears Pvt. is a extremely innovative product
with very less cost. Services like online trading facility, institutional and
domestic broking, customized research reports with almost 80% efficiency etc
give an edge over its competitors. Sarvoday provides other support services that
make retail investors more confident and assured with their trading. SMS alerts
(allowing traders and investors to make the most of the available opportunities),
Softer, intangible features like imagery, equity driving preference. Through
efficient trading processes Investors can place their orders directly on the
Internet, do all the information seeking and basically own the investing process.

2. Products
Company’s product line is quite flexible in the sense that there is a product for
every kind of investors. Also all the products cover all the loopholes of all the
products offered by the other competitors like low cost, user-friendly online
trading services etc.

WEAKNESS

1.Customer Satisfaction
As far as customer satisfaction goes has to tighten their socks. Many broking
houses catering to heavy investors or small segment of the market can afford to
and does provide relationship managers for their customers, who can understand
the trading needs of individual customers, and advise accordingly. However, a
broking house like Sarvodaya Bulls And Bears Pvt. which caters to the mass
segment, is in no position to provide relationship managers for individual
customers.

.2 Branding
Though the company has a efficient products but large part of investment
interested population does not know the company. The most basic expectation
for a trader or investor when one begins trading is that one must get timely
delivery of shares and proceeds from sale of shares. Also ones cash balances
with the broker must be safe and secure. Though this confidence in the
broker comes with time and experience, good and transparent practices also
play a major role in imbibing confidence in traders.

3. Competition from banks

Most of the banks due to good branding have the faith of the customers of their
banking database. So they enjoy the liberty of huge database and customers find
it more reliable to trade there rather than with a unknown broker. Also banks
like HDFC Bank and ICICI Bank have the advantage of linking the trading
accounts of their customers to saving accounts. This makes trading easier, and
at the same time a trader withdraws exactly as much money from his account as
is needed to complete the trade. Similarly sales proceeds are credited directly to
saving account.

OPPORTUNITIES
The external environment analysis may reveal certain new opportunities for
profit and growth

1. Ever-increasing market
After the NSE brought the screen based trading system stock markets are now
more secured which has attracted lot of retail investors and the demand is
increasing day by day. This has resulted in improved liquidity and heavy
volumes on transactions. SARVODAYA BULLS AND BEARS PRIVATE
LIMITED is one of the early entrants here. As to how much it will roar and how
swift it can swoop on the market, the future alone can answer such queries.
SARVODAYA BULLS AND BEARS PRIVATE LIMITED has been a mega
player and is known for being a mover of stocks. It is also known for putting big
deals through and enjoys good networking with the FIIs. It has been dynamic
enough to move with the times and capture the opportunities that the market
throws up from time to time.

2. Improving Technology
In country like India technology is always improving which gives the company
a chance to keep on improving their product with time whereas for the small
players like local brokers it will be difficult to keep the same pace as the
changing technology. Also with SEBI lying down some strict guidelines small
brokers are finding it harder to retain the customers with no research department
and small capital. The traditional business model is highly dependent on a large
network of sub-brokers, and many established players may not have systems
(technology, customer service, etc.) capable of directly servicing so many retail
customers.

THREATS

1. New Competitors
A lot of new competitors are trying to enter the market in this bullish run to
taste the flavor of this cherry. This is creating a lot of competition for large
players like SARVODAYA BULLS AND BEARS PRIVATE LIMITED and it is
creating little confusion in the minds of the customers about the services
provided by the broker. Also many banking firms are entering into the market
with huge investment. Competitors like ICICI, kotak, HDFC, 5-paisa etc. are
posing a lot of threats to the company.

2. Technology based business

Online trading is totally based on the technology, which is quite complex.
Typically, the technology solution has to start from the Internet front-end (or the
screen that you see when you begin trading). Then it needs to get into the
'middle tier' of risk management systems that assess data from banks and
depository participants (DP), calculate client risk at that point in time, and give
the 'Go/No go' advice to the trade. So technology is a kind of threat because
unless until it is working properly it is good but Internet is not that safe. Though
a lot of cyber laws are being made but not yet executed.

Problems of the Organisation

 Lack of awareness of SARVODAYA BULLS AND BEARS PRIVATE

LIMITED and stock market: Since the area is not known before it
takes lot of time in convincing people to start investing in shares
primarily in IPO’s.

• Lack of Techno Savvy people and poor internet penetration:

Since most of the people are quite experienced and also they are not
techno savvy. Also Internet penetration is poor in India.
• Some respondents are unwilling to talk: Some respondents either do
not have time or willing does not respond, as they are quite annoyed with
the phone call.

• Inaccurate Leads: Sometimes leads are provided which had error in it,
which varies from only 5-digit phone number, some people have
 registered to know about their personal queries. They are the unsatisfied
clients of the company.
• Misleading concepts: Some people think that as all the shares are in
electronic form and they don’t have any physical proof. Sometimes this
leads to a great misconception of the entire process.
CHAPTER 2:
Job Description
Job Description

1 Comparative Analysis of Stock Brokers in sonipat Region

1. Share khan

2. IIFL

3. Passion group

4 Three ace

1 On the Basis of brokerages

There are the two type of the transaction:-

1. Intra-day based

2. Delivery based
 Table 2: On the Basis of Charges

SHARE IIFL PASSION SARVODAYA

KHAN GROUP

A/C 850 750 500 750

opening

Fee
Recurring 0 0 0 0
fee

For trading

A/C
Demat 500 300 0 0
AMC
Delivery 75p 50p 50p 50p
Brokerage

Intraday 0.15 0.10 0.10 0.5

Brokerage

Initial Nil Nil Nil

margin

Required

On the basis of Account opening charges

 Sarvodaya Bulls And Bears Pvt. Ltd :- There is 750 ACCOUNT

OPENING CHARGES but require margin
 money of Rs 5000 for trading purposes.

• Share khan:- A one-time charge of Rs. 750 at the time of account

opening will be charged. You may later upgrade your Invest account to
an ICICI direct.com share trading account when you desire to trade in
equity.

• IIFL:- There is a nominal charge of Rs. 750 only towards stamp duty,
legal and processing fees for opening the account. This includes the
registration and account opening charges. Bank and Depository
Participant (DP) account opening charges, if applicable, are payable
separately. .

• Passion group:- Account opening charges are Rs. 500. There is no AMC
and no margin money is required.

• Comment:- India Bulls charge maximum account opening charges but

there are no such charges in Sarvodaya Bulls And Bears Pvt. Ltd

4 On The Basis Of Facilities

Table 3: On the Basis of Facilities

 Basis of Sarvodaya Share IIFL PASSION
difference Bulls And khan GROUP
Bears Pvt.
Ltd
Ltd.
Share Yes Yes Yes Yes
trading
Commodity Yes Yes Yes Yes
trading

Demat Yes No Yes Yes

opening
rights

Types of the Products and Features

● CLASSIC ACCOUNT

● Live terminal and single terminal for NSE cash, NSE F&O & BSE.
● Online trading account for investing in Equity and Derivatives
● Integration of On-line trading, Saving Bank and Demat Account
● Instant cash transfer facility against purchase & sale of shares
● Competitive transaction charges
● Instant order and trade confirmation by E-mail

PROCESS ON ACCOUNT OPENING

CONTACT
 TELEPHONE AND PERSONAL VISIT

APPOINMENT

FILLING THE FORM

SUBMISSION THE FORM

LOGIN OF THE FORM

SENDING ACCOUNT OPNING KIT TO CUSTOMER

TRADING

DOCUMENTATION:

1) Pan Card (mandatory)

2) Residence Proof (Permanent)

• Passport
 • Pan Card

• Driving License

• Voter's ID

• MAPIN UIN Card

• Passport (valid)

• Voter's ID

• Driving License (valid)

• Bank Statement (latest)

• Telephone Bill (latest)

• Electricity Bill (latest)

• Ration Card

• Flat Maintenance Bill (latest)

• Insurance Policy (latest)

• Leave-License/Purchase Agreement

3) Two Photographs (Passport size)

ACCOUNT OPPENING CHARGES

• For classic account Cheque of Rs. 750/= In Favor of SARVODAYA

BULLS AND BEARS PRIVATE LIMITED Ltd. or Rs. 500/= or 375/= in
case of corporate offer.
• For Speed trade Account Cheque of Rs. 1000/= In Favor of
SARVODAYA BULLS AND BEARS PRIVATE LIMITED Ltd.

: CHARGE STRUCTURE OF Sarvodaya Bulls And

Bears Pvt. Ltd
Charge Classic Account Speed Trade Account

Account Opening Rs. 750/- Rs. 1000/-

Monthly Commitment Nil Rs. 500/-
Brokerages Intraday – 0.10% - 0.5% Intraday – 0.10% - 0.5%

Delivery – 0.50% - Delivery – 0.50% -

0.25% 0.25%

DEPOSITORY CHARGES OF Sarvodaya Bulls And

Bears Pvt. Ltd
Account Opening Charges Rs. NIL

Annual Maintenance Charges Rs. NIL first year

Rs. 300/= p.a. from second year

onward
 Brokerage:

0.10 % Plus Taxes for Each leg of Intra-day trade

 0.50 % Plus Taxes for trades resulting in delivery

 Minimum Brokerage Intra Day per Share:

5 Paisa each leg (buy or sell) for Intra-day Trades (For e.g. on an Rs 20
Scrip, brokerage @0.1% = 2 p, but there is a min chargeable amt of 5 p).

CLOSURE OF ACCOUNT

1. CLOSURE ON CLIENT’S REQUEST

A DP can close a depository account on receipt of an application in the

prescribed format. The application should be made by the account holder or
by all the joint-holders. An account can be closed only when there is no
balance in the account. In case there is any balance in the account sought to
be closed, the following steps are necessary.
(a) Re-materialization of all securities standing to the credit of the account at the

time of making the application for closure; or

(b) Transferring the balance to the credit of another account opened by the same

account holder(s) either with the same participant or with a different

participant. Before closing the account the DP should ensure that all pending
transactions have been settled. The request for closure should be processed
only after ensuring that there is unbalance lying in the account.

2.CONSOLIDATION OF ACCOUNT

Some clients could have opened multiple accounts to dematerialize their

shares held in multiple combination and sequence of names. However, they may
not need so many accounts after they have dematerialized their shares and may
want to bring all their share holdings into one or fewer accounts. This can be
achieved by using normal off market transfer instruction

3.CLOSURE BY DP

The DP may also initiate closure of a client's account if the client has
defaulted in performing its obligations laid out in the client-participant
agreement. The participant should give sufficient notice to the client before
initiating closure of his account. The notice should clearly state the reasons
for closure of account. The process of closing account in such a case is the
same that of client-initiated closure.
4. CLOSURE /SHIFTING OF CLEARING ACCOUNT

A clearing member may transfer its clearing account from one DP to

another DP. For this, simultaneously applications have to be made for
closure of account to the earlier DP and for opening of new clearing member
account to the new DP. On receipt of the application, the new DP forwards
the application to the depository for approval and allotment of a new CMBP-
ID. Once the new CM-BP-ID is allotted, the new DP opens a new clearing
account and intimates the depository about the new client-ID. On receipt of
intimation from the new participant, the depository advises the old DP to
close the account. The old DP then closes the account and intimates the
clearing member. All payout of securities, subsequent to closure of old
clearing account, take place in the new account.

Sarvodaya Bulls And Bears Pvt. Ltd Services

1 Dial-N-Trade

Along with enabling access for your trade online, the Classic and Speed
trade Account also gives you our Dial-n-trade services. With this service, all
you have to do is dial our dedicated phone lines

3 IPO ON-Line

Can apply all the forthcoming IPO online for free

Research tips

Company provide 4-6 e-mails to their customers per day. These are :

 Pre Market: Pre-market report covering views, events and more.

 Daring Derivatives: Covers Futures & Options commentary and trading

calls

 High Noon: It is aimed at traders; this technical daily newsletter carries

Punters Calls and

Smart Chart. It’s released at noon to be acted upon during the course of
the day
 Post-Market Report: Updates you days happening...

 Eagle Eye: is aimed at traders; this technical daily newsletter carries

Punters Calls, Hit List and Smart Chart. It’s released at the end of the
day to be acted on following day
 Investor Eye: is aimed at investors; this fundamental daily newsletter
carries most important news reports, research update on our Stock Idea
and other fundamental reports.

 Value Line: A fundamental monthly newsletter, SARVODAYA BULLS

AND BEARS PRIVATE LIMITED Value Line is targeted at investors
and is a wrap-up of the month gone by.

 Market Outlook: a monthly offering discussing our outlook on the

market

 Sarvodaya Bulls And Bears Pvt. Ltd . Special: specialized reports on

unique market opportunities like dividend yielding stocks and value
stocks, or analysis of major events like the Union Budget, and reports on
other market related themes or trends.

 Stock Ideas: aimed at investors and it presents our best stock picks in
today's market.

 Mutual Fund Reports: covers monthly update on what’s in what’s out,

Top Fund Picks and Industry Update.

Online trade in shares

Sarvodaya Bulls And Bears Pvt. Ltd customers can online trade through
there computers, through Internet during the market timings

DEMO of Online Trading

1) CLASSIC ACCOUNT
2) Transferring funds

pe

3)You are taken to the gateway of your bank for net banking.
 4) Click on “continue” to proceed further.

5)Your trading limit now shows an increase of the amount you have just
transferred.
 How to place orders

1) Select the exchange you want to trade on from the drop-down.

 2) Type the name of the stock you want to buy. If you don’t know the scrip
code, click on scrip locater.

3) This give you the last traded price, the quantity and time

4) Select the order type whether it is a Buy, Sell or short sell

5)Type the quantity of the stock you want to purchase.

6) Select the “market order” or “limit order”.

7) You can also set a stop loss trigger price
8) Enter your transaction password.

9) Click on place order if you are sure of everything.

10)Click on OK if your details are correct. Click cancel to return back to trading
window.

11) Now your order has been placed.

2 Tracking order
 Order Book

It gives you details about all orders that have been placed for the current
day.

 Trade Book

It gives you details about all transaction that have been executed for the
current day.

 Net Position statement

It gives you details about your open position i.e. shares that have been
bought or sold but not yet squared off. This statement would be most
useful only to intraday traders.

Marketing strategy
• A strategy that focuses on developing a unique long-run competitive position

in the market by assessing consumer needs and the firm's potential for
gaining a competitive advantage.
• A business’ approach to marketing its products/ services expresses in broad

terms, which forms the basis for developing a marketing plan.

• Marketing starts with market research, in which needs and attitudes and

competitors' products are assessed, and continues through into advertising,

promotion, distribution, and, where applicable, customer servicing and
repair, packaging, and sales and distribution.
• The broad marketing thinking that will enable an organization to develop its

products and marketing mixes in the right direction, consistent with overall
corporate objectives.

MARKETING STRATEGIES OF THE COMPANY

Tele Calling
The company uses the tele-calling/ phone calling to reach the customer,
which is interested.

This is the most important technique to save time and giving demo of the
company’s product through making call in order to know the customer
interest towards the product. This is the strategy with which one can
motivate customer to go for the product and etc.
LMS:
It is leads management system which means leads are generated by the
customer who wants to purchase the product of the company. Company
provides facility to the customer on online to fill the registration form
through which the company’s executives can provide more information to
the customer.

Yellow Pages:
Yellow pages are used to gather data for making calls so that customer who
did not fine time and are unaware of the product can know about the product.
Customers are given freedom to ask question related to the products this is
the technique used to increase the awareness of the company.

Canopy’s:
This is the most important technique used by Sarvodaya Bulls And Bears
Pvt. Ltd. securities to market its product in different areas of the city,
company put their canopies and customer who are willing to know about the
product come forward and provide best of their knowledge. Besides these
companies executives ask customer to fill the questionnaire that tells the
company about the levels of brand awareness. It also increases the product
awareness because it is generally put at the crowdies places like near main
markets, cinema s, hotels, ATM or etc where people come in good numbers.
Direct Marketing
Sarvodaya Bulls And Bears Pvt. Ltd. executive’s reaches to the does of the
customer by fixing appointments with the interested customer, they describe
the details of the product. Executive give demonstration of the products so
that customer can understand better.

References:
Sarvodaya Bulls And Bears Pvt. Ltd. strategy is to satisfy the customer in
terms of their need by providing them timely services and knowledge about
the trade in equities, mutual funs by giving tips for investment advises
through e-mails or toll free calls for this purpose customers are provided
relationship manager who give investment advise and also make transaction
on their behalf on demand. B satisfying customer executives ask their
references that not only increase the awareness but also increase the good
will of the company.

Competitiveness:
The company is innovative and uses the latest technology to improve the
product to fulfill the demands of the customers. Sarvodaya Bulls And Bears
Pvt. Ltd. make it easy for the customer to make online transaction of shares.
The company is competitive in terms of the product price and facilities it
offers to the customer.
Internet:
Company provides detailed information about the products on Internet so
that customer can know about the product easily and completely.
CHAPTER 3:
ANALYSIS
OF JOB
DONE

ANALYSIS OF JOB DONE

work profile (role and responsibilities) :

This work was at Sarvodaya Bulls And Bears Pvt. Ltd. with a profile of sales
trainee. This profile offers us to understand the need of customer and provide
them the best deal possible with maximization of the profit, both for the
company as well as for the customer.
The most important aspect for the role of trainee is trust. So far fulfillment of
the targets one needs to:

• Capitalize on the old and loyal clientage which can be building slowly by

advising people in the best possible way.

• Generating new leads through various activities.

Generation of leads:

Since this work was new in the field so this work had to start from scratch and
generate new leads to sustain in the market.

Cold calling is one of the trusted ways of getting to the customers without
meeting them. Although the rate of conversion remained very less, for cold
calling the quality and accent remains a very important criterion. This activity
gives us mixed result. This activity often got success and generated many leads
through it but it also landed me in awkward position where the customer were
in different mood and made us hear words for which a marketer should be
always prepared to hear. Corporate calls always remained more difficult to
crack with respect to retail sector.
The corporate were the most difficult and most temping to get the business
from. It took me one day to crack Hi-tech Gears. At Sarvodaya Bulls And Bears
Pvt. Ltd. . after getting the product knowledge in the first week at the branch I
was also allotted distributor to work with. In the initial phase I was
accompanied by more experienced staff. After I became known to the market
and procedure I started attending calls alone only.
After the third week my performance also improved and I was able to get close
to the targets, though it looked difficult to achieve in the beginning. To get
awareness of the every product I attended diversified calls. This helped me to
implement cross selling to get better results.
 Chapter 4:
Learning Outcomes
Learning Outcomes

This project in short was a package of lots of learning as it was so executed that
it covers most of the topics which we were familiar only in the books. We with
the help of this project had an opportunity to apply what we have learnt in our
course curriculum. This project assigned to the team was good and this project
was not only restricted to particular domain in management but was covering
many important aspects in management. Some of the key learning’s of this
project are discussed here

Client Relationship Management

In the broking firm the client and the client database is the asset of the company,
the management of such an asset is very important. The client database keeps on
growing if it is well managed, on addition of the new clients we should not
compromise with the service of the old clients. By this project we came to know
how the database is managed in the company.

Client Handling Skills

By calling for more than 100 clients, I am now able to identify in the starting
minute about the client and the way I had to continue the call so that I can easily
deliver to the client what I want to deliver and get a response from the client.
Other than this I have a experience of handling almost all type of clients as in
this industry most of the clients are rude while others are good.

Communication skills

This project has given the opportunity to talk to new people and meeting the
unknown clients which helped in drenching the hesitation out and helped to
improve the communication skills. And now I am more confident in talking to
new people and is better able to put my views on the discussions.

Operations of the brokerage industry

With the help of the RMs and other Employees we are now able to explain the
operations in the broking industry, now we know how the research reports are
produced and analyzed, the work of the Risk Management Cell, back office and
learning the process of market and the dealing on the terminals.

Familiarity with the trading basics

With this project we came to learn about the basics in trading like trading
terminology along with the software, analysis of the business reports, the
market movements and the factors influencing the market movements.
Chapter 5:
Recommendations
& Limitation

Suggestions &
Recommendations
After heaving an experience of two moths in sales of Demat account I would
like to suggest the following things:
 Company has an advantage of reach tips for which SARVODAYA
BULLS AND BEARS PRIVATE LIMITED is known for, the customer
who are new they need relationship managers who will tell them about
investment so it should be provided to all the customer on demand this
will lead to customer satisfaction and will hip to have more references
from the satisfied customer.

 The company also have the advantage of brokerage charges it need some
revision so that the customer who are locking for the less brokerage can
open there account in are company taking into consideration the different
proposal, it can be reduced for a HNI client.

 The company has shown the growth trend and it has reached at no. 2 it
can move to no.1 because it has an advantage of its services. As
SARVODAYA BULLS AND BEARS PRIVATE LIMITED is already tie-
up with 10 banks for online fund transfer that reduces the paper work for
customer and ease in trading.

 The company should revise the advertising strategy to increase its brand
awareness. I suggest making advertisement on television so that
maximum market can be targeted.

Limitations:
 Cold Calling:

• Voice and accent plays a major role.

• The right time to call a customer cannot be decided, as the customer may
in a different mood at the time of calling.
• Time consuming

• Less success rate

Corporate:

• Time consuming

• Contacts with higher authorities play a major role

Description of live experience:

I was supposed to use the database provided by the company to make cold calls
or by directly meeting people to get new leads.
While making cold calls, we need to have:

• Good Communication Skills (Voice quality is clear and articulate)

• Persistent and able to bounce back from rejection

• Good organizational skills.

• Ability to project a telephone personality (Enthusiasm, friendliness)

• Flexibility: can adapt to different types of clients and new situations.

Professional Staff

• Using a good database is very essential.

• “Eighty percent of our business comes from 20 percent of our customers" is

a frequent statement at any sales convention. There's hardly a sales executive
who is not aware of the 80/20 rule”.

• While talking to customers, I analyze their needs. Whether they want to go

for investment purpose or insurance or both. Suggest them the plan that best
suits them. If they agree to it then either we send across the agents to close
the deal or close it themselves.

Problems faced while selling products:

• Customer dissatisfied with the services.

• People fear that Being a Private company and a new entrant may be able
to sustain or not.
• Past experience, word of mouth.

• Misguidance by agents.

• People do not want insurance products.

• Lack of knowledge and less awareness about demat account.

People risk appetite is very low, so they are afraid of mutual fund as well.
References

Bombay_Stock_Exchange. (n.d.). Retrieved june 2013, from en.wikipedia.org:

http://en.wikipedia.org/wiki/Bombay_Stock_Exchange

National_Stock_Exchange_of_India. (n.d.). Retrieved june 2013, from

en.wikipedia.org/wiki/:
http://en.wikipedia.org/wiki/National_Stock_Exchange_of_India

Stock_exchange. (n.d.). Retrieved june 2013, from http://en.wikipedia.org/:

http://en.wikipedia.org/wiki/Stock_exchange

stock-research. (n.d.). Retrieved 6 2013, from

www.sarvodayabullsandbear.com:

http://www.sarvodayabullsandbear.com/stock-research/21/Default.htm