III.

Marketing Research

A. Nature of Research

People in most societies nowadays are taking a proactive approach in maintaining

a healthy lifestyle. From eating healthy and organic produce to exerting time and

effort to become fitter, many people are taking 10 steps forward to a healthier

lifestyle. However, majority still overlook one major aspect that greatly impacts their

overall wellness: choosing the right skincare products. Purchasing natural and organic

products is better for the environment. Organic soap is one of the latest all-natural

alternative products that's getting a lot of attention and it is made with only organic

materials. If you want to truly use an environmentally-friendly soap, then organic is

the way to go. The researchers have decided to combine honey and tomato with

caustic soda and coconut oil to make the soap naturally-made and organic. By their

very nature, organic soaps are gentler on the skin than soaps made with unnecessary

chemicals. Adding certain essential oils to it, can increase their cleaning power and

make them antibacterial without having to use harmful chemicals. The researchers

have chosen this study to provide countless benefits for the consumers because

organic soap is an all-natural soap which is a great alternative to the community, to

the students, to the aged people, to entrepreneurs, to the educators and to the future

researchers. Along with the common attributes like the 4P’s factors, the researchers

want to study organic soaps which are made by natural ingredients for it to be

meticulously magnificent, long-lasting lather and leaving your skin feeling clean, soft

and radiantly healthy.

B. Enviromental Factors

Technological Factors - Kotler (1997), uses the term ‘demand-technology life cycle’

to help explain the relevance to businesses of technological advances. Products are

produced and marketed to meet some basic underlying need of individuals. An

individual product or group of products may be only one way of meeting this need,

however, and indeed is likely to be only a temporary means of meeting this need. The

way in which the need is met at any period is dependent on the level of technology

prevailing at that time. For the purpose of promoting the sustainable use of soaps, the

researchers analysed their findings regarding the use, disposal, treatment and risk of

organic soap containing natural ingredients. The report shows that when the

substances are used correctly and responsibly, and once they have been through a

proper treatment, the risk to the surrounding environment is very low. The substances

are made so that they degrade rapidly and thus don't pose a risk to the environment.

Since such factors place a needless strain on the cost of manufacturing soap, it is vital

to study them in order to make an appropriate choice in terms of technology and

production capacity. Like any industrial project, a soap product must, above all, be

based on meeting the demand through marketing products obtained from the

conversion of oils and fats (of local origin). This means that before embarking on

technical studies, it is essential to carry out preliminary investigations into the

following:

 the resources on which the soap production can rely, particularly - and vitally - a

study of the actual availability of oils and fats,

 the soap market and the potential for acquiring market shares.
The challenge for a soap production is primarily organic, and the success of any soap

project depends, right from the investigation phase, amongst other things on the

promoter's expertise in identifying, developing and exploiting the commercial

advantages - which will have to be substantial, given that the project will necessarily

develop in a difficult context - in relation to the existing competition.

C. Overview of Marketing Research

Soap is