Академический Документы
Профессиональный Документы
Культура Документы
Silliman University
PA 205
Strategy Safari:
A Guided Tour Through the Wilds of Strategic Management
“We are the blind people and strategy formation is our elephant.
Since no one has had the vision to see the entire beast,
Everyone has grabbed hold of some part or other and
"railed on in utter ignorance" about the rest.
We certainly do not get an elephant by adding up its parts.
An elephant is more than that. Yet to comprehend the
whole we also need to understand the parts.”
-Mintzberg et al (2002)-
The book “Strategy Safari: a Guided Tour Through the Wilds of Strategic
the competitive business environment. By its very nature, business concerns could
because they are becoming very complex, volatile and rapidly changing. What
achieved when the members in an organization solve their problems jointly and
The in aforementioned book, the authors draw attention to the “Ten Schools
of Thought” that would serve as a framework that will categorize the different fields
of Strategic Management. They have had map down all the theoretical premises of
But before summarizing the ideas of the Ten Schools of Thought, I find it
simpler to highlight first the 5 P’s to define strategy as : i) Plan; ii) Pattern; iii)
action into the future. But the authors viewed that this definition might not be true
and applicable in some cases because some realized strategies2 are just different
from what has been intended in the actual practice. The authors also recognized
that in the long run, some prior intentions can be fully realized (deliberate strategy)
(emergent strategy3). It is therefore flexible and may stray from the actual
suggested that it is best to mix Deliberate and Emergent strategies because it will
teach the actor to predict and handle unexpected events but at the same time render
When the realized strategies become a consistent practice over time, strategy
is developed into a pattern. People will become accustomed to do what they have
business environment. Since competition has always been viewed as the driving
force behind markets, every organization must be able to find its appropriate fit to
precise Perspective. The result of every plan would always depend on the company’s
because better outcome is produced when individuals in the firm share common
5 Ibid.
6 Competitive Advantage- is defined as an edge over its rivals/ competitors in the
market. It would allow the generation of greater sales and customer support that could
bring out financial gain for the firm and its shareholders. Investopedia Dictionary. ( http:
// www. investopedia. Com /terms /c /competitive _advantage.asp)Date Accessed:
October 5, 2013.
7 Mintzberg et al. 2002. Strategy Safari: A Guided Tour Through the Wilds of Strategic
from carrying out new schemes that might endanger the firm’s position. It is simply
discover essential features (both internal and external factors10) that could affect its
pattern could assist rationality in carrying out its intentions. However, these
strategies have considered that every organization must be able to deal with its
external circumstances might affect the direction or process of planning in the long
run. Lastly, strategies are mere representations of possibilities. They explain the
occurrences of events and they guide the organization. However, they cannot really
and Threats.
Abitona. SPAG. PA 205
Page |5
presenting different approaches through what they call “The Ten Schools of
Thought”. Each of these ten Schools of Thought presents its narrow and limited
school is very important for the clear understanding of the entire strategy process.
and unique strategies must be formulated in order to fit the internal situation of an
could not really be proved in exactitude before testing them. In the process, an
organization must be able to cope up with uncertainties too. Hence, it involves the
11Mintzberg, Henry. Mar-Apr 1990.The Design School : Reconsidering the Basic Premises
of Strategic Management. http:// www. wiggo. Com /mgmt8510 /readings /readings2
/Mintzberg 1990smj. Pdf. Pp. 171-179. Date Accessed: Oct 06, 2013.
Abitona. SPAG. PA 205
Page |6
design is to determine of the process of strategy making (to take strategic steps and
to simplifying them down) which must be fully accomplish first before its
intentions.12
set of steps from: a) analysis of the situation and synthesizing; b) aggregation of the
Strategic Planning by its very nature is often used as a way to impose a rigid
and stable direction for the firm. It takes formal leadership and compels top
managerial functions to create firm strategies. Thence, it can predict and estimate
possible forces in the environment to implement the plans in accordance with what
has been formulated. It will also enable resource allocation and determine control.
other existing and future competitors in the industry. Unlike the Design School and
Planning School, Positioning has a narrow focus since it only seeks suitable
politics, power, and culture because its strategic management is analytical science.14
This School stresses out that a company occupying a unique position is likely
the organization. The strategy making processes is confined with the leader’s
strategic vision16 of the organization’s future. Hence, the leader must able to make a
dominant, smooth, and deliberated strategy formation. Also, the vision set by its
leader will serve as the motivations for the people around him. The members of
leaders.
Cognitive Psychology is the basis of the Cognitive School. The theory here is
their ideal preferences. The school demonstrated that individuals have differing
The school also postulated that once the strategies are implemented, it is
because it has undergone thorough perception, learning and reasoning during its
formation processes.17
The Learning School suggests that the learning process is acquired by the
separated to Implementation. Learning process would always get in the way during
for its goals. The actions taken from the past will serve as pattern for the
formulation of plans but the learning process gives way to some emergent
The Power School established its idea from the Political concept of Power. In
politics, power simply means the ability to influence, or impose authority over
17Pelling, Nick. 2004. Mintzberg‟s Ten Schools. Kingston University Business School
Survey. (http://www .slideshare.net/SteinbeisSIBE/input-mintzbergs-strategy-safari-
chapter-4)
Abitona. SPAG. PA 205
P a g e | 10
another. Through the exercise of power, policies are implemented and the
Power takes part in the strategy formation. The Power School sees an
etc. One cannot deny that organization sometimes operates through imposition of
authority over its employees. Also, Power relationships build negotiations for
The authors argued that the Power School did not draw all the possible
means for strategy making within the organization but it did exhibit the potential
managements.
honesty, control, conflicts and other social affairs within groups. Basically, cultural
particular group. This is also the reason why organizations differ from one another.
18Wilks,Stephen and Edward, Elgar. March 2013. The Political Power of the Business
Corporation. LSE: London School of Economics and Political Science.
Abitona. SPAG. PA 205
P a g e | 11
Social interactions among members then cause the decision-making processes and
members are organized themselves, resolved their conflicts and participate in the
process. Culture therefore contributes to the success of the company. It has been
proven that most organizations with members having a strong cultural foundation
are likely to succeed on the decision-making processes. On the other hand, unlike
other schools, the changes in the cultural school are likely to move and evolve
slowly because of its nature to repeat the established patterns of the past. 20
Under this school, the outside environment with its operating forces is
responds to these forces through strategy formation otherwise it will lose its validity
in the market place. Lastly, it has also emphasized the role of leadership in
understanding the environment which will further guide the members for its
industry undertakings. 22
and management, significant changes are necessary through the adaption of several
an organization.
interrelated and the best network of knowledge would include precedent ideas of
the past which can be usable for solving the current situations. It did not ignore the
accepted and patterned set of strategies that has been previously adapted by the
organization. However, the organization’s life cycle must have configuration in itself
time guide for understanding the different styles of strategic thinking, and to help
the audience analyze the problems of “safari23” themselves. Drawing theory and
application, the Ten Schools provided for the key points in demonstrating strategy
I could certainly say that the book is a difficult material but it has
has been clearly understood that there is no specific solution to settle the
number of approaches and alternative guides in strategy making processes that can
fit to multiple areas not only in business but also in social relations, politics and
schools have considered carefully the difference between the overall plan of actions
and program implementations towards specific goals. That is why they are
focused on strategy formulation process (how strategies are being decided). Also,
these Schools have considered that plans must be carefully anticipated in advance.
solid preparation, design, and projection of intentions (e.g. target goals, purposes,
and objectives) which will eventually benefit the entire company to enhance its
performances.
and decision-making are run not only by superior managers but by all members
development. These Schools have regarded that many factors could affect
must be anticipated although they could be very unpredictable. For instance, crisis
organization must also be analyzed in order to survive the complex and competitive
marketing environment.
strategies about what should be done, how should it be done, or whether something
new must be done. Also, it has been repeated mentioned by the authors that
employees strive for the wider systematic perspective25. And it can only be
would serve as rational approach in understanding not only leadership but also
presented by the Ten Schools of Thought are both systematic and rational schemes.
I could ascertain that the structures of industry organizations are very similar to
that of the governmental institutions (as well political and social and economic
systems). For instance, the struggle over the issues of delivering quality services and
implementation. And the working system involves the social leaders who must
administer it, employees who must support it, and certainly the constituents who
governmental institution will tend to analyze and will give alternative proposals to
resolve societal needs and demands. In this case, the strategy making processes
must include the setting up of governmental visions, goals and directives (e.g.
must successfully look into the needs of its constituents. For example, programs and
services must be designed to hit the target populace and to determine whether there
are available resources that could provide for the needs of everyone. Once the
targets are successfully accomplished, most likely the organization will develop a
pattern.
there is a need to develop operational plan and extend beyond the internal
important in the success of every marketing organization. The value of money paid
must equate to an effective and high quality service that enhances the well-being of
customers.
These strategies could not be enough to secure the future of the institution.
systematic plans that are internal in nature (for example, resolving financial
resolved by ordinary member of the workforce or by the customers from the outside
environment.
learning workforce. It has been a common observation that ordinary staffs could
common values and the way they are organized predetermines the success of an
institution. In governance, it has been observed that policies and services are better
implemented if the people who are running the program know what they are
supposed to do (this include how they carry out truthful and uncorrupted services).
clear and accurate. However, the original intended plans may be altered by
emerging circumstances if they cannot maintain the best interest of the institution
and if they are not consistent with the demands and needs of its customers.
- -Mintzberg et al (2002)-
The struggle in the safari world does not end with knowing what goal to be
achieved and how to get it. As the world grows, things will also change, develop and
References:
Books:
Wilks,Stephen and Edward, Elgar. March 2013. The Political Power of the
Business Corporation. LSE: London School of Economics and
Political Science.
Electronic Sources: