TALLER EN IDIOMA INGLES SOBRE SISTEMA

DISTRIBUCION

APRENDIZ: BRYAN STEVEN CASTILLO GUAPO

INSTRUCTOR(A): OSCAR FELIPE PLAZAS MORENO

SENA: CENTRO DE COMERCIO Y SERVICIOS

VIRTUAL

REGIONAL TOLIMA

2018
1. Distribution channel is the main strategy that helps distributors to penetrate the

target market.

2. A wide variety of factors such as the nature of the products, the market and the

business, among others, needs to be analyzed to decide the most convenient

distribution channel.

3.Market is the exchange of products in which some people offer any product and

others buy it, they pay a negotiated price.

4. Consumer obtain services or goods to satisfy their needs

5. Companies meet with people who have similar objections and ask them to meet

the needs of consumers.

  Conceptual map

Distribution channels

Determing factors for the selection

of distribution channels another

aspect that is important to talk

about is the determinant factors to

select distribution channels.

Market: Product: Intermediaries:

They could the They could be intangible and Refers to those

people or also, I could have a variety of people or companies

organizations that attributes such as, color, that are placed

have different quality, Brand, packaging and between producers

type of needs to the Price. Additionally , the and the consumers or

be satisfed the client quality of service could and user as

characteristic of positively affect the mind of wholesalers,

the products. the consumer other people distributors and

who participate in the process. retailers.

 Company:

Se could be organizations formed by people, goods, common

goals and achievements for satisfy customers.

4.
5. The types of distribution channels and also the
kind of intermediaries and their functions.

Types of distribution Intermediaries:

channels: there are two
Who have an important role in the
types of distribution
product distribution channel,
channels direct and indirect.
throughout their mediation,

manufactures deliver their

products to final custoners in order

Indirect channel to achieve their purposes

Direct channel
requires the intermediaries implement some
is the shortest
participation of specific functions that nomally,
connection
different producers prefer not to do by
between the
intermediaries in thenselves.
fabricator or
order to
producer and
accomplish the
consumer.
full process.
The next are the most important

funtions that intermediaries

Must perfom: investigation, contact,

physical distribution promotion

negotiation, adaptation aceptance.

6.