18/11/2013

Pendekatan Business Process CIMOSA

(Computer Integrated Manufacturing for Open System Architecture)

Manage Process

Set Direction Set Strategy Direct Business

Manage Process
Core Business Process

Develop
Set Direction, Set Strategy, Direct Business Product/Service
Get Order Fulfill Order Product Support

Human Resources Finance & Information Maintenance

Management Accounting Technology Management

Support Process

AIRLINE BUSINESS PROCESS MAPPING
Manage Process

Approach

Strategic Management Theory

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Strategic Management Defined
Strategic Management Defined
“Strategic Management”
Synonymous with
“Strategic Planning”
g g
Art and science of formulating, implementing, and 
Art and science of formulating implementing and
evaluating cross‐functional decisions that enable 
• Strategic management
an organization to achieve its objectives.
¾Used more often in academia
(DAVID, 2001)
• Strategic planning
¾Used more often in the business world

Pendekatan Business Process CIMOSA

(Computer Integrated Manufacturing for Open System Architecture)

Manage Process

Set Direction Set Strategy Direct Business

Core Business Process

Develop
Get Order Fulfill Order Product Support
Product/Service

Human Resources Finance & Information Maintenance

Management Accounting Technology Management

Support Process

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Set Direction
Means...

D fi i VISION and
Defining  d MISSION
statement

Source : CSEP Module, by GML Performance

Develop a Strategic Vision and Mission
Develop a Strategic Vision

• A strategic vision concerns a firm’s future
business path ‐‐ “where we are going”
– Markets to be pursued
– Future technology‐product‐customer focus
– Kind of company that management is 
trying to create

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Vision statement Vision Statement Example
Find the key terms in vision statements: • “Empower people through great software
• To be anytime, anyplace, and on any device.”
• Leading
• The best
The best
• Achieves
The Bellevue Hospital is the LEADER in providing
• Distinctive
resources necessary to realize the community’s highest
• Makes marked contribution level of HEALTH throughout life. --The Bellevue
• Success Hospital

Kriteria Visi Efektif

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Develop a Strategic Mission
Mission statement
• A mission statement focuses on current business 
activities ‐‐ “who we are and what we do” • a precise description of what an organization 
– Current product and service offerings does
– Customer needs being served
– Technological and business capabilities
Technological and business capabilities
• a definition of “why” the organization exists 
d fi i i f“ h ” h i i i
currently

→ Reader: Mission statements

Mission statement
• 1 To create • a) values, needs, differences
• 2 To be • b) processes, communication
• c) reputation 
• 3 To offer
• d) high‐quality products, 
• 4 To facilitate reputation
• 5 To give • e) adequate reward
• 6 To provide • f) leading institution, most 
• 7 To recognize / desirable employer
appreciate • g) excellent service
• 8 To preserve • h) learning, personal development, 
career building

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Kriteria Misi Efektif Develop a Strategic Vision and Mission

First Task of Strategic Management

• A mission statement  • A strategic vision 

focuses on current concerns a firm’s future
business activities ‐‐ business path ‐‐ “where 
“who we are and what  we are going”
we do” – Markets to be pursued
– Current product and service  – Future technology‐product‐
offerings customer focus
– Customer needs being  – Kind of company that 
served management is 
– Technological and business  trying to create
capabilities

Pendekatan Business Process CIMOSA

(Computer Integrated Manufacturing for Open System Architecture)

Manage Process

Set Direction Set Strategy Direct Business

Core Business Process

Develop
Get Order Fulfill Order Product Support
Product/Service

Human Resources Finance & Information Maintenance

Management Accounting Technology Management
Source : CSEP module, GML Performance Support Process

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Set Strategy

Means...

Strategy Formulation in The Strategy 
Management Theory

Source : CSEP module, GML Performance

Generating Strategy by Using TOWS Matrix 

Source : CSEP module, GML Performance

Source : CSEP module, GML Performance

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Generating Strategy by Using TOWS Matrix 
Strategic  Priorities  of  McDonald’s

• Continued growth

• Providing exceptional customer care

• Remaining an efficient and quality producer

• Developing people at every organizational level

• Sharing best practices among all units

• Reinventing the fast food concept by fostering

innovation in the menu, facilities, marketing,
operation, and technology

Strategic  Priorities  of  McDonald’s Pendekatan Business Process CIMOSA

(Computer Integrated Manufacturing for Open System Architecture)

• Add 1750 restaurants annually Manage Process

• Promote frequent customer visits via attractive menu items, Set Direction Set Strategy Direct Business
low-price specials, and Extra Value Meals
• Be highly selective in granting franchises
• Locate on sites offering convenience to customers and Core Business Process
profitable growth potential
Develop
• Focus on limited menu and consistent quality Product/Service
Get Order Fulfill Order Product Support

• Careful attention to store efficiency

• Extensive advertising and use of Mc prefix
• Hire courteous personnel; pay an equitable wage; provide Human Resources Finance & Information Maintenance
Management Accounting Technology Management
good training
Support Process

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Direct Business
Means...

Strategy Implementation in The Strategy 
Strategy Implementation in The Strategy
Management Theory

Source : CSEP module, GML Performance

Source : CSEP module, GML Performance

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