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Written report wow daming time ehe

By: JACINTO, Louraine M.
TOLETE, Kyrelle Dianne V.
VENTURA, Daryl Franc A.


 What does it mean when you say ‘literate’?
 Who are regarded as the ‘literate’ ones?
 When and Where is the right time when you can finally consider an individual
as truly a ‘literate’ one?
 Why is it a necessity to assess if a person is media and information literate?
 How did media and information alleviate the lives of the Filipino people through
the years?

Getting inside: Defining Literate/Literacy

According to vocabulary.com, if you’re ‘literate’ it basically means that you have the ability
to read and write.
(But being ‘literate’ is not just limited to one who has the ability to read and write but also
those who is an enthusiast in a certain field of interest. For instance, if you’re a ‘computer
literate’ individual, you know how to utilize computers and other technologies related to
it with so much ease. In media and information context, one can be regarded as a media
and information literate if one can fully grasp and comprehend texts and visualize endless
possibilities after reading these materials. It means that a media literate individual is able
to critically think and verify given texts and other media paraphernalia through thorough
researching, unlocking breakthroughs, and sharing insightful opinion and perspectives to
mass without of course, breaking and neglecting the rightful netiquette)

Media and Information Literate Individual enables people to interpret and make
informed judgments as users of information and media, as well as to become skillful
creators and producers of information and media messages in their own right.
 Improved quality of life
(There is no denying the extent of how the media and information age has
drastically improved the lives of people. Communication has been made easier.
Information has become widely accessible. Conducting research has become more
convenient. All these and more are enjoyed by media literate individuals and prove
just how much the quality of life has improved. Thanks to Media and Information)

-People or the netizens can evaluate the information

-Raise awareness
-Prevents foolishness
-Business/job opportunities
-Easy life
-Improved information literacy skills
-Enhance communication skills

 Greater political participation

(The media and the government have a long-standing relationship in the fields of
public service. While the government serves the people by leading the nation
towards progress, the media serve them by informing public about subjects they
need or they want. Through the media reports of government activities and issues,
the publics are informed of the political affairs in the country and are further
encouraged to take a more active role in the government)

-Responsible citizen

 Better economic opportunities

(The media industry has grown in number on today’s information age both in
content and in the workforce. The open content contribution nature of the new
media has made it possible for ordinary individuals to offer their materials for
consumption often for free, or at times for a cost. Online content is free but has
gained popularity, advertisers will offer to buy digital ad-space on a web page.

Even YouTube, a free video host, pays video contributors if their videos get enough
views or of their channels have a high subscriber rate. Paid content, on the other
hand, creates direct revenue. Free or not, media and information give contributors
platform for earning additional income.

It is true that the influx of media offerings has led to the creation of more jobs in
the media. The convergence of various media platforms has created hybrid
mediums that require experts to run. New jobs like social media managers or
multimedia specialists have been created because of this growth. Even IT based
jobs which were once rarities in the media are now a necessity. As media and
information grow, so does jobs that require media and information literate
individuals, and when jobs grow, so does the economy. Employment or the lack
thereof still persists as an economic problem in most developing countries like the
Philippines. The media industry in the age of information plays a vital catalyst role
to address that.)

-Great chance of employment
-Great chance of self-employment
-Have a nice choice of business

 Improved Learning Environment

(Many believe that media and information have made learning easy, accessible,
and inexpensive. With these are true, the improvement in the learning
environment brought by media and information goes beyond convenience,
availability, and cost.

Learning in schools meant understanding –or at least attempting to- subjects for
the sake of passing and getting good grades. One’s education is given importance
because it is pre-requisite to a good job which is then equated to a good life.
Traditional learning environments have caused people in general to lose appetite
for knowledge. Luckily, media and information have cleansed society’s palate and
have reinvented learning as a whole.

Media does not force feed information to unwilling receivers, instead, media has
made information sought after. The media also made learning a choice instead of
a necessary evil. After all, no one is commanded “google” a topic or enrol in a
certain online course, people who do to choose to do it. Since the media is source
information and information age is characterized by the abundance of data, media
and information have been closely linked to the improvement of the learning
environment in the present age. A media and information literate individual take
advantage of this further his or her lifelong learning process.)

-Easy way of learning

-Broader knowledge
-Technology literate
-Increase educational interest
-Fun learning

 More cohesive social units

(The concept of unit cohesion stems from a military concept of bond soldiers have
that makes them more effective in working together to complete a mission. Media
and information literate individuals are said to be more cohesive social units than
those who are not.

By keeping them informed, as well as connecting them in ways that weren’t

possible before, media and information literates become more cohesive social
units. This creates a bond that does not only have relational implications but also
creates social impacts.

The media is said to have the power to affect social change. While this is true, it is
not the media that does the heavy lifting to create change in society, it is the
individuals in the society who developed a clamoring need for change because of
media. The media may play a hand towards a holistic development of the society,
but without media and information literate individuals sharing the same goal,
development would not occur.)

-Socially active
-Easy communicating process
-Be able to identify different groups of people in a society
-Raise of respect for cultural and linguistic diversity

 Others
-Discover and explore beautiful places
-Job purposes


“Media literacy is not just important, it’s absolutely critical. It’s going
to make the difference between whether kids are a tool of the mass
media or whether the mass media is a tool for kids to use.”

― Linda Ellerbee

“Do not believe all that you hear and see.

Always check the original source of information.”

― Lailah Gifty Akita

 Retrieved from: https://sites.google.com/view/elearningmil/lessons/the-
media-and-information-literate-individual Retrieved: 6 September 19
 Retrieved from: https://charlothea.wordpress.com/2017/07/07/the-
significance-of-being-a-media-and-information-literate-individual/ Retrieved:
6 September 19