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Int. J.

Production Economics 55 (1998) 223—240

Applying the lessons learned from 27 lean manufacturers.


The relevance of relationships management
Roberto Panizzolo*
Dipartimento di Innovazione Meccanica e Gestionale, University of Padova, Via Venezia, 1 35131-Padova, Italy
Received 28 April 1997; accepted 25 March 1998

Abstract
This paper deals with the challenges posed by lean production principles for operations management. A multiple case
study approach was used to explore how the lean production model has been adopted by 27 excellent firms operating in
international markets and to recognize the areas characterized by major problems and difficulties. A research model, able
to accurately define and operationalize the lean production concept, was developed in order to carry out this empirical
study. The model represents a conceptualization of lean production as consisting of a number of improvement
programmes or best practices characterizing different areas of the company (i.e. process and equipment, manufacturing
planning and control, human resources, product design, supplier relationships, customer relationships). Results from this
study would suggest that for a full implementation of lean production principles, the most critical factor appears to be the
management of external relationships rather than internal operations. The challenge, today, is how to integrate the
different organizations into the value stream in order to ensure excellence in final products and services and, also, how to
integrate customers into the organization. This calls for a change in the perspective of analysis: the focus must move from
operations management to relationships management. In the light of this, suggestions for future research, indicated by
the empirical findings, are offered. ( 1998 Elsevier Science B.V. All rights reserved.

Keywords: World class manufacturing; Just in time; Lean production; Relationships management; Operations manage-
ment; Empirical research

1. From scientific management to lean production: many years, the operations management discipline
overcoming the productivity—flexibility dilemma was dominated by mathematical and statistical
studies which assumed that production systems
It was probably with the advent of the scientific were governed by scientific laws and that the pro-
movement headed by Frederick W. Taylor, around ductivity of labour and efficiency of equipment
the turn of the century, that the field of production were of paramount importance.
and operations management was opened up. For In the 1960s and 1970s studies began to appear
which emphasized the role of manufacturing as
a strategic competitive weapon [1]. Operations
* Corresponding author. Tel: #39-49-8276727; fax: #39-49- were studied with a more systematic vision and
8276716; e-mail: panizzolo@dimeg.unipd.it. the link between operative variables and the firm’s

0925-5273/98/$19.00 Copyright ( 1998 Elsevier Science B.V. All rights reserved


PII S 0 9 2 5 - 5 2 7 3 ( 9 8 ) 0 0 0 6 6 - 8
224 R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240

performance was considered important. The 2. The diffusion of the lean production system:
notion of factory focus was central to such studies research needs for the operations management
which emphasized the need for making trade- discipline
offs among performance measures such as cost,
quality, and time in designing and managing facto- The spread of the lean production system has
ries [2,3]. sparked off a broad debate in the Western world in
In the 1980s, the rapid spread, and adoption, general, and in operations management literature
of advanced production technologies and a in particular, regarding aspects such as: the extent
radical revolution in management philosophies to which this system can be applied (in relation to
led to an equally radical change in the issues the specific characteristics of different countries and
that were examined and analysed. In particular, of different industries); the way in which the pas-
the world-level success of Japanese producers sage from traditional production systems to inno-
heightened interest, among scholars, in the Just- vative systems takes place (paths of improvement);
in-Time (JIT) production system [4—6], and and the impact of the adoption of the lean produc-
in the Total Quality Control (TQC) movement tion model on the firm’s entire system.
[7,8]. More recently, changes in the world economic
The spread of innovative manufacturing scenario (i.e. a stagnation of demand and of techno-
methodologies and techniques marked an impor- logical evolution which has chararcterized the first
tant step forward in operations management stud- years of the 1990s) have led some authors to believe
ies. In these years there was a steady decline in the that the lean production model will be forced to
number of studies of traditional industrial engin- undergo, perhaps major, transformations: “2 it has
eering techniques and an increase, when compared now become apparent to many Japanese managers,
with the 1970s, in topics with more managerial employees, policy makers, and industry observers
perspectives [9—14]. The diffusion of new produc- that the notion of “continuous improvement” —
tion models (whatever they are called, World Class continually pushing for gains in manufacturing and
Manufacturing [15], Dynamic Manufacturing engineering efficiency — has resulted in a new set of
[16], Lean Production [17]), requires that not only problems and some practical limits. The Japanese
should technical questions be fully understood, but automakers are now exploring ways to modify or
also other, existing, relationships between manufac- moderate their approaches, even if they become less
turing and the other areas of the firm should be efficient in manufacturing or less profuse in engin-
examined in depth, as should other factors external eering outputs. Japanese gains in manufacturing
to the firm [18]. productivity and their rapid expansion and replace-
Moreover, the new production models question ment of product lines may have indeed reached
the traditional assumption of trade-offs. Although a limit” [23].
some authors do not agree that the idea of trade-off From a general point of view, the debate around
has really been made redundant [19], various re- the lean production model can be interpreted at
searchers [20,21] have affirmed that the so-called three different levels.
“world-class” manufacturers make a big point of ¹he first level is that of the individual firm. The
doing everything well, and argue that automated, adoption of innovations in manufacturing in order
flexible technologies coupled with management in- to obtain a perfectly synchronized production flow
novations have made this possible. In this sense, requires interventions in many other areas as well
some authors have talked of the “triumph of the as in manufacturing itself. The lean production
lean production system”, a system which is able to system is fundamentally a fragile system, in which
overcome the traditional productivity—flexibility slight perturbations or deviations from the working
dilemma: “Plants with lean production policies are conditions planned for can seriously affect system
able to manufacture a wide range of models but performance, because of the considerable reduction
maintain high degrees of quality and productivity” of resources the lean production approach
[22]. implies [24]. It is not difficult to imagine what the
R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240 225

implications of this are, in terms of stress, for all the “implicit social contracts” which ensure that the
firm’s resources. Think, for example, of the way the firm will operate in a receptive environment con-
work force is involved, a work force which must be ducive to lean production, but which simulta-
both qualified and willing to collaborate. In more neously increase the degree of rigidity.
general terms, at this first level, the relationships More generally, the presence of innovative indus-
between the interventions in the different functional trial relations, the creation or improvement of
areas, the way in which actions are taken, the links logistic and communication networks, the develop-
between adoption of best practices and the firm’s ment of education and suitable professional train-
performance all have to be studied in depth. ing schemes all appear to be necessary prerequisites
¹he second level concerns the impact of the Lean for the development of this new manufacturing
Production model on the relationships between model.
firms and between firms and their customers. Lean This paper offers some answers to the questions
production systems are particularly vulnerable not posed by the spread of the lean production model
only to internal sources of variability, but also to with reference to the first and second level as de-
external sources [25]. In this perspective, the part- fined above.
nership relation has become the winning model of In particular, through the analysis of the process
the relationship between buyer and suppliers in the of adoption and implementation of lean production
1990s [26]. But, just how widespread is this type of principles in a group of firms whose excellence is
relation? What obstacles may inhibit the develop- widely recognised, this study aims:
ment of partnership? Although the literature on
this subject agrees on many aspects, it does not f to examine how the lean production model has
agree on all. been adopted, i.e. which are the most widespread
On the other hand, the relationship between best practices,
firms and their customers also plays a fundamental f to recognize the areas characterized by major
role in the development of an innovative produc- problems and difficulties and to identify the criti-
tion system. It is important to attain a perfect cal factors in implementation management;
match between market demand and production f to highlight the implications (both for the firm
flows. The spread of lean type relationships in dis- and for its relationships with suppliers and cus-
tribution channels has been analysed in detail with- tomers) of the operational and management
in the automobile industry. But little research has methods implicit in the lean production philos-
been carried out on other industries where organ- ophy.
izational and structural channels are different.
At a third level, the role played by external coun-
try-specific factors (political, legislative, cultural, 3. The research model
social, economic and industrial) regarding the diffu-
sion and the characteristics of the Lean Production In order to carry out this empirical study, a
model should also be examined. For example, research model able to accurately define and opera-
according to some authors, the lean production tionalize the lean production concept had to be
model is characterized by an “incremental” ap- developed. Lean production, as a concept, was ori-
proach to innovation which, to some extent reflects ginally developed by Toyota in Japan. Essentially,
features of the Japanese culture which is, simulta- the term “lean” was used by Womack and his
neously, both progressive and conservative [27]. colleagues [17] to denote a system that uses less, in
This contrasts, to some extent, with the way of terms of all inputs, to create outputs similar to
thinking that characterized Western firms which is those of the traditional mass production system,
mainly based on radical innovations. Moreover, while offering increased choices for the final con-
the role of what Dore [28] calls “flexible rigidities” sumer.
in the success of the lean production model remains Many case studies have shown how those
also to be examined. These are the long-term firms which have succeeded in becoming highly
226 R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240

competitive within their industry, have all made From this point of view, JIT manufacturing
synergic investments in a wide portfolio of manu- practices have had a profound impact on human
facturing improvement programmes [29—31]. Hay- resources management insofar as they require in-
es and Wheelwright state: “well-run factories creased involvement and commitment on the part
around the world share many similarities 2. They of employees. Human resources have taken on
are clean and orderly. They emphasize quality and a strategic role in carrying out the continuous qual-
dependability. They are characterized by well- ity improvement plans which are the basis for suc-
trained workers and the kind of high morale that cess in the lean production model [40].
comes from a combination of the workers’ sense of A lot of attention has also been devoted to the
their own competence and their confidence in the study of the relationships between product devel-
competence of their managers” [2]. opment and manufacturing [41]. All practices
Several studies in the literature have tried to which seek to improve product manufacturability
identify the determinants of these innovative pro- and assembly (such as product simplification, parts
duction systems [32—37]. An examination of these standardization, modular architecture of the prod-
works shows, clearly, that this wide range of best uct and mushroom concept) play an important role
practices concerns: in adopting advanced production methods.
Alongside this research on the relations between
f interventions in the manufacturing area;
the adoption of best practices in manufacturing and
f actions taken in other areas of the firm (design,
its implications for other areas of the firm, the first
human resources, strategy, etc.);
studies began to appear, in the international litera-
f relationships with external actors (suppliers and
ture, where operations were seen in a broader, more
customers).
integrated manner, upstream with suppliers and
Early studies mainly focused on manufacturing downstream with customers.
planning and control practices and on the charac- The subject of supply chain management has
teristics of production processes in lean firms [38]. been taken up by many authors who have de-
In the area of manufacturing planning and control scribed the practices and the innovative policies
the goals are to synchronize production and mar- adopted by lean manufacturers (see, for example,
ket demand. These goals can be attained through [26]). Basically, these practices and policies high-
levelled production, the use of small lots, pull con- light the importance of establishing closer and
trol of flows and visual control of the shop floor longer-term relations with suppliers not only at a
and so on. logistic level (i.e. lot size, regularity and timeliness
Whether it is possible to operate along these lines of deliveries, quality at the source) but also at the
depends on the availability of production processes technological/strategic level (i.e. joint design of new
that are able to guarantee the regularity and uni- products/technologies and sharing business risks
formity, over time, of the mix. These conditions and opportunities).
require, for example, shortening of set up times, the Adopting a lean production logic also means
use of cellular lay outs and of mixed model lines, setting up innovative relationships with customers.
process capability, availability and reliability of However, “the area of physical distribution and
machines, the use of “error proof ” equipment and channel management has been relatively neglected
so on [4]. in the literature as a source of competitive advant-
The perspective of analysis was only broadened age” [42] and “the number of companies that
in later studies as it became clearer that setting up understand how to design and manage marketing
a lean production system required the adoption of channels successfully is still small” [43]. Fuller et al.
best practices not only in manufacturing but also in [44] were among the first to argue that tailored
other areas of the firm. This broadening of the logistics is just an extension of lean production
range of analysis led some authors to introduce techniques to distribution and to suggest that the
such concepts as “core JIT” and “JIT infrastruc- approach must be customer-focused, with the em-
ture” [39]. phasis on the market rather than the company. In
R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240 227

recent years this theme has been taken up by other lean company. These areas are: Process and Equip-
authors who have underlined the need to develop ment, Manufacturing Planning and Control,
a “customer in” organization in which the impor- Human Resources, Product Design, Supplier
tant topics are the capability and competence of the Relationships and Customer Relationships. The
sales network, the exchange of information with principal improvement programmes are high-
customers, the ability to carry out frequent and lighted for each of the above areas.
rapid deliveries and, customer involvement in
product planning and design [45,46].
This focus on suppliers and customers empha- 4. The research methodology
sizes a strategic vision of lean production, one
which focuses on the external networks of the firm. The organizations involved in this study are all
Some authors have conceptualized this vision sug- firms whose excellence is widely recognized. Some
gesting the use of the term lean enterprise instead of of these firms belong to the group of top 30 Euro-
lean production: “We’ve seen numerous examples pean companies most respected for their overall
of amazing improvements in a specific activity in management and performance excellence. This
a single company. But these experiences have also group was identified by a survey which the Finan-
made us realize that applying lean techniques to cial Times newspaper carried out in 1995 in con-
discrete activities is not the end of the road. If junction with the accountants of Price Waterhouse.
individual breakthroughs can be linked up and Others are included in the list “Europe’s 500”
down the value chain to form a continuous value drawn up by Ernst and Young in 1996 which regis-
stream that creates, sells, and services a family of ters the 500 fastest growing firms, with between 40
products, the performance of the whole can be and 500 employees, in Europe. Other firms became
raised to a dramatically higher level. We think that involved on the basis of both expert opinions and
value-creating activities can be joined, but this the author’s direct knowledge.
effort will require a new organizational model: the The firms are all Italian, and produce finished
lean enterprise” [18]. goods under their own trade-mark. Initial contacts
This new organizational model is similar to that were made by telephone. After preliminary dis-
proposed by Karlsson and A_ hlström who de- cussion with a representative of the company, con-
veloped a conceptual model which operationalizes cerning the aims and objectives of the research
the determinants of a lean production system [47]. project, 27 firms agreed to participate in the
The authors define “lean enterprise” as a firm research. The unit of analysis was the single plant.
which uses selected best practices in all functional Table 2 offers a company profile of the firms exam-
areas and in the management of external relation- ined.
ships. They see lean enterprise as consisting of four The main data collection method adopted was
different parts: lean development, lean procure- face-to-face structured interviews with high-level
ment, lean manufacturing and lean distribution. managers from the various functional areas of each
Starting from a review of the literature on lean organization. All interviews were conducted by
production, a research model was set up. The researchers with at least five years experience in
model allows for the operationalization of a com- operations management. On average, the inter-
plex and multidimensional concept such as that of viewers spent two days in each firm and a total of
lean production. It summarizes the principles con- 64 days in the 27 firms in the sample. This method
tained within lean production and allows the was considered the best for gathering effective data
process of adoption and implementation of lean on lean production which is a complex multidimen-
production philosophy to be studied better. The sional concept and relates to complex systems (i.e.
model, depicted in Table 1, represents a concep- the whole of the operations).
tualization of lean production which consists of Six interview guides were developed, one for each
a number of improvement programmes or best area of the research model. These guides were used
practices that characterize different areas of the in field interviews to ensure the constancy and
228 R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240

Table 1
The research model

Areas of intervention Improvement programmes

Process and equipment PE1 set up reduction


PE2 flow lines
PE3 cellular manufacturing
PE4 rigorous preventive maintenance
PE5 “error proof ” equipment
PE6 progressive use of new process technologies
PE7 process capability
PE8 order and cleanliness in the plant
PE9 continuous reduction of cycle time
Manufacturing planning and control PPC1 levelled production
PPC2 synchronized scheduling
PPC3 mixed model scheduling
PPC4 under-capacity scheduling
PPC5 small lot sizing
PPC6 visual control of the shop floor
PPC7 overlapped production
PPC8 pull flow control
Human resources HR1 multifunctional workers
HR2 expansion of autonomy and responsibility
HR3 few levels of management
HR4 worker involvement in continuous quality improvement programmes
HR5 work time flexibility
HR6 team decision making
HR7 worker training
HR8 innovative performance appraisal and performance related pay systems
Product design PD1 parts standardization
PD2 product modularization
PD3 mushroom concept
PD4 design for manufacturability
PD5 phase overlapping
PD6 multifunctional design teams
Supplier relationships SR1 JIT deliveries
SR2 open orders
SR3 quality at the source
SR4 early information exchange on production plans
SR5 supplier involvement in quality improvement programmes
SR6 reduction of number of sources and distances
SR7 long-term contracts
SR8 total cost supplier evaluation
SR9 supplier involvement in product design and development
Customer relationships CR1 reliable and prompt deliveries
CR2 commercial actions to stabilize demand
CR3 capability and competence of sales network
CR4 early information on customer needs
CR5 flexibility on meeting customer requirements
CR6 service-enhanced product
CR7 customer involvement in product design
CR8 customer involvement in quality programmes
R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240 229

Table 2
Respondent profile (1996 data).

Company Sales Number of


profile (million $) employees

C1 Produces axles for industrial vehicles (tractors and trucks). The firm has won international 280 1200
prizes for the high quality of its products. Holds 20% of the world market
C2 Holds 20% of the European market for motorcycles and scooters below 50cc and about 340 1150
60% of that for 250cc motorcycles. Turnover has risen 226% over the last three years
C3 Produces clothing for young people sold through 10 000 retail outlets in 75 countries 330 1000
world-wide. Turnover has risen 11 000% in the past decade
C4 World leader in the production of chains and pinions 70 279
C5 Leading world producer (25% of world market) of multi-mandrel automatic lathes 135 430
C6 Leading world producer of heating elements for domestic and industrial applications 190 1940
(more than 690 million items sold per year)
C7 European leader, 2nd in the world, in the production of keys (for safes, houses, cars, etc.) 50 200
C8 Producer of equipment for amusement parks (the firm made 70% of the Eurodisney 120 450
park equipment in Paris). Currently involved in modernizing many of the most
advanced amusement parks world-wide
C9 Producer of synchronous motors. World leader in the production of motors for pump 75 250
aquariums (80% of the Canadian market, 50% of the US market), produces 70% of motors
for household appliances in Europe
C10 Italian leader in the production of baker’s confectionery 150 600
C11 World leader in the production of eyeglass frames in over 700 styles. About 100 new designs 590 1700
are added to the inventory each year and about 67 000 eyeglass frames are made each day
C12 Leading European producer of fibreglass panels for furniture and window manufacturers 235 880
C13 Produces 6 million items of clothing sold in 3500 retail outlets world-wide. Turnover has 190 450
risen 750% in the past five years
C14 Leading producer of automated machinery for packing, boxing and wrapping 230 830
C15 World leader in the construction of vacuum pumps using “gettering” technology 110 750
C16 Italian leader, and among the European leaders, in the production of brake parts for 210 900
automobiles
C17 European leader in the production of air conditioning systems for cars 200 420
C18 World leader in terracotta pot production 90 550
C19 European leader in the production of window and door frames, screens and room dividers 220 850
C20 World leader in the production of high quality and professional components for bicycles 20 100
C21 Leading producer of automated machines for ice-cream manufacturers (75% of Italian 280 1450
market). The firms has won various international prizes for the design of its products
C22 Leading producer of leather straps and metal bracelets for watches (40% of the Italian 45 450
market and 10% of the world market)
C23 Italian leader in the production of high quality, fitted kitchens 260 820
C24 Leading world producer of mouldings, mountboard, ready-made frames and equipment to 140 600
the framing and photographic trades
C25 Europe’s largest producer of chairs and seats, over 1 500 000 items sold per year 78 400
C26 World leader in the production of rolling mills for the iron and steel industry 925 2742
C27 World leader in the production of olive-oil extracting machinery (the firm controls about 100 450
75% of the world market)

reliability of inquiry procedures at all sites. All inter- The interviews were conducted in order to
views were tape-recorded and all sessions were tran- measure the degree of diffusion of the best practices
scribed before the data were analysed. To enhance in the research model. In order to do this, it was
the validity of the answers, summaries of the major necessary to operationalize them by means of both
findings of each interview were checked by the par- objective and perceptive measurements. The
ticipants after the end of each interview session. answers to perceptual questions were measured on
230 R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240

a five point Likert scale. The constructs were culated. A frequency measure was used here,
articulated in a sufficient number of items to cover instead of conventional averaging, because we were
the domain of the content of each variable exam- interested in discovering whether each programme
ined and to limit the influence of random errors in was pervasive and significant.
measurements. The value for each plant, for each Two other measures were developed for each area:
practice, was obtained by working out the average the area average adoption factor and the area vari-
between the respondents to the same question and ance adoption factor. These two factors are cal-
subsequently the average between questions rela- culated on the basis of the percentages given above.
tive to the same variables. The first factor offers an immediate indication of the
Some measures were taken from the literature intensity of the adoption of all improvement pro-
whereas others were specifically developed.1 All the grammes in a particular area. The second factor
measures were then tested for their reliability and makes it possible to assess whether there are differ-
construct validity. Cronbach’s alpha coefficient was ences in the degree to which the various improvement
used as the reliability indicator. Nunnaly [48] sug- programmes in a single area have been adopted.
gested a threshold value for alpha equal to 0.60 in
the case of exploratory research which involves the
use of newly developed scales. All those adopted in 5.1. Process and equipment
the present study exceed that value. The construct
validity was proved by means of factor analysis. The ranking for the Process and Equipment area
The percentage of variance explained by the first is given in Table 4. In general, firms have dedicated
factor can be used as an indicator of the validity a great deal of attention to all the improvement
level: high values indicate that the resulting factor programmes in this area (the area average adoption
collects a large part of the information shared be- factor is high and the area variance adoption factor
tween the couples of items. The constructs which is low). In particular, great efforts have been made
did not pass the assessment tests were discarded. in order to reduce set up times, which were per-
Table 3 reports the results of the reliability and ceived as being one of the greatest obstacles to
construct validity analysis. obtaining continuous flow-type production. The
re-design of production process according to the
philosophy of cellular manufacturing and preven-
5. The empirical findings tive maintenance also appear to be widespread
practices. Furthermore, a variety of interventions
The interviews were carried out with the aim of have been carried out on the production process
understanding the extent to which the various im- which aimed to ensure that quality standards were
provement programmes or best practices of the being respected.
research model were applied in the company. As The final impression, borne out by interviews,
previously stated, the degree of adoption for each was that of an efficient situation, reliable produc-
plant was calculated by working out the average of tion processes with large cutbacks in lead times,
the answers collected. This value was rated on advanced machinery and innovative movement
a five-point scale ranged from 0"not used, to systems.
4"fully adopted.
The empirical results of the study are given in
Tables 4—9. To assess the degree of adoption of 5.2. Manufacturing planning and control
each improvement programme in the six areas, the
percentage of plants who rated them as adopted or The ranking for the Manufacturing Planning
fully adopted (i.e. 3 or 4 on the scale) was cal- and Control area is given in Table 5. The same
comments could be made about this area as for
Process and Equipment above. This survey has
1 All measures are available, on request, from the author. shown that many firms in the sample were adopting
R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240 231

Table 3
Reliability and construct validity analysis.

Variable Reliability Validity


assessment! assessment"

PE1 set up reduction 0.73 0.59


PE2 flow lines 0.64 0.62
PE3 cellular manufacturing 0.97 0.92
PE4 rigorous preventive maintenance 0.68 0.93
PE5 “error proof” equipment 0.74 0.66
PE6 progressive use of new process technologies 0.72 0.70
PE7 process capability 0.86 0.53
PE8 order and cleanliness in the plant 0.92 0.64
PE9 continuous reduction of cycle time 0.64 0.77
PPC1 levelled production 0.98 0.47
PPC2 synchronized scheduling 0.76 0.94
PPC3 mixed model scheduling 0.84 0.98
PPC4 under-capacity scheduling 0.82 0.58
PPC5 small lot sizing 0.97 0.84
PPC6 visual control of the shop floor 0.69 0.75
PPC7 overlapped production 0.76 0.71
PPC8 pull flow control 0.91 0.67
HR1 multifunctional workers 0.87 0.56
HR2 expansion of autonomy and responsibility 0.95 0.35
HR3 few levels of management 0.69 0.67
HR4 worker involvement in continuous quality improvement programmes 0.80 0.87
HR5 work time flexibility 0.95 0.95
HR6 team decision making 0.68 0.67
HR7 worker training 0.75 0.97
HR8 innovative performance appraisal and performance related pay systems 0.87 0.68
PD1 parts standardization 0.84 0.72
PD2 product modularization 0.73 0.86
PD3 mushroom concept 0.89 0.92
PD4 design for manufacturability 0.93 0.84
PD5 phase overlapping 0.97 0.82
PD6 multifunctional design teams 0.65 0.97
SR1 JIT deliveries 0.78 0.76
SR2 open orders 0.80 0.64
SR3 quality at the source 0.78 0.97
SR4 early information exchange on production plans 0.86 0.68
SR5 supplier involvement in quality improvement programmes 0.79 0.74
SR6 reduction of number of sources and distances 0.82 0.72
SR7 long-term contracts 8.90 0.67
SR8 total cost supplier evaluation 0.81 0.45
SR9 supplier involvement in product design and development 0.89 0.95
CR1 reliable and prompt deliveries 0.87 0.74
CR2 commercial actions to stabilize demand 0.95 0.76
CR3 capability and competence of sales network 0.72 0.86
CR4 early information on customer needs 0.76 0.92
CR5 flexibility on meeting customer requirements 0.85 0.84
CR6 service-enhanced product 0.68 0.82
CR7 customer involvement in product design 0.78 0.45
CR8 customer involvement in quality programmes 0.82 0.82

!Cronbach’s alpha coefficient.


"Percentage of variance explained by the first factor.
232 R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240

innovative practices in this area. For example, pro- management, multilevel MPS with planning bills in
duction is synchronized and levelled, pull control is production planning and finite loading planning in
used on the shop floor so as to reduce the invento- order release and scheduling. To conclude, a great
ries and to be able to react swiftly to meet customer deal has already been done and the firms studied
needs. Advanced tools have been adopted in order would seem to be in the avant garde in this area.
to improve manufacturing planning and control,
for example, configuration control in order entry
5.3. Human resources
Table 4
Degree of adoption of improvement programmes in the Process The ranking for the Human Resources area is
and Equipment area given in Table 6. The empirical results confirm
Improvement program Score! xN " p#
what has already been stated in the literature, that
is, the importance of human resources in the imple-
PE1 set up reduction 100 mentation of a lean production principles. The area
PE2 flow lines 85.1 average adoption factor is the highest here and bears
PE3 cellular manufacturing 92.5 witness to the widespread diffusion of innovative
PE4 rigorous preventive
maintenance 100
practices in this area.
PE5 “error proof” equipment 81.4 In particular, involvement of workers in continu-
PF6 progressive use of new process ous quality improvement programmes, expansion
technologies 81.4 of their autonomy and responsibility, the presence
PE7 process capability 100 of multi-functional workers have all, in managers’
PE8 order and cleanliness in the
plant 92.5
opinions, been crucial for improvements in firms’
PE9 continuous reduction of cycle time 85.1 performances.
90.88 7.46 In order to promote employee contributions
and to increase employee empowerment and re-
!Score for a improvement programme represents the percentage sponsibility, the firms studied have adopted inno-
of respondents who rated the programme as either adopted (3)
or fully adopted (4).
vative practices in all the fundamental processes
"Area average adoption factor. which constitute human resources management (i.e.
#Area variance adoption factor. recruitment and selection, education and training
and evaluation and reward). For example, as re-
Table 5
gards evaluation and reward, practices have been
Degree of adoption of improvement programmes in the Manu- adopted that aim of reward and encourage behav-
facturing Planning and Control area iour based on personal initiative and on relation-
ships, rather than on hierarchy.
Improvement program Score! xN " p#

PPC1 levelled production 85.1


PPC2 synchronized scheduling 88.8 5.4. Product design
PPC3 mixed model scheduling 74.0
PPC4 under-capacity scheduling 81.4 The ranking for the Product Design area is given
PPC5 small lot sizing 100 in Table 7. The area of product design has received
PPC6 visual control of the shop floors 77.7
PPC7 overlapped production 81.4
less attention than those examined so far (the area
PPC8 pull flow control 92.5 average adoption factor is lower than the preceding
85.1 7.87 values) even though discussions with managers
have revealed that in recent years the firms in the
!Score for a improvement programme represents the percentage study have been devoting more energy to the prob-
of respondents who rated the programme as either adopted (3)
or fully adopted (4).
lems of product development.
"Area average adoption factor. This growing attention and awareness is linked
#Area variance adoption factor. to two important considerations. Firstly, the fact
R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240 233

Table 6
Degree of adoption of improvement programmes in the Human Resources area

Improvement program Score! xN " p#

HR1 multifunctional workers 100


HR2 expansion of autonomy and responsibility 92.5
HR3 few levels of management 88.8
HR4 worker involvement in continuous quality improvement programmes 92.5
HR5 work time flexibility 100
HR6 team decision making 92.5
HR7 worker training 100
HR8 innovative performance appraisal and performance related pay systems 96.2
95.3 4.07

!Score for a improvement programme represents the percentage of respondents who rated the programme as either adopted (3) or fully
adopted (4).
"Area average adoption factor.
#Area variance adoption factor.

that design is crucial when satisfying customers Table 7


needs and therefore crucial for achieving higher Degree of adoption of improvement programmes in the Product
levels of effectiveness. Secondly, choices regarding Design area
product structure, materials and technical solutions Improvement program Score! xN " p#
to be adopted greatly affect product cost, produc-
tion lead time and production methods. Conse- PD1 parts standardization 81.4
quently, if they wish to improve both customer PD2 product modularization 85.1
satisfaction and performances of the operating sys- PD3 mushroom concept 81.4
PD4 design for manufacturability 66.6
tem, firms are obliged to adopt innovative PD5 phase overlapping 62.9
programmes in design. PD6 multifunctional design teams 66.6
However, so far, extensive exploitation of inno- 74.0 8.80
vative practices in product design has not yet been
fully achieved. For instance, in practice, the !Score for a improvement programme represents the percentage
of respondents who rated the programme as either adopted (3)
adoption of advanced methodologies, such as or fully adopted (4).
QFD, design review, FMEA or VRP, is nearly "Area average adoption factor.
always limited. Analysis has also revealed that #Area variance adoption factor.
there are still constraints for the development of
innovative organizational practices, above all con-
straints of an organizational nature, connected to other areas which would suggest that within supply
the difficulty of fully understanding the impact of chain management innovative behaviour is still
these innovation programmes on all aspects of the adopted only to a limited extent.
organization. However, the results must be examined more
carefully. The area variance adoption factor is high,
which means that some improvement programmes
5.5. Supplier relationships have been adopted to a greater extent than others.
This is particularly true in the case of practices
The ranking for the Supplier Relationships area designed to increase the degree of “operational
is given in Table 8. The situation in this area is very integration” between buyer and suppliers, which
different from those described above. The area means that the buyer and the supplier are integ-
average adoption factor is markedly lower than in rated on aspects regarding the transfer of materials
234 R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240

Table 8 Table 9
Degree of adoption of improvement programmes in the Supplier Degree of adoption of improvement programmes in the Cus-
Relationships area tomer Relationships area

Improvement program Score! xN " p# Improvement program Score! xN " p#

SR1 JIT deliveries 92.5 CR1 reliable and prompt deliveries 100
SR2 open orders 92.5 CR2 commercial actions to stabilize 96.2
SR3 quality at the source 100 demand
SR4 early information exchange on 85.1 CR3 capability and competence of 92.5
production plans sales network
SR5 supplier involvement in quality 88.8 CR4 early information on customer 74.0
improvement programmes needs
SR6 reduction of number of sources 62.9 CR5 flexibility on meeting customer 62.9
and distances requirements
SR7 long-term contracts 55.5 CR6 service-enchanced product 48.1
SR8 total cost supplier evaluation 55.5 CR7 customer involvement in 37.0
SR9 supplier involvement in product 44.4 product design
and development CR8 custmer involvement in quality 44.4
75.2 19.3 programmes
69.38 23.3
!Score for a improvement programme represents the percentage
of respondents who rated the programme as either adopted (3) !Score for a improvement programme represents the percentage
or fully adopted (4). of respondents who rated the programme as either adopted (3)
"Area average adoption factor. or fully adopted (4).
#Area variance adoption factor. "Area average adoption factor.
#Area variance adoption factor.
from the supplier to the buyer (i.e. a “logistic rela-
tion”). develop commercial and marketing techniques in
The situation is, however, very different as re- order to make demand both more predictable and
gards the integration on the technological/strategic more stable and, to improve both the professional-
level (i.e. a “partnership relation”). Here, the data ity and the competence of personnel directly in-
have shown that for many firms there is still a long volved in relations with customers.
way to go before they fully develop this partnership The situation is very different if one examines
relation. other aspects that would qualify relationships with
customers as innovative (i.e. the partnership rela-
tion). For example, very few firms have fully
5.6. Customer relationships adopted the practice of involving the customer in
the product design process. Even customer involve-
The ranking for the Customer Relationships area ment in quality programmes is, in most firms, lim-
is given in Table 9. Analysis of this table shows ited to merely gathering data about the degree of
a situation which has much in common with that in customer satisfaction by, for example, providing
the supplier relationships area: the area average a system for collecting complaints.
adoption factor is very low and the area variance
adoption factor is high. This indicates, on the one
hand, that innovative behaviour within the cus- 6. Discussion of results
tomer relationships area is still limited and, on the
other, that some improvement programmes have So far, this paper has identified the main factors
received more attention than others. that have characterized the adoption of lean pro-
Specifically, most effort has gone into developing duction principles by 27 excellent firms. The vari-
a logistic relation. In other words, efforts have been ous best practices adopted by the firms examined
made to ensure reliable and prompt deliveries, to have been highlighted and described, as has the
R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240 235

degree of diffusion of such practices. Given that the initial 48. None of the improvement pro-
only firms well-known for their excellence at an grammes of the Process and Equipment, Manufac-
international level were analysed, these empirical turing Planning and Control and Human
findings are, in part, not really surprising. However, Resources areas discriminated significantly be-
interestingly, the data have revealed that firms seem tween clusters.
to find it more difficult to fully adopt innovative The results of the cluster analysis allowed the
practices which concern the management of research sample to be broken down into three dif-
external relationships with suppliers and cus- ferent groups. As shown in Fig. 1, the firms belong-
tomers. ing to each of these three groups are characterized
In order to investigate this topic in more detail, it by different degrees of integration/co-operation
was decided to analyse the variety of firms’ behav- with suppliers and customers. As previously seen,
iour when adopting lean production practices. this co-operation may take place on two levels:
Cluster analysis was used to identify those factors a logistic relation and a partnership relation.
which most differentiate the firms. The final objec- The first group is composed of 12 organizations
tive was to identify different groups of firms charac- which we could call flexible enterprises. These are
terized by distinct adoption profiles. lean firms who have developed a high level of
To carry out the statistical examination, a matrix “operational integration” both with suppliers and
was set up containing the values assigned by the 27 with customers. Apart from price, the key aspects of
firms to each improvement programme in the six this relationship with suppliers are the quality and
areas identified in the research model. Table 10 reliability of the service, regularity and timeliness of
shows that 3 of 6 improvement programmes dis- deliveries, small lots and quality at the source.
criminate significantly between clusters for the The influence of this logistic relation with suppliers
Product Design area, 5 out of 9 for the Supplier on product mix, flexibility and on the time required
Relationships area, 5 out of 8 for the Customer to respond to customer orders from the buyer part-
Relationships area, for a total of 13 practices out of ner is clear: high levels of operational integration

Table 10
Cluster analysis of research variables

Factors G1! G2 G3
(n"12) (n"8) (n"7)

Product design
PD2 product modularization 1.6" 3.2 3.3
PD3 mushroom concept 1.9 2.5 2.7
PD4 design for manufacturability 1.8 3.7 3.5
Supplier relationships
SR5 supplier involvement in quality improvement programmes 2.2 3.9 4.0
SR6 reduction of number of sources and distances 1.8 2.9 3.0
SR7 long-term contracts 2.0 3.1 3.2
SR8 total cost supplier evaluation 1.6 3.8 3.8
SR9 supplier involvement in product design and development 1.8 4.0 3.9
Customer relationships
CR4 early information on customer needs 2.7 2.6 3.4
CR5 flexibility on meeting customer requirements 2.5 3.0 3.5
CR6 service-enhanced product 1.1 1.8 3.8
CR7 customer involvement in product design 1.3 1.9 3.7
CR8 customer involvement in quality programmes 1.5 2.0 3.3

!G1, G2 and G3 are groups obtained from the cluster analysis. Variables discriminate significantly between groups at p(0.05.
"Mean score for each improvement programme on a scale of 0"“not adopted” to 4"“fully adopted”.
236 R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240

possible to predict demand which, in turn, permits


order cycle management to be simplified and the
production system to be suitably adapted.
The second group of firms identified through the
cluster analysis, could be called network enterprises.
These are 8 firms which, like those of the first
group, have developed a high level of logistic integ-
ration with customers and suppliers but who have
also developed a partnership relation with their
Fig. 1. Three different classes of lean firms.
suppliers. The main feature of this partnership rela-
tion is the changeover from a logic of product to
facilitate both regular and fast flows of materials a logic of co-operation which goes beyond the logis-
and reduce overall lead time. tic aspects and extends to the technological/strategic
When asked about the reason why they had set level. This means: joint design of new products/tech-
up this relation with suppliers, flexible enterprises nologies, the continuous exchange of data and in-
answered that it had been done under the influence formation regarding the evolution of products and
of the new production philosophies (JIT) and the processes, common investment in research and de-
new approaches to quality (TQM) that they had velopment of both product and process and, stra-
adopted at the beginning of their renewal process. tegic coherence of management philosophies.
Indeed, the JIT system does require a smooth pro- Thus, in the partnership relation, the buyer and
duction approach, rigid adherence to production the supplier decide to put their mutual needs and
programmes and the identification and removal of skills together in order to develop the most useful
any source of waste. This creates the need for a fas- product for the buyer, one which is also compatible
ter and more intense transmission of information with the aims and the skills of the supplier. Here,
and a greater degree of co-ordination between all the traditional distinction between the supplier and
units that make up the supply chain. The supplier the user of a service begins to fade, and reciprocal
must not only be able to simply supply, but also to involvement is emphasised. This involvement re-
produce JIT. quires an integrated vision of the supply chain, and
As regards the logistic relation with customer, a redistribution of the responsibility of the different
quick replenishment of stocks and quick replace- actors. The interchange of information about prod-
ment of defective parts are especially important. ucts, processes and technology allows innovative
The aim is to minimize the amount of time that choices regarding products and processes of pro-
intermediate customers (i.e. retailers and whole- duction to be made efficiently and it is clear that
salers) are out-of-stock, and also to maximize the this has considerable impact both on the ability of
product up-time of final customers. These goals are the buyer to innovate and on reducing time to
met not by carrying out large inventories or dis- market.
patching a large proportion of orders, but by Many factors have pushed the network enter-
creating more responsive manufacturing organiza- prises to strengthen integration with their
tions. The key to becoming a responsive dispatcher suppliers in order to involve them in both risks and
is customer information and this can be obtained potential business opportunities with the specific
through tighter customer links, such as inter-organ- responsibilities of co-producers. Empirical research
izational systems, in order to link the customers has revealed that most of these factors are related
directly to the factory’s order entry and production to:
control system.
The exchange of information with customers is of f vastly increased costs of research and develop-
paramount importance in order to understand ment,
order patterns, the assumptions behind forecasts f increased risks relating to the use of new tech-
and special sales’ needs. This information makes it nologies,
R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240 237

f faster obsolescence of new products, gone further. They offer services that are tailored to
f growing systemic complexity of products and meet the needs/expectations of the customers and
processes and to the need to combine the innova- to resolve their problems. These include all the
tive content of the product with flexibility and support services offered to help the customers to
operating efficiency. resolve their individual problems by finding and
integrating any components they may need.
The third group of firms identified through the In the literature, this particular integration of
cluster analysis, could be called customer-driven products and services, where service becomes
enterprises. This group consists of 7 organizations a multidimensional concept — it can refer to “doing
who have set up a partnership relation not only something for the customer” or, “to doing some-
with their suppliers but also with their customers. thing with the customer” — has been termed the
These customer-driven enterprises are character- “service factory” [51]. The service factory is able to
ized by a radical change in the way they relate to recognize the full range of services that a factory
the market. According to Reichheld and Sasser can provide in addition to the traditional logistical
[49], these firms have realized the importance of aspects and after-sales service.
attaining zero customer defection rather than zero The creation of a service factory implies a radical
product defects. change in the operational and organizational
They seek to respond to the expectations and characteristics of the firm. Simply adding extra
demands of customers in a personalized, flexible services is not enough. In the customer-driven enter-
and more complete manner. They have overcome prises the customer plays a fundamental role in
the traditional supply concept of simply offering orienting and personalising the services. Instead of
a product, in order to adopt the logic of an integ- focusing on product attributes, these firms have
rated supply of “bundles”. These bundles consist of focused on the benefits the product offers to the
a combination of goods and services calibrated to customer. They have moved from an impersonal
meet the needs of individual customers. This mix market to a relational market [52] and operate
has made it increasingly difficult to distinguish be- with an “open system”, which includes the cus-
tween a good and a service, indeed, some authors tomer, who can intervene within a large part of the
have proposed the concept of a “service-enhanced operating system. Therefore, much attention has
product” [50]. been dedicated to how to organize customer par-
Clearly all the firms studied acknowledged the ticipation in design, manufacturing, delivery and
importance of being customer-oriented. Only the consumption.
customer-driven enterprises, however, appear to
have recognized that their customers are often as
interested in the services that accompany products 7. New challenges for operations management: the
as they are in the products themselves. In this relevance of relationships management
perspective, services are no longer simply an add-
on, secondary to the product being offered, but are The empirical results summarized in the preced-
viewed as an integral part of operations design, ing sections would suggest that the most widely
planning and execution. adopted improvement programmes are all to be
In other words, all the firms in the sample are found in the “internal” areas of the firm, areas
seeking to become more competitive by improving where the firm’s control over operating and man-
their performance with regard to the services agement methods is more direct.
offered to customers, such as speed and reliability The situation is markedly different if one con-
of delivery, accuracy and completeness of order siders the diffusion of improvement programmes in
fulfilment, breadth of product offerings, ability to the areas of supplier relationships and customer
customize to meet specific needs and post-sales relationships. In these cases firms appear to have
service. But in most cases, the definition of service is found it more difficult to adopt advanced practices
too narrow. The customer-driven enterprises have which are so highly praised in the literature.
238 R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240

Hence, this empirical study has clearly illustrated suppliers seems to be motivated not by the need
that the problem, when implementing lean produc- to impose programmes of more intense collab-
tion principles, is the management of external rela- oration and reciprocal interaction but, rather, by
tionships. The challenge, today, is how to integrate simple short-term cost minimization objectives.
the different value-adding organizations into the f The partnership relation does not automatically
value stream in order to ensure excellence in final mean single sourcing. Some firms have revealed
products and services and, also, how to integrate that sole sourcing increases the risks of supply
customers into the organization too. This calls for disruption and, further, leaves the buyer open to
a change in the perspective of analysis; the focus paying non-competitive prices. Moreover, the
must move from operations management to relation- single sourcing policy may be creating long-term
ships management. problems through loss of technological thrust,
In order to provide some directions for research loss of supplier identity and excess control. Some
on the question of relationships management, firms have compromised and use a second
the research implications of this empirical anal- source, however, the policy of dual sourcing can
ysis are now outlined in the closing part of this cause some supply problems if there are fluctu-
section. ations in the delivery schedule.
As regards supplier relationships management, f The partnership relation emphasizes the creation
as early as 1982 Peter Drucker [53] said: “Nowhere of more exclusive links. However, some firms
in business is there greater potential for benefitting have indicated that they limit themselves to tak-
from2 interdependence than between customer ing no more than 30—40% of a sub-contractor’s
firms and their suppliers. This is the largest business for fear that dependency would reduce
remaining frontier for gaining competitive advant- the efficiency of the relationship.
age and nowhere has such a frontier been more f The partnership relation is characterized by the
neglected”. Since then, there has been a plethora search for excellent suppliers on the world mar-
of literature on the subject, describing the prin- ket. Many firms have described a series of prob-
ciples, objectives and techniques of what is con- lems that may arise from such a choice. For
sidered to be the winning paradigm of the example, increasing difficulty in operating ac-
relationships between buyer and supplier for the cording to the JIT principles.
1990s. However, empirical analysis has revealed
Empirical findings suggest numerous directions
that this paradigm has not yet been consolidated
for future research also in the area of partnership
and there are marked differences of opinion regard-
relation with customers. Indeed, the development
ing the real degree of applicability and diffusion of
of innovative relations with customers, with in-
the partnership relation.
creased attention to customer service, seems to be
In the light of our findings the most important
conditioned by many variables. The following are
points which need to be investigated in greater
the most important research proposals which need
depth are:
additional in-depth analysis:
f The partnership relation seems to involve mainly f Many firms have stressed that when operating in
medium-large size firms, likewise, industrial mature markets, the technical dimensions of cus-
structure appears to play a determining role. tomer service may be less important for attaining
f The adoption of the partnership relation appears competitive advantage than they are for manu-
to be conditioned by product characteristics, facturing firms in emerging or growth markets.
such as the technological complexity of the prod- In other words, market maturity, together with
uct and product structure. increased customer sophistication about the
f According to the literature, the partnership rela- product, may limit the significance of the tech-
tion requires a reduction in the overall number of nical dimension of customer service but will
sources of supply. In some of the firms investi- enhance the significance of the relational dimen-
gated, however, this reduction in the number of sions of customer service.
R. Panizzolo/Int. J. Production Economics 55 (1998) 223—240 239

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