THE PRINCIPLES OF DESIGN

Below are the visual design elements and visual design principles. Please match the word with the
picture/definition and put the alphabet letter under answer.

ANSWER Word Definition/Picture

1 Texture A 16Special attention/importance is given to one part of the work

J
2 Movement B 10A continuous extent of length, straight or curved, without
breadth or thickness; the trace of a moving point.

3 Contrast C 13The relationship between objects in relation to size, number,

and so on including relationship between parts

4 Proportion/scale D 6The property possessed by an object of producing different

sensations on the eye as a result of the way the object reflects or

emits light - painting, dyeing, or shading

5 Shape E 15When the elements of design are arranged symmetrically and
asymmetrically to create the impression of equality of weight and
importance.

6 Color F 3The combination of different elements of design like light and

dark that highlight their differences.

7 Pattern H 9A regular arrangement of alternated or repeated elements

(shapes, lines, or colors)

8 Unity I 11The external form or appearance characteristic of someone or

something; the outline of an area or figure.

9 Line J 1The feel, appearance, or consistency of a surface or a substance.

a rough or raised texture

10 Emphasis K 11All parts work together to be seen as part of a whole.

11 Balance L 2The act or process of moving; especially: change of place or

position or posture
ANSWER Word Definition/Picture
1 Texture A Special attention/importance is given to one part of the work

J
2 Movement B A continuous extent of length, straight or curved, without breadth
or thickness; the trace of a moving point.
L
3 Contrast C The relationship between objects in relation to size, number, and
so on including relationship between parts
F

4 Proportion/scale D The property possessed by an object of producing different

C sensations on the eye as a result of the way the object reflects or

emits light - painting, dyeing, or shading

5 Shape E When the elements of design are arranged symmetrically and
asymmetrically to create the impression of equality of weight and
I importance.

6 Color F 3The combination of different elements of design like light and

D dark that highlight their differences.

7 Pattern H A regular arrangement of alternated or repeated elements

H
(shapes, lines, or colors)
8 Unity I The external form or appearance characteristic of someone or

K
something; the outline of an area or figure.
9 Line J The feel, appearance, or consistency of a surface or a substance. a
B
rough or raised texture
10 Emphasis K All parts work together to be seen as part of a whole.
A

11 Balance L The act or process of moving; especially: change of place or

E

position or posture