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ASSIGNMENT

ON
ENTREPRENEURSHIP AND SMALL BUSINESS
MANAGEMENT

TOPIC : CASE STUDY ON START-UP CHALLENGES ON SUCHARITA DEVI

Submitted To: Submitted By:


Dr. Debomalya Ghosh Konsam Korowhanba
Assistant Professor MBA, 3rdSemester
J.N. School of Management Studies Roll no- 30
Assam University
Case Study of Sucharita Devi
“From hobby to Enterprise”
The theory that entrepreneurs are born and not made was proved wrong through
several experiments and research conducted world wide. On the other hand there are
a few cases which support this theory.

The case of Mrs. Suchitra Devi supports the theory that those born in a business family
would be more successful.

Ms. Suchitra Devi hails from Vijayawada and comes from a family with business
background. Her father is a contractor in roads and building. Her brother works as a
manager in a jewellery shop. Her mother is also an entrepreneur and running
successfully a famous sweet shop at Hyderabad. Before marriage Ms. Suchitra was
assisting her mother in the preparation of sweets and also used to manage the shop.
She studied up to graduation and is married to a business man. Her husband is into CC
camera business and is a contractor for Tirumala Tirupati Devasthanam. Mrs.
Suchitra is 40 years old and is a mother of two children.

Since business is in her blood, she always wanted to get into business and was
looking for an appropriate time and product. Through friends she came to know about
the advertisement on training programme in food processing being organised by the
Training Centre of CED at Vijayawada. She contacted the coordinator to get more
information. After attending the counselling sessions, she has decided to attend the
programme. She has the support of her husband and she says that her mother and
husband are the inspiration for her to go for self employment.

Entrepreneurship and skill development programme in food processing

She participated in the ESDP conducted from 12 November to 20 December2011. She


said that the programme has given her ample opportunity to gain knowledge on self
employment opportunities in food processing, enterprise start up, support services and
other aspects relating to starting a self-employment venture in food processing. The
programme has also helped her in developing entrepreneurial competencies like risk
taking ability, building up confidence level, and communication skills. She could, to
some extent, develop the skill in managing money and marketing products.

Business Idea

During her training period and also after completion of the training programme, she
was in a dilemma about the product selection. Since her husband is into business, she
decided to consult him. Her husband frequently visits different places within India
and also foreign countries to explore business opportunities. During one of his visits
to china, he came across a machinery to manufacture tea power and Vermicelli. He
shared the information with his wife and suggested her to take up distribution of tea
power. Ms. Suchitra readily accepted as her husband promised to support and extend
cooperation in running the unit.

Investment

Soon her trading unit named VNR Traders in the ALEAP Industrial Estate,
Vijayawada was started. She did not approach any bank and she has invested their
savings of 20 lakhs in the machinery. She was happy to share that she could provide
employment to 40 people. As the first unit was successful, she started her second
unit with a capital investment of .20,00,000 for manufacturing vermicelli. She named
this unit as Vamsi Traders. In this unit she is able to provide employment to about 15
persons.

Marketing

Since Ms. Suchitra has good business connection, she does not have any
marketing problem as the entire product is sold to a reputed enterprise named
Nandi Foods. The product is sold in the name of Teja Tea and Vamsi foods.
Income

Mrs. Suchitra proudly says that she could earn 2,00,000 (` Two lakhs) from
Tea packing unit and 2,80,000/- (Rupees two lakhs eighty thousand only)
from her vermicelli unit. She says that she is saving some amount from both
the units for expansion.

Problems

Mrs. Suchitra says that currently she is facing acute power shortage which is
badly affecting the unit. She is also encountering the problem of retaining
the trained labour.

She expresses her sincere thanks to the Ministry of MSME, ni-msme and the
CED (Andhra Pradesh) for giving her an opportunity to undergo ESDP and
Skill Training in Food Processing. She is happy that the knowledge acquired
in this programme has made her feel empowered as she could run the unit
successfully. It has also given her satisfaction as she is able to provide
employment to needy women.