Course Name: BA Public Relations and Marketing

University: QUEEN MARGARET UNIVERSITY, EDINBURGH, UK

About Course: The BA PR and Marketing degree program focuses on the core principles
of marketing and public relations theory and applies it to practice. You will learn about the role
of marketing and PR as central activities within organizations and their role within a consumer-
driven society
Website: http://www.qmu.ac.uk/courses/UGCourse.cfm?c_id=2
Syllabus Availability: YES
Course Description:
Year One
• Introduction to PR
• Media relations
• Investigating media consumption
• Markets and customers
• Consumer behaviour
• Marketing dynamics
Year Two
• Media campaigning
• Employee communication and dealing with change
• Foundations of social research
• Introduction to critical thinking
• Managing resources
• Marketing in practice
• Marketing research
Year Three
• Public relations theory and strategy
• Persuasive communication
• Media and communication research
• Marketing planning
• Strategic management
• Advertising and marketing communication
Year Four
• PR placement
• Dissertation
• Strategic market management
• Marketing consultancy project
• PR options including:
• PR and activism
• International PR
• Rhetorical approaches to PR
Course Name: BA (Digital Media)
University: University of Leeds, UK
Website:http://webprod3.leeds.ac.uk/catalogue/dynprogrammes.asp?Y=201718&P=B
A-COMM%2FDM
Syllabus Availability: Online Only
About Course: This course offers a unique blend of theory and practice, teaching you all you
need for a future in digital and interactive media.
You’ll build a portfolio of practical projects and learn to analyze the impact of digital media
products on society. You’ll have the opportunity to gain a wide range of technical skills from
graphic design and animation to dynamic web programming and mobile app development, and
to combine these with vital critical thinking, research and analytical skills.

Course Structure:
Year 1 - Compulsory modules:
 Introduction to Media and Communication Research
 Understanding Digital Media
 Interface Design
 Design for Digital Media
 Introduction to Media and Communication Theory

Optional modules
 The History of Communication
 Camera and Editing
 Animation and Interactivity

Year 2
Compulsory modules
 Visual Communication
 Working in Digital Media
 Dynamic Web Programming
 Communication Research Methods

Optional modules
 Technology in Communication and Media
 Music as Communication
 Communication Skills
 Digital Storytelling
 Digital Cultures
 Media Policy
 Motion Graphics
 Introduction to Public Relations
 Eco-Design: Understanding Design's Role in Global Ecology
  Colour: Art and Science
 Principles of Typography

Year 3
Compulsory modules
 Internet Policy
 Communication Dissertation OR New Media Final Project
Optional modules
 The Documentary and Reality
 Politics, Performance and Rhetoric
 International Communication
 Placement
 Feminism, Identity and Media
 New Media Final Project
 Mobile Media
 Citizen Media
 War and Media
 Media Philosophy: Technological Dasein
 Promotional Culture
 Creative Work in the Cultural Industries
 Environmental Communication
 Radio Technologies, Industries and Cultures
 Information Design

Course Name: BA in Journalism

University: University of Leeds, UK
Website:http://webprod3.leeds.ac.uk/catalogue/dynprogrammes.asp?Y=201718&P=
BA-COMM%2FJ
Syllabus Availability: Online Only
About Course: This course gives you the knowledge and skills to pursue an exciting career in
the multimedia world of journalism.
You’ll receive hands-on training in TV, radio and digital production, alongside theoretical study.
You’ll learn how to spot and investigate a story and then write, produce, record and edit your
own stories in our cutting-edge studios, editing rooms and media suites. You’ll explore ethical
issues and the role of journalism in society – and choose optional modules on topics from
documentary production to citizen media.

Course Structure:
Year 1
Compulsory modules
 Introduction to Media and Communication Research
 Introduction to Journalism
 Journalism, Politics and Society
 Camera and Editing for Journalists
 Journalism News Skills
Optional modules
 The History of Communication
 Introduction to Media and Communication Theory

Year 2
Compulsory modules
 (Broadcast) Journalism Ethics
 Issues in Journalism
 Journalism Practice A
 Journalism Practice B
Optional modules
 Technology in Communication and Media
 Communication Skills
 Digital Storytelling
 Digital Cultures
 Media Policy
 Working in New Media
 Communication Research Methods
 Introduction to Public Relations

Year 3
Compulsory modules
 Live News Production
 Media Law
 Broadcast Journalism Placement
 Communication Dissertation OR Broadcast Journalism Individual Project Portfolio 40 credits
Optional modules
 The Documentary and Reality
 Feminism, Identity and Media
 Statistics and Data for Journalists
 The Reporting of Politics
 TV Documentary Journalism
 The Ethnography of Speaking
 Mobile Media
 Citizen Media
 War and Media
Course Name: BA (Media and Communication)
University: University of Leicester
Website: https://le.ac.uk/courses/media-and-communication-ba
Syllabus Availability: Online only
About Course: The course is designed to provide you with an understanding of a wide
range of contemporary issues related to the theory, development and practice of mass and
interactive communication, both nationally and internationally. You will learn about how news
is produced and reported, and how media industries, politics, culture and society interact, as
well as learning about a very wide range of media, from newspapers to Twitter, from
Hollywood movies to reality TV.

Course Structure:

Year 1
 Cyber sociology
 Digital Narratives
 Introduction to Academic Skills
 Introduction to Media and Communication
 Media and Globalisation
 Television Studies
 Topics in Media and Communication
Year2
Core modules
 Analysing Communication Processes
 Creative Audiences
 New Media and Everyday Life
 Professionalism and Employment in the Media
 The Production of News
Option modules
 Choose two option modules from:
 The Communication of Politics
 Global Film Culture
 Journalism Studies
 Media, Identity and the Popular
 Television Production
 Working in the Creative Industries
Year 3
Choose four option modules from:
 Activism and Protest in the Information Age
 Digital Games and Culture
 Media and the Body
  Media and Gender
 Online Journalism: Theory and Practice
 The Media, Celebrity and Fan Culture
 Reporting Panics, Risks and Fears: Journalism in an Age of Anxiety
 Technology, Culture and Power: Global Perspectives
 Science, Environment and Risk Communication
 Global Affairs: Communications, Culture, Power
 Music as Communication
 Media Law
 The Media on Film
 Plus your dissertation

Course name: B.Sc. in Advertising

University: University of Florida
Website:https://catalog.ufl.edu/ugrad/current/journalism/majors/advertising.a
spx
Syllabus Availability: Online only
About Course: The advertising curriculum is designed to provide a foundation for
advancement to positions of leadership and to prepare students for entry-level positions in
account management, media planning, and media sales and research. It also familiarizes
students with the design and conceptualization skills necessary for careers in art direction and
copywriting.
Model Semester Plan:
https://catalog.ufl.edu/ugrad/current/journalism/majors/advertising.aspx#sp

Course Structure:
 Principles of Marketing
 Introduction to Statistics1
 Statistics for Social Science

Required Core Coursework

 Advertising Strategy
 Principles of Advertising
 Advertising Research
 Copywriting and Visualization
 Media Planning
 Advertising Campaigns
 Professional Communication
 Introduction to Media and Communications
 Writing for Mass Communication
 Writing Fundamentals for Communicators
 Mass Media and You
 Consumer and Audience Analytics
 Law of Mass Communication
 Ethics and Problems in Mass Communication
 Sight, Sound and Motion
 Professional electives: 12 credits

Possible Carrier opportunity

 Global Communications
 Digital Publishing
 Media Strategy and Planning
 Public Relations
 Copywriter
 Market Research
 Event Coordinator
 Publicity Officer
 Tourism Officer
 Print/Television/Radio/Photo/Online Journalist
 Government
 Editor
 Feature Writer
 Reporter
 Researcher
 Advertising
 Social Media Manager
 Media Management Advisor
 Communication Specialist
 Corporate Communications
 Content Development