BENCHMARKING MATRIX

TUTOR:
MARTHA LILIANA MUÑOZ PIAMBA

AUTHORS:
BLANCA ROSA BARRERA OSORIO
JONATHAN STIVEN CHAVES NOSSA
JHON CASTRO CABARCA

SENA
COLOMBIA
AUGUST 2016
 BENCHMARKING MATRIX

MAIN ASPECTS OF COMPETITION MY PRODUCT COMPETITION

1. Casa Martinez
Product 2. Arcano Convenciones
Central Group Events
Social and Business Events 3. Agasajos la Antigua
Social and Business Events
-Basic Plan: Includes: (personalized counseling, 1. -Basic 1 Value per person $ 48,000
rental and room decoration, round of champagne, -Basic 2 Value per person $ 53,800
cakes and decorating cakes, glassware, tables and -Basic 3 Value per person $ 59,500
chairs, waiters). $1.200.000 They charge a deposit of $ 500,000
- Medium Plan: Includes (personalized advice, hall
rental, food, round of champagne, background 2. Prices vary depending on the number of people attending
music, the event and the number of meals (breakfast, lunch, snack
Waitressing glassware, flower arrangements, and food). For an event with one meal price is $ 20,000 per
Price waiters, table for envelopes and gifts). $1.800.000 person
- Premium Plan: Includes :( personalized
counseling, rental and decoration of the room, 3. Rental of facilities for 6 hours, $ 2,800,000 more, tables,
buffet lunch, tables and chairs, flower chairs, linens, and cooking implements.
arrangements, music and animation, cakes and
decoration, glassware, video and photos, waiters,
spirits and drinks). $2.800.000

Sales systems
Because the intangibility of services, the process of
production and sales activities requires personal
contact between the producer and the consumer,
for this a direct channel with a system of personal
selling is used.
Payment systems Cash and credit cards
Web page, Advertising in All my Wedding: Magazine,
Internet and TV, Telephone directory (Yellow Pages
Advertising Medellin), Advertising in the website, Facebook
group.
Positioning the company and generate recall by the
Logo.
Packages in which customers can purchase with
Promotion financing plans will be offered. A discount will be
created by opening 15% for people who request the
service during the first three months of opening.
1. The intangibility of services, the process of production
and sales activities require personal contact between
the producer and the consumer
2. The intangibility of services, the process of productio
n and sales activities require personal contact betwee
n the producer and the consumer
3. The intangibility of services, the process of productio
n and sales activities require personal contact betwee
n the producer and the consumer
1. Cash and credit cards
2. Cash and credit cards
3. Cash and credit cards
1. Website: http://www.casamartinez.com.co
Advertising in the magazine "all My Wedding
2. Website: http://www.arcanoconvenciones.com/web
3. Advertising in the magazine "all My Wedding
1. Do not charge rent the place
2. They have no promotions
3. They have no promotions
 1. They have three offices
 Cana of Galilee: Located on the lower
transverse: with a capacity for 200 people.
 Casa Martinez: Located on the hill of the vine
with a capacity for 250 people
Location Street 53 # 42 - 43 city center of Medellin  Martinez country house in Copacabana
2. Location: Country House, Knoll Escobero
3. Star Township.