Account Manager

Company Name: Elite Digital Group

Company Location York, Pennsylvania

Position: Account Manager

Company: Elite Digital Group / LinkedSelling

Contact: Kate Gaudet, Agency Director, kgaudet@elitedigitalgroup.com

Do you believe that business can be BETTER?

We do. We believe that it can be better than it has been, and better than people have come to expect.
More caring, more contributive, and more collaborative...and more profitable...too!

If you believe that then you just might be right for our team.

The job of an Account Manager at Elite Digital Group is to be the main contact with our clients and
manage their lead generation campaigns. This includes following a proven, systematic strategy of
writing, creation of digital assets such as landing pages, advertising campaigns within Facebook, LinkedIn
and email campaigns. Our account managers are also responsible for assessing data from marketing
campaigns as well as optimizing the ads for best cost and performance. Your daily assessments will help
to shape the next steps in the advertising campaign and identify opportunities to continually scale the
results.

Our goal is to always provide the best customer service and advertising strategy for our clients to drive
leads into their sales funnels. We have clients throughout the United States and we are growing quickly
as an agency. We have a robust training program for this position and for the technical side of the job.

The ideal candidate will love learning about new developments in social media & digital marketing,
intellectual growth, and being part of a dynamic and fast-paced team. You’ll go above and beyond to
meet your customer’s needs & serve as a coach to your clients on how to best optimize their campaigns.
The ideal candidate is both results oriented, thriving in an environment where the bar is set high and
goals are achieved, as well as strategic, with a desire to devise new and creative solutions to implement
on marketing campaigns.

Successful Account Managers are organized, able to take information from multiple sources and
succinctly distill it into our proprietary tracking systems. The ideal candidate will have an aptitude for
analyzing data to review and check details to ensure that each campaign is optimized. Strong verbal and
written communications are a must, both for clearly articulating your goals to the client, as well as
building trust and rapport and for writing successful copy for direct marketing campaigns. Self-
management is key, knowing how to prioritize time and activities to get the most impact from the
activities performed as well as follow-through, finishing that which is started will truly make the account
manager successful in this position.

ABOUT THE JOB:

This is not a sales position. Account Managers manage our client accounts and do the ongoing work on
their marketing campaigns. You will help companies generate leads and increase sales using Facebook
and LinkedIn lead generation campaigns, outbound email marketing, content marketing and creating
new strategies for getting results.

SPECIFIC RESPONSIBILITIES:

Digital and Social Media Marketing Strategy - Researching the current best practices in digital and social
marketing to implement on your clients’ campaigns

Campaign Workflow/Activity – Research and post content for clients, manage client Facebook/LinkedIn
profiles, research clients’ industries, client community management, building of the campaign assets

Building Advertising Campaigns - from Facebook / LinkedIn ads, landing pages, email marketing
campaigns, and making sure they are all connected. Utilizing systems such as Facebook/LinkedIn Ads
Manager, Leadpages, Unbounce, ActiveCampaign, Constant Contact, Infusionsoft, Zapier, Wordpress,
etc. (training will be provided, but any experience in any of these is a plus!)

Data Management – Track leads for clients, track ad, landing page and email performance, monitor for
changes needed, produce accurate internal reports of client progress
Client Education and Coaching – Phone and email interaction, proactively identify clients’ needs, provide
training/coaching/support to clients throughout campaigns, provide lead-nurturing advice and sales tips
as needed, and strategize with clients on best practices and optimization.

Creative Problem Solving – Skills in assessing a problem, identifying possible causes, and pro-active
implementation of solutions.