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FACULTY OF MANAGEMENT
A REPORT ON “SCHOLARLY”
Submitted by:
Submitted to:
PROF. DEEPA KHATWANI
Batch: 2017-2022
ABSTRACT
Scholarly is a concept based on service industry which will help all sort of students as
well as any person who is willing to learn. Here, a customer can hire tutors for any
specific topic which they are willing to learn, one can even hire professionals for certain
exam courses. Apart from this, one can hire tutors for projects as well. Target audience
for our company are all age group, all genders, who seeks to gain any information or
tuition in person. Scholarly will help students to meet their faculties in real life. Scholarly
works like classifieds portal – it has a parallel system for students, who wish to gain
knowledge of particular subject or particular topic can search for tutor regarding that
classified topic and can hire tutors for needed amount of time.
Students can search among teachers who uploads their skills and their experience areas
therefore it would be easy for a student to contact teacher according to their needs
scholarly would act as a liaison between the students and the teacher (buyer and seller). It
acts as a mere catalyst for connecting the two online through a classifieds portal. The
conversation, bargaining, advances, and transactions remain between the buyer and seller
only. As scholarly is a concept of online education application.
Scholarly possess no huge cost of location like renting warehouses. We provide services
to our user through online portal because nowadays, peoples are more comfortable in
learning at their home as per their feasibility. Apart from that Scholarly will also do CSR
Activities which Includes Educating poor children free of cost.
ACKNOWLEGEMENTS
We would like to thank our teacher and guide Professor Deepa Khatwani who
gave us her valuable suggestions and ideas when we were in need of them. She
encouraged us to work on this project.
We are also grateful to our college for giving us the opportunity to work with
them and providing us the necessary resources for the project.
We would also thank to all of them who helped us to complete this project.
1.1 Introduction 6
2.7 Location 12
5. Operations 34
7. Critical Risk 37
INTRODUCTION TO INDUSTRY
Online learning emerged in 1982 when the Western Behavioural Sciences Institute in La Jolla,
California opened its School of Management and Strategic Studies. The School employed
computer conferencing to deliver a distance education program to business executives. In 1989
the University of Phoenix began offering education programs through the internet. In 1993 with
the debut of the first Internet web browser, created by the University of Illinois, online learning
began to flourish. In 1998, the first fully online programs were founded: New York University
Online, Western Governor's University, the California Virtual University and Trident University
International.
Over six million students currently take one or more of their courses online; 50% of universities
offer an online degree program. These numbers are only growing. Technology has changed the
nature of education—and the jobs of educators. Online instruction requires different methods to
help students learn. This course is designed to help teachers update their skill sets to teach
effectively online.
Online learning is the newest is the most popular form of distance education today .within the
past decade it had a major impact on post secondary education and the trend is only increasing.
Online learning is education that is place over the internet this is often refer to as E-learning
among other terms however online learning is just one time of distance learning. It has along
history and there are several types available including.
The online education sector in India, which now covers a plethora of start-ups offering audio-
visual courses to test preparation material, is estimated to grow at a compound annual growth
rate of 52% by 2021, according a joint study by Google and KPMG.
THREATS
BUYER
OF NEW
POWER
ENTRY
SUPPLIER THREATS
POWER OF
SUBSTITU
• Uniqueness of service. TE
• Experienced tutors. • Substitute
• More substitutes. performance.
• Cost of change.
1.2 PESTEL ANALYSIS
INTRODUCTION OF COMPANY
C.M.O. of our company. The logo and Tagline of company both were designed by the
Chairman.
2.2 BUSINESS IDEA
“SCHOLARLY” is a company based on service industry which will help all sort of students
as well as any person who is willing to learn. Here, a customer can hire tutors for any specific
topic which they are willing to learn, one can even hire professionals for certain exam
courses like IELTS, CAT, SAT, GRE, PTE, TOEFL, CMAT, GMAT, SNAP, NMAT and
many more. Apart from this, one can hire tutors for projects as well. Target audience for our
company are all age group, all genders, who seeks to gain any information or tuition in
person. “SCHOLARLY” will help students to meet their faculties in real life. Moreover, the
learner or customer will only have to pay for their chosen topics.
Scholarly works like classifieds portal – it has a parallel system for students, who wish to
gain knowledge of particular subject or particular topic can search for tutor regarding that
classified topic and can hire tutors for needed amount of time.
Students can search among teachers who uploads their skills and their experience areas
therefore it would be easy for a student to contact teacher according to their needs scholarly
would act as a liaison between the students and the teacher (buyer and seller). It acts as a
mere catalyst for connecting the two online through a classifieds portal. The conversation,
bargaining, advances, and transactions remain between the buyer and seller only.
If we break up the scholarly business model into parts, here’s how it functions:
Besides, tutors for various courses like IELTS, CAT, SAT, GRE, PTE, TOEFL, CMAT,
GMAT, SNAP, NMAT and many more would also be available on our application.
STRENGHTS WEAKNESS
Only pay for what you use. No instant solution for topic.
Tutors for entrance exams avalaible.
SWOT
OPPORTUNITIES THREATS
As scholarly is a concept of online education application. Here, there is no huge cost of location
like renting warehouses. We provide services to our user through online portal because
nowadays, peoples are more comfortable in learning at their home as per their feasibility.
Moreover, if we talk about location which we are targeting for our new startup is Ahmedabad.
We will have our office in Mithakali and near S.G Highway. Our application would be available
all over India in short span of time & all the students and teachers can connect to our application
as per their need. But,at the initial level we are planning to contact or we can say register
teachers from Ahmedabad. After seeing the response in Ahmedabad,we will gradually expand
our network.
When it comes to the cost of stating up our business, itwas obvious that we will need huge
amount of investment for kick starting our business.
Here, for the collection of the funds.We will connect to some of the Investors, Promoters or we
can say Venture Capitalists. As they are nowadays very much interested in investing in young
and business Startups.We will show or pitch them with our idea of setting up such type of
innovative business and ensure them the amount of return they will get on their investments. We
would percentage of share in our company after some period of time when the business grows as
per our plans they will become millionaires too.
Once Scholarly will cross breakeven point, it will educate poor children free of
cost as a part of CSR Activity.
2.10 COMPETITORS
JENIL MACHCHHAR
JANAVI PATEL
DHWANI RATANI
YASH SONI
Information technology
Chartered Accountant
PALAK KOTAK
Sales Manager
Legal Manager
INTERPRETATION:
21 out of 25 teachers i.e. 84% of them were satisfied with their job while 16% i.e. 4 of them were
not much satisfied by their job.
INTERPRETATION:
72% of teachers are willing to grab the opportunity of teaching the students online i.e. 18 out of
25 respondents. The rest 7 respondents i.e. 28% of them are not so sure about the same. But none
of them responded negatively.
INTERPRETATION:
Almost all the respondents i.e. 96% of them believe that it is a good idea to give tution or
coaching to students in their free time. While only 1 of them thinks that it is not a very good idea.
INTERPRETATION:
All the respondents i.e. 100% of them think that it would be great if they get paid just for
teaching and their would be no other workload given to them.
INTERPRETATION:
45.8% of respondents i.e. 11 respondents are willing to take 400rs-600rs fees, 16.7% i.e. 4
respondents are willing to take 600rs & above fees and 37.5% i.e. 9 respondents are willing to
take 200rs-400rs fees. None of the respondents are willing to teach under 200rs.
INTERPRETATION:
62.5% i.e. 15 respondents are ready to give tutions for more than one hour per day. 25% i.e. 6
respondents are ready to give tutions for more than two hours per day while only 3 respondents
i.e. 12.5% are willing to give tutions for one hour per day.
INTERPRETATION:
5 respondents i.e. 20% of them have given the highest preference to teach students online. 48%
of them i.e. 12 respondents prefers online teaching a little less. Online teaching is not highly
preferred by them. 7 respondents i.e. 28% of them are not very sure about their preference to
teach students online. Only one respondent prefers least online teaching to students.
INTERPRETATION:
60% of the respondents i.e. 15 of them think that the benefit of this idea is time saving, 28% i.e.
7 of them think that benefit of this idea is that the transportation is less and very few of them
think that it has no benefit or it might be useful to someone who wants to study at night and will
be best in terms of both time saving and less transportation.
3.2 ANALYSIS OF STUDENTS
INTERPRETATION:
68% of respondents i.e. 34 out of 50 respondents are pursuing their graduation, 12% i.e. 6 of
them are pursuing their masters, 14% i.e. 7 of them are preparing for their entrance exams and
6% i.e. 3 of them are studying in school.
INTERPRETATION:
30% respondents i.e. 15 of them are having difficulties in one subject, 44% i.e. 22 respondents
are facing difficulties in two subjects, 6% i.e. 3 of them are facing difficulties in three subjects
and 20% respondents i.e. 10 of them are facing difficulties in more than 3 subjects.
INTERPRETATION:
58% of respondents i.e. 29 of them think that they require proper guidance in their projects while
8% i.e. 4 of them think that they don’t require any guidance or helping hand in their projects.
34% i.e. 17 of them are not very sure whether they will require proper guidance or helping hand
in their projects.
INTERPRETATION:
88% of the respondents i.e. 44 of them are willing to hire and contact a tutor only for specific
subject they are weak in who will teach them in few hours or days. While 12% of them i.e. 6 are
not willing to contact for the same.
INTERPRETATION:
84% of the respondents i.e. 42 of them have positive impact about the idea of hiring volunteers
or guides that helps them in their projects and make their life easier while 16% i.e. 8 of them
disagree with the same.
INTERPRETATION:
Almost 95% respondents i.e. 40 of them like the idea of paying only the fees for the precise
subject and qualified faculty who teaches them. And 5% respondents i.e. 2 of them do not like
this idea.
INTERPRETATION:
Almost 19% respondents i.e. 8 of them are willing to pay 100-200rs fees per subject per subject
per day, 33% i.e. 14 respondents are willing to pay 200-400rs, 26% i.e. 11 respondents are
willing to pay 400-600rs and 21% i.e. 9 respondents are willing to pay 600 and above fees per
subject per day.
INTERPRETATION:
14 respondents i.e. 33.33% of them prefer hiring subject faculty online on highest scale and rated
5, 14 respondents i.e. 33.33% of them rated 4, 8 respondents i.e. 19% of them rated 3, 3
respondents i.e. 7.1% rated 2 and 3 respondents i.e. 7.1% preferred the least and rated 1.
INTERPRETATION:
45.2% respondents i.e. 19 of them thinks that this idea saves their time and money and makes
them smart and rated 5, 28.6% i.e. 12 of them rated 4, 11.9% i.e.5 of them rated 3, 9.5% i.e. 4 of
them rated 2 and 4.8% i.e. 2 of them prefers the least and rated 1
INTERPRETATION:
45.2% i.e. 19 respondents prefers to study in group while 54.8% i.e. 23 of them prefers personal
tutions.
INTERPRETATION:
58% respondents i.e. 29 of them thinks that benefit of this idea is that its time saving, 28% i.e. 14
of them thinks that the benefit of this idea is less transportation and 14% respondents i.e. 7 of
them think that there are no benefits of this idea.
INTERPRETATION:
92% respondents i.e. 46 of them would like to recommend this idea to their friends while 8%
respondents i.e. 4 of them would not like to recommend this idea to their friends.
CHAPTER 4
MARKETING STRATEGIES
➢ The budget set for starting up is Rs.10 lakh which would be insvested by all the 9
members of the group.
➢ As it is an online concept, we would require an IT engineer who would help us design the
SCHOLARY application according to the preferred screen size, graphic design, and
target audience. This would possibly cost between 30,000 to 40,000 rupees.
➢ Students as well as teachers can pay the registration fees digitally that is through debit
card,credit card or via paytm.
➢ Students can transact the fees to their respective subject teacher via cash as well as
through online payment.
➢ Half of the invested amount would be allotted only on advertisement of the product. As
this is an innovative concept advertisement should be done to gain customers
understanding, trust and involvement.
➢ Location cost would be around 20% of the investment budget, as it is an online service
application there are less amount of resources. Therefore the location will be small size.
➢ Students after downloading the application of SCHOLARLY will have to pay for the
registration fees.
➢ The registration fees will be Rs. 99 per month and Rs. 999 per annum.
➢ After registration students will be asked for their contact no., email id, passport sized
photo, their qualifications and the proof of their previous year’s marksheet if they are
school or college students.
➢ Students would get the benefits of their first service. They will get 20% discount on
hiring the faculty or volunteer for the first time.
➢ Students will get referral bonus by sharing the links and the other student to whom the
link is shared gives the reference of the student via the respective ID of the student who
has shared the link.
➢ Students will be provided with coupons after using the service for more than 10 times.
➢ Students will have to pay some charges on the cancellation of the service
➢ The fees of the faculty would depend upon the subject that they choose.
➢ Teachers would be asked for their education/ occupation certificate and work experience
over that field.
➢ The registration fees for the teachers would be Rs. 99 per month and Rs. 999 per annum.
➢ The fees of the teachers would depends upon the subjects they are qualified in.
➢ The fees will be between 400-600 per day.
➢ The teachers would be provided a handy through which they can have a track and record
of the students.
Our main target audiences are the students as well as teachers therefore we would display the
hoardings near tution classes and schools. For teachers we will provide pamphlets and invite the
interested ones for the seminar. We will organize an orientation in the schools and colleges to
attract the students and gain their market. Not only that we will provide some discounted
coupons to the students where the orientation is held so that they find it interesting to register on
our application. Distribution of the pamphlets to the parents of small students and teachers would
be done. We will hire a brand ambassador for our company. Advertisement through social media
such as Instagram page of scholarly and advertisement on Facebook to gain the customers.
CHAPTER 5
OPERATIONS
DISTRIBUTION CHANNEL
These are some list of Teachers/professor who is willing to work with our application
• Grishma Chokshi
• Pankaj
• Vani
These are list of some Students who would like to learn from scholarly.
• Divyesh
• Radhika
• Kunj
ACCESS TO TRANSPORTATION
FINANCIAL ANALYSIS
1. Cost Price.
The Cost Price includes the cost of developing an application, The cost of hiring the Teachers
and many more kind of hidden costs which are as follows :-
i. Servers – $12,000/year
ii. iOS and Android updates – $10,000/year
iii. APIs – $5,000/year
iv. Images data – $4,800/year
v. CDN – $3,600/year
vi. Data storage – $3,600/year
vii. Push notifications – $2,400/year
viii. App update submissions – $2,400/year
ix. Development tools, libraries and support – $1,200/year (minimum!)
x. Social & chat integrations – $1,200/year
2. Sales Price.
The subscription of the Scolarly Application for students would be very minimum of RS 100 at
initial level. So, that everyone can access the application as per their need and convenience.
➢ Scholarly will earn our profit through the subscription amount which will students pay at
the time of subscription.
➢ And also Scolarly will get 10% from the tuition fees paid by the students.
➢ As per our assumption, we will achieve our Break Even Profit within one year.
➢ As, we have get huge amount of investment from the investors. So, that we are not
making loss.
4. Capital
Availing a business loan from banks for a start-up can be advantageous in many ways, as
compared to availing funds from some other financial institutions. Benefits of Start-up Business
are the following:
➢ CGTMSE Scheme
➢ Mudra Yojana
➢ Bank Credit Facilitation Scheme
➢ National Bank for Agriculture and Rural Development (NABARD)
CHAPTER 7
CRITICAL RISK
➢ At the time of exams, there is a chance that teachers may not be available when student
actually wants to study any particular topic.
➢ If teacher gets the fake certificate from the market that is harmful for the students who
are using our application.
➢ As this type of application is not surviving in the market there is a risk somewhere for
the success.
➢ In the beginning of our project it’s hard to convince the faculty (teachers) who are much
experienced to teach the students directly at their home.
➢ There is issue of the fake teachers and fake students also if they are just trying for the
fun or for passing their time.
➢ Other than this type of content we can also start that is, recorded lectures, online doubt
solving, topic discussion but on the application itself.
➢ At the time of exams when the students want to learn actually at that time the fees
(charges) will be increased so that teacher can think accordingly.
CHAPTER 8
ANNEXURE
➢ This survey was conducted by the students of GLS University and the information
provided in this survey would be used only for project purposes.
➢ We would be obliged if you co-operate with us in filling questionnaire.
Personal Information
❖ Name: ____________________________
❖ Qualification: ____________________________
❖ Mobile No. / E-mail: ____________________________
❖ In which institution do you work? : ____________________________
Personal Information
❖ Name: _____________________________
❖ Age: _____________________________
❖ Mobile No. / E-mail: _____________________________
❖ What are you pursuing? : _____________________________
9 In how many subjects do you face difficulties?
• One
• Two
• Three
• More than three
10 Do you think you require a proper guidance or helping hand in your projects?
• Yes
• No
• Maybe
11 What if you get to hire a tutor only for the specific subject you are weak in, they will
teach you in few hours or days, will you contact?
• Yes
• No
12 What about the idea of hiring volunteers or guides that helps you in your projects and
makes life easier?
• Yes
• No
13 Do you like the idea of paying only the fees for the precise subject and qualified faculty
who teaches you?
• Yes
• No
14 How much are you willing to pay the fees per subject per day?
• 100-200
• 200-400
• 400-600
• 600 & Above
15 Now on what scale do you prefer hiring your subject faculty online?
• 1 – Bad 5 – Excellent
16 On what scale does this idea saves your time and money and makes you smart?
• 1 – Bad 5 – Excellent
17 Would you like to study in a group or just a personal tutions?
• Group study
• Personal tuitions
18 According to you, what will be the benefit of this idea?
• Time saving
• Less transportation
• No benefits
• Others __________________
19 Would you like to recommend your friends about this idea?
• Yes
• No