Channel Structure

Channel Structure of SCM

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Integrated Logistics System

Aliran Informasi
s C
u u
p s
p Physical
t
Procurement Manufacturing
l Distribution o
i m
e e
r r
Aliran Barang

Channel Structure of SCM

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Supply Chain Management
The Management Of Upstream And
Downstream Relationship With
Supplier And Customers To Deliver
Superior Customer Value At Least
Cost

Linkage Coordination
Channel Relationship
Structure Management

Channel Structure of SCM

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 General Supply Chain Model
Information, Product, Services, Financial, and Knowledge Flow

E
Supplier Integrated Distributive N
Network
M Enterprise Network D
A
T C
DISTRI U
E PROC
BUTION
R N
I S
MANUFAC
A TURING U
L M
S E
R
S

Capacity, Information, Core Competency, and Human Resources Constraints

Channel Structure of SCM
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 Supply Chain
SystemTbk
PT SMART

Struktur Proses bisnis Sistem Manajemen

Anggota CRM Planning

Dimensi Demand Management Control

Order fulfillment Work flow

Keterkaitan

Operation Organization

Inventory Communication

Distribusi & Transport SOP

Channel Structure of SCM
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Integrated Supply Chain Model
Customer Information & Financial Flow

Product & Information Flow

Retailer

Distributor

Manufacturing

1st Tier Supplier 1st Tier Supplier

2nd Tier Supplier 2nd Tier Supplier 2nd Tier Supplier

Channel Structure of SCM
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 Channel Structure

Structure Of Intra company

Organizational Units And Extra
company Agents And Dealers,
Wholesale And Retail, Through Which A
Commodity, Product, Or Services Is
Marketed

Channel Structure of SCM

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 Function
Mengatasi Kesenjangan (Gap )
. Waktu (Time)
. Tempat (Place )
. Kepemilikan (Ownership)

Perantara(Intermediary)

Channel Structure of SCM

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 Intermediary
Any channel member other than the
manufacturer or end-user

Wholesale
Retail
Specialized

Channel Structure of SCM

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Function of Intermediary
1. Informasi
2. Promosi
3. Kontak
4. Penyesuaian
5. Negosiasi
6. Transaksi

. Distribusi Fisik
. Dukungan Keuangan
. Resiko

Channel Structure of SCM

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 What is Happen?
A. Aliran ( Flow )
1. Flow of Goods
2. Flow of Information
3. Flow of Money
4. Transfer of Ownership

B. Konflik ( Conflict )
1. Horizontal
2. Vertical

Channel Structure of SCM

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Generic Distribution Channel

MANUFACTURER

WHOLESALERS
FARM
AND
RAW
MATERIAL RETAILER

CONSUMERS

Channel Structure of SCM

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Distribution Channel Based on
Delivery Method

1. Direct Distribution
Tidak Ada Perantara, Barang Dikirim
Langsung Dari Produsen Ke Konsumen

2. Indirect Distribution
Barang Dikirim Dari Produsen Melalui
Perantara

Channel Structure of SCM

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 Distribution Cannel For
Consumer Good
Manufacture Consumer

Manufacture Retailer Consumer

Manufacture Wholesaler Retailer Consumer

Jobber

Manufacture Wholesaler Retailer Consumer

Channel Structure of SCM

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 Distribution Channel for
Industrial Good
Manufacture Consumer

Manufacture Distributor Consumer

Representative
Manufacture Consumer
Branch

Representative
Manufacture
Branch
Distributor Consumer

Channel Structure of SCM

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Distribution Channel Based on
Organizational Arrangement

1.Conventional

2. Vertical

3. Horizontal

4. Mix
Channel Structure of SCM
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 1. Conventional

Terdiri Atas Satu Atau Beberapa Perantara

Yang Bersifat Independen Dan Merupakan
Bisnis Tersendiri

Manufacture GROSIR Retailer Consumer

Channel Structure of SCM

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2. Vertical Marketing System

Terdiri Atas Satu Atau Beberapa Perantara

Yang Bersifat Dependen Dan Merupakan
Bisnis Terpadu

Manufacture
Wholesaler
Retailer

Consumer
Channel Structure of SCM
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 Type of VMS

VMS Corporation
Didasarkan Atas Kepemilikan

2. VMS Contract
Didasarkan Atas Kontrak/perjanjian

3. VMS Coordinative
Didasarkan Atas Kerjasama

Channel Structure of SCM

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 4. Mix
Bila Perusahaan Menggunakan Dua Atau Lebih
Sitem Saluran Distribusi Sesuai Dengan
Segmentasi Konsumennya

Consumer 1
Katalog, Emaiil, Dsb

Manufacturer Retailer Consumer 2

Distributor Agency Consumer 3

Armada Penjual Consumer 4

Channel Structure of SCM

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C. Distribution Cannel Based on
Number of Participants
1. Intensive Distribution
Menyediakan Produk Disebanyak Mungkin
Outlet
2. Exclusive Distribution
Menyediakan Produk Hanya Pada Beberapa
Outlet Eksklusif
3. Selective Distribution
Menyediakan Produk Hanya Pada Beberapa
Outlet Selektif

Channel Structure of SCM

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D. Distribution Channel Based on
Function
1. Primary Channel Participant
Berpartisipasi Dalam Kepemilikan Inventory Atau
Resiko Finansial
• Manufacture
• Wholesaler
• Retailer

2. Specialized Channel Participant

Berpartisipasi Hanya Dalam Suatu Pelayanan
Tertentu Karena Fee
• Functional Specialist: Transportation, Warehousing,etc
• Support Specialist: Advertising, Insurance, Etc

Channel Structure of SCM

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Primary Channel Participant
A Business That Is Willing To Participate
In The Inventory Ownership
Responsibility Or Other Significant
Aspects Of Financial Risk

• Manufacturer
• Wholesalers (Merchant,agent)
• Retailers

Channel Structure of SCM

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Specialized Channel Participant
A Business That Participates In Channel
Relationships By Performing Essential
Services For Primary Participant Or A Fee

Functional Support
- Transportation - Financial
- Warehousing - Informational
- Assembly - Advertising
- Fulfillment - Insurance
- Sequencing - Advisory
- Merchandizing - Arranger

Channel Structure of SCM

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 Economics of Distribution
Foundation For Developing A
Successful Channel Arrangement

Specialization Assortment

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 Specialization

• The Ability to Superiority Perform

a Specific Function

• Specialization Is Based On
Economics of Scale, Scope And
Expertise

Channel Structure of SCM

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 Assortment
Process Of Creating And
Positioning A Mix Of Products
Desired By Customer Through
1. Concentration
2. Customization
3. Dispersion

Channel Structure of SCM

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 1. Concentration
• Collection of Large Quantities of A
Single Product Or Several Different
Products So That They Can Ultimate
Be Sold As A Group

• Basic Principle Of Concentration Is

Referred To As Minimum Total
Transaction

Channel Structure of SCM

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 2. Customization

• Process Of Sorting And Grouping Of

Product Into Unique Combinations To
Satisfy A Specific Customer’s
Requirements
• Capability Of A Firm To Achieve
Effective Customization Is The Heart
Of Developing A Supply Chain
Arrangement

Channel Structure of SCM

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 3. Dispersion

Shipping Unique Assortment To

Customer When And Where
Specified

Channel Structure of SCM

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