Purposive

Communication
Group III
Intercultural Communication
Intercultural Communication
according to some people

Intercultural communication refers to the communication between

people from two different cultures. (Chen & Starosta, 1998:28)

Intercultural communication is a symbolic, interpretive,

transactional, contextual process, in which people from different
cultures create shared meanings. (Lustig & Koester, 2007:46)

Intercultural communication refers to the effects on communication

behavior, when different cultures interact together. Hence, one way
of viewing intercultural communication is as communication that
unfolds in symbolic intercultural spaces. (Arasaratnam, 2013:48)
Intercultural Communication

is a symbolic, interpretive,
transactional, contextual

process in which people from

different cultures create
shared meanings.

effects on communication
behaviour when different
cultures interact together
Communication in Globalization
 Globalization
Is the word used to describe the growing
i n t e r d e p e n d e n c e o f t h e w o r l d ’s
economies, cultures, and populations,
brought about by cross-border trade in
goods and services, technology, and flows
of investment, people, and information.
Global communication is directly affected by the
process of globalization, and helps to increase business
opportunities, remove cultural barriers and develop a
global village.
 Impact of Globalization in
Communication

Virtual Interactions

Cultural Awareness in Speech

Cultural Awareness in Body Language

Time Differences
 Local and Global
Communication in
Multicultural Setting
Global Communication
Global Communication
is the development and
sharing of information,
through verbal and non-
verbal messages, in
international settings
and contexts.
 EXAMPLE

One of the most common

forms of global communication
is an email. A person in one
country types a message and
clicks the send button. The
message is then encoded into
packets which are sent across
the internet to the recipient. In
another country, the receiver
logs in and decodes the message
by opening the email, and
retrieves the message.
 EXAMPLE
When someone from
another country reads your
company's web page, this too
is an example of global
communication. The message
is written and encoded in
HTML, uploaded to a server,
which is then accessed across
the internet and decoded by
a web browser – and perhaps
a translation plugin – before
the recipient reads it.
Local Communication
Local communication is
being able to communicate
with the members of your
local area. It can either be
in your local langua ge
( m o t h e r to n g u e ) , o r a
common language that you
speak within your town.
Globalization Phenomenon
GROUP III
Jamero, Larissa
Leocario, Marivette
Lopez, Sophia Ellaine
Mallorca, Marivic
Mendoza, Jomelyn
Navarro, Niña Virginia
Obuyes, Cariza Naomi
Octavo, Nikko
Pallesco, Allyza
Pastrana, Mary Anne