A

PROJECT REPORT ON
“comparative analysis of corporate salary
Accounts with respect to hdfc bank”

SUBMITTED BY

MASTER IN MARKETING MANAGEMENT

YEAR 2012 – 2014

UNDER THE GUIDANCE OF

PROF.
INTERNAL GUIDE EXTERNAL GUIDE

SUBMITTED TO
UNIVERSITY OF PUNE
IN PARTIAL FULFILLMENT OF
MASTERS IN MARKETING MANAGEMENT
 ACKNOWLEDGEMENT

At the start, I would like to express my sincere gratitude to Prof M.V KULKARNI, my

project guide from Indira Institute of Management, Pune – 411033 for successful completion

of a project in partial fulfillment of Masters in Marketing Management (MMM) under his

able guidance to allow me to work on such an interesting subject. He provided me proper

and correct direction for completion of project work. His continuous guidance during the

course of project helped me in channelizing my efforts, quite appropriately.

I am also thankful to Santosh D Bhagat(Sales Manager, HDFC Bank) for guidance given

and cooperation extended for carrying out the project.

I am also thankful to all the respondents and friends who have helped me to conclude the

contents of the project in decent and presentable manner.

Date:
Place: Pune.
MMM(2012-2014 Roll no-B-09

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 Declaration

I, the undersigned hereby, declare that the Project Report titled as” Comparative analysis of

corporate salary accounts with respect to HDFC Bank”, submitted by me for partial

fulfillment of Masters in Marketing Management (MMM) is the original record of the project

work carried out by me during the period from 05 june2010 to 31july 2010, under the able

guidance of PROF. M.V KULKARNI internal guide and the same has not formed the

basis for the award of any degree, diploma, association, fellowship, titles in or for any other

Statutory University or Autonomous Institutions functioning in India or abroad imparting

higher education in Management

Date: AMIT KUMAR

MANGALAM
Place:Pune Roll No-B-09
(2012-2014)

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CERTIFICATE FROM SIMIR

4
CERTIFICATE FROM COMPANY

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 EXECUTIVE SUMMARY

A knowledge and coverage survey was conducted in PUNE. The purpose

of the survey was to obtain the analysis and market potential of corporate salary
account. The survey was also assessed and compared at the Brand name in the
organization etc. Information from this survey would help to analyze it. The
findings have been summarizing under. This project “Comparative analysis of
corporate salary accounts with respect to HDFC Bank” is aimed to assess
the market potential for the salary accounts for HDFC Bank. The various
activities which affect the customers, the reasons for which they go with a
particular bank and what they want from their bank. This project also tries to
find out the comparison between the services provided by HDFC Bank and its
nearest competitors.

Objectives of the study is to compare the features of corporate salary

accounts of HDFC Bank with other Banks and to study the financial analysis of
corporate salary account products of HDFC Bank with other Banks, know the
market share of HDFC Banks corporate salary account share in the market, gain
knowledge of and understand the customers expectation and behavior, identify
the top competitors in the segment, find the feasibility of Salary Account
products of HDFC.

The method for the study carries a lot of significance, as all the result are
dependent on methodology used. A questionnaire was formulated. The
questions were open ended as well as close ended. The questionnaire was
designed in a concise manner, keeping in mind the minimum time to be utilized
while interviewing the respective customers. The questions were arranged in
sequential and logical order involving strutted close ended as well as opened
ended questions. Though there were number of questions in questionnaire, care
was taken that maximum information can be obtained without consuming much
time of the respective persons.

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 I have collected my primary data in the form of questionnaire, discussion,
interview with from Staff member of bank. Some important information I have
collected from manager as well as Branch head of the bank. I have collected
my secondary data from various brochures of the banks, Printed Annual Report
books and website like hdfcbank.com, google.com etc.

During the study of the project it was found that ICICI bank Provide 8 to
8 banking, Bank Of Baroda provide Personal Insurance Up to 1 lakh rupees,
HDFC bank provide CBDT Collection facility. It means that, banks are Started
taking benefits of Technology and improvements in banking sector. Bank
manager or Staff members of banks were hesitates to disclose the information
about their banks salary products. Private Banks and Foreign banks who offer
Zero Balance to open Salary account to customers and Public Banks do not
offer Zero balance to open salary account. With the help of technological
change work has become very systematic, simple and easier to Customers

From the above study it was concluded that, more efforts should be made
to make customer knowledgeable about corporate salary account. Preference
should be given to local language for an effective communication. Bank should
avail various services along with corporate salary account service. Bank should
maintain customer database upgraded from time to time which will help for its
business actualization. Bank should provide many effective and attractive
schemes so as to attract more and more customers. There should be
transparency in charges associated with corporate salary account.

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 TABLE OF CONTENTS

SR. NO. CONTENTS PAGE NO.

1. INTRODUCTION
1.1 INDUSTRIAL PROFILE 1-3
1.2 COMPANY PROFILE 4-12
1.3 OBJECTIVES & SCOPE OF THE PROJECT 13-15
2. REVIEW OF LITERATURE
2.1 THEORETICAL FRAMEWORK, AND BACKGROUND 16-31
THEORY
3. REPORT DESIGN ON THE PRESENT PROJECT
3.1 RESEARCH METHODOLOGY 32
3.2 RESEARCH DESIGN: DESCRIPTIVE 32
3.3 DATA TYPE: PRIMARY & SECONDARY 33
3.4 SAMPLING: CONVENIENCE SAMPLING 34-35
4. TABULATION AND DATA INTERPRETATIONS
4.1 INTERPRETATION OF RESULTS 36-56
5. FINDINGS
5.1 SALIENT FINDINGS FROM THE WORK 57-58
6. LIMITATIONS OF THE PROJECT 59
7. RECOMMENDATIONS 60
8. APPENDIX 61-63
8.1 BIBLIOGRAPHY/ REFERENCES 64

LIST OF TABLES

Table No. Table Name Page No.

1 Product Profile of HDFC Bank 16-17

2 No. of Banks and Various Balances for Opening Corporate 36

Salary Account without Cheque-Book to their Customers.

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3 No. of Banks offer Various Balances for Opening C.Salary 37
Account with Cheque-Book to their Customers.
4 No. of Banks provides different No. of Cheques to Customers 39
as per their request.
5 No. of Banks Provide ATM Cash Withdrawing limits to their 40
Customers foR Withdrawing cash through his account.
6 . No. of Banks Charge ATM Debit card Annual Charges from 41
their Customers
7 No. of Banks Offer Various Types of Loans to their Customers. 42-43

8 No. of banks Provide past Transaction Record Facility to their 44

customers through Following ways:-
8.1 A) Through E-mail:- 44

8.2 B) Through Courier:- 45

8.3 C) Through Fax:- 46

8.4 D) Handover Delivery (Physical Statement) Facility:- 47

8.5 E) Through Pass-Book:- 48

8.6 F) Through Touch Screen:- 49

9 No. of Banks Provide Phone Banking Facility to their 50

Customers.
10 No. of Banks Provide Mobile Banking Facility to their 51
Customers.
11 No. of Banks Provide SMS Alert Facility to their Customers. 52

12 No. of Banks Provide Utility Bill Payment facility to their 53

Customers.
13 No. of Banks Provide Overdraft Facility to their Customers. 54

14 No. of Banks Provide 8 to 8 Banking Facility to their 55

Customers.
15 No. of Banks Provide Nomination Facility to their Customers. 56

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 LIST OF GRAPHS/CHARTS

Graph No. Graph Name Page No.

1 Stake in HDFC Banks Capital 7
2 Market share of BANKS in INDIA 31

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3 No. of Banks offers different balances for 36
opening corporate salary Account(without
cheque Book)
4 No. of Banks offers different balances for 37
opening corporate salary Account(with Cheque
Book)
5 Percentage of Banks provided different number 39
of cheques to their customers.
6 No.of Banks Provide ATM cum Debit Card 32
Facility to their Customers for Withdrawing
Cash From Account.
7 No. of banks provide anywhere Cash deposit 33
facility to their Customer.
8 Shows various ATM Cash Withdrawal Limits 40
(per day) given by No. of banks to their
Customers.
9 Percentage of Banks Provide Cheque Payable at 35
par Facility to their customers.
10 No. of Banks Charge ATM Debit card Annual 41
Charges from their Customers
11 No. of Banks Offer Various Types of Loans to 42
their Customers.
12 Percentage of banks Provide past Transaction 44
Record Facility to their customers through E-
mail facility.
Percentage of banks Provide past Transaction 45
13 Record Facility to their customers through
Courier facility.
14 Percentage of banks Provide past Transaction 46
Record Facility to their customers through Fax.
15 Percentage of banks Provide past Transaction 47
Record Facility to their customers through
Handover Delivery facility.
16 Percentage of banks Provide past Transaction 48
Record Facility to their customers through Pass
– Book.
17 Percentage of banks Provide past Transaction 49
Record Facility to their customers through
Touch screen Facility.
18 Percentage of Banks Provide Internet Banking 44
Facility to their Customers.
19 No. of Banks Provide Phone Banking Facility to 50
their Customers.
20 Percentage of Banks Provide Mobile Banking 51
Facility to their Customers.

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 21 No. of Banks Provide SMS Alert Facility to 52
their Customers.
23 No. of Banks Provide Utility Bill Payment 53
facility to their Customers.
24 Percentage of Banks Provide Overdraft Facility 54
to their Customers.
25 Percentage of Banks Provide 8 to 8 Banking 55
Facilities to their Customers.
26 Percentage of Banks Provide Nomination 56
Facility to their Customers.

LIST OF FIGURES

Fig No. Figure Name Page No

1 Sub division of Bank Operation 16

ABBREVIATIONS

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 Abbreviations Full forms
WTO World Trade Organisation
NPAs Non Performing Assets
RBI Reserve Bank of India
ADS American Depository Shares
FIIs Foreign Institutional Investors
NYSE New York Stock Exchange
BSE Bombay Stock Exchange
ATM Automatic teller Machine
DP Depository Participant
POS Point of Sale
CD Certificate Deposit
CARE Credit Analysis and Research Limited
CRISIL Credit Rating Information Services of India
Limited
CBS Core Banking Solutions
DD Demand Draft
SMS Short Messaging Service
RTGS Real time gross Settlement
FD Fixed Deposit
CBDT Central Board of Direct Taxes
TDS Tax deducted at source

1 INTRODUCTION

Changes in Banking Sector

The face of banking is changing rapidly. Competition is going to be tough and with financial
liberalization under the WTO, banks in India will have to benchmark themselves against the
best in the world. For a strong and resilient banking and financial system, therefore, banks
need to go beyond peripheral issues and tackle significant issues like improvements in
profitability, efficiency and technology, while achieving economies of scale through
consolidation and exploring available cost-effective solutions. These are some of the issues
that need to be addressed if banks are to succeed, not just survive, in the changing milieu.

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 Challenges Ahead

(i) Improving profitability: The most direct result of the above changes is increasing
competition and narrowing of spreads and its impact on the profitability of banks. The
challenge for banks is how to manage with thinning margins while at the same time working
to improve productivity which remains low in relation to global standards. This is
particularly important because with dilution in banks’ equity, analysts and shareholders now
closely track their performance. Thus, with falling spreads, rising provision for NPAs and
falling interest rates, greater attention will need to be paid to reducing transaction costs. This
will require tremendous efforts in the area of technology and for banks to build capabilities to
handle much bigger volumes.

(ii) Reinforcing technology: Technology has thus become a strategic and integral part of
banking, driving banks to acquire and implement world class systems that enable them to
provide products and services in large volumes at a competitive cost with better risk
management practices.

The pressure to undertake extensive computerization is very real as banks that adopt the
latest in technology have an edge over others. Customers have become very demanding and
banks have to deliver customized products through multiple channels, allowing customers
access to the bank round the clock.

(iii) Risk management: The deregulated environment brings in its wake risks along with
profitable opportunities, and technology plays a crucial role in managing these risks. In
addition to being exposed to credit risk, market risk and operational risk, the business of
banks would be susceptible to country risk, which will be heightened as controls on the
movement of capital is eased. In this context, banks are upgrading their credit assessment and
risk management skills and retraining staff, developing a cadre of specialists and introducing
technology driven management information systems.

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(iv) Sharpening skills: The far-reaching changes in the banking and financial sector entail a
fundamental shift in the set of skills required in banking. To meet increased competition and
manage risks, the demand for specialized banking functions, using IT as a competitive tool is
set to go up. Special skills in retail banking, treasury, risk management, foreign exchange,
development banking, etc., will need to be carefully nurtured and built. Thus, the twin pillars
of the banking sector i.e. human resources and IT will have to be strengthened.

(v) Greater customer orientation: In today’s competitive environment, banks will have to
strive to attract and retain customers by introducing innovative products, enhancing the
quality of customer service and marketing a variety of products through diverse channels
targeted at specific customer groups.

(vi) Corporate governance: Besides using their strengths and strategic initiatives for
creating shareholder value, banks have to be conscious of their responsibilities towards
corporate governance. Following financial liberalization, as the ownership of banks gets
broad based, the importance of institutional and individual shareholders will increase. In such
a scenario, banks will need to put in place a code for corporate governance for benefiting all
stakeholders of a corporate entity.

(vii) International standards: Introducing internationally followed best practices and

observing universally acceptable standards and codes is necessary for strengthening the
domestic financial architecture. This includes best practices in the area of corporate
governance along with full

transparency in disclosures. In today’s globalised world, focusing on the observance of

standards will help smooth integration with world financial markets.

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 2 COMPANY PROFILE & PRODUCT PROFILE

HDFC Bank was incorporated in August 1994 and currently has an nationwide network of 3,062
Branches and 10,999 ATM's in 1,568 Indian towns and cities. The Housing Development Finance
Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from

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the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's
sliberalization of the Indian Banking Industry in 1994. The bank was incorporated in August
1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India.
HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995.

MISSION:

HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound
customer franchises across distinct businesses so as to be the preferred provider of banking
services for target retail and wholesale customer segments, and to achieve healthy growth in
profitability, consistent with the bank's risk appetite. The bank is committed to maintain the
highest level of ethical standards, professional integrity, corporate governance and regulatory
compliance. HDFC Bank's business philosophy is based on four core values - Operational
Excellence, Customer Focus, Product Leadership and People.

PROMOTER:

HDFC is India's premier housing finance company and enjoys an impeccable track record in
India as well as in international markets. Since its inception in 1977, the Corporation has
maintained a consistent and healthy growth in its operations to remain the market leader in
mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC
has developed significant expertise in retail mortgage loans to different market segments and
also has a large corporate client base for its housing related credit facilities. With its
experience in the financial markets, a strong market reputation, large shareholder base and
unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian
environment.

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BUSINESS FOCUS:

HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound
customer franchises across distinct businesses so as to be the preferred provider of banking
services for target retail and wholesale customer segments, and to achieve healthy growth in
profitability, consistent with the bank's risk appetite. The bank is committed to maintain the
highest level of ethical standards, professional integrity, corporate governance and regulatory
compliance. HDFC Bank's business philosophy is based on four core values - Operational
Excellence, Customer Focus, Product Leadership and People.

CAPITAL STRUCTURE:

 The authorized capital of HDFC Bank is Rs.550 crore.

 The paid-up capital is Rs. . 469,33,76,540 .
 The HDFC Group holds 23.15% of the bank's equity and about 17.29 %of the equity is
held by the ADS Depository (in respect of the bank's American Depository Shares
(ADS) Issue).

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 Roughly 30.68 % of the equity is held by Foreign Institutional Investors (FIIs) and the
bank has about 4,47,924 shareholders.
 The shares are listed on the The Stock Exchange, Mumbai and the National Stock
Exchange.
 The bank's American Depository Shares are listed on the New York Stock Exchange
(NYSE) under the symbol "HDB".

Graph No:1 shows stake in HDFC Banks Capital

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 23.15%
28.88%

HDFC BANK
17.29% ADS
FIIS
30.68% Others

TIMES BANK AMALGAMATION:

In a milestone transaction in the Indian banking industry, Times Bank Limited (another new
private sector bank promoted by Bennett, Coleman & Co./Times Group) was merged with

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HDFC Bank Ltd., effective February 26, 2000. As per the scheme of amalgamation approved
by the shareholders of both banks and the Reserve Bank of India, shareholders of Times
Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank. The acquisition
added significant value to HDFC Bank in terms of increased branch network, expanded
geographic reach, enhanced customer base, skilled manpower and the opportunity to cross-
sell and leverage alternative delivery channels.

DISTRIBUTION NETWORK:

HDFC Bank is headquartered in Mumbai. the Bank has a network of 3062 branches in 1845
cities across India. All branches are linked on an online real-time basis. Customers in over
1397 locations are also serviced through Telephone Banking. The Bank's expansion plans
take into account the need to have a presence in all major industrial and commercial centres,
where its corporate customers are located, as well as the need to build a strong retail
customer base for both deposits and loan products. Being a clearing / settlement bank to
various leading stock exchanges, the Bank has branches in centres where the NSE / BSE
have a strong and active member base. The Bank also has a network of 10743 ATMs across
India. HDFC Bank's ATM network can be accessed by all domestic and international Visa /
MasterCard, Visa Electron / Maestro, Plus / Cirrus and American Express Credit / Charge
cardholders.

MANAGEMENT:

Mr.C V Vasudev took over as the bank's Chairman in July 6 2010.The Managing Director,
Mr. Aditya Puri, has been a professional banker for over 25 years and before joining HDFC
Bank in 1994 was heading Citibank's operations in Malaysia. The Bank's Board of Directors

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is composed of eminent individuals with a wealth of experience in public policy,
administration, industry and commercial banking. Senior executives representing HDFC are
also on the Board. Senior banking professionals with substantial experience in India and
abroad head various businesses and functions and report to the Managing Director. Given the
professional expertise of the management team and the overall focus on recruiting and
retaining the best talent in the industry, the bank believes that its people are a significant
competitive strength.

BUSINESSES:

HDFC Bank offers a wide range of commercial and transactional banking services and
treasury products to wholesale and retail customers. The bank has three key business
segments:

 Wholesale Banking Services :

The Bank’s target market ranges from large, blue-chip manufacturing companies in the
Indian corporate to small & mid-sized corporate and agri-based businesses. For these
customers, the Bank provides a wide range of commercial and transactional banking services,
including working capital finance, trade services, transactional services, cash management,
etc. The bank is also a leading provider of structured solutions, which combine cash
management services with vendor and distributor finance for facilitating superior supply
chain management for its corporate customers. Based on its superior product delivery /
service levels and strong customer orientation, the Bank has made significant inroads into the
banking consortia of a number of leading Indian corporate including multinationals,
companies from the domestic business houses and prime public sector companies. It is
recognized as a leading provider of cash management and transactional banking solutions to
corporate customers, mutual funds, stock exchange members and banks.

 Retail Banking Services:

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The objective of the Retail Bank is to provide its target market customers a full range of
financial products and banking services, giving the customer a one-stop window for all
his/her banking requirements. The products are backed by world-class service and delivered
to the customers through the growing branch network, as well as through alternative delivery
channels like ATMs, Phone
Banking, Net Banking and Mobile Bank.

The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus and
the Investment Advisory Services programs have been designed keeping in mind needs of
customers who seek distinct financial solutions, information and advice on various
investment avenues. The Bank also has a wide array of retail loan products including Auto
Loans, Loans against marketable securities, Personal Loans and Loans for Two-wheelers. It
is also a leading provider of Depository Participant (DP) services for retail customers,
providing customers the facility to hold their investments in electronic form.
HDFC Bank was the first bank in India to launch an International Debit Card in association
with VISA (VISA Electron) and issues the MasterCard Maestro debit card as well. The Bank
launched its credit card business in late 2001. By September 30, 2005, the bank had a total
card base (debit and credit cards) of 5.2 million cards. The Bank is also one of the leading
players in the "merchant acquiring" business with over 50,000 Point-of-sale (POS) terminals
for debit / credit cards acceptance at merchant establishments.

 Treasury :
Within this business, the bank has three main product areas - Foreign Exchange and
Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the
liberalization of the financial markets in India, corporates need more sophisticated risk
management information, advice and product structures. These and fine pricing on various
treasury products are provided through the bank's Treasury team. To comply with statutory
reserve requirements, the bank is required to hold 25% of its deposits in government
securities. The Treasury business is responsible for managing the returns and market risk on
this investment portfolio.

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RATINGS:

 Credit Rating:
The Bank has its deposit programs rated by two rating agencies - Credit Analysis & Research
Limited (CARE) and Fitch Ratings India Private Limited. The Bank's Fixed Deposit
programme has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents
instruments considered to be "of the best quality, carrying negligible investment risk". CARE
has also rated the bank's Certificate of Deposit (CD) programme "PR 1+" which represents
"superior capacity for repayment of short term promissory obligations". Fitch Ratings India
Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "tAAA (ind)" rating to the Bank's
deposit programme, with the outlook on the rating as "stable". This rating indicates "highest
credit quality" where "protection factors are very high".
The Bank also has its long term unsecured, subordinated (Tier II) Bonds rated by CARE and
Fitch Ratings India Private Limited and its Tier I perpetual Bonds and Upper Tier II Bonds
rated by CARE and CRISIL Ltd. CARE has assigned the rating of "CARE AAA" for the
subordinated Tier II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA
(ind)" with the outlook on the rating as "stable". CARE has also assigned "CARE AAA
[Triple A]" for the Banks Perpetual bond and Upper Tier II bond issues. CRISIL has
assigned the rating "AAA / Stable" for the Bank's Perpetual Debt programme and Upper Tier
II Bond issue. In each of the cases referred to above, the ratings awarded were the highest
assigned by the rating agency for those instruments?

 Corporate Governance Rating :

The bank was one of the first four companies, which subjected itself to a Corporate
Governance and Value Creation (GVC) rating by the rating agency, The Credit Rating
Information Services of India Limited (CRISIL). The rating provides an independent
assessment of an entity's current performance and an expectation on its "balanced value
creation and corporate governance practices" in future. The bank has been assigned a
'CRISIL GVC Level 1' rating which indicates that the bank's capability with respect to wealth

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creation for all its stakeholders while adopting sound corporate governance practices is the
highest.

CORPORATE GOVERNANCE:

HDFC Bank's Corporate Governance Policy has been adopted keeping in mind the
importance of attaining fairness for all stakeholders, as well as achieving organizational
efficiency. HDFC Bank recognizes the importance of good corporate governance, which is
generally accepted as a key factor in attaining fairness for all stakeholders and achieving
organizational efficiency. This Corporate Governance Policy, therefore, is established to
provide a direction and framework for managing and monitoring the bank in accordance with
the principles of good corporate governance.

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AWARDS:
Our single-minded focus on product quality and service excellence has helped us garner the
appreciation of both national and international organizations.

 Awards and Achievements - Banking Services

HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian
Bank". We realised that only a single-minded focus on product quality and service
excellence would help us get there. Today, we are proud to say that we are well on our way
towards that goal.

It is extremely gratifying that our efforts towards providing customer convenience have been
appreciated both nationally and internationally.

 2013
 Skoch Financial Inclusion Awards 2013- Organisation of the year
 The National Quality Excellence Awards-Best customer service result
 NASSCOM CNBC–TV18 IT Innovation Award-Best IT driven Innovation in
banking (commercial)

 2012
 Businessworld Awards for Banking Excellence 2012-Most tech friendly
 DSCI Information Technology Award 2012-security leader of the year
 Asia money 2012-Best Domestic Bank in india

 2011
 ICAI Award- Excellence in financial reporting
 UTI Mutual Fund CNBC TV 18 Financial Advisor Awards 2011-Best
performing private bank.

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 2010
 FE-EVI Green Business Leadership Award

 Celent's 2010 Banking Innovation Award

 The Asset Triple A Awards

 2009
 Asian Banker Best Retail Bank in India Award 2009
 Best Innovator of the year award for our MD Mr. Aditya Puri.

 2008
 HDFC Bank Managing Director Aditya Puri is the CNN-IBN Indian of the
Year
 HDFC bank has won the Asian Banker's Best Retail Bank in India 2008

 2007
 The Asian Banker Excellence in Retail Financial Services Awards -Best Retail Bank
in India

 Asian Banker-Our Managing Director Aditya Puri wins the Leadership

Achievement Award for India.

 2006
 Business Today---- Best Bank in India.
 Forbes Magazine-- One of Asia Pacific's Best 50 companies.
 Businessworld------ Best listed Bank of India.
 The Asset Magazine's Triple A Country Awards------- Best Domestic Bank.

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 2005
 Asia money Awards- Best Domestic Commercial Bank
 Asia money Awards- Best Cash Management Bank - India .
 The Asian Banker Excellence- Retail Banking Risk Management Award in India.
 Hong Kong-based Finance Asia magazine- Best Bank India
 Economic Times Awards-"Company of the Year" Award for Corporate
Excellence.
 The Asset Triple A Country Awards- Best Domestic Bank in India Region - 2005
 The Business Today-KPMG Survey- Best Local Cash Management Bank in India
US$11-100m - 2005
 The Business Today-KPMG Survey-"Best Bank in India" for the third
consecutive year in 2005.
 Economic Times - Avaya Global Connect Customer Responsiveness Awards-"Most
Customer Responsive Company - Banking and Financial Services – 2

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2.1 Product Profile:
The Indian Banking system has seen sweeping changes over the years. In the short span of
time that they have been in existence, the leading new private sector banks have truly
revolutionized banking in India. There focus on technology and customer convenience has
brought about a paradigm shift in the banking business. While HDFC BANK today has built
stable business that it believes will deliver sustainable value to its stake holders, there are
also many existing opportunities for further growth.

The Bank’s operation can be subdivided into the following categories:

Figure No. 1 Shows sub division of Bank Operation

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 HDFC PRODUCT PROFILE

ACCOUNTS & DEPOSITS LOANS INVESTMENTS &

INSURANCE
SAVINGS ACCOUNTS Personal Loans Mutual funds
Regular Savings Account Smart Drafts Tax Planning
Savings Plus Account Home Loans Insurance
Savings Max Account Two Wheeler Loans General & Health Insurance
Senior Citizens Account New Car Loans Bonds
No Frills Account Used Car Loans Knowledge Centre
Institutional Savings Express Loans Plus Equities & Derivatives
SALARY ACCOUNTS Gold Loan Mudra Gold Bar
Payroll Educational Loan FOREX SERVICES
Classic Loan Against Securities Product & Services
Regular Loan Against Property Trade Services
Premium Loan Against Rental Forex Services Branch
Defence Health Care Finance RBI Guidelines
Reimbursement Current Tractor Loans Forex Limits
Kissan Club savings Commercial Vehicle
Kids Advantage Account Working Capital PAYMENT SERVICES
Finance
Pension Saving Bank Construction Equipment Net Safe
Family Savings Group Warehouse Receipt Merchant Services
Loans
Kissan No Frills account CARDS Prepaid Refill
CURRENT ACCOUNTS Credit Cards Bill pay
Plus current Account Silver Credit Cards Pay Now
Trade current Account Value Plus Credit Cards InstaPay
Premium Current Account Gold Credit Cards DirectPay
Regular Current Account Titanium Credit Cards Visa Money Transfer
RFC- Domestic Account Woman’s Gold Credit RTGS Funds Transfer
Card
Flexi Current Account Platinum Plus Credit e-Monies Electronic Funds
Card
Apex Current Account Visa Signature Credit Excise & Service Tax
Card
Max Current Account World Master Card
Credit
FIXED DEPOSIT Corporate Platinum
Credit
Recurring Deposit
Regular Fixed Deposit

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 Table No. A Shows Product Profile of HDFC Bank

Corporate Salary Account

According to present perspective corporate banking has been evolutes into Corporate
Salary account. When one open a HDFC Bank Corporate Salary Account he gives his
employees more than just an account. They get a host of e-Age Banking facilities
such as Free Net Banking, Phone Banking, Mobile Banking, International Debit Card,
Bill Pay, Demand Drafts and preferential interest rates on Loans.

It has been divided into five parts according to the need of consumers

Following are the Types Of Salary Account of HDFC Bank:-

 Premium Salary Account

 Classic Salary Account
 Regular Salary Account
 Payroll Salary Account
 Defense Salary Account

31
 Premium Account :

A power-packed account for successful salaried professionals, the Premium Salary

account comes with a free International Debit Card and add-on Debit card for life, with
the option of choosing between a Silver or Gold credit card at preferential rates.

Eligibility:

Corporate should have more 50 employees and average salary should more
More than Rs 20,000

Features & Benefits:

Free Personal Accidental Death Cover of Rs. 5 lakhs

 Zero Balance Savings Account
 Free payable at par cheque book @ 25 cheque leaves per quarter
 5 Free transactions per month at Non - HDFC Bank ATMs in India
 Free for life Titanium Debit Card for the primary applicant with cash ATM
withdrawal limit of Rs. 50,000/- per day and POS usage limit of Rs.75,000/- per day
 Free for life add-on International Debit Card for the Second Holder
 Free Personal Accidental Death Cover of Rs. 5 lakhs*
 Anywhere Banking across our extensive Branch and ATM network
 Free Monthly Account Statements (Option of E-Mail Statements)
 Free Passbook facility available at home branch for account holders
 Free DDs / MCs up to Rs 25,000 per instrument payable at HDFC Bank branch
locations
 Free mobile and e-mail alerts (InstaAlert facility)
 Free BillPay (Utility payments)
 Free Phonebanking, Mobilebanking and Netbanking facilities
Electronic Funds Transfer options (NEFT / RTGS

32
Classic Account:

Eligibility:
The Classic Salary account is a Zero Balance Account which earns you interest on your
savings from salary at a competitive rate fixed by the bank from time to time. There is no
fee applicable for branch transactions and you receive banking statements once every six
months.

Eligibility:

Its providing to the contracted employees of the corporate who is not

permanent .Average salary should more than Rs 5,000.

Features & Benefits:

 Zero Balance Savings Account
 Free regular cheque book @ 25 cheque leaves per quarter
 5 Free transactions per month at Non- HDFC Bank ATMs in India
 Free lifetime International Debit Card for the primary applicant with an ATM cash
withdrawal limit of Rs. 25,000 per day and POS usage limit of Rs. 40,000 per day.
 Free Half Yearly Account Statements
 Free Monthly Account statements by e-mail (Optional)
 Free Passbook facility available at home branch for account holders.
 Free DDs / MCs up to Rs. 25,000 per instrument, payable at HDFC Bank locations
 Free e-mail alerts (InstaAlerts Facility)
 Free Utility payments facility (BillPay)
 Free PhoneBanking, MobileBanking and NetBanking
 Electronic Funds Transfer options (NEFT / RTGS)
Bank conveniently with facilities like NetBanking, Phonebanking and MobileBanking –
check your account balance, pay utility bills or stop cheque payments all via SMS.

33
Regular Salary Account:

The HDFC Bank Regular Salary account is a Zero Balance account and comes with
below mentioned features and Benefits.

Eligibility:
Corporate should have more than 15 employee with average salary more than
Rs 10,000.But its variable.

Features & Benefits:

 Zero Balance Savings Account

 Free payable at par cheque book @ 25 cheque leaves per quarter
 5 Free transactions per month at Non- HDFC Bank ATMs in India
 Free for life International Debit Card for the primary applicant with ATM cash
withdrawal limit of Rs 25,000 per day and POS usage limit of Rs.40,000 per day.

 Add-on International debit card for secondary holder (Free for the first year)
 Free Personal Accidental Death Cover of Rs. 1 lakh*
 Anywhere Banking across our extensive Branch and ATM network
 Free Quarterly Account Statements
 Free Monthly Account statements by e-mail (Optional)
 Free Passbook facility available at home branch for account holders
 Free DDs /MCs up to Rs. 25,000 per instrument payable at HDFC Bank branch
locations
 Free e-mail alerts (InstaAlerts Facility)
 Free Utility payment facility (BillPay)
 Free Phonebanking, MobileBanking and NetBanking
Electronic Funds Transfer options (NEFT / RTGS)

34
Defense Salary Account :

This salary account is for defense personnel employed with the Indian armed forces or
the Indian Navy, Rather than collecting your cheque/cash at the end of the month, you
can instruct your salary wing to start crediting your salary to your Defence Salary
Account.

Eligibility:

Employee should be a defence person.

Features & Benefits:

 Zero Balance Saving account
 Free Transaction at Non –HDFC ATMs In India.
 Free for Life Titanium Debit Card for the Primary Account holder with ATM cash
withdrawal limit of Rs. 50,000/- per day and Point Of Sale usage limit of Rs.
75,000/- per day.
 Free Add-on International Debit Card for all Secondary account holders.
 Free Additional ATM Card for Personnel Below Office Rank (PBORs) even for
single account holders.
 Free Family card (Pre-paid card).
 Free Personal Accidental Death Cover of Rs. 5 lakhs.
 Anywhere Banking across our extensive Branch and ATM network.
 Free Quarterly Account Statements.
 Free Monthly Account statements by e-mail (Optional).
 Free Passbook facility available at home branch for account holders.
 Free Unlimited DDs /MCs payable at HDFC Bank branch locations.
 Free mobile and e-mail alerts (InstaAlerts Facility).
 Free utility payment facility (BillPay).
 Free PhoneBanking, MobileBanking and NetBanking.
 Electronic Funds Transfer options (NEFT / RTGS).

35
 Bank conveniently with facilities like NetBanking, Phonebanking and
MobileBanking – check your account balance, pay utility bills or stop cheque
payments all via SMS.

36
Features or Terminologies or Facilities are provided by HDFC Bank and other banks to their
Customers when they open Salary account with Banks.

1. Anywhere Cash Deposit Facility :

Anywhere cash deposit means Banks customers can deposit their money in any
branch of that specific bank and when he deposit the money immediately cash gets
credit to his account. Customer does not have to wait credit to his account. Customers
can enjoy this facility because of Core banking Solution (CBS).

2. DD (demand draft )Facility :

Demand Drafts are the most popular instruments amongst the different modes of
transferring funds from one place to another.Banks issue demand drafts on their
branch at the place of destination of remittance of funds.A demand draft is drawn by
one branch of a bank on another branch of the same bank and is payable on demand
to the person whose name is mentioned therin or according to his order.Banks issue
drafts remitting funds from one place to another.

3. Cheque Payable at par Facility :

HDFC Bank gives Customers the Exculsive Privilege of free payable at per
chequebook for customers .The payable at par Chequebook entitles Customers to
issue cheque at all locations where HDFC bank have branches.

4. E-fund Transfer Facility:

EFT-Fund any account of any Branch of any bank can be transferred to any other
account of any branch of any bank in another city within 24 hours through
INFINET.Presently facility is available where RBI is Conducting Clearing
Work.Present Maximum limit is Rs.2 crore and pet transaction commission is Rs.25/-
per EFT transaction.

5. 24-hour-ATM Banking Facility:

37
 ATM means Automated teller machines are computer based service systems. Any
account holder of a bank who maintains a certain minimum balance can avail of the
facility. It is a card which enables the card holder to withdraw or deposit cash,to
transfer money, order for a cheque book and get information about his account around
the clock, that is 24 hours a day.The automated teller machines are installed in a
number of cities and big towns at important places.ATM benefit the customers in a
number of ways.It facilitates withdrawal of cash within minutes,it saves the precious
time of the customer as he need not go to the branch at which his account is
maintained, it facilitates instantaneous and automatic accounting and reduces the cost
of banking transaction.

6. Loans/E-loans Facility:
Banks Provide different types of loans Facilities to their Customers like Personal,
Medical loan, Educational loan, Pension Loan, Housing Loan etc. Bank lends money
to their Customers for Specific time and Charge interest on that money. E-loan
Facility is Customers request to bank through internet and approval of loan from bank
within Fraction of minutes. It is time Saved Facility.

7. Internet Banking Facility:

HDFC Bank Provide their customers to access their account from anywhere, anytime.
Through internet they can able to open a new fixed deposit, order drafts, pay their
bills, check up-to-the second account balance, transfer funds etc. From the comfort of
their homes or office or just about anywhere.

8. Phone Banking Facility:

HDFC Bank Provide their Customers Phone banking Facility through this facility
customers can transfer Funds, open a new fixed deposit, enquire account balance,
stop payment on a cheque or a series a lot cheques, and a lot more over the phone.

9. Mobile Banking Facility:

HDFC Bank Provide Mobile banking facility to their customers through their mobile
phones. They will be able to conduct a host o banking transaction. All this is made

38
 possible through SMS (short Messaging Service) thus they do not incur any airtime
cost.

10. SMS Alert Facility:

HDFC Bank Provide SMS Alert facility to their customers..Through SMS alert
Facility Bank inform their customers about their transactions entry by sending SMS
(short Messaging Service). It is very excellent service provided by bank because
when any transaction done in bank account of customer then it is immediately
informed to that customers about their accounts transaction through SMS.

11. 8 to 8 Banking Facility:

It is an additional Service facility provided by banks to their customers. Customer
can enjoy this facility from 8 am to 8 pm. This facility becomes very useful when any
customer do any late transactions. Bank provides 12 hours excellent service facility to
their Valuable Customers. Today very few banks are Provides this kind of facility

12. Nomination Facility:

This facility is not for Customers but to their Customers heritance. Customer’s
heritance can get the benefit of this facility only when customer dies.

13. RTGS Facility:

RTGS means Real time gross settlement here every bank branch have their IFSC
Code and RTGS membership Through this facility one can receive payment from any
other banks' branches who are RTGS members having IFS code or make payment to
any other banks' branches who are RTGS members having IFS code located across
the country within two hours at cheaper cost and at the same time with high safety.
Every bank have their different Slabs of for commission and minimum and maximum
limit to send amount.

14. Utility Bill Payment Facility:

HDFC Bank now gives Customers an opportunity to pay their electricity, telephone
and mobile phone bills over the phone, through our ATMs, over the internet and even

39
 through the mobile phone. So they won’t have to wait in long queues or go through
the hassles of writing out numerous Cheques. On receiving the instruction to pay the
bill, the bill amount will be deducted fro their account.

15. Auto-Sweep Facility:

Auto Seep facility is one type of facility in which as per the customers demand
money gets transferred to Fixed deposit after specific Limit. Customer has to inform to
the banks about credit limit to his account when limit goes up then money
automatically gets transferred to Fixed deposit (F.D)

16. Cheque Payable at Par Facility :

Banks Provide Cheque payable at par Facility to Customers means that this Facility is
given for specific Cenrets Overlaef on respective Cheque book.
It means that, the Cheques are Payable at par i.e no collection Charges will be
recovered from the beneficiary.

17. Multicity Cheque Facility :

Banks Provide Multicity Cheque Facility to Customers means that this Facility is
given for only specific Metropolitan Cities Overleaf on respective Cheque book. It
means that, the Multicity Cheque are Payable at Selected Branches only i.e There are
some collection Charges will be recovered from the account holders.

18. Overdraft Facility:

An overdraft Facility which allows customers to overdraw their Salary account,
generally against collateral securities to meet temporary needs.In short, the customer
is allowed to draw more than what stands to his credit up to a particular limit. This
facility is given only to those customers who already have salary account in the
bank. The customer is required to pay interest on the amount overdraw by him.

40
19. CBDT(Central Board of Direct Taxes) Collection Facility:
Central board of direct taxes (CBDT) facility means HDFC Bank accepts Challen of
direct taxes. Direct taxes include payment of tax deducted at source (TDS) on
salaries of Customers, rent and payments to contractors, which are to paid to Income
Tax.

20. E-Broking Account Facility:

HDFC Securities trading account offers the customer the convenience & Flexibility
of buying & selling shares over the phone or the internet,from any where by pressing
buttons of their phones or on the internet.

21. Personalised Cheque-Book Facility:

HDFC Bank Provide Personalised Cheque-Book to their Customers with the names of all
the account Customers printed on every leaf of Cheque.

41
Following are the banks which are taken into Consideration For Analysis:

Before Analyzing the Project I have Gone through 45 Bank, 27 Banks are Public Sector
banks, 14 Banks are Private Sector Banks, 04 Banks are Foreign Banks.

PUBLIC SECTOR BANKS PRIVATE SECTOR

FOREIGN BANKS
BANKS

1. STATE BANK OF 1. AXIS BANK 1. ABN –AMRO

INDIA 2. BANK OF RAJASHTAN Bank
2. UNITED BANK OF 3. TAMILNAD 2. HSBC BANK
INDIA MERCANTILE BANK 3. STANDARD
3. BANK OF INDIA 4. FEDERAL BANK CHARTERED
4. VIJYA BANK 5. HDFC BANK 4. CITI N.A.BANK
5. UNION BANK OF 6. KOTAK MAHINDRA
INDIA BANK
6. INDIAN OVERSEAS 7. SOUTH INDIAN BANK
BANK 8. YES BANK LTD.
7. BANK OF BARODA 9. ING VYSYA BANK
8. ALLAHABAD BANK 10. CENTURION
9. UNITED BANK OF PUNJAB
COMMERCIAL 11. DEVELOPMEN
BANK(UCO BANK) T CREDIT BANK
10. IDBI BANK 12. KARUR
11. DENA BANK VYASYA BANK
12. STATE BANK 13. ICICI BANK
OF BIKANER & LTD.
JAIPUR 14. INDUSIND
13. ORIENTED BANK LTD.
BANK OF
COMMERCE
14. STATE BANK
OF SAURASHTRA
15. ANDHRA
BANK

42
16. SYNDICATE
BANK
17. PUNJAB
NATIONAL BANK
18. STATE BANK
OF HYDRABAD
19. CORPORATIO
N BANK
20. CENTRAL
BANK OF INDIA
21. CANARA
BANK
22. INDIAN BANK
23. BANK OF
MAHARASHTRA
24. STATE BANK
OF MYSORE
25. STATE BANK
OF INDOREN
26. STATE BANK
OF TRAVANCORE
27. PUNJAB &
SIND BANK

43
Chart No.2 Shows Market share of BANK in INDIA

44
 3. RESEARCH OBJECTIVE
REASEARCH METHODOLOGY
RESEARCH LIMITATIONS

3.1 OBJECTIVES OF THE STUDY

1) To compare the features of Corporate Salary Accounts of HDFC Bank with
Other Banks.
2) To Study the Analysis of Corporate Salary Account Products of HDFC Bank
With Other Banks.
3) To Find the Feasibility of Salary Account Products of HDFC.

3.2 METHODOLOGY USED:

The method for the study carries a lot of significance, as all the result are dependent on
methodology used. A questionnaire was formulated. The questions were open ended as well
as close ended. The questionnaire was designed in a concise manner, keeping in mind the
minimum time to be utilized while interviewing the respective customers. The questions
were arranged in sequential and logical order involving strutted close ended as well as
opened ended questions. Though there were number of questions in questionnaire, care was
taken that maximum information can be obtained without consuming much time of the
respective persons.

3.3 RESEARCH DESIGN

A research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to research purpose with economy in procedure.
Since the aim is to obtain complete and accurate information about the corporate salary
account. Thus the process had to be started from the grass root level and it was very
important to understand the market for this product (i.e. corporate salary account).
The entire process is more of a Descriptive Research type and incorporates a formal
study of the specific problems faced by most Banking companies in exploring the

45
opportunities in the untapped market. The research work has been carried out on the basis of
HDFC Banks product preference and evaluation of corporate salary account in the new and
underdeveloped market.

3.4 COLLECTION OF DATA

While dealing with this research project data at hand was inadequate and hence it becomes
necessary to collect the data, there were 2 ways used to collect data.
 Primary data
 Secondary data

1. Primary Data

Primary data is that which are collected “a fresh” and is supposed to be original in
Character. Primary data is gathered in such a way so that need of the researcher can
be fulfilled .On the basis of primary data researcher withdraw some important
conclusion and gives suggestion according.

I have collected my primary data in the form of questionnaire, Discussion, Interview

with from Staff member of bank. Some important information I have collected from
manager as well as Branch head of the bank.

2. Secondary Data

Secondary Data is that data, which is, collected Prior to the Present Study work. Any
data that is available prior to the commencement of the research Project is called
Secondary data and therefore Secondary is also called as Historical data.

I have collected my secondary data from various brochures of the banks, Printed
Annual Report books and website like hdfcbank.com, google.com etc.

46
3.4 Sampling Techniques

A sample is a microcosm of the population from which it is accepted. It can only be accepted
as accurate within certain limits. Sample must be representative so that valid conclusion
about population can be inferred. However a Sample cannot reflect perfect image of the
population from which it is deans. Sampling plays key role in systematic objective market
surveying.
There are various types of sampling under the head of both sampling methods, while I had
selected Convenience sampling under the head of NON- PROBABILITY sampling.
According to this particular sampling method, I had selected the sample on the basis of my
analysis after considering the banks requirements and conditions which should followed by
the corporate.
Convenience sampling method is used to collect the data.

Convenience Sampling Method

Convenience Sampling Method is used for collecting data. Out of so many banks I have
chosen 45 Banks Conveniently in which 27 Banks are Public banks, 14 Banks are Private
Banks & 04 Banks are foreign banks.

Convenience Analysis used for Study: - Convenient Analysis of various factors has been
done so that the conclusion can be determined regarding the position of HDFC BANK
among its Competitors in market like ICICI Bank, HSBC Bank, Axis Bank (formerly UTI
Bank), Kotak Mahindra, Yes Bank, Standard Chartered Bank, Citi Bank, IDBI Bank etc.
Features, Facilities, Service Charges, Turnover, deposits, Share of bank in the market are the
main parameters. Which shows the positions of various banks from Public Sector, Private
Sector &Foreign Banks?

Sampling size
Large sample give more reliable result that small samples. How’ve is not important to sample
the entire target population or substantial portion to achieve reliable result.
The sample size was 45 respondents

47
RESEARCH LIMITATIONS:

Any research or study always has some limitations under which this has to be undertaken.
This one too was not an exception. These limitations are poised by the environment … some
external and some inherent. This study has been conducted with utmost consideration to the
adequacy of data and quality of information, The limitation can be enlisted as hereunder:-

1. Availability of documents as sources of secondary information.

2. Reliability of information collected from various public information sources such as
magazines and website.
3. Respondents are not willing to fill the questionnaire.
4. Sometimes the respondents are not available at their place.
5. Very often the respondent do not express their true feelings, in such case their habit,
preference, practice, cannot be assessed correctly ie the perception level of the
respondents
6. Some of the respondents refuse to give the important information best known to them.
However in spite of these limitations all efforts have been put to make the report
correct, genuine, and fulfilling the objectives of the reports.

48
 4. DATA COLLECTION AND DATA
ANALYSIS
4.1 INTERPRETATION OF DATA
TABLE NO.01

Table Showing No. of Banks and Various Balances for Opening Corporate Salary Account without
Cheque-Book to their Customers.

Without Cheque Book Minimum Balance

Balances 0 balance Rs.0-100 Rs.100-300 Rs.300-500 Rs.500-1000
balance balance balance balance

No .Of 23 06 4 12 0
Banks

Graph No: 3 shows No. of Banks offers different balances for opening corporate salary Account
(without Cheque Book)
Comments:-
The above Graph Shows that all the banks Keep their different Criteria to Open Corporate
Salary account without Cheque-Book:- Out of 45 banks;
 23 banks who keep 0 Balance to open a Corporate Salary account without Cheque
Book Facility.
 06 Banks who keep the Balance between Rs.0-100,
 04 banks who keep the balance Between Rs.100-300.

49
TABLE NO.02

Table Showing No. of Banks offer Various Balances for Opening C.Salary Account with Cheque-Book to
their Customers.

With Cheque Book Minimum Balance

Balances 0 balance 0-100 balance 100-300 300-500 500-1000

balance balance balance

No .Of Banks 23 00 1 10 11

Graph No: 4 shows No. of Banks offers different balances for opening corporate salary Account
( With Cheque Book)

50
Comments:-
The Above Graph shows that all the banks Keep their different Criteria to Opening Corporate
Salary account with Cheque-Book, Out of 45 Banks;
 23 banks who keep 0 Balance Facility to open an Corporate Salary account with
Cheque Book. There is not a single bank who keeps the balance Between Rs.0-100.
 Only 1 bank who keep the balance Between Rs.100-300,10 banks who keep the
balance between Rs.300-500.
 11 banks who keep the balance between Rs.500-1000 Balance to open an Corporate
Salary account with Cheque Book.

51
TABLE NO.03

Table Showing No. of Banks provides different No. of Cheques to Customers as per their request.

Cheque Book Facility

No. of Cheque 10 leafs 15 leafs 20 leafs 25 leafs

Leafs

No. of Banks 11 1 17 16

Percentage 24 % 2% 38% 36%

Graph No: 5 shows Percentage of Banks provided different number of cheques to their customers.

Comments:
From the Above Pie-Chart it has been clear that, Out of 45 Banks,
 24 % banks Provide 10 leafs Cheque Book to their customer when they open an
account,
 2% banks provide 15 leafs Cheque Book, 3
 8% banks Provide 20 leafs Cheque Book &
 26% banks Provide 25 leafs Cheque Book to their customers when they open an
account with him. Customer can demand more no. of Cheque-book When Customers
Cheque book get finish.

52
TABLE NO.04

Table Showing No. of Banks Provide ATM Cash Withdrawing limits to their Customers foR
Withdrawing cash through his account.

Cash Withdrawal through ATM

Cash Limits Between Rs.0 to Between Between Between Between

(Per day) 5000/- Rs.5000 to Rs.15000 to Rs.25000 to Rs.50000
15000/- 25000/- 50000/- to75000/-

No. of banks 2 22 15 3 2

Graph No: 6 Shows various ATM Cash Withdrawal Limits (per day) given by No. of banks to their Customers.
Comments:-
The above Graph Shows that,
 There are Limitations of Withdrawing cash from account for each & every bank
account Customers.
 Out Of 45 Banks; 02 Banks allow their customers to Withdraw the Cash Between
Rs.0-5000/- Per day,
 22 banks allow their Customers to withdraw the cash Between Rs.5000-15000/-per
day,
 15 no. of Banks allow their Customers to Withdraw the Cash between Rs.15000-
25000 per day,
 03 banks allow their Customers to Withdraw the Cash between Rs.25000-50000/- &
There are only 2 banks allow their customers to Withdraw the Cash Between
Rs.50000-75000/- i.e. Yes
 \Bank , Citi bank Allow their Customers to Withdraw the Cash Up to Rs.75,000/-

53
 TABLE No.05
Table Showing No. of Banks Charge ATM Debit card Annual Charges from their Customers.

ATM Debit card Annual Charges.

Charges Nil Rs.0-50/- Rs.50-100/- Rs.100 & Above

No. of banks 25 5 7 8

Graph No: 7 Shows No. of Banks Charge ATM Debit card Annual Charges from their Customers

Comments:-
Above Graph Shows that, Banks Charges are applicable for using ATM-cum-Debit Card.
 Out Of 45 Banks; 25 Banks dose not Charge ATM-cum-Debit Card but
 05 no. of banks Charge Between Rs.0-50/- ,
 07 no .of Banks Charge Between Rs.50-100/- and there are
 08 no. of banks who Charge Rs.100 & above Rs.100.

54
TABLE NO.06

Table Showing No. of Banks Offer Various Types of Loans to their Customers.

Loan Facility

Types Personal Car loan Housing Medical Pension Educational

of loan loan Treatment loan Loan
loan Loan

No. of 42 41 42 41 30 38
Banks

Graph No: 8 Shows No. of Banks Offer Various Types of Loans to their Customers.

Comments:-
Above Graph Shows that, various types of loans are provided to Customers. Out of 45
Banks, 42 no .of banks Provide Personal loan facility to Customers for their
requirements,

55
 41 no .of banks Provide Car loan Facility to Customers,

 42 Banks Provide Housing loan Facility to Purchase a Flat,

 41 Banks Provide Medical treatment loan Facility to Customers,

 30 Banks Provide Pension loan facility to their old retired Customers,

 38 Banks Provide Educational loan Facility to Customers For his child’s Education.

56
TABLE No.07

Table Showing No. of banks Provide past Transaction Record Facility to their customers through
Following ways:-

A) Through E-mail:-

Statement through E-Mail Facility

Status Yes No

No.of banks 22 23

Percentage 49% 51%

Graph No: 09 Shows Percentage of banks Provide past Transaction Record Facility to their customers
through E-mail facility.
Comments:-

From the above Pie chart it has been clear that

 Out Of 45 banks. 49 % Banks Provide E-mail Statement Facility to their Customers

as per their request

 While the remaining 51 % Banks do not Provide E-mail Statement Facility to their
Customers.

57
B) Through Courier:-

Statement through Courier Facility

Status Yes No

No.of Banks 40 05

Percentage 89% 11%

Graph No: 10 shows Percentage of banks Provide past Transaction Record Facility to their customers
through Courier facility.

Comments:-
From the Above Pie Chart it has been clear that,

 Out Of 45 Banks, 89 % Banks Provide Courier Statement Facility to their Customer

as per their request

 While the remaining 11 % Banks does not give courier Statement Facility.

58
C) Through Fax:-

Statement through Fax Facility

Status Yes No

No.of Banks 07 38

Percentage 16% 84%

Graph No: 11 Shows Percentage of banks Provide past Transaction Record Facility to their customers
through Fax facility.

Comments:-
The Above Chart Shows that
 Out Of 45 Banks, Only 16 % of the Banks Provide Fax Statement facility to their
customers as per their request while remaining
 84 % do not give fax Statement facility to their Customer.

59
D) Handover Delivery (Physical Statement) Facility:-

Handover Deliver Of Statement Facility

Status Yes No

Handover Of 41 04
Statement

Percentage 91% 9%

Graph No: 12 Shows Percentage. of banks Provide past Transaction Record Facility to their customers
through Handover Delivery.

Comments:-
From the above pie chart It has been that
 91 % Banks deliver statement of transaction to their customers in their hand when
they visit to Bank,
 Rest of the 9 % Banks send statement of record to their customers by courier or post.

60
E) Through Pass-Book:-

Pass Book Facility

Status Yes No

No. of Bank 29 16

Percentage 64% 36%

Graph No: 13 Shows Percentage of banks Provide past Transaction Record Facility to their customers
through Pass Book facility
.

Comments:-
As per the above pie chart it has been clear that,
 64 % Banks Provide Pass Book recording Facility of his Past transactions to their
Customers and
 Other 36 % Banks do not Provide Pass Book Recording Facility to their customers.

61
F) Through Touch Screen:-

Statement of through Touch Screen Facility

Name OF Facility Yes No

No. of Banks 01 44

Percentage 2% 98%

Graph No: 14 Shows Percentage of banks Provide past Transaction Record Facility to their customers
through Touch Screen facility.

Comments:-
From the above it has been clear that,
 only 2 % Banks Provide Screen touch Facility to their customers i.e Citi Bank
Provide Screen touch Facility and
 Rest 98 % does not Provide Screen Touch Facility to their customer.

62
TABLE No.08

Table Showing No. of Banks Provide Phone Banking Facility to their Customers.

Phone Banking Facility (CBS)

Status Yes No

No. of banks 33 12

Phone Banking Facility

80%

70%

60%
YES
50%
NO
40%

30%

20%

10%

0%
YES NO

Graph No: 15 shows No. of Banks Provide Phone Banking Facility to their Customers.

Comments:-
From the above Chart It has been clear that,
 Out of 45 Banks,73% no. of banks Provide Phone Banking Facility to their
Customers &
 27% banks do not Provide Phone Banking Facility to their Customers. This Facility is
Possible Because of Core Banking Solution (CBS).

63
TABLE No.09

Table Showing No. of Banks Provide Mobile Banking Facility to their Customers.

Mobile Banking Facility

Status Yes No

No. of Banks 34 11

Percentage 75% 25%

Mobile Banking Facility

25%
YES
NO

75%

Graph No: 16 shows Percentage of Banks Provide Mobile Banking Facility to their Customers.

Comments:-
From the above Chart It has been clear that,
 Out of 45 Banks, 75% Banks Provide Mobile Banking Facility to their Customers &
 25% Banks does not Provide Mobile Banking Facility to their Customers. This
 Facility is Possible Because of Core Banking Solution (CBS).

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TABLE No.10

Table Showing No. of Banks Provide SMS Alert Facility to their Customers.

SMS Alert Facility

Status Yes No

No. of Banks 35 10

Sms alert facility

22%

yes
No

78%

Graph No: 17 Shows No. of Banks Provide SMS Alert Facility to their Customers.
Comments:-

From the above Chart It has been clear that,

 Out of 45 Banks, 35 Banks Provide SMS Alert Facility to their Customers &

 22% Banks does not Provide SMS Alert Facility to their Customers. This Facility is
Possible Because of Core Banking Solution (CBS).

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TABLE No.11

Table Showing No. of Banks Provide Utility Bill Payment facility to their Customers.

Utility Bill Payment Facility

Status Yes No

No.of Banks 31 14

Graph No: 18 Shows No. of Banks Provide Utility Bill Payment facility to their Customers.
Comments:-

From the above Chart It has been clear that,

 Out of 45 Banks, 31 no. of banks Provide Utility Bill Pay Facility to their Customers
&
 14 Banks does not Provide Utility Bill pay Facility to their Customers.

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TABLE No.12

Table Showing No. of Banks Provide Overdraft Facility to their Customers.

Overdraft Facility

Status Yes No

No. of Banks 21 24

Percentage 47% 53%

Graph No: 19 Shows Percentage of Banks Provide Overdraft Facility to their Customers.

Comments:-
From the above Chart It has been clear that,
 Out of 45 Banks, 47% Banks Provide Overdraft Facility to their Customers &
 53% Banks does not Provide Overdraft Facility to their Customers.

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TABLE No.13

Table Showing No. of Banks Provide 8 to 8 Banking Facility to their Customers.

8 am to 8 pm Banking Facility (Additional Service)

Status Yes No

No. of Banks 13 32

Percentage 29% 71%

Graph No: 20 Shows Percentage of Banks Provide 8 to 8 Banking Facility to their Customers.

Comments:-
From the above Chart It has been clear that,
 Out of 45 Banks, 29% Banks Provide 8 to 8 Banking Facility to their Customers &
 71% Banks does not Provide 8 to 8 banking to their Customers. It is additional
Service to customers to enjoy benefit of his transaction.

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TABLE No.14

Table Showing No. of Banks Provide Nomination Facility to their Customers.

Nomination Facility

Status Yes No

No. of Banks 45 0

Percentage 100% 0%

Graph No: 21 Shows Percentage of Banks Provide Nomination Facility to their Customers.

Comments:-
From the above Pie-Chart It has been clear that, Out of 45 Banks, 100% Banks Provide
Nomination Facility to their Customers heritance

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 FINDINGS

5.1 FINDINGS FROM THE WORK

1. First thing I found that there are 23 banks who keep 0 balance to open a
corporate salary account without a cheque-book.

2. There are 23 banks who keep 0 balance to open a corporate salary account with
cheque-book.

3. There are 16 banks who provided 25 leafs of cheque.

4. I have observed from the customers point of view and one thing I come to know
about bank is that, Now-a-days banks are Providing Excellent banking facilities
to their customers but there are also some bank who Charge hidden Charges for
service which is rendered to the Customers like ICICI bank Charge Rs.200/- per
annum for Physical Monthly Statement, For Debit Card charges bank charge
Rs.99+service tax@ 12.36% (as per Government rules) from the customers. &
For Debit card bank charge Rs.2/- per leaf for additional Cheque book.

5. Banks have Started adopting new technologies and features of Competitors

banks like ATM Facility today it has become common feature of every bank but
even through there are some banks they don’t have large no. of ATM centers
due to lack of space problem so here, Service is not given Properly to the
Customers.
6. With the help of technological change work has become very systematic, simple
and easier to Customers because, now customers can do any transactions of
his account through Phone Banking, Mobile Banking, Internet Banking like

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 HDFC Bank Provide Phone Banking, Net Banking, Mobile Banking Service to
Customers through Phone Banking customers can transfer funds, open a new
Fixed deposit, enquire account balance, Stop payment on Cheque and through
Net banking customer can open a new Fixed deposit, order demand drafts, Pay
their bills, check up-to-the second account balance, transfer Funds and through
Mobile Banking customers can access their accounts through mobile phones so
work as become easier instead of standing in a queue or visit to the bank.

7. In Some banks I have observed that, there is no Separate account namely

Salary account but all Features are same which are provided to saving account
customers

8. Cash withdrawing limit is vary product to product and bank to bank.

9. 25 banks do not charges for ATM-cum-Debit card.

10. All banks providing various loan to their customer.

11. 22 banks providing E-mail statement to their customer.

12. Only 23 banks providing phone banking Facility to their customer.

13. Only 24 banks providing Mobile banking Facility..

14. 31 banks who provide Utility bill payment facility.

15. Only 21 banks provide overdraft facility.

16. There are very few bank providing 8to8 Banking Facility.

17. All banks providing Nomination Facility.

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CONCLUSIONS:
Based on the finding of the comparative analysis of H.D.F.C. Bank with other
competitor Bank I came to the conclusion that H.D.F.C. Bank has come good thing that
its other competitor do not have like,
1.H.D.F.C.Bank has various kind of product in salary account for the all types of
corporate .E.g. H.D.F.C. Bank has classic account for the employee who is working on
contract basis. Other bank do not have that kind of product. product is designed very
well. CEO of corporate will spent much more money in comparison with other
employees. That’s why Bank provided higher cash withdrawal limit to CEO.

2.H.D.F.C.Bank has given the various kind of facilities to their customer which is not
given by other bank like,
a. Accidental cover up to Rs5,00,000 to salary account customer.
b. Account provided on the basis of Income. Different employee get different account.
c. Salary account is designed on the basis of corporate need. Permanent employee will
get different account and Contracted employee will get different account.

3. Salary account is a just like saving account. This is the account by which corporate
disburse the salary of employees. Earlier corporate gives the salary by cheque.That
process was vey lengthy and time consuming. Now the bank providing salary account by
which salary direct credited to the account. These are the thing which attract customers
towards the H.D.F.C. Bank.

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SUGGESTION

 More efforts should be made to make customer knowledgeable about Corporate

salary account. Preference should be given to local language for an effective
communication.

 Bank should avail various services along with Corporate salary account service.

 Bank should maintain customer database upgraded from time to time which will
help for its business actualization.

 Bank should provide many effective and attractive schemes so as to attract more
and more customers.

 There should be transparency in charges associated with Corporate salary account

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 7.ANNEXURES
1. QUESTIONNAIRE

Name of the Bank Date

/ /

QUESTIONS

1 What is the Minimum Balance For Opening an Corporate Salary

Account with Your Bank?

 Without Cheque-Book :-

a) 0 to 100 Balance b) 100 to 300 Balance

c) 300 to 500 Balance d d)500 to 100

Balance
 With Cheque-Book :-

a)0 to 100 Balance b)100 to 300 Balance

c) 300 to 500 Balance d) 500 to 100 Balance

2 If a Customer Open an account With Your Bank then how many Cheque
Leafs are provided to them?

a)10 Cheque Leafs. b) 15 Cheque Leafs.

c)) 20 Cheque Leafs. d) 25 Cheque Leafs.

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3 What are the Annual ATM Debit Card Charges to your banks
Customers?

a)Rs.0-50/- b)Rs.50-100/-

c)Rs.100/- & above

4 Does Your Bank Offer loan Facilities to your Customers?

a) Yes b) No

5 Is Your Bank Providing Statement Facility to the Customers to Know his

Past Transaction Entries?

Yes No

6 What are the various ways to inform Your Customers about his Past
Transaction Entries?

-By Email Yes No

-By Courier Yes No

-By Fax Yes No

-Handover Yes No

If any other than above please mention

7 Is Your Bank Provide Phone Banking Facility to Customers For

Operating his account through Tele-Phone?
a)Yes b) No

8 Is Your Bank having Mobile banking Facility to Customers For Updating

them With new Features and technology?

a)Yes b) No

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9 Is Your bank Provide SMS Alert Facility to Customers For Knowing him
about his daily transaction entries?

a)Yes b) No

10 Does Your bank have any Additional Banking Facility like 8 to 8

Banking Facility?

a) Yes b) No

11 Is Your Bank Provide Nomination Facility to Customers heritance if

Customer dies?

a) Yes b) No

12 Is Your Bank Provide Utility Bill Payment Facility to Customers like

Electricity Bill, telephone Bill Payment?

a)Yes b) No

13 Is your bank Provide Overdraft Facility to Customers for Withdrawing

Excess Money from Bank?

a) Yes b) No

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 7. BIBLIOGRAPHY/REFERENCES

Websites:

www.hdfcbank.com

1. www.google.com

2. www.banks.com

3. www.bankspower.com

4. www.business.com/directory/financial

Books & Papers:

1. HDFC Bank Product Booklet

2. HDFC Banks Salary account Palm Plats, Brochures.

3. Philip Kotler- Marketing Management

4. C.R Kothari- Research Methodology

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